About the Role The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In ...
About the Role The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In ...
OR · On-site
About the Role The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In ...
OR · On-site
About the Role The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In ...
Demand Generation Manager
Fayetteville, AR · On-site
Demand Generation Manager Location: Fayetteville, AR Role Overview The Demand Generation Manager executes and optimizeskey demand channels, serving as the bridge between handson campaign execution ...
Demand Generation Manager
Fayetteville, AR · On-site
Demand Generation Manager Location: Fayetteville, AR Role Overview The Demand Generation Manager executes and optimizeskey demand channels, serving as the bridge between handson campaign execution ...
Demand Generation Manager
Fayetteville, AR · On-site
Demand Generation Manager Location: Fayetteville, AR Role Overview The Demand Generation Manager executes and optimizes key demand channels, serving as the bridge between hands-on campaign execution ...
Demand Generation Manager
Fayetteville, AR · On-site
Demand Generation Manager Location: Fayetteville, AR Role Overview The Demand Generation Manager executes and optimizes key demand channels, serving as the bridge between hands-on campaign execution ...
Demand Generation Manager
Fayetteville, AR · On-site
Demand Generation Manager Location: Fayetteville, AR Role Overview The Demand Generation Manager executes and optimizes key demand channels, serving as the bridge between hands‑on campaign ...
Quick apply
Demand Generation Manager
Fayetteville, AR · On-site
Demand Generation Manager Location: Fayetteville, AR Role Overview The Demand Generation Manager executes and optimizes key demand channels, serving as the bridge between hands‑on campaign ...
Demand Generation Manager
Fayetteville, AR · On-site
Demand Generation Manager Location: Fayetteville, AR Role Overview The Demand Generation Manager executes and optimizeskey demand channels, serving as the bridge between handson campaign execution ...
Quick apply
Demand Generation Manager
Fayetteville, AR · On-site
Demand Generation Manager Location: Fayetteville, AR Role Overview The Demand Generation Manager executes and optimizeskey demand channels, serving as the bridge between handson campaign execution ...
Demand Generation Manager
Irvine, CA · Remote
Stretto is seeking a results-driven demand-generation manager to support Stretto Intelligence, the AI-enhanced product portfolio behind Research Suite and Stretto Conductor. This is a high-impact ...
Demand Generation Manager
Irvine, CA · Remote
Stretto is seeking a results-driven demand-generation manager to support Stretto Intelligence, the AI-enhanced product portfolio behind Research Suite and Stretto Conductor. This is a high-impact ...
Demand Generation Manager
Irvine, CA · On-site
$100K - $110K/yr
Stretto is seeking a results-driven demand-generation manager to support Stretto Intelligence, the AI-enhanced product portfolio behind Research Suite and Stretto Conductor. This is a high-impact ...
Demand Generation Manager
Irvine, CA · On-site
$100K - $110K/yr
Stretto is seeking a results-driven demand-generation manager to support Stretto Intelligence, the AI-enhanced product portfolio behind Research Suite and Stretto Conductor. This is a high-impact ...
$10K/mo
As a Demand Generation Manager, you will lead the strategy and execution of multi-channel marketing initiatives designed to generate qualified leads and drive sustainable business growth. This role ...
$10K/mo
As a Demand Generation Manager, you will lead the strategy and execution of multi-channel marketing initiatives designed to generate qualified leads and drive sustainable business growth. This role ...
Demand Generation Manager
Chicago, IL · Remote
Position Overview As a Demand Generation Manager, you will play a pivotal role in leading our demand generation strategies for clients across various industries. You will be responsible for designing ...
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Demand Generation Manager
Chicago, IL · Remote
Position Overview As a Demand Generation Manager, you will play a pivotal role in leading our demand generation strategies for clients across various industries. You will be responsible for designing ...
Demand Generation Manager
Lisle, IL · On-site
$80K - $100K/yr
Demand Generation Manager Department: Marketing - Business Innovation Employment Type: Permanent - Full Time Location: United States/Lisle, IL Reporting To: VP, Marketing Compensation: $80,307 - $100 ...
Demand Generation Manager
Lisle, IL · On-site
$80K - $100K/yr
Demand Generation Manager Department: Marketing - Business Innovation Employment Type: Permanent - Full Time Location: United States/Lisle, IL Reporting To: VP, Marketing Compensation: $80,307 - $100 ...
Demand Generation Manager
Lincoln, NE · On-site +1
Position Demand Generation Manager (preferred), open to other levels (Sr. Demand Generation Specialist) Primary Work Location Lincoln, NE (Hybrid) (preferred), open to remote in the U.S. Overview ...
Demand Generation Manager
Lincoln, NE · On-site +1
Position Demand Generation Manager (preferred), open to other levels (Sr. Demand Generation Specialist) Primary Work Location Lincoln, NE (Hybrid) (preferred), open to remote in the U.S. Overview ...
Position Overview The Demand Generation Manager is responsible for planning and executing full-funnel demand generation programs that drive net new pipeline for Lineos. This role spans paid, owned ...
Position Overview The Demand Generation Manager is responsible for planning and executing full-funnel demand generation programs that drive net new pipeline for Lineos. This role spans paid, owned ...
Demand Generation Manager
Des Moines, IA · On-site
We are hiring a full-time, Demand Generation Manager to design, execute, and optimize end-to-end, multi-channel campaigns that generate qualified pipeline and accelerate revenue across U.S. and ...
Quick apply
Demand Generation Manager
Des Moines, IA · On-site
We are hiring a full-time, Demand Generation Manager to design, execute, and optimize end-to-end, multi-channel campaigns that generate qualified pipeline and accelerate revenue across U.S. and ...
We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline ...
Quick apply
We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline ...
Demand Generation Manager
Des Moines, IA · On-site
We are hiring a full-time, Demand Generation Manager to design, execute, and optimize end-to-end, multi-channel campaigns that generate qualified pipeline and accelerate revenue across U.S. and ...
Quick apply
Demand Generation Manager
Des Moines, IA · On-site
We are hiring a full-time, Demand Generation Manager to design, execute, and optimize end-to-end, multi-channel campaigns that generate qualified pipeline and accelerate revenue across U.S. and ...
Demand Generation Manager
Denver, CO · On-site
$115K - $125K/yr
We are seeking a creative and hands-on Demand Generation Manager to join our marketing team. In this high-impact role, you'll own and execute multi-channel campaigns that generate qualified leads ...
Demand Generation Manager
Denver, CO · On-site
$115K - $125K/yr
We are seeking a creative and hands-on Demand Generation Manager to join our marketing team. In this high-impact role, you'll own and execute multi-channel campaigns that generate qualified leads ...
Demand Generation Manager
San Mateo, CA · On-site
We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline ...
Demand Generation Manager
San Mateo, CA · On-site
We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline ...
Demand Generation Manager
Jersey City, NJ · Remote
$115K - $150K/yr
The role is hybrid 3 days in the office based out of Jersey City, NJ We're looking for a data-driven, creative, and results-oriented Demand Generation Manager to join our marketing team. This role is ...
Quick apply
Demand Generation Manager
Jersey City, NJ · Remote
$115K - $150K/yr
The role is hybrid 3 days in the office based out of Jersey City, NJ We're looking for a data-driven, creative, and results-oriented Demand Generation Manager to join our marketing team. This role is ...
Demand Generation Manager
San Mateo, CA · On-site
We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline ...
Demand Generation Manager
San Mateo, CA · On-site
We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline ...
Demand Generation Manager information
See salary details
$38.5K - $48K
3% of jobs
$48K - $57.5K
1% of jobs
$57.5K - $67K
4% of jobs
$67K - $76.5K
5% of jobs
$85.8K is the 25th percentile. Wages below this are outliers.
$76.5K - $86K
12% of jobs
$86K - $95.5K
21% of jobs
The median wage is $97.9K / yr.
$95.5K - $105K
15% of jobs
$105K - $114.5K
14% of jobs
$114.8K is the 75th percentile. Wages above this are outliers.
$114.5K - $124K
8% of jobs
$124K - $133.5K
8% of jobs
$133.5K - $143K
8% of jobs
$38.5K
$101.5K
$143K
How much do demand generation manager jobs pay per year?
As of Aug 12, 2026, the average yearly pay for demand generation manager in the United States is $101,463.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $120,000.00 per year, depending on experience, location, and employer.
What is the difference between Demand Generation Manager vs Marketing Manager?
| Aspect | Demand Generation Manager | Marketing Manager |
|---|---|---|
| Primary Focus | Driving lead generation and demand creation campaigns | Overseeing overall marketing strategies and brand management |
| Skills & Certifications | Digital marketing, analytics, campaign management | Brand strategy, market research, communication skills |
| Work Environment | Marketing teams, sales alignment, digital platforms | Broader marketing departments, cross-functional teams |
The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.
What are the key skills and qualifications needed to thrive as a demand generation manager?
To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.
What does a demand generation manager do?
A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.
What are some common challenges faced by demand generation managers when aligning marketing and sales teams?
Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What cities are hiring for Demand Generation Manager jobs? Cities with the most Demand Generation Manager job openings:
What are the most commonly searched types of Demand Generation jobs? The most popular types of Demand Generation jobs are:
Who are the top companies hiring for Demand Generation Manager jobs? The top employers for Demand Generation Manager jobs are:
What states have the most Demand Generation Manager jobs? States with the most job openings for Demand Generation Manager jobs include:
What job categories do people searching Demand Generation Manager jobs look for? The top searched job categories for Demand Generation Manager jobs are:
- Remote Demand Generation Manager
- Commission Demand Generation Manager
- Senior Specialist Demand Generation Manager
- Senior Director Demand Generation
- Overnight Demand Generation Manager
- Hourly Director Demand Generation
- Demand Generation Marketing
- Lead Generation Marketing Manager
- Director Of Demand Generation
- Remote Director Demand Generation
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 12 days ago
Job description
About the Role
The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In this role, you will be responsible for the execution of a variety of demand generation initiatives designed to increase brand awareness, generate qualified leads, and support revenue growth. As the Demand Generation Manager, you will provide exceptional marketing strategies to help support the continued growth of our fast-paced company. A-LIGN will depend on you as the Demand Generation Manager to manage paid media programs across channels including paid search, paid social, CTV/OTT, display advertising, and content syndication, while also supporting broader demand generation efforts such as webinars, account-based marketing campaigns, and content-driven nurture programs. This role partners closely with cross-functional teams to analyze pipeline performance, evaluate funnel metrics, and leverage data-driven insights to optimize campaign effectiveness, inform investment decisions, and maximize marketing impact. The ideal candidate is a strategic and analytical marketer who takes ownership of programs, embraces experimentation, and thrives in a results-oriented environment.
Reports to
Director of Demand Generation
Pay Classification
Full-Time, Exempt
Responsibilities
EDUCATION
EXPERIENCE
SKILLS
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN!
Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.
A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!
The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In this role, you will be responsible for the execution of a variety of demand generation initiatives designed to increase brand awareness, generate qualified leads, and support revenue growth. As the Demand Generation Manager, you will provide exceptional marketing strategies to help support the continued growth of our fast-paced company. A-LIGN will depend on you as the Demand Generation Manager to manage paid media programs across channels including paid search, paid social, CTV/OTT, display advertising, and content syndication, while also supporting broader demand generation efforts such as webinars, account-based marketing campaigns, and content-driven nurture programs. This role partners closely with cross-functional teams to analyze pipeline performance, evaluate funnel metrics, and leverage data-driven insights to optimize campaign effectiveness, inform investment decisions, and maximize marketing impact. The ideal candidate is a strategic and analytical marketer who takes ownership of programs, embraces experimentation, and thrives in a results-oriented environment.
Reports to
Director of Demand Generation
Pay Classification
Full-Time, Exempt
Responsibilities
- Own end-to-end execution of paid media programs across key demand channels, including paid search, paid social, display, retargeting, and content syndication - optimizing each for brand visibility and pipeline contribution
- Analyze campaign and pipeline performance on a regular basis, identifying trends, gaps, and optimization opportunities; present findings and recommendations to marketing leadership and cross-functional stakeholders
- Manage a multi-million dollar demand generation budget; track spend pacing, reallocate investment toward higher-performing channels, and maintain accountability to pipeline targets
- Test and evaluate emerging or underutilized channels - including podcast sponsorships, newsletters, virtual events, and third-party lead programs - to identify incremental pipeline opportunities
- Maintain a structured testing cadence across creative, messaging, audience segments, and landing page experiences to drive continuous performance improvement
- Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene
EDUCATION
- Bachelor's degree in Marketing, Business, Communications, Advertising, or other relevant field
EXPERIENCE
- 3+ years of B2B demand generation or digital marketing experience
- Hands-on experience managing search ads, social ads, and other paid media channels both in-house and through agency partners
- Proficiency in Salesforce for pipeline tracking and reporting; experience with a marketing automation platform such as Pardot
- Comfort managing a multi-million dollar advertising budget, including spend tracking and channel-level reallocation decisions
- Exposure to the cybersecurity, compliance, or professional services industry is a plus
SKILLS
- Strong analytical mindset with the ability to translate campaign data into actionable insights; comfortable building and presenting performance dashboards and reports
- Highly organized and execution-oriented - you build structure around programs, manage timelines without oversight, and hold yourself accountable to outcomes
- Effective cross-functional collaborator with a track record of working well with Sales, BDR, Content, and Product Marketing to launch integrated programs
- Strong creative and copywriting instincts - you can write compelling ad copy and landing pages, and you have a genuine point of view on what makes creative work
- Great web fundamentals with a strong perspective on conversion rate and website performance optimization
- Self-motivated and comfortable operating in a fast-moving environment where priorities shift and agility is valued
- Strong attention to detail, with a drive to continuously raise the quality and impact of your work
- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- EAP - Employee Assistance Program
- Pet Insurance
- 401(k) Plan with Employer Matching
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Vacation Bonus
- Summer Hours
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN!
Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.
A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!