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Vp Demand Generation Jobs (NOW HIRING)

Hyland

$279K - $313K/yr

Overview VP, Demand Generation (Marketing) Location: United States Work Arrangement: Remote About the Role The VP, Demand Management owns Hyland's domestic demand generation engine - responsible for ...

Sidetrade

VP, Demand Generation

We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade's global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and ...

Mondo

Vice President, Demand Generation

Atlanta, GA · Hybrid

$175K - $200K/yr

Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position. Job Title: Senior Director, Demand Generation Location-Type: Hybrid ...

Mondo

Vice President, Demand Generation

Atlanta, GA · On-site

$175K - $200K/yr

Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position. Job Title: Senior Director, Demand Generation Location-Type: Hybrid ...

Redfish Recruiting

Vice President of Marketing Department: Marketing Reports to: CEO Location: Remote / [Specify if ... Demand Generation & Growth Marketing * Build scalable demand generation programs (digital, ABM ...

Spinnaker Support

Director, Demand Generation

You will own the global demand generation strategy end-to-end -- from brand awareness and top-of ... Partner with the VP of Global Marketing to continue building out the demand gen team as pipeline ...

BambooHR

VP, Revenue Marketing

Draper, UT · Hybrid

Essential Job Duties The Vice President, Revenue Marketing is responsible for leading BambooHR's revenue marketing strategy, pipeline generation engine, and demand creation transformation. This ...

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Vp Demand Generation information

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$43.5K

$157.5K

$277.5K

How much do vp demand generation jobs pay per year?

As of Jul 22, 2026, the average yearly pay for vp demand generation in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What does a VP of demand generation do?

A VP of demand generation oversees marketing strategies to increase demand for a company's products or services, focusing on lead generation, campaign management, and revenue growth. They analyze market data, coordinate with sales teams, and often use marketing automation tools to optimize campaigns and track performance.

How much does a VP demand generation make?

A VP of Demand Generation typically earns between $120,000 and $250,000 annually, with total compensation often including bonuses and stock options. Salaries vary based on company size, industry, location, and experience, and the role requires strong marketing, data analysis, and leadership skills.

What jobs will no longer exist in 2030?

By 2030, roles heavily reliant on manual data entry, routine administrative tasks, and basic manufacturing may decline due to automation and AI advancements. Demand for positions like data clerks, telemarketers, and assembly line workers is expected to decrease as technology replaces repetitive tasks, while demand for digital marketing and demand generation roles like VP Demand Generation will likely grow. Adapting skills in data analysis, AI tools, and strategic planning will be essential for future marketing leadership roles.

What jobs make $1,000,000 a year?

In demand generation roles such as Vice President of Demand Generation can reach or exceed a million dollars annually, especially in large corporations or tech firms, often including bonuses, stock options, and other incentives. High-level executive positions in sales, finance, or technology companies also have the potential to earn this level of income, typically requiring extensive experience, leadership skills, and advanced certifications. Compensation varies widely based on industry, company size, and geographic location.

What are the key skills and qualifications needed to thrive in the Vp Demand Generation position, and why are they important?

To thrive as a VP Demand Generation, you should possess expertise in B2B marketing strategy, campaign management, data-driven decision-making, and team leadership, typically supported by a degree in marketing or a related field and relevant experience. Proficiency with marketing automation tools (such as Marketo or HubSpot), CRM platforms (like Salesforce), and analytics software is highly recommended. Outstanding candidates also excel in cross-functional collaboration, strategic thinking, and effective communication. These capabilities are crucial to drive measurable pipeline growth, align marketing and sales teams, and achieve ambitious revenue objectives.

What does a VP of Demand Generation do?

A VP of Demand Generation is responsible for developing and executing strategies to drive customer interest, leads, and revenue growth. They oversee marketing campaigns, lead nurturing programs, and analytics to optimize the sales funnel. This role involves collaboration with sales, content, and performance marketing teams to generate high-quality pipeline opportunities. A successful VP of Demand Generation uses data-driven insights and marketing automation to scale growth effectively.

What are the typical daily responsibilities of a VP Demand Generation?

The VP Demand Generation typically oversees the development, execution, and optimization of multi-channel marketing campaigns to drive qualified leads and support sales objectives. Daily responsibilities often include reviewing marketing performance metrics, collaborating with sales and product teams, setting campaign priorities, managing a team of demand generation professionals, and ensuring alignment between marketing initiatives and broader business goals. This role also requires continuously analyzing results to refine strategies, report to executive stakeholders, and stay updated on industry trends. With a hands-on and strategic focus, the VP Demand Generation is pivotal in shaping the company's growth engine.

More about Vp Demand Generation jobs
What cities are hiring for Vp Demand Generation jobs? Cities with the most Vp Demand Generation job openings:
What are the most commonly searched types of Demand Generation jobs? The most popular types of Demand Generation jobs are:
What states have the most Vp Demand Generation jobs? States with the most job openings for Vp Demand Generation jobs include:
What job categories do people searching Vp Demand Generation jobs look for? The top searched job categories for Vp Demand Generation jobs are:
Vp Demand Generation jobs near you
Infographic showing various Vp Demand Generation job openings in the United States as of July 2026, with employment types broken down into 55% Full Time, 41% Part Time, and 4% Contract. Highlights an 66% Physical, 1% Hybrid, and 33% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.
VP, Demand Generation

VP, Demand Generation

Hyland

On-site, Remote

$279K - $313K/yr

Full-time

Posted 23 days ago

Job description

Overview
VP, Demand Generation (Marketing)
Location: United States Work Arrangement: Remote
About the Role
The VP, Demand Management owns Hyland's domestic demand generation engine - responsible for pipeline creation, progression, and the performance of a globally distributed team of demand generation and field marketing leaders. This role drives full-funnel marketing strategy across verticals and segments, aligns tightly with Sales leadership on shared pipeline accountability, and modernizes the demand function through AI, data-driven execution, and integrated digital and field strategies. Success means building a high-performing organization where every leader owns their market, their number, and their outcomes.
Your Role Responsibilities? Here's What You'll Do.
  • Own the full domestic pipeline target including creation and progression across priority segments - establishing clear accountability models, business rhythms, and performance tracking to translate company revenue goals into regional pipeline plans, targets, and investment strategies.
  • Lead a high-performing team of demand generation and field marketing leaders aligned to verticals and segments including cross-industry, healthcare, FSI, and government/education - ensuring each leader owns their defined market, pipeline number, and end-to-end demand generation strategy.
  • Drive full-funnel demand execution including ABM, cross-channel campaigns, and pre-meeting engagement - ensuring digital strategy is fully integrated across all demand generation roles and partnering with centralized digital operations teams to maintain execution excellence and regional ownership of outcomes.
  • Align demand generation strategy and execution to sales coverage models, partnering directly with Sales leadership to ensure shared pipeline ownership - and leading the SDR strategy and operating model to drive tight alignment, effective handoffs, and consistent conversion of demand into qualified meetings.
  • Oversee domestic field marketing execution including events, local programs, and account engagement strategies - ensuring field programs are fully aligned to pipeline goals, integrated with digital and SDR motions, and continuously innovated to accelerate deal cycles and improve ROI.
  • Build a culture of ownership, accountability, and performance transparency - optimizing marketing investment across channels, developing talent and leadership capability, and leveraging AI for scaled growth, speed to market, and data-driven decision-making.
Role Essentials
You'll be set up for success if you have:
  • 15+ years of experience in B2B marketing with significant leadership responsibility in demand generation, field marketing, or growth roles
  • Proven track record of owning and delivering pipeline or revenue targets in a complex, global organization
  • Experience building and scaling vertically aligned, segment-driven demand generation organizations with clear accountability models
  • Deep expertise in modern marketing disciplines including digital strategy, performance marketing, account-based marketing (ABM), and integrated cross-channel campaigns
  • Strong experience partnering with Sales leadership and aligning marketing strategy and execution to shared revenue outcomes
What We'd Like to See
Bonus points if you bring:
  • MBA or advanced degree in addition to a Bachelor's degree
  • Hands-on experience using AI to accelerate go-to-market execution, improve segmentation, and drive growth at scale
  • Demonstrated ability to lead organizational transformation and operating model change within a complex marketing function
  • Experience leveraging partner relationships to scale growth through joint activities and co-marketing programs
  • Proven track record of driving innovation in field marketing to increase engagement, accelerate deal cycles, and measurably improve ROI
About Hyland
Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.
Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.
© Hyland. All rights reserved.
About Hyland Life
#HylandLife
Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.
The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.
As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.
Equal Opportunity Statement
Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.

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