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Director Of Demand Generation Jobs (NOW HIRING)

Element451

Director of Demand Generation

Director of Demand Generation Element451 is seeking a Director of Demand Generation to lead and execute initiatives across our marketing organization as we scale our modern SaaS platform serving ...

Demand Factor

Director of Demand Generation

Miami, FL · On-site +1

Precision-targeted outreach for high-value accounts. - Demand Generation: Custom programs built to fill every stage of your pipeline. - Lead Nurturing: Strategic engagement sequences to move ...

Fictiv

Director of Demand Generation

$155K - $185K/yr

Impact in This Role As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of ...

Demand Factor

Director of Demand Generation

Miami, FL · On-site +1

Precision-targeted outreach for high-value accounts. - Demand Generation: Custom programs built to fill every stage of your pipeline. - Lead Nurturing: Strategic engagement sequences to move ...

BM Digital

Director of Demand Generation

Austin, TX · On-site +1

We are hiring a Director of Demand Generation to build and own that system. What You'll Own Build the demand generation strategy You will create the company's B2B demand generation plan, define ...

Voxel Labs, Inc

Director of Demand Generation

Chicago, IL · On-site

$120K - $180K/yr

About The Role Reporting directly to the CMO, the Director of Demand Generation is a senior, hands-on leader who owns the full demand engine - strategy and execution. You will build and run ...

Fictiv

Director of Demand Generation

San Francisco, CA · On-site

$155K - $185K/yr

Impact in This Role As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of ...

Fictiv

Director of Demand Generation

$155K - $185K/yr

Impact in This Role As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of ...

Suki

Director of Demand Generation

Redwood City, CA · On-site

We're looking for a Director of Demand Generation to define and lead Suki's demand strategy across both new customer acquisition and expansion. This person will rethink how we reach our audiences ...

Suki

Director of Demand Generation

Redwood City, CA · On-site

We're looking for a Director of Demand Generation to define and lead Suki's demand strategy across both new customer acquisition and expansion. This person will rethink how we reach our audiences ...

VuMedi Inc.

Director of Demand Generation

Oakland, CA · On-site +1

The Director, Demand Generation, defines the strategy and plan to drive qualified pipeline leads ... Be a part of a company that is beloved by doctors and improves patient care every day This is a ...

Higgsfield AI

Director of Demand Generation

$210K - $260K/yr

Higgsfield AI is seeking a Head of Demand Generation to build and scale our global demand ... Significant ownership, direct impact, and opportunities for professional growth as the company ...

Advantage HQ

We are hiring a Director of Demand Generation to build and own that system. What You'll OwnBuild the demand generation strategy You will create the company's B2B demand generation plan, define ...

Meeting Tomorrow

Director of Demand Generation

$140K - $186K/yr

The Opportunity We're looking for a Director of Demand Generation to own a qualified pipeline from first touch to sales handoff. You'll drive leads across three channels: paid advertising (Google ...

Pindrop

Director of Demand Generation

OR · On-site +1

WHAT YOU'LL DO As Director of Demand Generation , you will own Pindrop's marketing-sourced pipeline across three distinct growth motions: our Core product suite, emerging Healthcare vertical, and ...

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Director Of Demand Generation information

What does a director of demand generation do?

A Director of Demand Generation is responsible for developing and executing strategies to create interest in a company’s products or services, ultimately driving qualified leads and revenue growth. They oversee marketing campaigns, manage lead-generation programs, and analyze data to optimize effectiveness. This role often involves close collaboration with sales, marketing, and product teams to ensure alignment on goals and messaging. The Director also manages budgets, evaluates marketing technologies, and leads a team of demand generation professionals.

How does a director of demand generation typically collaborate with sales and product teams to achieve revenue goals?

A Director of Demand Generation works closely with both sales and product teams to align marketing campaigns with business objectives and drive qualified leads through the sales funnel. Regular strategy sessions and feedback loops help ensure that marketing efforts address the needs of sales, such as targeting the right buyer personas or adjusting messaging for new product features. By sharing insights from campaign performance and customer data, the Director helps the product team refine offerings and supports sales with actionable leads, fostering a collaborative environment focused on revenue growth.

What are the key skills and qualifications needed to thrive as a director of demand generation, and why are they important?

To thrive as a Director of Demand Generation, you need expertise in digital marketing, lead generation strategies, analytics, and typically a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and data analytics tools is essential. Strong leadership, strategic thinking, and excellent communication skills help drive team performance and cross-departmental collaboration. These skills and qualities are crucial for executing effective campaigns, achieving revenue targets, and aligning marketing efforts with business goals.

What is the difference between Director Of Demand Generation vs Marketing Manager?

AspectDirector Of Demand GenerationMarketing Manager
Primary FocusDriving demand and lead generation strategiesOverseeing marketing campaigns and brand awareness
ResponsibilitiesDeveloping demand programs, managing teams, analyzing metricsExecuting marketing campaigns, managing content, coordinating events
Required SkillsDemand generation tactics, data analysis, leadershipContent creation, campaign management, communication
Work EnvironmentFast-paced, data-driven, cross-functional teamsCreative, strategic, collaborative teams

The Director Of Demand Generation focuses on creating strategies to generate leads and demand for products or services, often leading specialized teams. In contrast, the Marketing Manager handles broader marketing campaigns and brand initiatives. Both roles require marketing expertise, but the demand generation director emphasizes data-driven demand tactics, making their skill sets complementary yet distinct.

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Director Of Demand Generation jobs near you
Infographic showing various Director Of Demand Generation job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Director of Demand Generation

Element451

Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago

Job description

Director of Demand Generation
Element451 is seeking a Director of Demand Generation to lead and execute initiatives across our marketing organization as we scale our modern SaaS platform serving higher education. This role will own the strategy, structure, and performance of demand generation-building scalable programs that drive pipeline, accelerate revenue, and strengthen our market presence.
This leader will bring a modern, data-driven approach to demand generation, leveraging AI tools, experimentation, and digital channels to move faster, test continuously, and maximize marketing impact.
What You'll Do
  • Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing to drive qualified pipeline and revenue growth
  • Overhaul and scale existing demand programs, introducing modern frameworks, experimentation, and performance-driven marketing practices
  • Manage and optimize a ~$1.5M annual paid media budget, working closely with external media agency partners to maximize performance across channels
  • Develop and execute integrated campaigns across paid media, digital channels, and marketing automation platforms
  • Partner with product marketing and brand marketing to translate positioning and messaging into high-performing demand campaigns
  • Define and track pipeline targets and campaign performance goals, using data to continuously optimize channel mix and ROI
  • Lead campaign experimentation across digital channels, media buying, and emerging AI-driven marketing workflows
  • Work cross-functionally with sales and revenue teams to ensure strong marketing-to-sales alignment and pipeline quality
  • Manage marketing technology and reporting workflows, including CRM and marketing automation platforms (HubSpot experience preferred)
What Success Looks Like (First 6-12 Months)
  • Establish a clear, scalable growth marketing strategy aligned to pipeline and revenue goals
  • Improve campaign performance and channel efficiency, demonstrating measurable ROI on marketing spend
  • Successfully manage and optimize a $1.5M paid media budget with clear performance reporting and forecasting
  • Launch high-performing campaigns that increase qualified pipeline generation and lead quality
  • Implement improved reporting, dashboards, and attribution to help leadership understand marketing impact
Who You Are
  • 6-8+ years of experience in growth marketing, demand generation or performance marketing, ideally within a B2B SaaS company
  • A strategic demand leader, not just a campaign executor-you've built or scaled demand generation functions before
  • Deep expertise across digital channels, paid media, lifecycle marketing, and campaign optimization
  • Strong experience managing marketing budgets and performance targets, including working with media agency partners
  • Highly data-driven with the ability to analyze campaign performance and continuously optimize marketing investment
  • Comfortable operating in modern marketing environments that use automation, AI, and experimentation
  • Experience working with CRM and marketing automation platforms (HubSpot strongly preferred)
  • Collaborative and cross-functional, able to work closely with sales, product marketing, and leadership
Why Element451
Element451 helps colleges and universities modernize how they enroll, engage, and support students. Internally, we apply the same mindset to how we operate - using technology, automation, and AI to work smarter, move faster, and scale impact without unnecessary complexity.
Product marketing plays a central role in how we translate product value into growth. This role offers real ownership, influence, and the opportunity to define how modern product marketing is practiced inside a scaling SaaS company.
Element451 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We're driven by our values!
  • Impactful, not Immediate - We prioritize meaningful, long-term outcomes.
  • Progress before Perfection - We take action and learn as we go.
  • Learners before Masters - Curiosity and humility fuel our growth.
  • Together, not Alone - Collaboration is our superpower.
  • Customer Success, not Support - We're partners in our clients' outcomes.
Perks & Benefits
  • 20 PTO days + 10 company holidays
  • Comprehensive health, dental, and vision coverage
  • 401(k) with 4% employer match
  • Modern tech + opportunity to work with AI-driven tools
  • Fast-moving, mission-driven culture
  • High-impact work that improves access to higher education

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