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Lead Generation Marketing Manager Jobs (NOW HIRING)

Pager Health

OR

$120K - $130K/yr

About the Role We're looking for a Performance Marketing Manager to lead Pager Health's digital demand generation, marketing technology, and marketing automation strategy. This role owns the ...

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Lead Generation Marketing Manager information

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$33K

$84.3K

$143.5K

How much do lead generation marketing manager jobs pay per year?

As of Jul 15, 2026, the average yearly pay for lead generation marketing manager in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media planners, media directors, or digital marketing managers can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis, and proficiency with tools like media buying platforms. These positions often require strategic oversight, leadership, and a strong understanding of advertising campaigns across multiple channels.

What is the salary of lead generation?

The salary of a Lead Generation Marketing Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets may offer higher compensation, often supplemented with bonuses or commissions based on performance.

What does a Lead Generation Marketing Manager do?

A Lead Generation Marketing Manager is responsible for developing and executing strategies to attract and convert potential customers into qualified sales leads. This role involves overseeing campaigns across various channels such as email, social media, and digital advertising to generate interest in a company's products or services. The manager analyzes data to optimize lead quality and volume, collaborates with sales teams, and often manages marketing technologies like CRM systems. Their goal is to ensure a steady pipeline of prospects to help drive business growth.

What are the key skills and qualifications needed to thrive as a Lead Generation Marketing Manager, and why are they important?

To thrive as a Lead Generation Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or business. Familiarity with CRM platforms (like HubSpot or Salesforce), marketing automation tools, and analytics software is typically required. Strong communication, creativity, and project management skills help you effectively coordinate campaigns and collaborate with sales teams. These abilities are crucial for generating high-quality leads, optimizing marketing ROI, and driving business growth.

What does a lead generation manager do?

A lead generation manager is responsible for developing strategies to attract and convert potential customers into leads for a business. They use marketing channels such as digital advertising, content marketing, and social media, often utilizing tools like CRM systems to track and optimize campaigns. Their goal is to increase sales opportunities by generating qualified leads efficiently.

What are some common challenges Lead Generation Marketing Managers face when aligning marketing and sales teams?

Lead Generation Marketing Managers often encounter challenges in ensuring that marketing-qualified leads meet the criteria and expectations of the sales team. Differences in lead scoring, communication gaps, and inconsistent follow-up processes can create friction between teams. To overcome these challenges, it's important to establish clear definitions, maintain regular meetings, and utilize shared performance metrics. Fostering open collaboration helps ensure both teams work toward shared revenue goals and a seamless lead handoff.

What is the difference between Lead Generation Marketing Manager vs Digital Marketing Specialist?

AspectLead Generation Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in lead generation toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentStrategic planning, team leadership, campaign managementExecuting digital campaigns, analytics, content creation
Employer & Industry UsageUsed in B2B and B2C companies focusing on lead acquisitionCommon across various industries for digital outreach
Search & Comparison IntentFocuses on lead generation strategies and managementFocuses on digital marketing tactics and execution

The Lead Generation Marketing Manager primarily oversees strategies to attract and convert leads, often managing teams and campaigns. In contrast, a Digital Marketing Specialist executes digital campaigns and handles analytics. Both roles require marketing knowledge and certifications but differ in scope and responsibilities.

What are the 4 laws of lead generation?

The four laws of lead generation are relevance, consistency, value, and targeting. A Lead Generation Marketing Manager applies these principles to attract and convert potential customers by delivering relevant content, maintaining regular outreach, providing valuable offers, and focusing on the right audience segments.
More about Lead Generation Marketing Manager jobs
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What job categories do people searching Lead Generation Marketing Manager jobs look for? The top searched job categories for Lead Generation Marketing Manager jobs are:
Lead Generation Marketing Manager jobs near you
Infographic showing various Lead Generation Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 69% Full Time, 30% Part Time, and 1% Contract. Highlights an 67% Physical, 2% Hybrid, and 31% Remote job distribution, with an average salary of $84,316 per year, or $40.5 per hour.
Demand Generation Marketing Manager

Demand Generation Marketing Manager

RDI Technologies

Knoxville, TN • On-site

Full-time

Re-posted 27 days ago

Job description

Are you ready to be part of something groundbreaking? At RDI Technologies, we are transforming the way industries see and solve problems with our Motion Amplification® technology. By turning ordinary video into a powerful diagnostic tool, we help companies across manufacturing, aerospace, automotive, R&D, and more detect unseen motion, prevent costly failures, and design better products.
Job Overview
RDI Technologies is seeking a data-driven, execution-focused Demand Generation Marketing Manager to own the day-to-day operations of our demand generation function. Operating as an Individual Contributor on a lean, high-impact marketing team, you will report directly to the Director of Marketing. This position is located at our office in Knoxville, Tennessee and is 100% on-site.
This role is designed for a self-directed, hands-on B2B marketer who thrives on executing campaigns from strategy through deployment. Because RDI Technologies serves industrial, manufacturing, and technical B2B buyers, the ideal candidate will enjoy translating technical concepts into highly effective lead-generation engines. If you want to do real work, see your impact quickly, and build a marketing function from the ground up, this is the perfect fit.
Essential Responsibilities and Duties
Lifecycle Marketing & Lead Management
  • Pardot & Salesforce Ownership: Build, maintain, and optimize sophisticated email nurture sequences in Salesforce Account Engagement (Pardot) to progress leads through the funnel.
  • Database Hygiene: Own lead scoring, advanced segmentation, and data cleanliness across the marketing database.
  • Sales Alignment: Partner closely with the sales team on lead routing, follow-up workflows, and optimizing conversion handoffs.
  • Data Integrity: Ensure flawless data flow and synchronization between Pardot and Salesforce CRM.
Reporting & Performance Analytics
  • Dashboard Management: Build and maintain marketing dashboards covering campaign performance, lead flow, and pipeline contribution.
  • Data-Driven Optimization: Translate data into actionable recommendations for ongoing campaign adjustments and budget allocation.
  • KPI Tracking: Monitor and report on KPIs across specific marketing channels, segments, and product lines.
Event Marketing Support
  • Campaign Execution: Drive comprehensive pre-event and post-event marketing campaigns for trade shows, webinars, and industry events.
  • Asset Management: Manage dedicated event landing pages, email sends, lead capture mechanisms, and post-event nurture tracks.
  • ROI Tracking: Track and report on event-driven lead generation and overall pipeline performance.
Social Media & Content Distribution
  • Organic Presence: Own RDI's organic social presence (primarily LinkedIn-led), including content planning, posting cadence, community engagement, and performance tracking.
  • Video Integration: Collaborate with our in-house videographer to seamlessly integrate high-quality video assets into social campaigns.
  • Paid Social: Identify, test, and execute paid social opportunities (e.g., LinkedIn Ads) as part of broader demand generation campaigns.

Qualifications
  • Experience: 3+ years of professional B2B marketing experience, with a heavy emphasis on hands-on demand generation, lifecycle marketing, or marketing operations.
  • Tech Stack: Direct, hands-on experience with Salesforce and a major marketing automation platform (Pardot / Salesforce Account Engagement strongly preferred; HubSpot or a comparable tool is acceptable).
  • Analytical Mindset: Strong analytical skills with comfort building reports, interpreting data, and using metrics to drive strategic decisions.
  • Copywriting: A solid copywriting eye, particularly for B2B email campaigns and professional LinkedIn content.
  • Project Management: Self-directed, highly resourceful, and capable of managing multiple initiatives simultaneously without heavy oversight.
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field (equivalent practical, professional marketing experience will also be fully considered).
Nice to Have
  • Direct experience marketing to industrial, manufacturing, or technical buyers.
  • Familiarity with Account-Based Marketing (ABM) strategies and tools.
  • Experience managing paid digital advertising accounts (LinkedIn Ads, Google Ads).
  • Basic design literacy and visual alignment skills (Canva, Figma, or Adobe Creative Suite).

Apply