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Lead Generation Marketing Manager Jobs (NOW HIRING)

Amh

Demand Generation Marketing Manager

Las Vegas, NV · On-site

$89K - $112K/yr

Proven track record of delivering results in brand awareness, engagement, lead generation ... Proficiency in marketing automation and CRM software preferred. * Advanced familiarity with various ...

Synergy Direct LLC

Be Seen First

Digital Marketing Manager

Cardiff By The Sea, CA · On-site

$70K - $90K/yr

Lead Generation & Marketing Ops: Implement lead capture forms, A/B testing, and funnel tracking for patient acquisition or provider outreach. Integrate websites with CRM or marketing automation ...

Betterment

Manager, Demand Generation Marketing

New York, NY · Hybrid

$120K - $150K/yr

This individual contributor will help plan, execute and optimize lead generation programs to drive ... Manage agency relationships , media performance, and budget pacing across SEM, programmatic display ...

MDVIP LLC

Director, Lead Generation

Boca Raton, FL · On-site

Position Summary: The Director of Lead Generation, Physician Marketing, is responsible for ... Expertise across digital marketing channels, CRM/automation platforms, analytics, and funnel ...

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Lead Generation Marketing Manager information

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$33K

$84.3K

$143.5K

How much do lead generation marketing manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for lead generation marketing manager in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media planners, media directors, or digital marketing managers can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis, and proficiency with tools like media buying platforms. These positions often require strategic oversight, leadership, and a strong understanding of advertising campaigns across multiple channels.

What is the salary of lead generation?

The salary of a Lead Generation Marketing Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets may offer higher compensation, often supplemented with bonuses or commissions based on performance.

What does a Lead Generation Marketing Manager do?

A Lead Generation Marketing Manager is responsible for developing and executing strategies to attract and convert potential customers into qualified sales leads. This role involves overseeing campaigns across various channels such as email, social media, and digital advertising to generate interest in a company's products or services. The manager analyzes data to optimize lead quality and volume, collaborates with sales teams, and often manages marketing technologies like CRM systems. Their goal is to ensure a steady pipeline of prospects to help drive business growth.

What are the key skills and qualifications needed to thrive as a Lead Generation Marketing Manager, and why are they important?

To thrive as a Lead Generation Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or business. Familiarity with CRM platforms (like HubSpot or Salesforce), marketing automation tools, and analytics software is typically required. Strong communication, creativity, and project management skills help you effectively coordinate campaigns and collaborate with sales teams. These abilities are crucial for generating high-quality leads, optimizing marketing ROI, and driving business growth.

What does a lead generation manager do?

A lead generation manager is responsible for developing strategies to attract and convert potential customers into leads for a business. They use marketing channels such as digital advertising, content marketing, and social media, often utilizing tools like CRM systems to track and optimize campaigns. Their goal is to increase sales opportunities by generating qualified leads efficiently.

What are some common challenges Lead Generation Marketing Managers face when aligning marketing and sales teams?

Lead Generation Marketing Managers often encounter challenges in ensuring that marketing-qualified leads meet the criteria and expectations of the sales team. Differences in lead scoring, communication gaps, and inconsistent follow-up processes can create friction between teams. To overcome these challenges, it's important to establish clear definitions, maintain regular meetings, and utilize shared performance metrics. Fostering open collaboration helps ensure both teams work toward shared revenue goals and a seamless lead handoff.

What is the difference between Lead Generation Marketing Manager vs Digital Marketing Specialist?

AspectLead Generation Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in lead generation toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentStrategic planning, team leadership, campaign managementExecuting digital campaigns, analytics, content creation
Employer & Industry UsageUsed in B2B and B2C companies focusing on lead acquisitionCommon across various industries for digital outreach
Search & Comparison IntentFocuses on lead generation strategies and managementFocuses on digital marketing tactics and execution

The Lead Generation Marketing Manager primarily oversees strategies to attract and convert leads, often managing teams and campaigns. In contrast, a Digital Marketing Specialist executes digital campaigns and handles analytics. Both roles require marketing knowledge and certifications but differ in scope and responsibilities.

What are the 4 laws of lead generation?

The four laws of lead generation are relevance, consistency, value, and targeting. A Lead Generation Marketing Manager applies these principles to attract and convert potential customers by delivering relevant content, maintaining regular outreach, providing valuable offers, and focusing on the right audience segments.
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Lead Generation Marketing Manager jobs near you
Infographic showing various Lead Generation Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 66% Full Time, 33% Part Time, and 1% Contract. Highlights an 64% Physical, 2% Hybrid, and 34% Remote job distribution, with an average salary of $84,316 per year, or $40.5 per hour.

Demand Generation Marketing Manager

Amh

Las Vegas, NV • On-site

$89K - $112K/yr

Full-time

Dental, Vision, Retirement, PTO

Re-posted 11 days ago

Job description

Since 2012, we've grown to become one of the leading single-family rental companies and homebuilders in the country, recently recognized as a top employer by Fortune and Great Place To Work. At AMH, our goal is to simplify the experience of leasing a home through professional management and maintenance support, so our residents can focus on what really matters to them, wherever they are in life.

We are seeking a Demand Generation Marketing Manager to join our team. This role involves developing and implementing strategies to generate leads for future residents, driving brand awareness, engagement, lead generation, nurturing, and conversion across various platforms. You will be partnering with internal stakeholders such as Leasing and Marketing to align efforts to attract future residents.

Responsibilities:

  • Develop comprehensive demand generation strategies to drive qualified prospective leads.
  • Plan, execute, and optimize multi-channel marketing campaigns.
  • Oversee the day-to-day management of all aggregators including Zillow and the implementation of all digital advertising and email campaigns.
  • Deploy successful bidding strategies, placement mixes, and targeting to hit acquisition goals and key performance indicators (KPIs)
  • Create data-driven decisions to improve Marketing and Leasing funnel performance.
  • Work closely with internal stakeholders to develop and implement marketing strategies.
  • Test new platforms and approaches to reach target audiences.

Requirements:

  • Bachelor's degree in marketing or a related field required.
  • Minimum five (5) years of experience managing demand generation, digital marketing, and/or other related field required.
  • Minimum two (2) years of active marketing experience with hands-on development and execution of marketing strategies preferred.
  • Hands-on experience managing digital marketing and digital advertising in multiple channels and experience with Google, Meta required and ideally with real-estate aggregators like Zillow, Redfin/Apartments.com.
  • Experience using reporting software (i.e., Power BI or Tableau).
  • Extensive experience in developing and executing multi-channel marketing campaigns.
  • Marketing certifications such as Google AdWords, Facebook Blueprint, American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. are a plus.
  • Proven track record of delivering results in brand awareness, engagement, lead generation, nurturing, and conversion.
  • Knowledge of SEO required.
  • Proficiency in marketing automation and CRM software preferred.
  • Advanced familiarity with various ad formats, targeting capabilities, and creative best practices across Google and Facebook.
  • Excellent verbal and written communication, problem-solving, planning and analysis skills.
  • Strong relationship management, organizing and customer service skills.
  • PC skills.
  • Strong staffing, development, and appraisal skills.
  • Ability to interact effectively at all levels and be an effective member of project teams.
  • Strong customer, quality, and results orientation.

Compensation

The anticipated pay range/scale for this position is $89,739.00 to $112,204.00 Annually. Actual starting base pay within this range will depend on factors including geographic location, education, training, skills, and relevant experience.

Additional Compensation

This position is eligible to receive a discretionary annual bonus.

Perks and Benefits

Employees have the opportunity to participate in medical, dental and vision insurance; flexible spending accounts and/or health savings accounts; dependent savings accounts; 401(k) with company matching contributions; employee stock purchase plan; and a tuition reimbursement program. The Company provides 9 paid holidays per year, and, upon hire, new employees will accrue paid time off (PTO) at a rate of 0.0577 hours of PTO per hour worked, up to a maximum of 120 hours per year.

CA Privacy Notice:To learn more about what information we collect when you apply for a job, and how we use that information, please see our CA Job Applicant Privacy Notice found athttps://www.amh.com/ca-privacy-notice.

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About AMH

Sourced by ZipRecruiter

Industry

Real estate

Company size

1,001 - 5,000 Employees

Headquarters location

Las Vegas, NV, US

Year founded

2012

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