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Lead Generation Marketing Manager Jobs (NOW HIRING)

9fin

Demand Generation Marketing Manager

New York, NY · On-site

$140K - $170K/yr

Develop and lead multi-faceted demand generation programs from ideation to execution for the US ... marketing, or campaign management, preferably within a B2B SaaS or fintech environment. * A strong ...

9fin

Demand Generation Marketing Manager

New York, NY · On-site

$140K - $170K/yr

Develop and lead multi-faceted demand generation programs from ideation to execution for the US ... marketing, or campaign management, preferably within a B2B SaaS or fintech environment. * A strong ...

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Lead Generation Marketing Manager information

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$33K

$84.3K

$143.5K

How much do lead generation marketing manager jobs pay per year?

As of Jun 15, 2026, the average yearly pay for lead generation marketing manager in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What does a Lead Generation Marketing Manager do?

A Lead Generation Marketing Manager is responsible for developing and executing strategies to attract and convert potential customers into qualified sales leads. This role involves overseeing campaigns across various channels such as email, social media, and digital advertising to generate interest in a company's products or services. The manager analyzes data to optimize lead quality and volume, collaborates with sales teams, and often manages marketing technologies like CRM systems. Their goal is to ensure a steady pipeline of prospects to help drive business growth.

What are the key skills and qualifications needed to thrive as a Lead Generation Marketing Manager, and why are they important?

To thrive as a Lead Generation Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or business. Familiarity with CRM platforms (like HubSpot or Salesforce), marketing automation tools, and analytics software is typically required. Strong communication, creativity, and project management skills help you effectively coordinate campaigns and collaborate with sales teams. These abilities are crucial for generating high-quality leads, optimizing marketing ROI, and driving business growth.

What are some common challenges Lead Generation Marketing Managers face when aligning marketing and sales teams?

Lead Generation Marketing Managers often encounter challenges in ensuring that marketing-qualified leads meet the criteria and expectations of the sales team. Differences in lead scoring, communication gaps, and inconsistent follow-up processes can create friction between teams. To overcome these challenges, it's important to establish clear definitions, maintain regular meetings, and utilize shared performance metrics. Fostering open collaboration helps ensure both teams work toward shared revenue goals and a seamless lead handoff.

What is the difference between Lead Generation Marketing Manager vs Digital Marketing Specialist?

AspectLead Generation Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in lead generation toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentStrategic planning, team leadership, campaign managementExecuting digital campaigns, analytics, content creation
Employer & Industry UsageUsed in B2B and B2C companies focusing on lead acquisitionCommon across various industries for digital outreach
Search & Comparison IntentFocuses on lead generation strategies and managementFocuses on digital marketing tactics and execution

The Lead Generation Marketing Manager primarily oversees strategies to attract and convert leads, often managing teams and campaigns. In contrast, a Digital Marketing Specialist executes digital campaigns and handles analytics. Both roles require marketing knowledge and certifications but differ in scope and responsibilities.

More about Lead Generation Marketing Manager jobs
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What states have the most Lead Generation Marketing Manager jobs? States with the most job openings for Lead Generation Marketing Manager jobs include:
What job categories do people searching Lead Generation Marketing Manager jobs look for? The top searched job categories for Lead Generation Marketing Manager jobs are:
Lead Generation Marketing Manager jobs near you

Demand Generation Marketing Manager

Userpilot

Austin, TX • On-site, Remote

Full-time

Posted 25 days ago

Job description

Userpilot is an innovative, fast-growing B2B SaaS platform dedicated to revolutionizing product engagement, user onboarding, and product-led growth. With a global presence, we empower businesses to deliver exceptional user experiences and optimize digital product interactions across multiple channels.
We're searching for a strategic and results-driven Demand Generation Marketing Manager to design, implement, and oversee high-impact campaigns targeting mid-market and enterprise accounts.


The Role

As a Demand Generation Marketing Manager, you will own the strategy, execution, and optimization of sophisticated demand generation and ABM campaigns. You will work cross-functionally to align marketing initiatives closely with sales objectives, ensuring measurable impact and ROI.


Key Responsibilities

  • Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS.
  • Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts.
  • Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns.
  • Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI.
  • Think creatively and strategically, devising unique campaign concepts that cut through the noise and resonate with the target audience and accounts.
  • Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume.
  • Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes.


Requirements

  • 3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
  • Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS.
  • Demonstrated experience managing cross-functional teams and aligning closely with Sales to deliver joint marketing-sales objectives.
  • Exceptional analytical skills with a data-driven approach to measuring campaign success and reporting clear ROI.
  • 2+ years of hands-on experience with HubSpot.
  • Creative thinker who excels in generating unique, compelling campaign concepts.
  • Comprehensive familiarity with major paid acquisition channels and digital marketing strategies.
  • Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus.


Benefits

  • Competitive salary and growth-based bonus opportunities
  • Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
  • Opportunities to attend international conferences and team off-sites
  • Generous education budget for professional development and certifications
  • Hybrid structure: 3 days in office (in our Austin office), 2 remote


EEO Statement

Userpilot is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All qualified applicants will receive consideration for employment.



Visa/Work Authorization

Applicants must be legally authorized to work in the United States. We are not able to sponsor or take over sponsorship of an employment visa at this time.

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