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Lead Generation Marketing Manager Jobs in Riverside, CA

Ganahl Lumber Co.

Marketing Manager

Anaheim, CA · On-site

$80 - $110/hr

Marketing Manager The Marketing Manager is responsible for planning, developing, and executing ... lead generation. * Respond professionally to customer reviews and social media comments. * Event ...

Ganahl Lumber Co

Marketing Manager

Anaheim, CA · On-site

$80 - $100/hr

Marketing Manager The Marketing Manager is responsible for planning, developing, and executing ... lead generation. * Respond professionally to customer reviews and social media comments. * Event ...

Astrophysics Inc.

Marketing Manager

City Of Industry, CA · On-site

$110K - $130K/yr

The Marketing Manager manages the day-to-day activities of the Marketing Department and works ... and lead generation; review performance and make adjustments to improve results. * Manage the ...

Directive

Demand Generation Manager (Remote US)

Irvine, CA · Remote

$80K - $85K/yr

Directive Consulting is the leading B2B marketing agency for brands that are serious about the ... Project manage and organize your accounts * Build relationships with your point of contacts * Deep ...

Astrophysics Inc.

Marketing Manager

Walnut, CA · On-site

$110K - $130K/yr

The Marketing Manager manages the day-to-day activities of the Marketing Department and works ... and lead generation; review performance and make adjustments to improve results. * Manage the ...

Astrophysics Inc.

Marketing Manager

City Of Industry, CA · On-site

$110K - $130K/yr

The Marketing Manager manages the day-to-day activities of the Marketing Department and works ... and lead generation; review performance and make adjustments to improve results. * Manage the ...

Wet Willie's

Marketing Consultant

Upland, CA · On-site

$90 - $130/hr

... on lead generation activities * Analyze marketing expenditure returns * Collect customer feedback to inform product development * Collaboration with Sales Management & Sales Teams * Manage, train ...

New

Jobless

Head of Marketing & Content

Anaheim, CA · On-site

$80 - $120/hr

Experience managing SDR agencies, lead generation partners, or outbound campaigns * Strong analytical instincts and an ability to connect marketing activity to commercial results * The ability to ...

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All JobsLead Generation Marketing JobsLead Generation Marketing Manager JobsLead Generation Marketing Manager Jobs in Riverside, CA

Lead Generation Marketing Manager information

See Riverside, CA salary details

$34.4K

$88K

$149.7K

How much do lead generation marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for lead generation marketing manager in Riverside, CA is $87,964.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,400.00 and $104,300.00 per year, depending on experience, location, and employer.

What does a lead generation marketing manager do?

A Lead Generation Marketing Manager is responsible for developing and executing strategies to attract and convert potential customers into qualified sales leads. This role involves overseeing campaigns across various channels such as email, social media, and digital advertising to generate interest in a company's products or services. The manager analyzes data to optimize lead quality and volume, collaborates with sales teams, and often manages marketing technologies like CRM systems. Their goal is to ensure a steady pipeline of prospects to help drive business growth.

What are some common challenges lead generation marketing managers face when aligning marketing and sales teams?

Lead Generation Marketing Managers often encounter challenges in ensuring that marketing-qualified leads meet the criteria and expectations of the sales team. Differences in lead scoring, communication gaps, and inconsistent follow-up processes can create friction between teams. To overcome these challenges, it's important to establish clear definitions, maintain regular meetings, and utilize shared performance metrics. Fostering open collaboration helps ensure both teams work toward shared revenue goals and a seamless lead handoff.

What are the key skills and qualifications needed to thrive as a lead generation marketing manager, and why are they important?

To thrive as a Lead Generation Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or business. Familiarity with CRM platforms (like HubSpot or Salesforce), marketing automation tools, and analytics software is typically required. Strong communication, creativity, and project management skills help you effectively coordinate campaigns and collaborate with sales teams. These abilities are crucial for generating high-quality leads, optimizing marketing ROI, and driving business growth.

What is the difference between Lead Generation Marketing Manager vs Digital Marketing Specialist?

AspectLead Generation Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in lead generation toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentStrategic planning, team leadership, campaign managementExecuting digital campaigns, analytics, content creation
Employer & Industry UsageUsed in B2B and B2C companies focusing on lead acquisitionCommon across various industries for digital outreach
Search & Comparison IntentFocuses on lead generation strategies and managementFocuses on digital marketing tactics and execution

The Lead Generation Marketing Manager primarily oversees strategies to attract and convert leads, often managing teams and campaigns. In contrast, a Digital Marketing Specialist executes digital campaigns and handles analytics. Both roles require marketing knowledge and certifications but differ in scope and responsibilities.

What job categories do people searching Lead Generation Marketing Manager jobs in Riverside, CA look for?

The top searched job categories for Lead Generation Marketing Manager jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for Lead Generation Marketing Manager jobs?

Cities near Riverside, CA with the most Lead Generation Marketing Manager job openings:

Lead Generation Marketing Manager jobs near you
Infographic showing various Lead Generation Marketing Manager job openings in Riverside, CA as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $87,964 per year, or $42.3 per hour.

Industrial Marketing & Demand Generation Lead

Pen Manufacturing

Anaheim, CA • On-site

$100K - $130K/yr

Full-time

Posted 24 days ago

Job description

ABOUT PEN MANUFACTURING
Pen Manufacturing is a growing contract manufacturer serving sophisticated engineering, infrastructure, data-center, aerospace and industrial customers. Our capabilities include complex sheet-metal fabrication, machining, welding, assembly and engineering/DFM support.
We are building a modern sales and marketing engine to support Pen Manufacturing and, over time, additional manufacturing companies within our organization.
HEAD OF INDUSTRIAL MARKETING & DEMAND GENERATION
Location: Anaheim, California
Work arrangement: Full-time, onsite five days per week
Base salary: $100,000-$130,000
Target total compensation: $120,000-$170,000
THE ROLE
We are hiring a hands-on industrial marketer to build a measurable pipeline of qualified manufacturing opportunities.
This is not a brand-only, communications or agency-management position. You will personally create campaigns, landing pages, emails, technical content and plant videos while managing PPC, SEO, retargeting, CRM attribution and external marketing partners.
You must be comfortable moving between strategy and execution. One day you may develop a campaign targeting engineering and procurement buyers. The next, you may interview an engineer, film a machine in operation, write an email sequence or determine why paid-search leads are not converting into qualified RFQs.
Success will be measured primarily by qualified RFQs, marketing-sourced pipeline, customer-acquisition efficiency and profitable bookings-not followers, impressions or content volume.
WHAT YOU WILL OWN
Demand Generation
  • Build campaigns targeting engineers, procurement leaders, supply-chain managers, program managers and industrial buyers.
  • Generate qualified RFQs and marketing-sourced pipeline through PPC, SEO, email, LinkedIn, retargeting and targeted outbound campaigns.
  • Develop landing pages and offers for specific manufacturing capabilities, industries and customer problems.
  • Manage and improve website conversion.
  • Track leads from their original source through RFQ, opportunity, booking and revenue.
  • Measure cost per qualified RFQ, pipeline generated, customer-acquisition cost and channel ROI.
  • Identify weak channels quickly and reallocate spending toward programs that produce qualified opportunities.
  • Develop campaigns to reactivate dormant customers and previously lost or inactive quotes.

Content and Positioning
  • Develop clear positioning around Pen's manufacturing, engineering, quality and production capabilities.
  • Personally write technical articles, email campaigns, advertisements, case studies, landing pages and LinkedIn content.
  • Personally capture or direct plant, machine, employee and customer-problem videos.
  • Interview engineers, estimators, operators, quality personnel and salespeople to turn their expertise into credible technical content.
  • Build content for intelligent technical buyers rather than generic corporate marketing.
  • Maintain a consistent content calendar across LinkedIn, email, the website, YouTube and other relevant platforms.
  • Build the Pen brand around the company's capabilities and people rather than one executive spokesperson.

Sales Alignment
  • Work closely with the Director of Sales to define ideal customers, qualified-lead criteria, target order sizes and priority markets.
  • Provide Sales with campaign context, buyer pain points, messaging and follow-up materials.
  • Review lead acceptance, RFQ conversion, wins, losses and customer objections every week.
  • Use CRM data and sales feedback to improve targeting, offers and messaging.
  • Support top-customer expansion, dormant-customer reactivation and lost-quote campaigns.
  • Ensure Sales accepts or rejects marketing-generated leads promptly and records standardized reasons.

Marketing Operations
  • Own marketing attribution and reporting within the CRM.
  • Manage PPC, SEO, website, content and specialized external partners without outsourcing accountability.
  • Coordinate SDR agencies and evaluate their lead quality and economics.
  • Maintain accurate campaign, lead-source and conversion data.
  • Build a concise weekly marketing scorecard for company leadership.
  • Help evaluate and eventually replace underperforming agencies or vendors with stronger internal capabilities.
  • Manage the marketing budget based on measurable pipeline and customer-acquisition results.

REQUIRED QUALIFICATIONS
  • Five or more years of B2B marketing experience in manufacturing, industrial equipment, automation, engineering, aerospace, construction products or another technical market.
  • Demonstrated ownership of measurable demand-generation programs.
  • Experience generating qualified opportunities and pipeline-not merely awareness, engagement or website traffic.
  • Hands-on experience with PPC, SEO, email marketing, landing pages, retargeting and CRM attribution.
  • Ability to personally write strong B2B marketing copy.
  • Ability to personally create credible photo and video content in an industrial environment.
  • Experience working directly with sales teams and connecting marketing activity to revenue.
  • Strong analytical ability and comfort reporting campaign economics.
  • Ability to understand technical products and communicate effectively with engineers and procurement buyers.
  • Willingness and ability to work onsite in Anaheim five days per week.

STRONGLY PREFERRED
  • Experience marketing contract manufacturing, sheet-metal fabrication, machining, automation or other engineered products.
  • Experience with HubSpot, Salesmate or a comparable CRM and marketing-automation platform.
  • Experience building a marketing function from the ground up.
  • Understanding of AS9100, ITAR, aerospace, data centers, infrastructure or industrial supply chains.
  • Experience managing PPC, SEO or SDR partners while remaining personally accountable for results.
  • Familiarity with AI-assisted content production, video editing and marketing workflows.

THIS ROLE IS PROBABLY NOT A FIT IF
  • Your experience is primarily in consumer marketing, public relations, events, communications or social-media management.
  • You have mainly directed agencies without personally building and operating campaigns.
  • You measure success primarily through followers, impressions, engagement or raw lead volume.
  • You cannot explain how your work produced qualified opportunities, pipeline or revenue.
  • You prefer developing strategy while other people perform the execution.
  • You are looking for a remote or hybrid position.
  • You are not able to work onsite in Anaheim five days per week.

HOW SUCCESS WILL BE MEASURED
  • Qualified RFQs generated
  • Sales acceptance rate
  • Marketing-sourced pipeline
  • Cost per qualified RFQ
  • Customer-acquisition cost by channel
  • Lead-to-RFQ and RFQ-to-opportunity conversion
  • Marketing-sourced bookings and gross profit
  • Website conversion
  • Technical content production and engagement from target buyers
  • Accuracy of CRM attribution and reporting

COMPENSATION
The base salary range for this position is $100,000-$130,000, depending on relevant experience and demonstrated capabilities.
The position also includes a performance bonus of up to $40,000. Target total annual compensation is approximately $120,000-$170,000, depending on experience and performance.
The performance bonus will be tied to measurable outcomes such as:
  • Qualified RFQs and accepted opportunities
  • Marketing-sourced pipeline
  • Customer-acquisition efficiency
  • Marketing-sourced profitable bookings
  • CRM attribution and reporting accuracy
  • Agreed content and campaign execution targets

The bonus will not be based primarily on impressions, followers or raw lead volume.

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