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Lead Generation Marketing Manager Jobs in Riverside, CA

Prosites Corporate

Growth Marketing Manager

Murrieta, CA · On-site

$100K - $135K/yr

As Growth Marketing Manager, you will own the demand engine end-to-end--strategy, execution, and outcomes across pipeline creation, lead quality, and conversion. You bring deep digital acquisition ...

Cryoport

Product Marketing Manager

Irvine, CA · On-site

$165K/yr

... the generation of marketing collateral, new product training for Sales, Operations and Customer ... Ability to work with and lead cross functional teams and experience in managing multiple ...

Cryoport, Inc.

Product Marketing Manager

Irvine, CA · On-site

$165K/yr

... the generation of marketing collateral, new product training for Sales, Operations and Customer ... Ability to work with and lead cross functional teams and experience in managing multiple ...

Xponential Fitness

Lifecycle Marketing Manager

Irvine, CA · On-site

$110K - $125K/yr

Xponential Fitness is seeking a strategic and data-driven Lifecycle Marketing Manager to lead CRM marketing initiatives across five leading boutique fitness brands: Club Pilates, StretchLab, Pure ...

Auction.com

Director, Lifecycle Marketing

Irvine, CA · On-site

$180K - $190K/yr

General Manager, SmartSale KEY RESPONSIBILITIES • Supply-Side Lead Generation Strategy - Develop and execute a comprehensive lead generation strategy across paid, owned, earned, partner, and ...

ASSA ABLOY

Channel Marketing Manager

Lake Forest, CA · On-site

The Channel Marketing Manager owns the strategy, development, and execution of Baldwin's showroom ... Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive ...

Assa Abloy

Channel Marketing Manager

Lake Forest, CA · On-site

The Channel Marketing Manager owns the strategy, development, and execution of Baldwin's showroom ... Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive ...

APTIM

Digital Marketing Specialist

Irvine, CA · On-site

... manage multiple projects, timelines, workflows, and deadlines in a fast-paced environment. * Familiarity with funnel-based marketing, lead generation concepts, customer journeys, and account-based ...

LeafHome

Field Canvassing Team Lead

Orange, CA · On-site

$70K - $80K/yr

Manage a multi-team territory to generate customer lead generation. * Recruit, hire, train, and develop a team of Field Canvassers and create accountability through established marketing goals and ...

Crossing, Inc.

Brand Marketing Manager

Irvine, CA · On-site

$100K - $110K/yr

This role will lead brand marketing initiatives across social media, content, events, partnerships ... Manage content calendars and oversee internal content creators, photographers and creative partners.

Razer Inc.

Senior Retail Marketing Manager

Irvine, CA · On-site

$91.66 - $152.76/hr

Demonstrated ability to lead cross-functional initiatives across sales, brand, and retailer/partner ... Whether you're crafting the next generation of gaming gear or powering our global operations behind ...

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All JobsLead Generation Marketing JobsLead Generation Marketing Manager JobsLead Generation Marketing Manager Jobs in Riverside, CA

Lead Generation Marketing Manager information

See Riverside, CA salary details

$34.4K

$88K

$149.7K

How much do lead generation marketing manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for lead generation marketing manager in Riverside, CA is $87,964.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,400.00 and $104,300.00 per year, depending on experience, location, and employer.

What does a lead generation marketing manager do?

A Lead Generation Marketing Manager is responsible for developing and executing strategies to attract and convert potential customers into qualified sales leads. This role involves overseeing campaigns across various channels such as email, social media, and digital advertising to generate interest in a company's products or services. The manager analyzes data to optimize lead quality and volume, collaborates with sales teams, and often manages marketing technologies like CRM systems. Their goal is to ensure a steady pipeline of prospects to help drive business growth.

What are the key skills and qualifications needed to thrive as a lead generation marketing manager, and why are they important?

To thrive as a Lead Generation Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or business. Familiarity with CRM platforms (like HubSpot or Salesforce), marketing automation tools, and analytics software is typically required. Strong communication, creativity, and project management skills help you effectively coordinate campaigns and collaborate with sales teams. These abilities are crucial for generating high-quality leads, optimizing marketing ROI, and driving business growth.

What are some common challenges lead generation marketing managers face when aligning marketing and sales teams?

Lead Generation Marketing Managers often encounter challenges in ensuring that marketing-qualified leads meet the criteria and expectations of the sales team. Differences in lead scoring, communication gaps, and inconsistent follow-up processes can create friction between teams. To overcome these challenges, it's important to establish clear definitions, maintain regular meetings, and utilize shared performance metrics. Fostering open collaboration helps ensure both teams work toward shared revenue goals and a seamless lead handoff.

What is the difference between Lead Generation Marketing Manager vs Digital Marketing Specialist?

AspectLead Generation Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in lead generation toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentStrategic planning, team leadership, campaign managementExecuting digital campaigns, analytics, content creation
Employer & Industry UsageUsed in B2B and B2C companies focusing on lead acquisitionCommon across various industries for digital outreach
Search & Comparison IntentFocuses on lead generation strategies and managementFocuses on digital marketing tactics and execution

The Lead Generation Marketing Manager primarily oversees strategies to attract and convert leads, often managing teams and campaigns. In contrast, a Digital Marketing Specialist executes digital campaigns and handles analytics. Both roles require marketing knowledge and certifications but differ in scope and responsibilities.

What are popular job titles related to Lead Generation Marketing Manager jobs in Riverside, CA?

For Lead Generation Marketing Manager jobs in Riverside, CA, the most frequently searched job titles are:

What job categories do people searching Lead Generation Marketing Manager jobs in Riverside, CA look for?

The top searched job categories for Lead Generation Marketing Manager jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for Lead Generation Marketing Manager jobs?

Cities near Riverside, CA with the most Lead Generation Marketing Manager job openings:

Lead Generation Marketing Manager jobs near you
Infographic showing various Lead Generation Marketing Manager job openings in Riverside, CA as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $87,964 per year, or $42.3 per hour.

Growth Marketing Manager

Prosites Corporate

Murrieta, CA • On-site

$100K - $135K/yr

Full-time

Re-posted 4 days ago

Job description

Description:

Job Description

As Growth Marketing Manager, you will own the demand engine end-to-end—strategy, execution, and outcomes across pipeline creation, lead quality, and conversion. You bring deep digital acquisition expertise, high analytical and technical skills, and the operational discipline to build efficient, ever-improving funnels and loops. This role reports to the Head of Growth Marketing and partners tightly with Sales, Product, and Operations to hit aggressive pipeline and revenue goals.


Key Responsibilities

  • Act as a player/coach for customer acquisition across multiple verticals, advising and being “hands on keys” across multiple digital marketing strategies
  • Build and own the customer acquisition plans for our ideal customer profile across multiple verticals: targeting, channel mix, budgets, measurement, and quarterly targets (MQL, SQL/PQL, pipeline, CAC/LTV).
  • Translate strategy into a live roadmap, calendar, and briefs spanning campaigns, launches, and always-on programs to enable channel marketing managers, designers, writers, and web team to execute flawlessly
  • Set hypothesis-driven goals; prioritize by expected impact, cost, and confidence.
  • Build compounding loops (content, SEO, retargeting, nurture; referrals/advocacy; partner co-marketing) that improve efficiency over time.
  • Run structured experimentation (A/B/MV) across ads, offers, landing pages, and nurture flows; systematize learnings.
  • Collaborate with Product Marketing on messaging, offers, competitive positioning, and product launches for the vertical.
  • Work with Sales/SDR leadership to align targets, handoffs, and feedback loops; enable with pitch materials and objection handling.
  • Partner with channel managers and CS to implement lifecycle triggers, scoring, and routing that increase speed-to-lead and meeting-set rates.

Measurement & Analytics

  • Define objectives and key results to achieve company goals, and drive alignment across functional teams within the vertical to ensure success.
  • Build and/or maintain basic reporting to monitor the health of the vertical, the strategy, and execution, and work with specialists on more complex needs.
  • Attribute impact by channel/campaign; model CAC, payback, and LTV by segment.
  • Maintain data quality and enforce tracking standards across campaigns and web properties.

Operations & Process

  • Establish operating cadence (weekly planning, standups, post-mortems) and maintain decision logs, playbooks, and SLAs with Sales/SDR.
  • Partner with Operations on lead management (scoring, routing, enrichment) and forecast accuracy.
  • Ensure compliance with privacy, consent, and brand guidelines.

Qualifications

  • 5–7+ years in digital/growth marketing with ownership of demand, leads, and conversion in B2B SaaS.
  • Proven track record scaling multi-channel acquisition with efficient CAC and measurable pipeline impact. A healthy level of obsession with funnels and loops is required.
  • High analytical and technical aptitude; comfortable translating data into decisive action.
  • Google Analytics (GA4) and Salesforce (SFDC): high proficiency required.
  • Exceptional campaign and project management; organized with reliable follow-through and documentation.
  • Strong collaboration with Sales, RevOps, and Product teams; crisp written and verbal communication.
  • AI-first mentality: Proficiency with AI and where it can be leveraged to increase speed and quality
  • DTC experience is a strong plus

Nice to Have

  • Power BI (plus) and SQL (plus) for deeper analysis and self-serve insights.
  • Operational internet & web proficiency (HTTP, tags/cookies, CDNs, DNS, performance, accessibility, SEO) as a strong plus.
  • Experience in [Industry Vertical] and with partner/affiliate ecosystems.
  • Familiarity with marketing automation and enrichment tools (e.g., HubSpot/Marketo, Clearbit/ZoomInfo) and experimentation platforms.


Requirements: