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Lead Generation Marketing Jobs (NOW HIRING)

MDVIP LLC

Director, Lead Generation

Boca Raton, FL · On-site

The Director of Lead Generation, Physician Marketing, is responsible for designing, executing, and optimizing a comprehensive lead-generation marketing engine to identify, engage, and convert ...

Aquent

Lead Generation Specialist

Los Angeles, CA · On-site

$100K - $130K/yr

Aquent is seeking a dynamic Third-Party Lead Generation Specialist to join our client, a prominent ... They are a forward-thinking organization that values innovation in marketing and client engagement ...

Firm Media Inc

Be Seen First

Lead Generation Manager

Ontario, CA · On-site

$85K/yr

Oversee the execution of campaigns across PPC, email marketing, review management, and social media ... Manage and guide the lead generation departments, providing strategic direction and support.

Kestra Holdings

Lead Generation Manager

Austin, TX · On-site

Lead through influence by partnering with the Lead Generation Coordinator, marketing automation partner, paid media specialist, and creative team. * Set priorities, briefs, timelines, and performance ...

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Lead Generation Marketing information

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$33K

$84.3K

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How much do lead generation marketing jobs pay per year?

As of Jun 14, 2026, the average yearly pay for lead generation marketing in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

How does a Lead Generation Marketing professional typically collaborate with sales teams to ensure qualified leads are effectively nurtured?

Lead Generation Marketing professionals work closely with sales teams by establishing clear criteria for qualified leads, sharing regular updates on lead status, and participating in alignment meetings. They often use shared CRM platforms to track and hand off leads, ensuring that sales teams receive comprehensive background information to tailor their outreach. This collaboration helps both teams refine targeting strategies and maximize conversion rates, making communication and feedback between marketing and sales essential for success.

What are the key skills and qualifications needed to thrive as a Lead Generation Marketing professional, and why are they important?

To thrive as a Lead Generation Marketing professional, you need strong analytical skills, marketing strategy knowledge, and experience with digital channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms (such as HubSpot or Salesforce), and data analytics tools is highly valued. Excellent communication, creativity, and persistence are soft skills that help in building relationships and crafting compelling campaigns. These skills and qualities are crucial for driving qualified leads, optimizing marketing ROI, and supporting sales growth.

What is the role of lead generation in marketing?

Lead generation in marketing involves identifying and attracting potential customers to create interest in a company's products or services. For a lead generation marketing role, skills in digital marketing tools, data analysis, and campaign management are essential to effectively generate and nurture leads that can be converted into sales.

What is the salary of lead generation?

The salary for a lead generation specialist typically ranges from $40,000 to $70,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals or those with specialized skills can earn higher salaries, often supplemented with performance-based bonuses.

What is lead generation marketing?

Lead generation marketing is the process of attracting and converting potential customers (leads) for a business’s products or services. It involves using various marketing strategies, such as content marketing, email campaigns, social media, and paid advertising, to spark interest and gather contact information from prospective clients. The goal is to nurture these leads through the sales funnel, increasing the chances of turning them into paying customers. Effective lead generation helps businesses grow their customer base and revenue by targeting the right audience.

What job makes $10,000 a month without a degree?

Lead generation marketing roles can potentially earn $10,000 or more per month through commissions, bonuses, or high-value campaigns, especially for those with strong digital marketing skills, experience with tools like CRM platforms, and a proven track record. Success in this field often depends on performance, networking, and the ability to generate quality leads for clients or companies.

What jobs in the US pay 300,000 a year?

In lead generation marketing, high-paying roles such as senior marketing directors, chief marketing officers, or digital marketing agency owners can earn $300,000 or more annually, especially with extensive experience, successful campaigns, and strong client portfolios. These positions often require advanced skills in data analysis, strategic planning, and proficiency with marketing tools like CRM and analytics platforms. Compensation varies based on industry, company size, and geographic location.

What is the difference between Lead Generation Marketing vs Content Marketing Specialist?

AspectLead Generation MarketingContent Marketing Specialist
Primary FocusGenerating leads and converting prospects into customersCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsDigital marketing, SEO, PPC, analytics, CRM toolsContent creation, SEO, storytelling, social media
Work EnvironmentMarketing teams, digital agencies, in-house marketing departmentsContent teams, marketing agencies, in-house content departments
Industry UsageCommonly used in sales-driven industries like tech, SaaS, B2BUsed across industries for brand awareness and engagement

While Lead Generation Marketing focuses on attracting and converting prospects into customers through targeted campaigns, Content Marketing Specialists concentrate on creating valuable content to build brand awareness and trust. Both roles often collaborate but serve different strategic purposes within marketing efforts.

More about Lead Generation Marketing jobs
What are the most commonly searched types of Lead Generation Marketing jobs? The most popular types of Lead Generation Marketing jobs are:
What states have the most Lead Generation Marketing jobs? States with the most job openings for Lead Generation Marketing jobs include:
What job categories do people searching Lead Generation Marketing jobs look for? The top searched job categories for Lead Generation Marketing jobs are:
Lead Generation Marketing jobs near you
Marketing Specialist - Lead Generation

Marketing Specialist - Lead Generation

EAC Product Development Solutions

Minneapolis, MN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Job description

Company Description
COMPANY OVERVIEW
Transforming the way companies Design, Manufacture, Connect to, and Service their products, EAC Product Development Solutions (EAC) is a complete source for your product development needs. EAC has been an industry leader for over 29 years and our experts help guide companies to achieve their strategic business goals and optimize their technology, systems, people, and processes for long-term success. Our capabilities span the world of Additive Manufacturing/3D printing and the entirety of the manufacturing process from design ideation to product engineering to manufacturing and services in the field.
EAC CULTURE: https://www.eacpds.com/culture/
POSITION OVERVIEW - The position is a hybrid position in Minneapolis, MN with 1-2 days in office per week. No relocation provided, must currently reside in the USA.
The Lead Generation Specialist (Marketing Specialist) plays a key role helping fuel our sales pipeline by identifying, engaging, and qualifying potential customers. This role combines communication, research, marketing, and sales expertise to generate high-quality leads and connect with decision-makers.
You'll conduct targeted outreach, represent the company at industry events, and collaborate closely with sales and marketing teams to convert interest into opportunity. This position requires a proactive, detail-oriented professional who thrives in a fast-paced environment and is motivated to contribute to the company's business development goals through consistent, strategic lead generation efforts.
If you're a proactive communicator who thrives on building relationships and driving results, this is an excellent opportunity to grow your career in a fast-paced, technology-driven environment.
Job Description
Responsibilities, skills, and knowledge may be representative, but not all-inclusive of those commonly associated with the position.
Strategic Lead Prospecting & Qualification
  • Identify and engage potential customers through strategic outreach via phone, email, and digital channels.
  • Responsible for content creation and management, including developing social media posts and lead generation materials.
  • Conduct research to uncover new business opportunities and qualified prospects.
  • Qualify leads based on established sales criteria and route high-quality opportunities to the sales team.
  • Maintain accurate and organized records within CRM systems.
  • Support development of targeted lead generation campaigns with the marketing team.

Trade Show & Event Support
  • Schedule, coordinate, and manage trade shows, virtual events, conferences, and industry events to promote brand awareness and generate leads.
  • Main point of contact for some events.
  • Engage with event attendees to showcase EAC's products and services.
  • Assist in implementing lead capture and tracking processes.
  • Support post-event follow-up and lead nurturing activities.

Collaboration & Sales Enablement
  • Work closely with Sales Leadership to ensure effective lead qualification and handoff.
  • Collaborate with other members of marketing team to align messaging and campaign strategies.
  • Contribute to the creation of outreach messaging, templates, and scripts.
  • Participate in internal meetings to share insights on lead activity and trends.

Process & Continuous Improvement
  • Provide input to improve lead generation workflows and outreach strategies.
  • Track performance metrics to identify areas of improvement.
  • Participate in training to enhance knowledge of EAC products, services, and target markets.
  • Assist in documenting marketing and lead management processes as needed.

Follow-Up & Relationship Building
  • Manage lead pipelines generated from multiple sources, including marketing campaigns and events.
  • Conduct timely and consistent follow-ups to nurture potential opportunities.
  • Gather and share market and prospect insights to support the customer engagement strategy.

Additional Responsibilities
  • Prepare, propose, and obtain approval for all marketing plans with the direct supervisor, and manage execution by tracking progress, ensuring timely delivery, and reporting success metrics.
  • Support outbound lead generation initiatives to drive business growth.
  • Assist in targeted prospecting for marketing campaigns and audience segmentation.
  • Perform other related duties as assigned.

Qualifications
An equivalent combination of education, training and experience will be considered.
Experience & Education
  • 2-4 years of experience in lead generation, marketing, business development or inside sales.
  • Bachelor's degree in Business, Marketing, Communications, or related field preferred.
  • Experience supporting company presence at trade shows or industry events preferred.
  • Willingness to travel occasionally for events and in-person engagements.

Sales & Communication Skills
  • Demonstrated ability to build rapport and engage with decision-makers at multiple levels.
  • Understanding of sales processes and qualification frameworks.
  • Skilled in crafting compelling outreach messages and conducting discovery conversations.
  • Excellent verbal, written, and interpersonal communication skills.
  • Confident and professional phone presence with active listening skills.
  • Comfortable handling objections and guiding conversations toward qualified opportunities.

Technical & Analytical Skills
  • Proficiency in CRM systems (e.g., NetSuite, HubSpot) and lead-tracking tools.
  • Must have experience using digital creation tools including Canva and Adobe products.
  • Experience with marketing automation or email campaign platforms preferred.
  • Strong analytical skills and ability to interpret data to identify trends and improve performance.
  • Familiarity with LinkedIn Sales Navigator or other prospecting tools a plus.

Professional Attributes
  • Highly organized with strong attention to detail.
  • Ability to manage multiple priorities in a fast-paced, team-oriented environment.
  • Motivated self-starter with a collaborative mindset and goal-oriented approach.
  • Strong time management and prioritization skills.
  • Ability to perform consistently and effectively under time-sensitive deadlines.

Additional Information
COMPENSATION
  • Base Annual Salary is $60 K for this salaried, exempt Full-Time hybrid position
  • Eligible for variable pay

BENEFITS
  • Medical insurance
  • Employer Paid Short Term Disability
  • Flexible PTO (take as you need, no accrual)
  • Vision insurance
  • Dental Insurance
  • 401(k) Plan with Employer match
  • Basic Life, AD&D, and Disability Insurance
  • Employee Assistance Program
  • Paid Holidays

Work Environment
Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
  • Ability to work in a remote environment or in-office.
  • Exposed to moderate noise levels.

PHYSICAL ABILITIES
Physical abilities that are commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
  • Light sedentary office work.
  • Ability to stand for long periods of time
  • Ability to travel around 25% of the time

NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.
NOTE TO COLORADO RESIDENTS: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or date of school attendance or graduation. You will not be penalized for redacting or removing this information.
EEO Statement: EAC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identify or expression, or any other characteristic protected by federal, state, or local laws.

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