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Lead Generation Marketing Jobs (NOW HIRING)

MDVIP LLC

Director, Lead Generation

Boca Raton, FL · On-site

The Director of Lead Generation, Physician Marketing, is responsible for designing, executing, and optimizing a comprehensive lead-generation marketing engine to identify, engage, and convert ...

Firm Media Inc

Be Seen First

Lead Generation Manager

Ontario, CA · On-site

$85K/yr

Oversee the execution of campaigns across PPC, email marketing, review management, and social media ... Manage and guide the lead generation departments, providing strategic direction and support.

Betterment

Manager, Demand Generation Marketing

New York, NY · Hybrid

$120K - $150K/yr

Betterment is seeking an experienced B2B Marketing Manager to support the demand generation efforts ... This individual contributor will help plan, execute and optimize lead generation programs to drive ...

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All JobsLead Generation Marketing Jobs

Lead Generation Marketing information

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$33K

$84.3K

$143.5K

How much do lead generation marketing jobs pay per year?

As of Jul 15, 2026, the average yearly pay for lead generation marketing in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

How does a Lead Generation Marketing professional typically collaborate with sales teams to ensure qualified leads are effectively nurtured?

Lead Generation Marketing professionals work closely with sales teams by establishing clear criteria for qualified leads, sharing regular updates on lead status, and participating in alignment meetings. They often use shared CRM platforms to track and hand off leads, ensuring that sales teams receive comprehensive background information to tailor their outreach. This collaboration helps both teams refine targeting strategies and maximize conversion rates, making communication and feedback between marketing and sales essential for success.

What are the key skills and qualifications needed to thrive as a Lead Generation Marketing professional, and why are they important?

To thrive as a Lead Generation Marketing professional, you need strong analytical skills, marketing strategy knowledge, and experience with digital channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms (such as HubSpot or Salesforce), and data analytics tools is highly valued. Excellent communication, creativity, and persistence are soft skills that help in building relationships and crafting compelling campaigns. These skills and qualities are crucial for driving qualified leads, optimizing marketing ROI, and supporting sales growth.

What is lead generation marketing?

Lead generation marketing is the process of attracting and converting potential customers (leads) for a business’s products or services. It involves using various marketing strategies, such as content marketing, email campaigns, social media, and paid advertising, to spark interest and gather contact information from prospective clients. The goal is to nurture these leads through the sales funnel, increasing the chances of turning them into paying customers. Effective lead generation helps businesses grow their customer base and revenue by targeting the right audience.

What is the difference between Lead Generation Marketing vs Content Marketing Specialist?

AspectLead Generation MarketingContent Marketing Specialist
Primary FocusGenerating leads and converting prospects into customersCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsDigital marketing, SEO, PPC, analytics, CRM toolsContent creation, SEO, storytelling, social media
Work EnvironmentMarketing teams, digital agencies, in-house marketing departmentsContent teams, marketing agencies, in-house content departments
Industry UsageCommonly used in sales-driven industries like tech, SaaS, B2BUsed across industries for brand awareness and engagement

While Lead Generation Marketing focuses on attracting and converting prospects into customers through targeted campaigns, Content Marketing Specialists concentrate on creating valuable content to build brand awareness and trust. Both roles often collaborate but serve different strategic purposes within marketing efforts.

More about Lead Generation Marketing jobs
What are the most commonly searched types of Lead Generation Marketing jobs? The most popular types of Lead Generation Marketing jobs are:
What states have the most Lead Generation Marketing jobs? States with the most job openings for Lead Generation Marketing jobs include:
What job categories do people searching Lead Generation Marketing jobs look for? The top searched job categories for Lead Generation Marketing jobs are:
Lead Generation Marketing jobs near you
Infographic showing various Lead Generation Marketing job openings in the United States as of July 2026, with employment types broken down into 69% Full Time, 30% Part Time, and 1% Contract. Highlights an 67% Physical, 2% Hybrid, and 31% Remote job distribution, with an average salary of $84,316 per year, or $40.5 per hour.

Lead Generation Marketing Coordinator

The Little Gym of East Cobb

Marietta, GA • On-site

$17/hr

Part-time

Posted 2 days ago

New

Job description

Position Type: Part-Time (Hourly)
Schedule: Weekday Mornings (Monday – Friday) 
Compensation: $15.00 / Hour + Performance Incentives
Position Overview
We are looking for an energetic, organized, and results-driven Marketing Coordinator to join our front desk team. In this role, you will be the primary voice and digital face of our gym. Your main focus will be managing incoming interest, converting new leads into scheduled classes, coordinating community marketing events, and driving brand engagement through social media.
The ideal candidate thrives on the phone, possesses a warm and persuasive personality, and has prior over-the-phone sales experience.
Key Responsibilities
  • Lead Management & Outreach: Focus heavily on outbound calling to contact new leads (via Franchise Ramp and other pipelines) to introduce the gym and successfully book their free intro classes.
  • Customer Service & Follow-Up: Promptly return all operational voicemails and emails. Deliver a high-quality, friendly customer experience when talking directly to members and parents.
  • Accountability & Check-Ins: Cross-reference scheduled rosters to identify past-due accounts, ensuring necessary account conversations happen seamlessly upon check-in or via phone.
  • Retention Calls: Warmly follow up with yesterday's intro attendees who did not immediately sign up to review current promotional opportunities, and call intro no-shows to reschedule.
  • Event Coordination: Outreach, schedule, and organize local community marketing events to continuously generate new local brand awareness.
  • Social Media Management: Create engaging content and actively manage our official social media accounts to highlight gym culture, student wins, and current promotions.

  • Gym Culture & Atmosphere: Maintain a vibrant, immaculate, and high-energy lobby environment. Actively update the daily Welcome Board to greet incoming families by name.
    Special Event Sales: Drive revenue by outbound-calling local leads to book birthday parties, seasonal camp spots, and Parents' Survival Nights.
    Creative Content Creation: Snap high-energy highlights of morning classes to build community connection through daily local social media channels. 
Qualifications & Skills
  • Sales Experience: Prior experience in over-the-phone sales, telemarketing, or high-volume booking environments is required.
  • Communication: Exceptional verbal and written communication skills with a natural ability to connect warmly with customers and handle objections confidently.
  • Time Management: Highly organized self-starter who can efficiently balance phone calls, administrative data entry, and creative social media tasks during morning shifts.
  • Tech Savvy: Comfortable navigating CRM software, lead tracking pipelines, email clients, and standard social media applications.
Benefits & Culture
  • Base Pay: Competitive $15.00/hour starting wage.
  • Incentive Structure: Earn additional performance bonuses based on lead conversion rates, successfully booked intros, and enrolled memberships.
  • Consistent Hours: Steady weekday morning schedule leaving your afternoons and weekends free.
  • Impact: Direct ability to shape our gym's community culture from the front lines.
For candidates looking to grow, if the new Marketing Coordinator shows the interest, capabilities, and proven results to transition into a full-time role, we are more than happy to consider that opportunity.