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Lead Generation Marketing Jobs (NOW HIRING)

MDVIP LLC

Director, Lead Generation

Boca Raton, FL · On-site

The Director of Lead Generation, Physician Marketing, is responsible for designing, executing, and optimizing a comprehensive lead-generation marketing engine to identify, engage, and convert ...

Betterment

Manager, Demand Generation Marketing

New York, NY · Hybrid

$120K - $150K/yr

Betterment is seeking an experienced B2B Marketing Manager to support the demand generation efforts ... This individual contributor will help plan, execute and optimize lead generation programs to drive ...

SugarAI

Demand Generation Marketing

Denver, CO · On-site

We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and ... As the Demand Generation Manager, New Logo (AMERS), you are a pipeline hunter. Your sole obsession ...

FreeCast

Be Seen First

Lead Generation Specialist

Orlando, FL · On-site

$52K - $62K/yr

If you're a driven and innovative marketer with a track record in generating high-quality leads and converting them into valuable prospects, we encourage you to apply for the role of Lead Generation ...

Kestra Holdings

Lead Generation Manager

Austin, TX · On-site

Lead through influence by partnering with the Lead Generation Coordinator, marketing automation partner, paid media specialist, and creative team. * Set priorities, briefs, timelines, and performance ...

Xplor

Lead Generation Manager

Atlanta, GA · Remote

$70K - $90K/yr

The Mariana Tek marketing team is looking for a Lead Generation Specialist who is laser-focused on one thing: getting qualified leads into the funnel and moving them toward pipeline. Reporting to ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

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Lead Generation Marketing information

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$33K

$84.3K

$143.5K

How much do lead generation marketing jobs pay per year?

As of Aug 5, 2026, the average yearly pay for lead generation marketing in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

How does a lead generation marketing professional typically collaborate with sales teams to ensure qualified leads are effectively nurtured?

Lead Generation Marketing professionals work closely with sales teams by establishing clear criteria for qualified leads, sharing regular updates on lead status, and participating in alignment meetings. They often use shared CRM platforms to track and hand off leads, ensuring that sales teams receive comprehensive background information to tailor their outreach. This collaboration helps both teams refine targeting strategies and maximize conversion rates, making communication and feedback between marketing and sales essential for success.

What are the key skills and qualifications needed to thrive as a lead generation marketing professional?

To thrive as a Lead Generation Marketing professional, you need strong analytical skills, marketing strategy knowledge, and experience with digital channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms (such as HubSpot or Salesforce), and data analytics tools is highly valued. Excellent communication, creativity, and persistence are soft skills that help in building relationships and crafting compelling campaigns. These skills and qualities are crucial for driving qualified leads, optimizing marketing ROI, and supporting sales growth.

What is lead generation marketing?

Lead generation marketing is the process of attracting and converting potential customers (leads) for a business’s products or services. It involves using various marketing strategies, such as content marketing, email campaigns, social media, and paid advertising, to spark interest and gather contact information from prospective clients. The goal is to nurture these leads through the sales funnel, increasing the chances of turning them into paying customers. Effective lead generation helps businesses grow their customer base and revenue by targeting the right audience.

What is the difference between Lead Generation Marketing vs Content Marketing Specialist?

AspectLead Generation MarketingContent Marketing Specialist
Primary FocusGenerating leads and converting prospects into customersCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsDigital marketing, SEO, PPC, analytics, CRM toolsContent creation, SEO, storytelling, social media
Work EnvironmentMarketing teams, digital agencies, in-house marketing departmentsContent teams, marketing agencies, in-house content departments
Industry UsageCommonly used in sales-driven industries like tech, SaaS, B2BUsed across industries for brand awareness and engagement

While Lead Generation Marketing focuses on attracting and converting prospects into customers through targeted campaigns, Content Marketing Specialists concentrate on creating valuable content to build brand awareness and trust. Both roles often collaborate but serve different strategic purposes within marketing efforts.

More about Lead Generation Marketing jobs
What are the most commonly searched types of Lead Generation Marketing jobs? The most popular types of Lead Generation Marketing jobs are:
What states have the most Lead Generation Marketing jobs? States with the most job openings for Lead Generation Marketing jobs include:
What job categories do people searching Lead Generation Marketing jobs look for? The top searched job categories for Lead Generation Marketing jobs are:
Lead Generation Marketing jobs near you
Infographic showing various Lead Generation Marketing job openings in the United States as of July 2026, with employment types broken down into 66% Full Time, 33% Part Time, and 1% Contract. Highlights an 64% Physical, 2% Hybrid, and 34% Remote job distribution, with an average salary of $84,316 per year, or $40.5 per hour.

Marketing Specialist, Lead Generation - Power

Worley

Houston, TX • On-site

Full-time

Re-posted 20 days ago

Worley rating

8.0

Company rating: 8.0 out of 10

Based on 31 frontline employees who took The Breakroom Quiz

203rd of 440 rated engineering

Job description

About us
Worley is a global company of energy, chemicals and resources experts headquartered in Australia. We partner with our customers to deliver projects and create value across the life of their assets. We specialize in consulting, engineering, procurement and construction across the project lifecycle, with services extending through to operations and decommissioning. Leveraging extensive experience and AI-enabled delivery, we support customers in navigating complexity as they meet today's needs and transition to more sustainable solutions.
Role Purpose
The Marketing Specialist, Lead Generation is responsible for creating, delivering, and measuring end-to-end lead generation marketing programmes that generate demand, strengthen our market position, and support profitable growth, with an initial focus on the Power sector and priority growth areas including nuclear, data centres and broader power markets.
Working closely with sector and sales leadership, this role connects strategy to execution, building integrated campaigns and plans that identify new opportunities, progress existing ones, and improve pipeline quality. While the role has an initial focus on the Power sector, it is expected to support other strategically important sectors over time as business priorities evolve, working across global and regional operations and teams to be successful.
The Marketing Specialist, Lead Generation must be able to define and execute data-led demand generation strategies, be results focused and build strong working relationships with others to deliver for our customers' needs.
What you'll do:
  • Work closely with sector teams to develop a deep understanding of target audience needs, market trends and growth opportunities, with particular emphasis on the Power sector and adjacent priority markets as required by the business
  • Connect sector strategy to global and regional sales plans, recommending marketing strategies and channel plans that deliver measurable pipeline growth, with initial priority on Power, including nuclear, data centres and broader power markets
  • Design, manage and implement multi-channel lead generation campaigns (paid media, events, digital and nurture) to drive Marketing Qualified Leads (MQLs), improve conversion rates and contribute to pipeline and gross margin.
  • Own and manage marketing investment for your sectors, allocating budget across campaigns and channels to maximize impact and demonstrate clear return on investment
  • Work with editorial, digital and creative teams to ensure all content and assets (e.g. thought leadership articles, website content, videos etc.) are aligned to campaign objectives, audience needs, and conversion goals and align these with sector strategies and target audience challenges
  • Plan and optimise campaign activity across the full funnel, ensuring alignment to customer journeys, buying stages, and lead conversion pathways
  • Work in partnership with relevant Accounts Based Marketing (ABM) team members to connect on ABM activities, driving messaging and content synergies across lead generation and existing customer campaigns
  • Design and deliver events, webinars and roundtables as lead generation programmes, ensuring effective lead capture, follow-up and conversion into qualified opportunities
  • Analyse performance across campaigns and channels, including MQL volumes, conversion rates, cost per lead, and marketing-attributed pipeline, and continuously optimise activity to improve outcomes
  • Work with digital teams to continuously improve website performance and conversion pathways, including landing pages, calls to action and user journeys
  • Optimise paid media performance across channels including paid search (PPC), paid social and retargeting programmes to improve lead quality and conversion efficiency
  • Partner with Marketing Operations and Sales to implement and optimise lead nurture programmes, improving progression from MQL to SQL and pipeline conversion
  • Report on lead generation performance through dashboards and regular reporting, providing clear visibility of contribution to pipeline and business targets

What you bring:
  • Strategic thinking with delivery focus. You understand how marketing contributes to growth, and you're comfortable working across teams to make it happen.
  • Experience developing and delivering B2B demand generation or acquisition marketing programs
  • Strong commercial mindset, with the ability to connect marketing activity to pipeline and business outcomes
  • Ability to translate strategy into clear, actionable marketing plans
  • Confidence working with senior stakeholders across sales, sectors, and regions
  • Strong analytical capability to assess performance and optimize investment
  • Experience working in complex, global, or matrixed environments
  • Experience in the Power sector, or closely related energy and industrial markets, is strongly preferred, including exposure to nuclear, data centres, power generation, transmission, grid infrastructure or energy transition-related services. The ability to shift across sector priorities as business needs evolve will be important.

This role will be based in the United States with flexible hybrid working arrangements, including the ability to work from home, given the global nature of our business is subject to working outside normal business hours.
Moving forward together
We want our people to be energized and empowered to drive sustainable impact. So, our focus is on a values-inspired culture that unlocks brilliance through belonging, connection and innovation. We're building a diverse, inclusive and respectful workplace. Creating a space where everyone feels they belong, can be themselves, and are heard.
And we're not just talking about it; we're doing it. We're reskilling our people, leveraging transferable skills, and supporting the transition of our workforce to become experts in today's low carbon energy infrastructure and technology. Whatever your ambition, there's a path for you here.
And there's no barrier to your potential career success. Join us to broaden your horizons, explore diverse opportunities, and be part of delivering sustainable change.

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