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F1 Marketing Jobs (NOW HIRING)

Whoop

Director, F1

Boston, MA

Work with Country Marketing Managers to localize F1 activations across priority markets * Coordinate with PR, social and Communications on partnership announcements, race-week press engagement, and ...

Whoop

Director, F1

Boston, MA · On-site

Work with Country Marketing Managers to localize F1 activations across priority markets * Coordinate with PR, social and Communications on partnership announcements, race-week press engagement, and ...

Whoop

Director, F1

Boston, MA · On-site

Work with Country Marketing Managers to localize F1 activations across priority markets * Coordinate with PR, social and Communications on partnership announcements, race-week press engagement, and ...

Principal Financial Group

Marketing Strategist

Des Moines, IA · On-site +1

$84K - $150K/yr

What You'll Do We're looking for a motivated Marketing Strategist to support our sales and customer ... F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs ...

Principal Financial Group

Lead Strategist, Marketing

$127K - $171K/yr

What You'll Do Are you a marketing professional looking for a unique and exciting opportunity to ... F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs ...

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F1 Marketing information

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$23K

$45.4K

$59.5K

How much do f1 marketing jobs pay per year?

As of Jun 15, 2026, the average yearly pay for f1 marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the F1 Marketing position, and why are they important?

To thrive in F1 Marketing, you need a strong background in sports marketing, event management, and brand promotion, typically supported by a relevant degree and experience in motorsport or event-driven industries. Familiarity with digital marketing platforms, CRM systems, data analytics tools, and sponsorship management software is vital. Creativity, strong communication skills, and the ability to work well under pressure are essential soft skills for this fast-paced environment. These abilities ensure impactful campaigns, strategic partnerships, and effective fan engagement in the dynamic world of Formula 1.

What does a typical day look like for an F1 Marketing professional?

A typical day for an F1 Marketing professional involves planning and executing marketing campaigns, collaborating with sponsors and partners, and managing promotional events around race weekends. You'll coordinate with creative teams, analyze campaign performance data, and help ensure seamless brand activation at global venues. Frequent communication with stakeholders across different time zones and working within tight deadlines are common aspects of the job. This fast-moving environment offers unique opportunities to travel, build industry connections, and contribute to the worldwide excitement of Formula 1.

What is an F1 Marketing job?

An F1 Marketing job involves promoting Formula 1 teams, events, sponsors, and content to grow audience engagement and brand partnerships. Professionals in this role develop marketing campaigns, manage social media, collaborate with sponsors, and enhance fan experiences. They also analyze market trends and audience data to optimize engagement strategies. The job requires creativity, strategic thinking, and a passion for motorsports.

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F1 Marketing jobs near you
Director, F1

Director, F1

Whoop

Boston, MA

Full-time

Posted 2 days ago

Job description

RESPONSIBILITIES
  • Own the strategy and day-to-day management of WHOOP's F1 integrations, serving as the primary point of contact for external stakeholders and partners in the sport
  • Develop annual partnership plans for F1, mapping key race calendar moments to brand, media, and content strategies across owned, earned, and paid channels
  • Ensure all contractual deliverables are tracked, satisfied, and maximized — including brand exposure, content rights, hospitality, digital inventory, and activation entitlements — while maintaining compliance with partner approval processes and guidelines
  • Manage the P&A approval process end-to-end, ensuring activities are submitted within required timelines and meet brand guidelines
  • Track and report on partnership KPIs and deliverables, including quarterly reviews per contractual requirements
  • Manage licensed footage rights and image usage in compliance with brand frameworks
  • Lead planning and execution of F1 activations across the race calendar — trackside experiences, Fan Zone programs, track runs, hospitality, and market-level amplification around race weekends
  • Support #WHOOPLive executions, where applicable, coordinating with production and media teams to explore biometric integrations across qualifying and race coverage
  • Brief and collaborate with Creative, Brand Media, and content teams to develop F1-specific assets — driver storytelling, race-day content, and campaign creative for tentpole moments
  • Partner with existing Sports & Talent partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation, performance tracking and post-campaign analysis
  • Partner with Brand Media to align F1 media investment with the broader media plan, including pre-committed buys, contextual targeting, and DMA-level amplification around race weekends
  • Work with Country Marketing Managers to localize F1 activations across priority markets
  • Coordinate with PR, social and Communications on partnership announcements, race-week press engagement, and earned media opportunities
  • Interface with Legal and Finance on contract compliance, payment schedules, and rights management
QUALIFICATIONS

  • 8+ years of experience in sports marketing, partnerships, or sponsorship management, with meaningful time in motorsport or global sports properties

  • Experience managing complex partnership agreements with multiple external stakeholders, including contractual rights, approvals, and deliverables

  • Experience with tier-one global sports properties is required with Formula 1 strongly preferred.

  • Proven ability to translate partnerships into impactful activations and content — from strategy through on-the-ground execution

  • Strong cross-functional leadership skills, with experience influencing senior stakeholders and collaborating across creative, media, and commercial teams

  • Experience building and developing teams, with a track record of mentoring junior talent

  • Requirement to travel globally and work non-standard hours aligned with race schedules

  • Based in Boston or Dublin

  • Passion for motorsport, health, fitness, and the intersection of sports and technology

  • Bachelor's degree or equivalent practical experience

  • Strong commitment to embracing and leveraging AI tools in day-to-day work

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About Whoop

Sourced by ZipRecruiter

At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users (Olympians, Professional Athletes, Fitness Enthusiasts, etc) to perform at a higher level through a deeper understanding of their bodies and daily lives.

Industry

Fitness and sports centers

Company size

501 - 1,000 Employees

Headquarters location

Boston, MA, US

Year founded

2012

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