Summary The Marketing Associate supports the marketing initiatives of Optim Orthopedics by executing content creation, event coverage, and clinic-level brand support. This role plays a critical part ...
Summary The Marketing Associate supports the marketing initiatives of Optim Orthopedics by executing content creation, event coverage, and clinic-level brand support. This role plays a critical part ...
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Optim Marketing information
See salary details
$31.5K - $44.6K
20% of jobs
$49.1K is the 25th percentile. Wages below this are outliers.
$44.6K - $57.7K
14% of jobs
$57.7K - $70.8K
11% of jobs
The median wage is $76.2K / yr.
$70.8K - $83.9K
13% of jobs
$83.9K - $97K
10% of jobs
$97K - $110K
5% of jobs
$110K - $123.1K
2% of jobs
$126.4K is the 75th percentile. Wages above this are outliers.
$123.1K - $136.2K
2% of jobs
$136.2K - $149.3K
7% of jobs
$149.3K - $162.4K
14% of jobs
$162.4K - $175.5K
2% of jobs
$31.5K
$94.7K
$175.5K
How much do optim marketing jobs pay per year?
What are the key skills and qualifications needed to thrive as a Marketing Manager, and why are they important?
What are some common challenges faced by professionals in Optim Marketing, and how can they be addressed?
What is the difference between Optim Marketing vs Content Marketing Specialist?
| Aspect | Optim Marketing | Content Marketing Specialist |
|---|---|---|
| Primary Focus | Optimizing marketing campaigns, SEO, paid ads | Creating and distributing content to engage audiences |
| Required Skills | SEO, SEM, data analysis, digital advertising | Writing, storytelling, content strategy, social media |
| Work Environment | Digital marketing agencies, in-house marketing teams | Content agencies, marketing teams, media companies |
| Common Certifications | Google Ads, Google Analytics, HubSpot | Content marketing certifications, HubSpot, Google Analytics |
Optim Marketing and Content Marketing Specialist roles often overlap but differ in focus. Optim Marketing emphasizes campaign optimization, SEO, and paid advertising, while Content Marketing Specialists focus on creating engaging content. Both roles require digital marketing knowledge and often work together to achieve marketing goals.
What are Optim Marketing professionals and what do they do?

Job description
Summary
The Marketing Associate supports the marketing initiatives of Optim Orthopedics by executing content creation, event coverage, and clinic-level brand support. This role plays a critical part in expanding brand awareness across Southeast Georgia through digital content, community engagement, and on-site marketing presence.
Essential Duties and Responsibilities
List all Essential Duties
- Attend community events, sponsorships, and partnerships (sports games, school events, chamber events, etc.)
- Serve as on-site brand ambassador representing Optim Orthopedics
- Capture photo and video content (games, patient interactions, event booths, physicians, etc.)
- Periodically conduct on-site interviews (physicians, patients, athletes, coaches)
- Assist with event setup (banners, signage, promotional materials)
- Assist in developing & ideation of:
- Physician highlight videos
- Patient testimonials
- Educational content (injury prevention, procedures, etc.)
- Article research and drafting
- Maintain organized content library (by physician, specialty, location)
- Social Media Management: Respond to comments/messages (as appropriate) with high regard to HIPAA disclosure policy
- Build our brand presence across channels by engaging with local pages, followers, and outreach
- Rotate through Optim locations (Savannah, Pooler, Rincon, Statesboro, etc.)
- Ensure brand consistency across clinics:
- Signage
- Brochures
- Digital screens
- Waiting room experience
- Signage
- Build relationships with clinic managers and staff
- Coordinate collateral updating with physicians, staff, and community managers/liaisons.
- Assist with:
- Bio updates
- Collateral Production
- Business Card inventory and procurement
- Photoshoots / Video shoots
- Assist with maintaining relationships with:
- Schools
- Athletic programs
- Event coordinators
- Help coordinate sponsorship logistics
- Track events and deliverables
- Organize digital assets and shared drives
- Meet weekly with the Marketing Director for recap and next steps
- Meet bi-weekly with community liaisons for information and insights pooling.
Supervisory Responsibilities
This job has no supervisory responsibilities.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Customer Service - Works well with patients, vendors, and physicians by keeping them informed and promoting a positive image of the company at all times. Exhibits good listening and comprehension; Selects and uses appropriate communication methods. Makes eye contact with the patients as they check in and should not use cell phone at the front desk at any time when patients are present. Looks for ways to improve and promote quality patient care.
Teamwork - Accountable to team and departmental goals, works to meet established deliverables, balances team and individual responsibilities, gives and welcomes feedback, puts success of team above own interests. Communicates with team regarding overall patient care including using resources efficiently working toward a positive patient experience. Understand the responsibilities of their work and how the flow of the front office affects the overall flow of the entire clinic.
Organizational Support - Follows policies and procedures, completes administrative tasks correctly and on time; supports organization’s goals and values. Adheres to all policies and procedures while maintaining patient confidentiality according to HIPAA guidelines.
Dependability - Adheres to the company’s time and attendance policy. Is punctual, good attendance record, works independently with little to no supervision, self-starter, adheres to departmental and companywide time lines, maintains focus.
Productivity - Prioritizes and plans wok activities to ensure the completion of daily tasks. Uses time efficiently, plans for additional resources, sets personal goals and objectives to meet departmental goals.
Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; Keeps abreast of current procedures and/or industry changes that may affect the department and/or patient service.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Associate or bachelor’s degree in; Marketing, Communications, Business Administration, Healthcare Administration or Public Relations.
One to three years of experience in; Marketing, Medical Office Administration, Social Media management, Patient outreach and Event coordination.
Language Skills
Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Ability to sort and file materials correctly by alphabetic and numeric systems.
Mathematical Skills
Ability to calculate figures and amounts such as discounts, interest, and percentages.
Reasoning Ability
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with standardized situations with only occasional or no variables.
Computer Skills
To perform this job successfully, an individual should have knowledge of Microsoft Office Suite, Adobe Creative Suite, Social Media platforms, basic website management and various marketing systems. Practical and functional familiarity LLM model platforms is a plus (OpenAI, Claude, etc).
Certificates, Licenses, Registrations
None
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to sit; use hands regularly; and to talk or hear. The employee is required to stand; walk and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision.
Local travel is required.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.