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Lead Generation Marketing Manager Jobs (NOW HIRING)

SPAR Inc.

Marketing Manager

Charlotte, NC · Hybrid

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

In this role, you'll develop integrated marketing campaigns, manage corporate social media, oversee CRM marketing operations, create compelling content, support lead generation, and partner closely ...

SPAR Inc.

Marketing Manager

Charlotte, NC · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

In this role, you'll develop integrated marketing campaigns, manage corporate social media, oversee CRM marketing operations, create compelling content, support lead generation, and partner closely ...

SPAR Inc.

Marketing Manager

Charlotte, NC · Hybrid

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

In this role, you'll develop integrated marketing campaigns, manage corporate social media, oversee CRM marketing operations, create compelling content, support lead generation, and partner closely ...

Spar Group

Marketing Manager

Charlotte, NC · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

In this role, you'll develop integrated marketing campaigns, manage corporate social media, oversee CRM marketing operations, create compelling content, support lead generation, and partner closely ...

SugarAI

Demand Generation Marketing

Denver, CO · On-site

  • Medical

  • Retirement

  • PTO

About SugarAI SugarAI is redefining CRM for the age of AI. We're delivering on the original promise ... We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and ...

SugarAI

Demand Generation Marketing

Denver, CO

  • Medical

  • Retirement

  • PTO

About SugarAI SugarAI is redefining CRM for the age of AI. We're delivering on the original promise ... We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and ...

SugarAI

Demand Generation Marketing

Denver, CO

$90K - $121K/yr

About SugarAI SugarAI is redefining CRM for the age of AI. We're delivering on the original promise ... We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and ...

Aidaptive

Marketing & Demand Generation

... event management, publicity, social media, lead generation campaigns, copywriting, performance ... Take charge of marketing budget, ensuring that funds are invested and allocated wisely. * Measure ...

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Lead Generation Marketing Manager information

See salary details

$33K

$84.3K

$143.5K

How much do lead generation marketing manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for lead generation marketing manager in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What does a lead generation marketing manager do?

A Lead Generation Marketing Manager is responsible for developing and executing strategies to attract and convert potential customers into qualified sales leads. This role involves overseeing campaigns across various channels such as email, social media, and digital advertising to generate interest in a company's products or services. The manager analyzes data to optimize lead quality and volume, collaborates with sales teams, and often manages marketing technologies like CRM systems. Their goal is to ensure a steady pipeline of prospects to help drive business growth.

What are the key skills and qualifications needed to thrive as a lead generation marketing manager, and why are they important?

To thrive as a Lead Generation Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or business. Familiarity with CRM platforms (like HubSpot or Salesforce), marketing automation tools, and analytics software is typically required. Strong communication, creativity, and project management skills help you effectively coordinate campaigns and collaborate with sales teams. These abilities are crucial for generating high-quality leads, optimizing marketing ROI, and driving business growth.

What are some common challenges lead generation marketing managers face when aligning marketing and sales teams?

Lead Generation Marketing Managers often encounter challenges in ensuring that marketing-qualified leads meet the criteria and expectations of the sales team. Differences in lead scoring, communication gaps, and inconsistent follow-up processes can create friction between teams. To overcome these challenges, it's important to establish clear definitions, maintain regular meetings, and utilize shared performance metrics. Fostering open collaboration helps ensure both teams work toward shared revenue goals and a seamless lead handoff.

What is the difference between Lead Generation Marketing Manager vs Digital Marketing Specialist?

AspectLead Generation Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in lead generation toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentStrategic planning, team leadership, campaign managementExecuting digital campaigns, analytics, content creation
Employer & Industry UsageUsed in B2B and B2C companies focusing on lead acquisitionCommon across various industries for digital outreach
Search & Comparison IntentFocuses on lead generation strategies and managementFocuses on digital marketing tactics and execution

The Lead Generation Marketing Manager primarily oversees strategies to attract and convert leads, often managing teams and campaigns. In contrast, a Digital Marketing Specialist executes digital campaigns and handles analytics. Both roles require marketing knowledge and certifications but differ in scope and responsibilities.

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What cities are hiring for Lead Generation Marketing Manager jobs?

Cities with the most Lead Generation Marketing Manager job openings:

Who are the top companies hiring for Lead Generation Marketing Manager jobs?

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What states have the most Lead Generation Marketing Manager jobs?

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What job categories do people searching Lead Generation Marketing Manager jobs look for?

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Lead Generation Marketing Manager jobs near you
Infographic showing various Lead Generation Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $84,316 per year, or $40.5 per hour.

Field Marketing Manager, Canvassing and Lead Generation

Vault Roofing

Windsor, CT • Remote

$65K - $130K/yr

Full-time

Re-posted 3 days ago

Job description

Vault Roofing is hiring a Field Marketing Manager to help build and scale our canvassing and field marketing program across multiple growth markets.

This is not a typical local team lead role. We are looking for an experienced field marketing leader who can build a program from the ground up, create accountability in the field, develop high-performing teams, and help shape what canvassing becomes for Vault Roofing as we expand.

If you have built or led door-to-door canvassing, field marketing, appointment setting, lead generation, direct sales, home services, solar, roofing, exterior remodeling, pest control, security, telecom, or similar field teams, this could be a high-impact opportunity.

About the Role

The Field Marketing Manager will own the structure, execution, and growth of Vault Roofing's canvassing program across multiple markets in the United States. This person will partner closely with marketing, sales, recruiting, and local leadership to build a repeatable field marketing model that generates quality homeowner leads and supports market growth.

This role is a mix of remote work, field leadership, market visits, and hands-on program building. Travel is required.

What You'll Do

Build and scale a multi-market canvassing and field marketing program from the ground up

Create the playbook for recruiting, onboarding, training, managing, and retaining canvassers and field leaders

Hire, train, coach, and develop canvassing leaders and field marketing team members

Launch canvassing teams in new and existing markets

Set clear expectations for activity, lead quality, appointment generation, communication, and accountability

Develop field scripts, training materials, neighborhood canvassing strategies, and performance standards

Manage the day-to-day operations of the canvassing program, including territory planning, scheduling, field coverage, reporting, and follow-up

Track key performance metrics such as doors knocked, conversations, leads generated, appointments set, show rates, close rates, lead quality, and team productivity

Partner with sales leadership to ensure canvassing efforts are creating qualified opportunities for the sales team

Identify what is working, fix what is not, and continuously improve the program as markets grow

Build a strong field culture rooted in energy, accountability, professionalism, and results

Represent Vault Roofing professionally in the field and help ensure every canvasser does the same

What We're Looking For

5-10+ years of experience in field marketing, canvassing, door-to-door sales, lead generation, outside sales, or direct-to-consumer marketing

Prior management experience leading field-based teams

Experience building a team, program, territory, or location from scratch strongly preferred

Strong understanding of canvassing operations, field accountability, appointment setting, and lead generation

Ability to hire, train, mentor, motivate, and retain high-performing team members

Comfortable working in a fast-paced, growth-focused environment with evolving priorities

Strong operational mindset with the ability to create structure, process, reporting, and accountability

Confident analyzing performance data and using it to improve results

Excellent communication skills with the ability to work across marketing, sales, recruiting, and local market leadership

Willing and able to travel regularly to support market launches, field training, and team performance

Valid driver's license and reliable transportation

Home services, roofing, solar, exterior remodeling, pest control, security, telecom, or similar industry experience is strongly preferred, but not required

Why Vault Roofing?

Vault Roofing is investing in building an in-house canvassing program the right way: with leadership, training, accountability, and long-term growth in mind.

This is a rare opportunity to step into a high-visibility role where you are not just managing an existing team. You will help design the model, build the team, create the operating rhythm, and shape a field marketing program that could become a major part of the business.

We are looking for someone who has the experience, energy, and leadership ability to build something real.

If you are a proven field marketing leader who knows how to build teams, create structure, drive lead generation, and scale across markets, we want to talk to you.

Apply today to help build the future of Vault Roofing's field marketing program.

$65,000 - $130,000 a year

$65,000-$120,000+ per year, depending on experience and inclusive of base + bonus, commissions on  team

Bonus opportunity based on program performance, team growth, and market results

Full-time W2 position

Benefits package available to eligible full-time employees

Opportunity to build and lead a program with significant growth potential

 

Work Setting and Travel

Hybrid remote and field-based role

Regular travel required to support multiple markets

Markets may include Raleigh, Charlotte, Pittsburgh, Cincinnati, and additional growth markets as the program expands

Allstar Home Services (and it's portfolio of companies) is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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