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Demand Generation Marketing Jobs (NOW HIRING)

SugarAI

Demand Generation Marketing

Denver, CO · On-site

What You Will Bring: * 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation. * Experience owning programs with ...

SugarAI

Demand Generation Marketing

Denver, CO · On-site

What You Will Bring: * 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation. * Experience owning programs with ...

SugarAI

Demand Generation Marketing

Denver, CO · On-site

$90K - $121K/yr

What You Will Bring: * 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation. * Experience owning programs with ...

Funraisin

$70 - $120/hr

The Opportunity We're looking for a self-motivated demand generation marketer to grow our emerging North America market. You'll identify, attract, and convert high-quality sales leads across the U.S ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

nitra

Demand Generation Marketing Manager

New York, NY · On-site

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

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Demand Generation Marketing information

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$33K

$84.3K

$143.5K

How much do demand generation marketing jobs pay per year?

As of Aug 25, 2026, the average yearly pay for demand generation marketing in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What is demand generation marketing?

A Demand Generation Marketing job focuses on creating and executing strategies to attract and nurture potential customers, ultimately driving revenue growth. It involves a mix of content marketing, paid advertising, email campaigns, SEO, and lead nurturing to generate high-quality leads. Professionals in this role work closely with sales teams to align marketing efforts with business goals. They analyze data, optimize campaigns, and leverage marketing automation tools to improve conversion rates. The goal is to build brand awareness, engage prospects, and drive demand for a company’s products or services.

What does a demand generation marketing professional do?

In a Demand Generation Marketing role, your daily activities often include planning and executing multi-channel campaigns, analyzing performance metrics, developing content, and managing lead generation funnels. You'll work closely with sales, product, and creative teams to align campaign strategies and ensure a consistent message across all touchpoints. Monitoring and optimizing campaigns using automation and analytics platforms is also a key part of the job. Staying proactive with A/B testing and adapting tactics based on data is essential to maximize results.

What are the key skills and qualifications needed for demand generation marketing?

To thrive in Demand Generation Marketing, you need expertise in campaign strategy, lead nurturing, analytics, and digital marketing, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot, Marketo, or Pardot), CRM systems, and certifications in digital marketing or analytics are highly valued. Strong communication, project management, and analytical thinking are essential soft skills for success in this role. These skills and qualities are crucial for developing effective campaigns that attract leads, optimize conversion rates, and drive measurable business growth.

Is demand generation marketing a good career?

Demand generation marketing is a growing field that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in digital marketing tools, data analysis, and campaign management, making it a valuable career path with opportunities for advancement. The role can be rewarding for those interested in strategic marketing and data-driven decision making.

What are the most in demand demand generation marketing jobs?

The most in-demand demand generation marketing jobs include roles such as Demand Generation Manager, Digital Marketing Manager, and Marketing Automation Specialist. These positions often require skills in lead generation, content marketing, and proficiency with tools like HubSpot or Marketo. Demand for these roles is driven by companies focusing on inbound marketing and data-driven strategies.

What is an example of demand generation marketing?

Demand generation marketing involves creating awareness and interest in a company's products or services to attract potential customers. An example is running targeted content marketing campaigns, such as webinars or whitepapers, to engage prospects and nurture leads through marketing automation tools. Demand generation specialists often analyze data to optimize strategies and measure campaign effectiveness.
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Demand Generation Marketing jobs near you
Infographic showing various Demand Generation Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $84,316 per year, or $40.5 per hour.

Demand Generation Marketing

SugarAI

Denver, CO • On-site

Full-time

Medical, Retirement, PTO

Re-posted 6 days ago

Job description

About SugarAI

SugarAI is redefining CRM for the age of AI.
We're delivering on the original promise of CRM-turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we're entering a new chapter with clarity and momentum-building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We're focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you're excited to help shape what's next in AI-driven CRM-and build technology that drives real outcomes-we'd love to meet you.

Where You Fit In:
 

As the Demand Generation Manager, New Logo (AMERS), you are a pipeline hunter. Your sole obsession is net-new: opening doors that are closed, winning buyers who don't know us yet, and building the programs that keep that motion repeatable and scalable. 

You will own AMERS execution of new logo demand programs, sales plays, and influence-based go-to-market motions-operating within a globally aligned demand strategy while making fast, independent decisions in the field. This is not a coordinator role. You will take strategic direction and run, building programs with accountability for pipeline and market presence outcomes. 

You will manage content syndication, dark funnel engagement, industry trade association strategy, and nurture programs while coordinating tightly with Sales, BDRs, Product Marketing, and MOPs. You will also support product launches with a new-logo lens-positioning new offerings for buyers who have never considered Sugar before. 

This role reports to the Sr. Director of AMERS Marketing and is designed for someone who can grow into broader leadership scope and step up as the team scales. 

You're the person who doesn't wait for direction-you take strategy and run. You've been in a matrixed organization before and know how to move fast without stepping on toes. You're hungry for pipeline, fluent in modern demand motions, and deeply comfortable in the ambiguity that comes with a scaling, integrating company. 

**This role operates on a hybrid model, with a mix of remote work and in-office collaboration at our Denver, CO location, specifically, working in-office a minimum of 2 days per week.**

Impact You Will Make in the Role

  • Drive AMERS new logo pipeline contribution by owning end-to-end execution of demand programs and sales plays-translating global strategy, playbooks, and campaign frameworks into pipeline-generating activity with clear AE and BDR feedback loops. 

  • Build a scalable content syndication engine that delivers measurable pipeline influence and cost-per-opportunity improvements quarter over quarter, in close collaboration with MOPs on nurture programs that accelerate deal stage progression. 

  • Establish Sugar's presence in the buying communities that matter by owning trade association strategy, industry publications, influencer relationships, podcasts, YouTube, and LinkedIn communities-building preference with net-new buyers before they enter an active buying cycle. 

  • Ensure new logo field readiness by coordinating with Sales Enablement and Product Marketing so that every program launches with aligned messaging, approved assets, and sales teams who know how to use them. 

  • Accelerate new offering adoption with net-new buyers by supporting product launches with a new-logo lens-translating new capabilities into messaging and campaigns that resonate with buyers who have no prior Sugar context. 

  • Make the full demand picture visible by tracking, analyzing, and reporting pipeline generation, influence, dark funnel engagement, and program effectiveness-going beyond last-click attribution to show how this role creates and captures demand. 

  • Export what works globally by establishing AMERS-informed guidance for market presence and influence strategies (trade associations, communities, publications, influencers) that EMEA and APAC can activate locally. 

  • Keep the revenue engine aligned by coordinating with Sales Enablement to maintain consistent field readiness, program adoption, and real-time feedback loops across AMERS, EMEA, and APAC. 

What You Will Bring:
 
  • 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation. 

  • Experience owning programs with pipeline accountability-you've been measured on sourced and influenced pipeline and know how to defend those numbers. 

  • Strong understanding of modern demand motions, including traditional digital tactics, content syndication, nurture programs, and dark-funnel or influencer-led engagement. 

  • Experience building or activating trade association strategy, industry communities, or influence-based programs (not just LinkedIn ads). 

  • Highly organized, execution-focused, and comfortable operating in a matrixed, evolving environment. 

  • Data-driven mindset with experience measuring impact beyond direct lead attribution. 

  • High autonomy and low maintenance: you ask smart questions, then go execute. 

  • Strong collaboration and communication skills cross-functionally. 

  • Experience with marketing automation platforms and CRM platforms. 

  • Some travel required for key trade shows, field events, and team offsites. 
$90,300 - $121,100 a year

Expected salary range, depending on experience.

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we're looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.
 
Benefits and Perks:
Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:
 
       Excellent healthcare package for you and your family
       Savings and Investment - 401(k) match
       Unlimited Paid Time Off
       Paid Parental Leave
       Online Legal Services (Rocket Lawyer)
       Financial Planning Services (Origin)
       Discounted Pet Insurance (Embrace Pet Insurance)
       Corporate Benefit Program (Working Advantage).  This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
       Health and Wellness Reimbursement Program
       Travel Discounts
       Educational Resources - Career & Personal Development Program
       Employee Referral Bonus Program
       We are a merit-based company - many opportunities to learn, excel and grow your career!
 
If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information.
 
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
 
#LI-Hybrid
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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