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Demand Generation Marketing Jobs (NOW HIRING)

9fin

Demand Generation Marketing Manager

New York, NY · On-site

$140K - $170K/yr

About You This role will be a great fit if you have: * 6+ years of experience in demand generation, digital marketing, or campaign management, preferably within a B2B SaaS or fintech environment. * A ...

9fin

Demand Generation Marketing Manager

New York, NY · On-site

$140K - $170K/yr

About You This role will be a great fit if you have: * 6+ years of experience in demand generation, digital marketing, or campaign management, preferably within a B2B SaaS or fintech environment. * A ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

nitra

Demand Generation Marketing Manager

New York, NY · On-site

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

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Demand Generation Marketing information

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$33K

$84.3K

$143.5K

How much do demand generation marketing jobs pay per year?

As of Jun 11, 2026, the average yearly pay for demand generation marketing in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What is an example of demand generation marketing?

Demand generation marketing involves creating awareness and interest in a company's products or services to attract potential customers. An example is running targeted content marketing campaigns, such as webinars or whitepapers, to engage prospects and nurture leads through marketing automation tools. Demand generation specialists often analyze data and optimize strategies to increase pipeline growth.

What is a Demand Generation Marketing job?

A Demand Generation Marketing job focuses on creating and executing strategies to attract and nurture potential customers, ultimately driving revenue growth. It involves a mix of content marketing, paid advertising, email campaigns, SEO, and lead nurturing to generate high-quality leads. Professionals in this role work closely with sales teams to align marketing efforts with business goals. They analyze data, optimize campaigns, and leverage marketing automation tools to improve conversion rates. The goal is to build brand awareness, engage prospects, and drive demand for a company’s products or services.

What are the key skills and qualifications needed to thrive in the Demand Generation Marketing position, and why are they important?

To thrive in Demand Generation Marketing, you need expertise in campaign strategy, lead nurturing, analytics, and digital marketing, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot, Marketo, or Pardot), CRM systems, and certifications in digital marketing or analytics are highly valued. Strong communication, project management, and analytical thinking are essential soft skills for success in this role. These skills and qualities are crucial for developing effective campaigns that attract leads, optimize conversion rates, and drive measurable business growth.

What does a demand generation marketer do?

A demand generation marketer develops and executes strategies to create awareness and interest in a company's products or services, aiming to generate qualified leads and revenue. They use channels such as content marketing, email campaigns, social media, and paid advertising, often utilizing marketing automation tools and analytics to measure success.

What are the typical daily responsibilities of someone working in Demand Generation Marketing?

In a Demand Generation Marketing role, your daily activities often include planning and executing multi-channel campaigns, analyzing performance metrics, developing content, and managing lead generation funnels. You'll work closely with sales, product, and creative teams to align campaign strategies and ensure a consistent message across all touchpoints. Monitoring and optimizing campaigns using automation and analytics platforms is also a key part of the job. Staying proactive with A/B testing and adapting tactics based on data is essential to maximize results.

What is the most in demand marketing job?

Demand Generation Marketing roles are highly sought after as companies focus on driving revenue through targeted campaigns, content marketing, and data analysis. These positions often require skills in digital advertising, marketing automation tools, and analytics platforms like Salesforce or HubSpot.

How much does a demand generation specialist make?

The average salary for a demand generation specialist typically ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Entry-level roles may start around $50,000, while experienced professionals with advanced skills in marketing automation tools can earn over $110,000.
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What cities are hiring for Demand Generation Marketing jobs? Cities with the most Demand Generation Marketing job openings:
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Demand Generation Marketing jobs near you
Infographic showing various Demand Generation Marketing job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 67% Physical, 1% Hybrid, and 32% Remote job distribution, with an average salary of $84,316 per year, or $40.5 per hour.
Demand Generation Marketing Leader

Demand Generation Marketing Leader

Computer Services, Inc.

Remote

Full-time

Posted 13 days ago

Job description

Job Description:
We are seeking a results-driven Demand Generation Marketing Leader to lead campaign strategy and execution across the full marketing funnel. This role will manage and develop a team of demand generation marketers while owning the planning, execution, and performance of integrated campaigns that drive pipeline and revenue growth. This is a hands-on leadership role ideal for a strategic thinker who can also execute effectively balancing team development with direct campaign ownership. The ideal candidate embraces AI and emerging technologies as core enablers, leveraging them to scale impact, improving efficiency, and drive data-informed decisions across demand generation efforts.
Key Responsibilities
Team Leadership & Development
  • Lead, mentor, and develop a team of demand generation marketers
  • Establish clear goals, priorities, and performance expectations aligned to pipeline targets
  • Foster a culture of accountability, experimentation, and continuous improvement
  • Enable the team to leverage AI tools to improve productivity and campaign outcomes
  • Partner with leadership to evolve team structure, capabilities, and skill development

Campaign Strategy & Execution
  • Own end-to-end demand generation strategy across channels (digital, email, events, paid media, ABM, etc.)
  • Plan and execute integrated, multi-channel campaigns to drive qualified pipeline
  • Leverage AI to enhance:
    • Campaign planning
    • Personalization
    • Content creation
    • Audience targeting
  • Collaborate with content, product marketing, and sales to align messaging and targeting
  • Ensure campaigns align with key personas and stages of the buyer journey

Pipeline & Performance Management
  • Own and manage campaign KPIs including MQLs, SQLs, pipeline, and revenue contribution
  • Analyze performance data and continuously optimize campaigns based on insights
  • Utilize AI-driven analytics to improve forecasting, targeting, and effectiveness
  • Partner with Marketing Operations on tracking, attribution, and reporting
  • Provide regular updates, insights, and recommendations to stakeholders

Sales Alignment
  • Partner closely with Sales leadership on pipeline targets, lead quality, and follow-up processes
  • Support sales enablement through campaign insights, messaging, and tools
  • Streamline lead handoffs to improve conversion rates

Process, AI & Optimization
  • Champion adoption of AI as a core driver of scalability and competitive advantage
  • Identify opportunities to leverage AI across campaign execution, segmentation, testing, and optimization
  • Drive a test-and-learning culture, evaluating new tools and strategies to improve performance
  • Balance automation with strategic oversight to maintain brand quality and customer experience
  • Identify opportunities to improve efficiency, scalability, and ROI across campaigns

Required Qualifications
  • 5+ years of experience in B2B marketing with a strong focus on demand generation
  • 1-3 years of people management experience
  • Proven track record of driving pipeline and revenue through integrated campaigns
  • Experience leveraging AI tools and technologies to improve marketing performance
  • Strong analytical mindset with the ability to use data to drive decisions
  • Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
  • Excellent cross-functional collaboration and communication skills

Preferred Qualifications
  • Experience in fintech, financial services, or SaaS environments
  • Familiarity with account-based marketing (ABM) strategies
  • Experience managing multi-channel demand generation programs at scale
  • Strong understanding of buyer journey mapping and segmentation strategies

What Success Looks Like
  • Consistent delivery of qualified pipeline and revenue contribution
  • High-performing team with strong engagement and measurable impact
  • Effective use of AI to scale campaigns and improve efficiency
  • Strong alignment between Marketing and Sales
  • Continuous improvement in campaign performance and ROI

Work Environment
  • Fully remote, collaborative environment
  • Fast-paced, results-oriented culture
  • High visibility role working cross-functionally with marketing, sales, and leadership

As a forward-thinking software provider, Computer Services, Inc. (CSI) helps community and regional financial institutions solve their customers' needs through open and flexible technologies. In addition to its award-winning core banking platform, these include the latest in lending, digital banking, payments, financial crime prevention and cybersecurity. Building on its 60-year track record of personalized service, CSI is shaping the future of banking and empowering its customers to rival their competition. For more information about CSI, visit www.csiweb.com
CSI provides rewarding and challenging career opportunities for our employees. When determining your pay, we consider various factors such as your skills, qualifications, experience and location. Along with a competitive salary, this position includes eligibility for incentive awards based on both individual and business performance. We also offer a comprehensive range of benefits. To learn more about our benefits, visit: Benefits Summary
CSI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical and mental disability, marital status, veteran status, or any other characteristic protected by applicable law. If you need an accommodation during the recruitment process, please email us at recruiter@csiweb.com and we will work with you to meet your accessibility needs.
For applicants residing in California, please read Privacy Notice for California Residents | CSI (csiweb.com)
Visa Sponsorship: We are unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for sponsorship now or in the future.

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