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Demand Generation Marketing Manager Jobs (NOW HIRING)

9fin

Demand Generation Marketing Manager

New York, NY · On-site

$140K - $170K/yr

About You This role will be a great fit if you have: * 6+ years of experience in demand generation, digital marketing, or campaign management, preferably within a B2B SaaS or fintech environment. * A ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing You have: * 4-7+ years of experience in demand generation, growth marketing, or lead generation ...

nitra

Demand Generation Marketing Manager

New York, NY · On-site

Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing You have: * 4-7+ years of experience in demand generation, growth marketing, or lead generation ...

9fin

Demand Generation Marketing Manager

New York, NY · On-site

$140K - $170K/yr

About You This role will be a great fit if you have: * 6+ years of experience in demand generation, digital marketing, or campaign management, preferably within a B2B SaaS or fintech environment. * A ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing You have: * 4-7+ years of experience in demand generation, growth marketing, or lead generation ...

Granicus

The Growth Marketing Manager partners closely with Growth Marketing, Product Marketing, Digital Marketing, Brand, Marketing Operations, and external partners to manage the demand system, ensuring ...

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Demand Generation Marketing Manager information

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$43K

$84.4K

$128.5K

How much do demand generation marketing manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for demand generation marketing manager in the United States is $84,439.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $101,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Demand Generation Marketing Managers when aligning sales and marketing teams?

Demand Generation Marketing Managers often encounter challenges in ensuring that sales and marketing teams are aligned on goals, target audiences, and lead qualification criteria. Misalignment can lead to inefficient handoffs, wasted resources, and missed revenue opportunities. Effective communication, regular joint meetings, and establishing clear definitions for qualified leads are essential practices for overcoming these challenges and creating a more cohesive, results-driven environment.

What is the difference between Demand Generation Marketing Manager vs Content Marketing Manager?

AspectDemand Generation Marketing ManagerContent Marketing Manager
Primary FocusGenerating leads and driving demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial platforms, social media
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Manager focuses on creating campaigns to generate leads and increase demand, often utilizing marketing automation and analytics. In contrast, the Content Marketing Manager emphasizes developing engaging content to attract and retain audiences. Both roles are essential in marketing strategies but serve different purposes within the organization.

What is a Demand Generation Marketing Manager?

A Demand Generation Marketing Manager is responsible for developing and executing strategies to create interest in a company's products or services, ultimately driving qualified leads and sales opportunities. They use a mix of marketing tactics such as content marketing, email campaigns, social media, events, and digital advertising to attract and nurture potential customers. Their role involves working closely with sales teams, analyzing marketing data, and optimizing campaigns to maximize ROI. This position requires strong analytical skills, creativity, and a deep understanding of the customer journey.

What are the key skills and qualifications needed to thrive as a Demand Generation Marketing Manager, and why are they important?

To thrive as a Demand Generation Marketing Manager, you need expertise in digital marketing, lead generation strategies, data analysis, and typically a degree in marketing or related fields. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is crucial. Outstanding communication, creativity, and project management skills help you design compelling campaigns and collaborate effectively across teams. These skills are vital for driving pipeline growth, optimizing marketing ROI, and ensuring alignment between marketing and sales objectives.
What cities are hiring for Demand Generation Marketing Manager jobs? Cities with the most Demand Generation Marketing Manager job openings:
What are the most commonly searched types of Demand Generation Marketing jobs? The most popular types of Demand Generation Marketing jobs are:
What states have the most Demand Generation Marketing Manager jobs? States with the most job openings for Demand Generation Marketing Manager jobs include:
Demand Generation Marketing Manager jobs near you

Demand Generation Marketing Manager

Userpilot

Austin, TX • On-site, Remote

Full-time

Posted 22 days ago

Job description

Userpilot is an innovative, fast-growing B2B SaaS platform dedicated to revolutionizing product engagement, user onboarding, and product-led growth. With a global presence, we empower businesses to deliver exceptional user experiences and optimize digital product interactions across multiple channels.
We're searching for a strategic and results-driven Demand Generation Marketing Manager to design, implement, and oversee high-impact campaigns targeting mid-market and enterprise accounts.


The Role

As a Demand Generation Marketing Manager, you will own the strategy, execution, and optimization of sophisticated demand generation and ABM campaigns. You will work cross-functionally to align marketing initiatives closely with sales objectives, ensuring measurable impact and ROI.


Key Responsibilities

  • Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS.
  • Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts.
  • Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns.
  • Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI.
  • Think creatively and strategically, devising unique campaign concepts that cut through the noise and resonate with the target audience and accounts.
  • Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume.
  • Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes.


Requirements

  • 3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
  • Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS.
  • Demonstrated experience managing cross-functional teams and aligning closely with Sales to deliver joint marketing-sales objectives.
  • Exceptional analytical skills with a data-driven approach to measuring campaign success and reporting clear ROI.
  • 2+ years of hands-on experience with HubSpot.
  • Creative thinker who excels in generating unique, compelling campaign concepts.
  • Comprehensive familiarity with major paid acquisition channels and digital marketing strategies.
  • Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus.


Benefits

  • Competitive salary and growth-based bonus opportunities
  • Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
  • Opportunities to attend international conferences and team off-sites
  • Generous education budget for professional development and certifications
  • Hybrid structure: 3 days in office (in our Austin office), 2 remote


EEO Statement

Userpilot is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All qualified applicants will receive consideration for employment.



Visa/Work Authorization

Applicants must be legally authorized to work in the United States. We are not able to sponsor or take over sponsorship of an employment visa at this time.

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