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Demand Generation Marketing Manager Jobs (NOW HIRING)

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing You have: * 4-7+ years of experience in demand generation, growth marketing, or lead generation ...

Motive

Demand Generation Marketing Manager

Austin, TX · On-site +1

Qualifications * 5+ years of experience in B2B demand generation, campaign management, or growth marketing (not including internships). * Proven track record of executing multi-channel demand ...

SugarAI

Demand Generation Marketing

Denver, CO · On-site

About SugarAI SugarAI is redefining CRM for the age of AI. We're delivering on the original promise ... As the Demand Generation Manager, New Logo (AMERS), you are a pipeline hunter. Your sole obsession ...

SugarAI

Demand Generation Marketing

Denver, CO · On-site

$90K - $121K/yr

About SugarAI SugarAI is redefining CRM for the age of AI. We're delivering on the original promise ... As the Demand Generation Manager, New Logo (AMERS), you are a pipeline hunter. Your sole obsession ...

Sugar AI Limited

Demand Generation Marketing

Denver, CO · On-site

$90 - $121/hr

About SugarAI SugarAI is redefining CRM for the age of AI. We're delivering on the original promise ... Make the full demand picture visible by tracking, analyzing, and reporting pipeline generation ...

SugarAI

Demand Generation Marketing

Denver, CO · On-site

$90K - $121K/yr

About SugarAI SugarAI is redefining CRM for the age of AI. We're delivering on the original promise ... As the Demand Generation Manager, New Logo (AMERS), you are a pipeline hunter. Your sole obsession ...

LINQM

Demand Generation Manager

Carlsbad, CA · On-site

Demand Generation Manager We are seeking a highly strategic and hands-on Demand Generation Manager ... Build account-based marketing (ABM) programs targeting enterprise advertisers * Develop industry ...

Financialnarrative

$130 - $160/hr

Demand Generation, Senior Marketing Manager FundGuard is seeking a Senior Manager of Demand Generation Marketing to own and execute global programs that drive pipeline growth. Reporting to the Global ...

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Demand Generation Marketing Manager information

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How much do demand generation marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for demand generation marketing manager in the United States is $84,439.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $101,500.00 per year, depending on experience, location, and employer.

What is a demand generation marketing manager?

A Demand Generation Marketing Manager is responsible for developing and executing strategies to create interest in a company's products or services, ultimately driving qualified leads and sales opportunities. They use a mix of marketing tactics such as content marketing, email campaigns, social media, events, and digital advertising to attract and nurture potential customers. Their role involves working closely with sales teams, analyzing marketing data, and optimizing campaigns to maximize ROI. This position requires strong analytical skills, creativity, and a deep understanding of the customer journey.

What are the key skills and qualifications needed to thrive as a demand generation marketing manager?

To thrive as a Demand Generation Marketing Manager, you need expertise in digital marketing, lead generation strategies, data analysis, and typically a degree in marketing or related fields. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is crucial. Outstanding communication, creativity, and project management skills help you design compelling campaigns and collaborate effectively across teams. These skills are vital for driving pipeline growth, optimizing marketing ROI, and ensuring alignment between marketing and sales objectives.

What are some common challenges faced by demand generation marketing managers when aligning sales and marketing teams?

Demand Generation Marketing Managers often encounter challenges in ensuring that sales and marketing teams are aligned on goals, target audiences, and lead qualification criteria. Misalignment can lead to inefficient handoffs, wasted resources, and missed revenue opportunities. Effective communication, regular joint meetings, and establishing clear definitions for qualified leads are essential practices for overcoming these challenges and creating a more cohesive, results-driven environment.

What is the difference between Demand Generation Marketing Manager vs Content Marketing Manager?

AspectDemand Generation Marketing ManagerContent Marketing Manager
Primary FocusGenerating leads and driving demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial platforms, social media
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Manager focuses on creating campaigns to generate leads and increase demand, often utilizing marketing automation and analytics. In contrast, the Content Marketing Manager emphasizes developing engaging content to attract and retain audiences. Both roles are essential in marketing strategies but serve different purposes within the organization.

What cities are hiring for Demand Generation Marketing Manager jobs?

Cities with the most Demand Generation Marketing Manager job openings:

What are the most commonly searched types of Demand Generation Marketing jobs?

The most popular types of Demand Generation Marketing jobs are:

What states have the most Demand Generation Marketing Manager jobs?

States with the most job openings for Demand Generation Marketing Manager jobs include:

Demand Generation Marketing Manager jobs near you
Infographic showing various Demand Generation Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $84,439 per year, or $40.6 per hour.

Demand Generation Marketing Manager

HHAeXchange

New York, NY • On-site

Full-time

Medical, Retirement, PTO

Re-posted 28 days ago

Key responsibilities

  • Own the top-of-funnel growth engine for new logo acquisition and pipeline generation.

  • Develop and execute acquisition strategies, optimize paid media, and operate the website as a measurable conversion system.

  • Analyze full-funnel performance and partner with Sales to improve handoff quality and engagement with high-intent leads.

Job description

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.
The Demand Generation Marketing Manager owns the top-of-funnel growth engine for new logo acquisition. This role is directly accountable for driving high-intent demand across digital channels, turning the public website into a measurable conversion system, and translating marketing investment into qualified pipeline and revenue.
Beyond channel execution, this person runs a structured experimentation program, owns full-funnel analytics from traffic through Closed Won, and partners closely with Sales to continuously tighten the handoff between marketing activity and bookings. This is a high-impact role for a commercially minded marketer who is comfortable owning pipeline performance and using data to drive decisions.
This is a hybrid position for members located in New York City Metro areas, with expectations to work onsite 3 days per week to support collaboration and engagement.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodations. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Essential Job Duties
    • Own new logo acquisition strategy across priority segments, directly accountable for pipeline generation and contribution to revenue targets.
    • Develop and execute acquisition plays targeting priority segments, integrating intent data and firmographic signals to focus investment where propensity to buy is highest.
    • Operate the public website as a measurable conversion system, improving demo rate, handraiser quality, and routing efficiency through structured CRO and experimentation.
    • Manage and optimize paid media investment (search, social, retargeting), continuously reallocating budget toward the highest ROI channels.
    • Translate positioning into performance - partnering with Brand and PMM to ensure messaging drives measurable lift in conversion and pipeline velocity.
    • Own all top-of-funnel capture infrastructure (HubSpot forms, landing pages, demo flows, email nurtures) - continuously optimizing form conversion rates and lead quality at point of capture, ensuring clean attribution and zero signal leakage.
    • Build and run a structured experimentation roadmap, using GA4, HubSpot, and Salesforce data to prioritize changes that materially impact revenue.
    • Analyze full-funnel performance (traffic - MQL - Opp - Closed Won) and turn insights into weekly optimization actions.
    • Partner with Sales to improve handoff quality, track opportunity-to-close conversion, and tighten feedback loops between acquisition and bookings.
      • Partner with Sales to ensure SalesLoft outreach sequences are informed by inbound demand signals, so high-intent leads are engaged consistently and effectively.

Other Job Duties
  • Other duties as assigned by supervisor or HHAeXchange leader.

Travel Requirements
  • Travel up to 10%, including overnight travel

Required Education, Experience, Certifications and Skills
    • Education: Bachelor's degree required
    • Experience:
      • 5-8+ years in growth marketing, performance marketing, or demand generation
      • Experience owning digital acquisition in a B2B SaaS environment preferred
      • Proven track record of owning and hitting pipeline or revenue contribution targets directly, not just MQL or traffic goals.
      • Experience designing and running a structured CRO or A/B testing program end-to-end, from hypothesis through measurement and iteration.
      • Demonstrated ability to own a marketing function autonomously with a high degree of independence and without detailed direction.
    • Skills:
      • Strong revenue orientation and understanding of pipeline math
      • Solid proficiency in GA4, HubSpot, Salesforce, and paid media platforms
      • Deep understanding of website conversion optimization and experimentation
      • Experience running structured A/B testing programs
      • Analytical mindset with ability to turn data into action
      • Strong cross-functional collaboration skills
      • Proven ability to tighten Sales-Marketing feedback loops and translate full-funnel pipeline data into actionable acquisition strategy adjustments.
    • Other Requirements:
      • Ability to operate in fast-paced, high-accountability environments
      • Comfortable challenging messaging and positioning when conversion signals are weak
      • Thinks in pipeline math, not campaign metrics - every channel, test, and investment is evaluated by its contribution to revenue, not just impressions or clicks.
      • Bias toward experimentation - you run tests, measure impact rigorously, and build institutional knowledge from results rather than relying on intuition.
      • Comfortable owning a function end-to-end without a large team behind you or a detailed playbook to follow.
      • Strong communicator - can translate complex funnel and attribution data into clear performance narratives for Sales leadership and executive stakeholders.

The base salary range for this US-based, full-time, and exempt position is $115,000 - $130,000, not including variable compensation. An employee's exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values.
This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.
HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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