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Demand Generation Marketing Manager Jobs (NOW HIRING)

SugarAI

Demand Generation Marketing

Denver, CO

$90K - $121K/yr

About SugarAI SugarAI is redefining CRM for the age of AI. We're delivering on the original promise ... As the Demand Generation Manager, New Logo (AMERS), you are a pipeline hunter. Your sole obsession ...

Zelis

Director, Demand Generation Marketing

Boston, MA · On-site

Reporting to the SVP of Digital Marketing, the Director of Demand Generation Marketing is a newly ... Champion the organizational shift from activity-based marketing to outcome-based journey management ...

Front Door Defense

$180 - $260/hr

Director, Digital Demand Generation & Growth Marketing - Remote Eligible Build and optimize a ... Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels. * Lead ...

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How much do demand generation marketing manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for demand generation marketing manager in the United States is $84,439.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $101,500.00 per year, depending on experience, location, and employer.

What is a demand generation marketing manager?

A Demand Generation Marketing Manager is responsible for developing and executing strategies to create interest in a company's products or services, ultimately driving qualified leads and sales opportunities. They use a mix of marketing tactics such as content marketing, email campaigns, social media, events, and digital advertising to attract and nurture potential customers. Their role involves working closely with sales teams, analyzing marketing data, and optimizing campaigns to maximize ROI. This position requires strong analytical skills, creativity, and a deep understanding of the customer journey.

What are the key skills and qualifications needed to thrive as a demand generation marketing manager?

To thrive as a Demand Generation Marketing Manager, you need expertise in digital marketing, lead generation strategies, data analysis, and typically a degree in marketing or related fields. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is crucial. Outstanding communication, creativity, and project management skills help you design compelling campaigns and collaborate effectively across teams. These skills are vital for driving pipeline growth, optimizing marketing ROI, and ensuring alignment between marketing and sales objectives.

What are some common challenges faced by demand generation marketing managers when aligning sales and marketing teams?

Demand Generation Marketing Managers often encounter challenges in ensuring that sales and marketing teams are aligned on goals, target audiences, and lead qualification criteria. Misalignment can lead to inefficient handoffs, wasted resources, and missed revenue opportunities. Effective communication, regular joint meetings, and establishing clear definitions for qualified leads are essential practices for overcoming these challenges and creating a more cohesive, results-driven environment.

What is the difference between Demand Generation Marketing Manager vs Content Marketing Manager?

AspectDemand Generation Marketing ManagerContent Marketing Manager
Primary FocusGenerating leads and driving demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial platforms, social media
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Manager focuses on creating campaigns to generate leads and increase demand, often utilizing marketing automation and analytics. In contrast, the Content Marketing Manager emphasizes developing engaging content to attract and retain audiences. Both roles are essential in marketing strategies but serve different purposes within the organization.

What cities are hiring for Demand Generation Marketing Manager jobs?

Cities with the most Demand Generation Marketing Manager job openings:

What are the most commonly searched types of Demand Generation Marketing jobs?

The most popular types of Demand Generation Marketing jobs are:

What states have the most Demand Generation Marketing Manager jobs?

States with the most job openings for Demand Generation Marketing Manager jobs include:

Demand Generation Marketing Manager jobs near you
Infographic showing various Demand Generation Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $84,439 per year, or $40.6 per hour.

Demand Generation Marketing

SugarAI

Denver, CO

$90K - $121K/yr

Full-time

Posted 25 days ago

Job description

About SugarAI

SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.

Where You Fit In:
 

As the Demand Generation Manager, New Logo (AMERS), you are a pipeline hunter. Your sole obsession is net-new: opening doors that are closed, winning buyers who don’t know us yet, and building the programs that keep that motion repeatable and scalable. 

You will own AMERS execution of new logo demand programs, sales plays, and influence-based go-to-market motions—operating within a globally aligned demand strategy while making fast, independent decisions in the field. This is not a coordinator role. You will take strategic direction and run, building programs with accountability for pipeline and market presence outcomes. 

You will manage content syndication, dark funnel engagement, industry trade association strategy, and nurture programs while coordinating tightly with Sales, BDRs, Product Marketing, and MOPs. You will also support product launches with a new-logo lens—positioning new offerings for buyers who have never considered Sugar before. 

This role reports to the Sr. Director of AMERS Marketing and is designed for someone who can grow into broader leadership scope and step up as the team scales. 

You’re the person who doesn’t wait for direction—you take strategy and run. You’ve been in a matrixed organization before and know how to move fast without stepping on toes. You’re hungry for pipeline, fluent in modern demand motions, and deeply comfortable in the ambiguity that comes with a scaling, integrating company. 

**This role operates on a hybrid model, with a mix of remote work and in-office collaboration at our Denver, CO location, specifically, working in-office a minimum of 2 days per week.**

Impact You Will Make in the Role

  • Drive AMERS new logo pipeline contribution by owning end-to-end execution of demand programs and sales plays—translating global strategy, playbooks, and campaign frameworks into pipeline-generating activity with clear AE and BDR feedback loops. 

  • Build a scalable content syndication engine that delivers measurable pipeline influence and cost-per-opportunity improvements quarter over quarter, in close collaboration with MOPs on nurture programs that accelerate deal stage progression. 

  • Establish Sugar’s presence in the buying communities that matter by owning trade association strategy, industry publications, influencer relationships, podcasts, YouTube, and LinkedIn communities—building preference with net-new buyers before they enter an active buying cycle. 

  • Ensure new logo field readiness by coordinating with Sales Enablement and Product Marketing so that every program launches with aligned messaging, approved assets, and sales teams who know how to use them. 

  • Accelerate new offering adoption with net-new buyers by supporting product launches with a new-logo lens—translating new capabilities into messaging and campaigns that resonate with buyers who have no prior Sugar context. 

  • Make the full demand picture visible by tracking, analyzing, and reporting pipeline generation, influence, dark funnel engagement, and program effectiveness—going beyond last-click attribution to show how this role creates and captures demand. 

  • Export what works globally by establishing AMERS-informed guidance for market presence and influence strategies (trade associations, communities, publications, influencers) that EMEA and APAC can activate locally. 

  • Keep the revenue engine aligned by coordinating with Sales Enablement to maintain consistent field readiness, program adoption, and real-time feedback loops across AMERS, EMEA, and APAC. 

What You Will Bring:
 
  • 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation. 

  • Experience owning programs with pipeline accountability—you’ve been measured on sourced and influenced pipeline and know how to defend those numbers. 

  • Strong understanding of modern demand motions, including traditional digital tactics, content syndication, nurture programs, and dark-funnel or influencer-led engagement. 

  • Experience building or activating trade association strategy, industry communities, or influence-based programs (not just LinkedIn ads). 

  • Highly organized, execution-focused, and comfortable operating in a matrixed, evolving environment. 

  • Data-driven mindset with experience measuring impact beyond direct lead attribution. 

  • High autonomy and low maintenance: you ask smart questions, then go execute. 

  • Strong collaboration and communication skills cross-functionally. 

  • Experience with marketing automation platforms and CRM platforms. 

  • Some travel required for key trade shows, field events, and team offsites. 

Expected salary range, depending on experience.

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.
 
Benefits and Perks:
Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:
 
·       Excellent healthcare package for you and your family
·       Savings and Investment – 401(k) match
·       Unlimited Paid Time Off
·       Paid Parental Leave
·       Online Legal Services (Rocket Lawyer)
·       Financial Planning Services (Origin)
·       Discounted Pet Insurance (Embrace Pet Insurance)
·       Corporate Benefit Program (Working Advantage).  This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
·       Health and Wellness Reimbursement Program
·       Travel Discounts
·       Educational Resources - Career & Personal Development Program
·       Employee Referral Bonus Program
·       We are a merit-based company - many opportunities to learn, excel and grow your career!
 
If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information.
 
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
 
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.