ZipRecruiter

Log In

1

Demand Generation Marketing Associate Jobs (NOW HIRING)

SugarAI

Demand Generation Marketing

Denver, CO

What You Will Bring: * 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation. * Experience owning programs with ...

SugarAI

Demand Generation Marketing

Denver, CO · On-site

What You Will Bring: * 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation. * Experience owning programs with ...

SugarAI

Demand Generation Marketing

Denver, CO

$90K - $121K/yr

What You Will Bring: * 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation. * Experience owning programs with ...

Betterment

Manager, B2B Marketing

New York, NY · Hybrid

$120K - $150K/yr

This role is ideal for a hands-on B2B demand generation marketer with a strong paid media background and communication skills who is excited to work across channels, partner closely with cross ...

Betterment

Manager, B2B Marketing

New York, NY · On-site

$120K - $150K/yr

This role is ideal for a hands-on B2B demand generation marketer with a strong paid media background and communication skills who is excited to work across channels, partner closely with cross ...

Zelis

Director, Demand Generation Marketing

Boston, MA · On-site

Every associate is expected - and empowered - to partner with AI to challenge the status quo ... Reporting to the SVP of Digital Marketing, the Director of Demand Generation Marketing is a newly ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

next page

Showing results 1-20

All JobsDemand Generation Marketing Associate Jobs

Demand Generation Marketing Associate information

See salary details

$26.5K

$50.7K

$73K

How much do demand generation marketing associate jobs pay per year?

As of Aug 12, 2026, the average yearly pay for demand generation marketing associate in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation marketing associate?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a demand generation marketing associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation marketing associates often develop skills in marketing automation tools and data analysis, making it a viable career path with opportunities for advancement in digital marketing roles.

What are some common challenges a demand generation marketing associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

More about Demand Generation Marketing Associate jobs
What cities are hiring for Demand Generation Marketing Associate jobs? Cities with the most Demand Generation Marketing Associate job openings:
What are the most commonly searched types of Demand Generation Marketing jobs? The most popular types of Demand Generation Marketing jobs are:
What states have the most Demand Generation Marketing Associate jobs? States with the most job openings for Demand Generation Marketing Associate jobs include:
What job categories do people searching Demand Generation Marketing Associate jobs look for? The top searched job categories for Demand Generation Marketing Associate jobs are:
Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.

Demand Generation Marketing

SugarAI

Denver, CO

Full-time

Medical, Retirement, PTO

Posted 23 days ago

Job description

About SugarAI

SugarAI is redefining CRM for the age of AI.
We're delivering on the original promise of CRM-turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we're entering a new chapter with clarity and momentum-building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We're focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you're excited to help shape what's next in AI-driven CRM-and build technology that drives real outcomes-we'd love to meet you.

Where You Fit In:
 

As the Demand Generation Manager, New Logo (AMERS), you are a pipeline hunter. Your sole obsession is net-new: opening doors that are closed, winning buyers who don't know us yet, and building the programs that keep that motion repeatable and scalable. 

You will own AMERS execution of new logo demand programs, sales plays, and influence-based go-to-market motions-operating within a globally aligned demand strategy while making fast, independent decisions in the field. This is not a coordinator role. You will take strategic direction and run, building programs with accountability for pipeline and market presence outcomes. 

You will manage content syndication, dark funnel engagement, industry trade association strategy, and nurture programs while coordinating tightly with Sales, BDRs, Product Marketing, and MOPs. You will also support product launches with a new-logo lens-positioning new offerings for buyers who have never considered Sugar before. 

This role reports to the Sr. Director of AMERS Marketing and is designed for someone who can grow into broader leadership scope and step up as the team scales. 

You're the person who doesn't wait for direction-you take strategy and run. You've been in a matrixed organization before and know how to move fast without stepping on toes. You're hungry for pipeline, fluent in modern demand motions, and deeply comfortable in the ambiguity that comes with a scaling, integrating company. 

**This role operates on a hybrid model, with a mix of remote work and in-office collaboration at our Denver, CO location, specifically, working in-office a minimum of 2 days per week.**

Impact You Will Make in the Role

  • Drive AMERS new logo pipeline contribution by owning end-to-end execution of demand programs and sales plays-translating global strategy, playbooks, and campaign frameworks into pipeline-generating activity with clear AE and BDR feedback loops. 

  • Build a scalable content syndication engine that delivers measurable pipeline influence and cost-per-opportunity improvements quarter over quarter, in close collaboration with MOPs on nurture programs that accelerate deal stage progression. 

  • Establish Sugar's presence in the buying communities that matter by owning trade association strategy, industry publications, influencer relationships, podcasts, YouTube, and LinkedIn communities-building preference with net-new buyers before they enter an active buying cycle. 

  • Ensure new logo field readiness by coordinating with Sales Enablement and Product Marketing so that every program launches with aligned messaging, approved assets, and sales teams who know how to use them. 

  • Accelerate new offering adoption with net-new buyers by supporting product launches with a new-logo lens-translating new capabilities into messaging and campaigns that resonate with buyers who have no prior Sugar context. 

  • Make the full demand picture visible by tracking, analyzing, and reporting pipeline generation, influence, dark funnel engagement, and program effectiveness-going beyond last-click attribution to show how this role creates and captures demand. 

  • Export what works globally by establishing AMERS-informed guidance for market presence and influence strategies (trade associations, communities, publications, influencers) that EMEA and APAC can activate locally. 

  • Keep the revenue engine aligned by coordinating with Sales Enablement to maintain consistent field readiness, program adoption, and real-time feedback loops across AMERS, EMEA, and APAC. 

What You Will Bring:
 
  • 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation. 

  • Experience owning programs with pipeline accountability-you've been measured on sourced and influenced pipeline and know how to defend those numbers. 

  • Strong understanding of modern demand motions, including traditional digital tactics, content syndication, nurture programs, and dark-funnel or influencer-led engagement. 

  • Experience building or activating trade association strategy, industry communities, or influence-based programs (not just LinkedIn ads). 

  • Highly organized, execution-focused, and comfortable operating in a matrixed, evolving environment. 

  • Data-driven mindset with experience measuring impact beyond direct lead attribution. 

  • High autonomy and low maintenance: you ask smart questions, then go execute. 

  • Strong collaboration and communication skills cross-functionally. 

  • Experience with marketing automation platforms and CRM platforms. 

  • Some travel required for key trade shows, field events, and team offsites. 
$90,300 - $121,100 a year

Expected salary range, depending on experience.

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we're looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.
 
Benefits and Perks:
Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:
 
       Excellent healthcare package for you and your family
       Savings and Investment - 401(k) match
       Unlimited Paid Time Off
       Paid Parental Leave
       Online Legal Services (Rocket Lawyer)
       Financial Planning Services (Origin)
       Discounted Pet Insurance (Embrace Pet Insurance)
       Corporate Benefit Program (Working Advantage).  This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
       Health and Wellness Reimbursement Program
       Travel Discounts
       Educational Resources - Career & Personal Development Program
       Employee Referral Bonus Program
       We are a merit-based company - many opportunities to learn, excel and grow your career!
 
If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information.
 
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
 
#LI-Hybrid
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
apply for this job

Apply