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Demand Generation Marketing Associate Jobs (NOW HIRING)

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

Zelis

Director, Demand Generation Marketing

Boston, MA · On-site

Every associate is expected - and empowered - to partner with AI to challenge the status quo ... Reporting to the SVP of Digital Marketing, the Director of Demand Generation Marketing is a newly ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

nitra

Demand Generation Marketing Manager

New York, NY · On-site

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

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Demand Generation Marketing Associate information

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$26.5K

$50.7K

$73K

How much do demand generation marketing associate jobs pay per year?

As of Jul 1, 2026, the average yearly pay for demand generation marketing associate in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is a demand generation associate?

A demand generation associate is a marketing professional responsible for creating strategies to generate interest and demand for a company's products or services. They often work with digital marketing tools, content creation, and analytics to attract and engage potential customers, supporting sales growth.

What are the key skills and qualifications needed to thrive as a Demand Generation Marketing Associate, and why are they important?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a demand gen marketer do?

A demand generation marketing associate develops strategies to create awareness and interest in a company's products or services, often through campaigns, content, and digital channels. They analyze data to measure campaign effectiveness and use marketing tools like CRM and marketing automation platforms to nurture leads and drive sales.

What does a Demand Generation Marketing Associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation marketing associates often develop skills in marketing automation tools and data analysis, making it a viable career path with opportunities for advancement in digital marketing roles.

How much does a demand generation specialist make?

The average salary for a demand generation marketing associate ranges from $50,000 to $80,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in marketing automation tools can earn higher salaries.

What are some common challenges a Demand Generation Marketing Associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

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Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in the United States as of June 2026, with employment types broken down into 66% Full Time, 33% Part Time, and 1% Contract. Highlights an 66% Physical, 2% Hybrid, and 32% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.
Demand Generation Marketing Specialist

Demand Generation Marketing Specialist

Malone Solutions

Louisville, KY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago

Job description

Bring your personality to the Malone team! Go-getter. Straight-talker. People person. If that sounds like you, consider joining us for our mission. At Malone, there is nothing we love more than helping people and companies connect to accomplish amazing things.


About Us:
Malone is a private, award-winning company dedicated to providing staffing and recruitment needs to clients across the nation. Ranked on the SIA 2025 Top 100 List as one of the Largest Staffing Companies in the US, it is our pleasure to serve as the workforce resource and to make a positive impact on people's lives.


Malone is actively recruiting adeterminedandcreativeDemand Generation Marketing Specialistto join our team. The Demand Generation Marketing Specialist will create, edit, and publish recruitment marketing copy and content to support the execution of the company's vision and mission by promoting services and increasing brand awareness. If you are looking to join a family-owned and operated company with a great team environment, room for advancement, and the opportunity to make a meaningful difference, we are hiring a Demand Generation Marketing Specialist for our Corporate office in Louisville, KY!


Position Summary:
TheDemand Generation Marketing Specialist will support demand generation and lead acquisition efforts across our brands. This role will focus on executing and optimizing digital campaigns that drive qualified leads, support sales pipeline growth, and improve overall marketing performance.


Location: Louisville, KY 40229
Job Type: Full-time


The Responsibilities:

Demand Generation & Campaign Execution

  • Execute digital marketing campaigns across channels such as LinkedIn, Google Ads, and email marketing
  • Build and optimize landing pages to improve conversion rates
  • Support multi-channel campaigns aligned with sales and business development goals

Performance Tracking & Optimization

  • Monitor campaign performance and key metrics, including cost per lead, conversion rates, and ROI
  • Analyze results and make data-driven recommendations to improve performance
  • Conduct A/B testing on ads, landing pages, and email campaigns

Marketing Automation & CRM Support

  • Assist in managing marketing automation tools and CRM systems (HubSpot, Bullhorn, SourceWhale)
  • Support lead tracking, segmentation, and nurturing workflows

Cross-Functional Collaboration

  • Partner with the marketing team to align campaigns with brand messaging and content strategy across brands
  • Work closely with sales teams to support lead generation and pipeline development
  • Coordinate with internal leaders across multiple brands and divisions (Malone Workforce Solutions, Malone Healthcare, Malone Homecare, Family Tree Care Services, AllStaff)

Content Development and Promotion

  • End-to-end content development and execution to support lead gen efforts, including but not limited to ad graphics and video content, landing pages, blogs, white papers, and other sales materials as needed.

Other Marketing and Sales Support

  • Monitoring and responding to online comments and reviews
  • Support of sales drops through coordination, ordering, and creative development



The Qualifications:

  • 2-4 years of experience in digital marketing, demand generation, or performance marketing
  • Hands-on experience with digital advertising platforms
  • Experience with B2B Marketing is required
  • Strong analytical skills with the ability to interpret data and optimize campaigns
  • Experience with campaign marketing and landing page optimization
  • Both detail and results-oriented with strong organizational skills
  • Highly analytical, strategic, detailed, and structured
  • Critical thinker
  • Valid driver's license
  • Reliable transportation
  • Background check eligibility


Perks:
Full Benefits Package including health, dental, vision, and life insurance
Opportunities for internal advancement
Relaxed office environment with casual dress code
Fun, results-driven culture
Career Development Opportunities
Opportunity to work with a talented and driven team to support you
Paid Time Off and 11 paid company holidays
Partnership with Point University, an accredited institution, to provide tuition discounts
2 Paid Days of Giving
Health and Dependent Care FSA options
401K with Company Match


Management Registry, Inc. hiring decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.


For more information, please contact our corporate office at 1-866-805-8600.

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