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Demand Generation Marketing Associate Jobs (NOW HIRING)

Amh

Demand Generation Marketing Manager

Las Vegas, NV · On-site

$89K - $112K/yr

We are seeking a Demand Generation Marketing Manager to join our team. This role involves developing and implementing strategies to generate leads for future residents, driving brand awareness ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

nitra

Demand Generation Marketing Manager

New York, NY · Hybrid

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

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Demand Generation Marketing Associate information

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$73K

How much do demand generation marketing associate jobs pay per year?

As of Jul 22, 2026, the average yearly pay for demand generation marketing associate in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is a demand generation associate?

A demand generation associate is a marketing professional responsible for creating strategies to generate interest and demand for a company's products or services. They often work with digital marketing tools, content creation, and analytics to attract and engage potential customers, supporting sales growth.

What are the key skills and qualifications needed to thrive as a Demand Generation Marketing Associate, and why are they important?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a demand gen marketer do?

A demand generation marketing associate develops strategies to create awareness and interest in a company's products or services, often through campaigns, content, and digital channels. They analyze data to measure campaign effectiveness and use marketing tools like CRM and marketing automation platforms to nurture leads and drive sales.

What does a Demand Generation Marketing Associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation marketing associates often develop skills in marketing automation tools and data analysis, making it a viable career path with opportunities for advancement in digital marketing roles.

How much does a demand generation specialist make?

The average salary for a demand generation marketing associate ranges from $50,000 to $80,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in marketing automation tools can earn higher salaries.

What are some common challenges a Demand Generation Marketing Associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

More about Demand Generation Marketing Associate jobs
What cities are hiring for Demand Generation Marketing Associate jobs? Cities with the most Demand Generation Marketing Associate job openings:
What are the most commonly searched types of Demand Generation Marketing jobs? The most popular types of Demand Generation Marketing jobs are:
What states have the most Demand Generation Marketing Associate jobs? States with the most job openings for Demand Generation Marketing Associate jobs include:
What job categories do people searching Demand Generation Marketing Associate jobs look for? The top searched job categories for Demand Generation Marketing Associate jobs are:
Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.

Demand Generation Marketing Manager

Userpilot

Austin, TX • On-site, Remote

Full-time

Posted 3 days ago

Job description

Userpilot is an innovative, fast-growing B2B SaaS platform dedicated to revolutionizing product engagement, user onboarding, and product-led growth. With a global presence, we empower businesses to deliver exceptional user experiences and optimize digital product interactions across multiple channels.
We're searching for a strategic and results-driven Demand Generation Marketing Manager to design, implement, and oversee high-impact campaigns targeting mid-market and enterprise accounts.


The Role

As a Demand Generation Marketing Manager, you will own the strategy, execution, and optimization of sophisticated demand generation and ABM campaigns. You will work cross-functionally to align marketing initiatives closely with sales objectives, ensuring measurable impact and ROI.


Key Responsibilities

  • Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS.
  • Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts.
  • Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns.
  • Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI.
  • Think creatively and strategically, devising unique campaign concepts that cut through the noise and resonate with the target audience and accounts.
  • Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume.
  • Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes.


Requirements

  • 3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
  • Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS.
  • Demonstrated experience managing cross-functional teams and aligning closely with Sales to deliver joint marketing-sales objectives.
  • Exceptional analytical skills with a data-driven approach to measuring campaign success and reporting clear ROI.
  • 2+ years of hands-on experience with HubSpot.
  • Creative thinker who excels in generating unique, compelling campaign concepts.
  • Comprehensive familiarity with major paid acquisition channels and digital marketing strategies.
  • Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus.


Benefits

  • Competitive salary and growth-based bonus opportunities
  • Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
  • Opportunities to attend international conferences and team off-sites
  • Generous education budget for professional development and certifications
  • Hybrid structure: 3 days in office (in our Austin office), 2 remote


EEO Statement

Userpilot is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All qualified applicants will receive consideration for employment.



Visa/Work Authorization

Applicants must be legally authorized to work in the United States. We are not able to sponsor or take over sponsorship of an employment visa at this time.

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