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Demand Generation Marketing Associate Jobs (NOW HIRING)

Aidaptive

Marketing & Demand Generation

Demand Generation responsibilities include: * Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization * Own the implementation of marketing ...

SmarkLabs

Demand Generation Manager

Chicago, IL · Remote

About SmarkLabs At SmarkLabs, we specialize in elevating B2B companies through tailored marketing strategies, cutting-edge content, demand generation, and innovative web and creative solutions. Our ...

Viega

Demand Generation Lead

Broomfield, CO

This position owns demand generation strategy and execution across priority segments and target ... Partners closely with Digital, Marketing Operations, Customer Marketing, and Sales teams to ...

Hyland

$279K - $313K/yr

Overview VP, Demand Generation (Marketing) Location: United States Work Arrangement: Remote About the Role The VP, Demand Management owns Hyland's domestic demand generation engine - responsible for ...

LI-COR

Demand Generation Manager

Lincoln, NE · On-site +1

Bachelor's degree in marketing, communications, business, or related field, or equivalent education and experience. Experience * Five or more years of progressive experience in marketing, demand ...

Viega

Demand Generation Lead

Broomfield, CO · On-site

This position owns demand generation strategy and execution across priority segments and target ... Partners closely with Digital, Marketing Operations, Customer Marketing, and Sales teams to ...

LI-COR

Demand Generation Manager

Lincoln, NE · On-site +1

Bachelor's degree in marketing, communications, business, or related field, or equivalent education and experience. Experience * Five or more years of progressive experience in marketing, demand ...

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Demand Generation Marketing Associate information

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$73K

How much do demand generation marketing associate jobs pay per year?

As of Jul 23, 2026, the average yearly pay for demand generation marketing associate in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is a demand generation associate?

A demand generation associate is a marketing professional responsible for creating strategies to generate interest and demand for a company's products or services. They often work with digital marketing tools, content creation, and analytics to attract and engage potential customers, supporting sales growth.

What are the key skills and qualifications needed to thrive as a Demand Generation Marketing Associate, and why are they important?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a demand gen marketer do?

A demand generation marketing associate develops strategies to create awareness and interest in a company's products or services, often through campaigns, content, and digital channels. They analyze data to measure campaign effectiveness and use marketing tools like CRM and marketing automation platforms to nurture leads and drive sales.

What does a Demand Generation Marketing Associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation marketing associates often develop skills in marketing automation tools and data analysis, making it a viable career path with opportunities for advancement in digital marketing roles.

How much does a demand generation specialist make?

The average salary for a demand generation marketing associate ranges from $50,000 to $80,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in marketing automation tools can earn higher salaries.

What are some common challenges a Demand Generation Marketing Associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

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Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.
Senior Marketing Manager, Demand Generation

Senior Marketing Manager, Demand Generation

The Hire Group

Dublin, OH • On-site

Full-time

Posted 23 days ago

Job description

We are looking for a Senior Marketing Manager, Demand Generation for our client in the book review and collection development subscription services.

If you are a passionate, high-energy demand generation marketing professional with an analytical mind focused on customer experience - read on. You will be responsible for leading the development and execution of campaigns that drive lead acquisition, acquire new customers, build new customer engagement, and grow revenue. You thrive in funnel analytics and speak in acronyms like MQL, SQL, personas, and conversion rates. You love the science of marketing as much as the art. You have a passion for building, implementing and measuring new systems, processes and campaigns.

Key Responsibilities:

  • Own the development of comprehensive multi-channel marketing campaigns to drive new customer acquisition in market segments.
  • Craft annual marketing plan, ancillary plans and materials that enable a cohesive cross-channel strategy. (Channels will include, but are not limited to web, paid search, display (programmatic, remarketing), social media, content marketing, events, webcasts and presentations.)
  • Accelerate growth in key geographies and partial penetration districts through account-based marketing and devise an approach with communication touch points that move the customer through the buyer funnel from awareness (approved vendor status) through to subscribing member/backlist purchaser.
  • Spearhead research to understand buyer preferences and purchasing patterns and leverage relationships in neighboring districts to create opportunities to expand into adjacent markets.
  • Produce compelling, strategic and insightful marketing content.
  • Prepare analysis of under-performing categories to discern trends, challenges and opportunities.
  • Develop agile mitigation strategies and campaign plans that leverage performance results.
  • Develop campaign budget model which includes costs, promotional media, revenue maximization and value optimization. Track and report on competitive marketing and product positioning.
  • Serve as internal expert on key trends and customer activity that impacts customer acquisition.
  • Partner with sales and marketing counterparts to share learnings and gain insights.
  • Develop training materials and provide training to staff or customers as needed.


Desired Skills and Experience

  • Minimum 3-5 years of experience in B2B demand generation or campaign marketing, email marketing or field marketing with demonstrated lead, pipeline and revenue growth
  • 3+ years of experience with Marketing Automation platforms (Act-on, Marketo, Hubspot)
  • Experience with CRM systems (Microsoft Dynamics, SFDC) and reporting analytics; ability to analyze performance results and trending, and make recommendations to optimize campaigns
  • Experience leveraging email, video, webinars, ebooks, whitepapers, blogs, social media and press as strategic channels to promote campaign programs and events
  • Excellent written skills; ability to write copy for promotional materials and other marketing collateral is preferred
  • Bachelor's degree in Marketing is preferred