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Demand Generation Marketing Associate Jobs in Minnesota

U.S. Bank

Marketing Manager

Minneapolis, MN · On-site

Significant experience with both outbound, inbound and demand generation marketing tactics. * Experience marketing to procurement or supply chain professionals or complex financial services

US Bank

Marketing Manager

Minneapolis, MN

Significant experience with both outbound, inbound and demand generation marketing tactics. * Experience marketing to procurement or supply chain professionals or complex financial services

Demand.com

Marketing Director (Remote)

Minneapolis, MN · Remote

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... We're looking for a Marketing Director to build and scale our marketing function. This is a hands ...

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Demand Generation Marketing Associate information

What are the key skills and qualifications needed to thrive as a demand generation marketing associate?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a demand generation marketing associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation marketing associates often develop skills in marketing automation tools and data analysis, making it a viable career path with opportunities for advancement in digital marketing roles.

What are some common challenges a demand generation marketing associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

What are the most commonly searched types of Demand Generation Marketing jobs in Minnesota? The most popular types of Demand Generation Marketing jobs in Minnesota are:
What job categories do people searching Demand Generation Marketing Associate jobs in Minnesota look for? The top searched job categories for Demand Generation Marketing Associate jobs in Minnesota are:
What cities in Minnesota are hiring for Demand Generation Marketing Associate jobs? Cities in Minnesota with the most Demand Generation Marketing Associate job openings:
Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in Minnesota as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Demand Generation Specialist "Marketing"

Protolabs

Maple Plain, MN

$67K - $89K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Protolabs rating

9.1

Company rating: 9.1 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

2nd of 84 rated plastic manufacturers

Job description

Be yourself at Protolabs 
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams. 
 
Why Protolabs? 
We are the leaders in digital manufacturing.  We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit.  Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds.  We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do.  It's our people who fuel our creativity and make our culture feel like home. 

Join our team as a Demand Generation Specialist on the Marketing Team.

This is a fixed hybrid role onsite Tuesday-Thursday in Maple Plain, MN. 

The Demand Generation Specialist works closely with sales and marketing to create engaging multi-channel campaigns that generate leads, nurture existing customers, move prospects through the customer journey, and increase conversion rates. The ideal candidate is proactive, highly organized, detail-oriented, communicative, collaborative, innovative, solution-driven, and can multi-task in a fast-paced workplace environment.
What you'll do:
  • Plan, develop and support the execution of multi-channel campaigns for lead generation, nurturing, and account growth and expansion.
  • Craft email content and campaigns for individual and series communications that drive awareness and engagement.
  • Partner with sales and marketing teams to develop compelling campaign collateral for sales to use in communicating with their contacts about upcoming events, new product releases, timely initiatives, and other relevant topics.
  • Craft Account Based Marketing (ABM) and lead nurturing campaigns to accelerate movement through the demand generation funnel.
  • Partner with sales, sales enablement and sales operations to identify target accounts for priority campaigns and initiatives.
  • Lead cross-functional strategic programs from top of funnel demand generation to strategic, multi-channel ABM campaigns.
  • Support the team process of passing qualified leads from inbound channels to the sales teams, ensuring the inclusion of relevant background information for an informed follow-up.
  • Collaborate with marketing operations to create and deploy email workflows, landing pages and reporting in Pardot required to execute lead generation campaigns.
  • Collaborate with our data analytics team to report on campaign performance.
  • Perform other related duties as assigned.
What it takes:
  • Bachelor's degree or equivalent
  • 3-5 years working within a marketing team, preferably in a B2B environment supporting demand generation efforts
  • Excellent writing skills
  • Ability to understand and use metrics to adapt and test strategies
  • Familiarity with Pardot and Salesforce
  • Familiarity with Monday.com
  • Experience collaborating effectively with sales and marketing
  • Self-starter with an enthusiasm to learn and develop subject matter expertise
  • Keen observer and learner looking to continually be challenged and grow
  • Ability to determine when to escalate problems to leadership and when to carry out solutions on your own
  • Ability to work independently with excellent communication skills
  • Detail-oriented, self-reliant, and process-driven mindset
  • Highly organized with excellent time management skills
  • Experience using Microsoft Office products (e.g. Word, PowerPoint, Excel, etc.)
  • Strong understanding of marketing and sales funnels to contribute to team discussions, cross-department collaboration, and key projects
  • Strong independent drive for results
What's in it for you?
  • We offer a competitive total compensation package
  • In addition, we offer competitive benefits including but not limited to:
  • Health Insurance: Traditional OR High Deductible plan
  • Flexible Spending Accounts
  • Health Savings Account (including employer contributions)
  • Dental and Vision
  • Basic and Supplemental Life Insurance
  • Short-Term and Long-Term Disability
  • Paid caregiver leave
  • You will receive PTO + Holiday Pay + Volunteer Hours
  • 401k with company match and immediate vest
  • Employee Stock Purchase Program with a 15% discount
  • And More!
$67,400 - $89,800 a year
Protolabs offers a competitive total rewards package, and compensation mix vary based on position, such as base wage, as well as other earnings including incentives and commissions. Actual pay offered will vary depending on multiple factors which may include, without limitation, job function, work experience, specialized skills, training, education, and certifications. 
Proto Labs maintains ITAR-compliant operations in all of our United States based facilities.  Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status.  Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.
 
Proto Labs, Inc. is an Equal Opportunity Employer
 
Physical Demands:
While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear.  The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.
Work Environment:
Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.
  

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