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Demand Generation Manager Jobs in Minnesota (NOW HIRING)

Protolabs

Demand Generation Specialist

Maple Plain, MN

$67K - $89K/yr

The Demand Generation Specialist works closely with sales and marketing to create engaging multi ... Highly organized with excellent time management skills * Experience using Microsoft Office products ...

Protolabs

Demand Generation Specialist

Maple Plain, MN · On-site

The Demand Generation Specialist works closely with sales and marketing to create engaging multi ... Highly organized with excellent time management skills * Experience using Microsoft Office products ...

In Tandem

Director of Demand Generation

Minneapolis, MN · On-site +1

$160K - $180K/yr

Director of Demand Generation Department: Marketing Employment Type: Permanent - Full Time Location ... Own the professional marketing budget -manage professional marketing spend with a clear view of ...

Demand.com

Marketing Director (Remote)

Minneapolis, MN · Remote

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

ITW

Marketing Manager

Rogers, MN · On-site

This role is responsible for developing data-driven marketing initiatives, optimizing demand generation and lead conversion, and increasing brand visibility and market impact. The Marketing Manager ...

Pentair

Training Enablement Manager

Golden Valley, MN · On-site

The role serves as a connective layer across Product Management, Engineering, Sales, Customer Service, Channel Marketing, Product Marketing, Events, Marketing Operations, and Demand Generation ...

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Demand Generation Manager information

See Minnesota salary details

$37.7K

$99.4K

$140.1K

How much do demand generation manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for demand generation manager in Minnesota is $99,374.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,200.00 and $117,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Minnesota?

The most popular types of Demand Generation jobs in Minnesota are:

What job categories do people searching Demand Generation Manager jobs in Minnesota look for?

The top searched job categories for Demand Generation Manager jobs in Minnesota are:

What cities in Minnesota are hiring for Demand Generation Manager jobs?

Cities in Minnesota with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Minnesota as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, 2% Contract, and 1% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $99,374 per year, or $47.8 per hour.

Demand Generation Manager (Remote - Hopkins, MN, Mishawaka, IN or Sandy/Lehi, UT)

Digi

Hopkins, MN • On-site, Remote

Full-time

Medical, PTO

Posted 23 days ago

Job description

Particle by Digi is the leading application infrastructure for intelligent devices, helping thousands of companies bring intelligence to the edge. Particle provides everything you need to deploy software and models to an Edge AI, edge computing, or IoT product in one tightly-integrated platform. As part of Digi International, Particle continues its mission to make IoT accessible and scalable for businesses of all sizes.
This position is Remote but preferred locations are Hopkins, MN - Sandy/Lehi, UT or Mishawaka, IN.
Position
Particle by Digi is looking to add a Demand Generation Manager to the team. The Demand Generation Manager owns demand generation at Particle by Digi. You will build and run the programs, infrastructure, and measurement systems that produce qualified pipeline for the sales team across our two core ICP segments: Fleet and Asset Optimization and Connected Product. The function does not exist in its current form, which means you will build it, own it, and be accountable for what it produces.
This role owns demand generation at Particle by Digi. You will build and run the programs, infrastructure, and measurement systems that produce qualified pipeline for the sales team across our two core ICP segments: Fleet and Asset Optimization and Connected Product. The function does not exist in its current form, which means you will build it, own it, and be accountable for what it produces.
What You Will Do
  • Own the full demand generation function including campaign strategy, channel execution, HubSpot marketing automation, and pipeline reporting across the Particle by Digi GTM motion.
  • Build HubSpot as the marketing platform of record, establishing lead scoring models, lifecycle stage definitions, campaign attribution, and MQL-to-SQL reporting that connects marketing activity directly to revenue outcomes.
  • Design and execute integrated campaign programs targeting Fleet and Asset Optimization and Connected Product buyer personas, coordinating messaging, content, channels, and timing from first touch through MQL handoff to sales.
  • Partner with the Growth Engineer to leverage existing Particle platform usage signals as demand generation inputs, activating behavioral triggers and product-qualified account data within HubSpot campaign workflows.
  • Develop and distribute content that drives organic traffic, builds credibility with developer and engineering audiences, and gives the sales team conversion-oriented assets they will actually use.
  • Manage paid acquisition programs across search and social, owning budget allocation, creative testing, and performance optimization with CAC and pipeline contribution as the primary success metrics.
  • Deliver monthly demand gen performance reporting to GTM and executive leadership with channel-level attribution, MQL volume, conversion rates, and clear optimization recommendations.
  • Coordinate with Sales and Customer Success on ICP targeting, campaign timing, and lead quality feedback so the demand gen program continuously improves against pipeline quality, not just MQL volume.

Who You Are and What You Bring
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
  • 4 or more years of experience in B2B demand generation, growth marketing, or performance marketing, preferably at a technology company selling to technical or engineering buyers.
  • Hands-on HubSpot expertise covering campaign management, workflow automation, lead scoring, and attribution reporting.
  • Proven ability to plan and execute multi-channel campaign programs with pipeline contribution as the accountability metric, not campaign activity.
  • Comfort with AI-assisted marketing workflows including prompt-driven content generation, Clay-based enrichment and targeting, and signal-based lead scoring.
  • Strong analytical orientation with the ability to build and maintain campaign performance dashboards, interpret funnel conversion data, and make channel investment decisions based on CAC and pipeline ROI.
  • Excellent written communication skills and the editorial judgment to produce content that resonates with a technical audience without sounding like it came from a committee.

Desired But Not Required
  • Experience building or migrating to HubSpot from another MAP is a strong plus.
  • Experience marketing a hardware plus software or developer-oriented product is a meaningful advantage given the nature of the Particle platform and its buyer.

*Please note that we are unable to provide visa sponsorship for this position. This includes, but is not limited to, work visas, employment-based visas, or residency sponsorship. Candidates must have valid work authorization in the United States at the time of application. Visa applications of any kind will not be considered.
Digi International offers a distinctive Total Rewards package including a short-term incentive program, new hire stock award, paid parental leave, open (uncapped) PTO, and hybrid work environment in addition to our competitive medical, health & wellbeing and compensation offerings.
The anticipated base pay range for this position is $95,000 - 149,000. Pay ranges are determined by role, job level and primary job location. The range displayed reflects the reasonable range we anticipate paying for this position and reflects the cost of labor within several U.S. geographic markets. The specific salary offered within the range will depend on various factors including, but not limited to the candidate's relevant and prior experience, education, skills, and primary work location. It is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each position. Pay ranges are typically reviewed and updated annually.
At Digi, we embrace diversity and inclusion among our teammates. It is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. We are committed to providing an environment of respect where equal employment opportunities are available to all applicants and teammates.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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About Digi

Sourced by ZipRecruiter

Industry

Software development

Company size

11 - 50 Employees

Headquarters location

San Francisco, CA, US

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