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Demand Generation Manager Jobs in Minnesota (NOW HIRING)

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

The role serves as a connective layer across Product Management, Engineering, Sales, Customer Service, Channel Marketing, Product Marketing, Events, Marketing Operations, and Demand Generation ...

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Demand Generation Manager information

See Minnesota salary details

$37.7K

$99.4K

$140.1K

How much do demand generation manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for demand generation manager in Minnesota is $99,374.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,200.00 and $117,500.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in Minnesota? The most popular types of Demand Generation jobs in Minnesota are:
What job categories do people searching Demand Generation Manager jobs in Minnesota look for? The top searched job categories for Demand Generation Manager jobs in Minnesota are:
What cities in Minnesota are hiring for Demand Generation Manager jobs? Cities in Minnesota with the most Demand Generation Manager job openings:
Infographic showing various Demand Generation Manager job openings in Minnesota as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $99,374 per year, or $47.8 per hour.

Senior Manager, Demand Generation & Field Marketing

Inspectorio Inc.

Minneapolis, MN • On-site

$130 - $170/hr

Other

PTO

Re-posted 2 days ago


Job description

Senior Manager, Demand Generation & Field Marketing

About Inspectorio

Inspectorio is the leading AI‑powered supply chain platform optimizing performance, building resilience, and providing intelligence across production chains for global brands, retailers, and their multi‑tier suppliers.

Our innovative platform seamlessly connects and digitizes supply chain processes to optimize decision‑making, while providing real‑time visibility and control over production chain operations.

Today, Inspectorio is used by over 12,000 customers, including some of the largest brands and retailers in the world

About the role

Inspectorio is looking for a creative, AI‑native leader to build and scale our demand generation function. As Senior Manager, Demand Generation & Field Marketing, you will own the strategy and execution of pipeline generation across all channels with field marketing and events as the primary engine. You will design programs that move prospects from awareness to opportunity with creative and analytical precision, use AI natively across your workflow, lead a high‑performing team, and connect every marketing activity directly to measurable business outcomes.

What you'll do Digital & Multi‑Channel Demand Generation
  • Own the full demand gen funnel end to end, including metrics, lead management, and reporting that connect all channels to pipeline and revenue.
  • Lead strategy and execution across email, paid search/social, webinars, and organic social to extend field marketing's reach.
  • Design bold, creative campaigns and content that cut through market noise.
Field Marketing & Events
  • Own the full lifecycle of field events and partner activations, from strategic selection and budget to onsite execution and post‑event pipeline follow‑through.
  • Treat every event as a high‑ROI demand generation vehicle with clear pipeline attribution, integrated into the broader demand gen strategy.
  • Build a repeatable field marketing playbook that scales as Inspectorio's event footprint grows.
AI‑Native Marketing Operations
  • Embed AI tools systematically to automate repetitive tasks, generate high‑converting copy and creative, analyze data, and personalize outreach at scale.
  • Continuously evaluate new AI‑driven marketing technology to keep our demand gen engine ahead of the market.
Building the Function & Marketing Strategy
  • Build Inspectorio's demand generation function from scratch, including processes, tools, and playbooks that scale with the business.
  • Set marketing strategy that ladders up to company‑wide revenue goals, and partner closely with Sales, Product, and executive leadership.
Qualifications
  • 5+ years in B2B SaaS marketing, with direct ownership of demand generation and field marketing programs.
  • Proven ability to turn field marketing and events into measurable, attributable pipeline, with fluency in metrics like cost per opportunity and pipeline contribution.
  • Solid experience across digital demand gen channels (email, paid search/social, webinars) as a complement to field marketing.
  • Hands‑on use of AI tools in daily marketing work, including automation, content generation, personalization, and data analysis.
  • A highly creative mindset paired with strong analytical rigor, able to show campaigns that were both bold and measurably effective.
  • Strong cross‑functional collaboration skills, particularly with Sales and executive leadership.
  • Based inAmericasand hasthe willingness and ability to traveltothe USAfor events (approximately 20-25%).
Why it would be awesome to work with us
  • Unlimited Annual Leave : We prioritize your well‑being and trust you to manage your time.
  • Flexible Working : Whether from home, a coffee shop, or our global hubs, work where you're most comfortable.
  • Project Ownership : You get to lead the initiatives you're passionate about, professionally or socially.
  • Grow with us : We're invested in your personal and professional development.
  • Global, diverse, and innovative team : Be part of a welcoming community from 30+ countries, where unique perspectives drive innovation.
  • Feel at home : Work closely with colleagues who value your voice, share our E.A.C.H. values, and help you be the best version of yourself.
  • Celebrate together : Enjoy remote and hub company and team events that strengthen our bonds and build a fun culture.
Our Values
  • EXCELLENCE : We pursue mastery and craftsmanship. "Good enough" is our enemy. We have a thirst and desire for knowledge. There's always an opportunity to be better.
  • AUTONOMY : We act independently when recognizing opportunities for improvement. We seek guidance and clear goals instead of orders. We self‑assess the quality and impact of our work.
  • COURAGE : We share our opinion, even if it's uncomfortable. We are candid with colleagues. We are willing to experiment and try something new, even if we're not sure it will succeed.
  • HUMBLENESS : We crave opportunities to learn from the people around us. We leave our egos outside the office. We focus on listening to other perspectives.
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