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Demand Generation Marketing Associate Jobs in Minnesota

VivaQuant, Inc.

Marketing Manager

Arden Hills, MN · On-site

This role combines leadership with hands-on execution across all aspects of marketing - brand development, product marketing, demand generation and sales enablement. The Marketing Manager will ...

Graco

Senior Category Marketing Manager

Dayton, MN · On-site

Champion demand generation strategies and provide them to sales team for execution. * Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy. * Apply ...

Graco

Senior Category Marketing Manager

Rogers, MN · On-site

Champion demand generation strategies and provide them to sales team for execution. * Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy. * Apply ...

Performix

MARKETING MANAGER

Rochester, MN

... demand generation leadership experience. Many candidates were medical device marketers or individual service line leads with little to no broad, system\-wide experience. Strategic thinker\- rather ...

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Demand Generation Marketing Associate information

What does a demand generation marketing associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

What are the key skills and qualifications needed to thrive as a demand generation marketing associate?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What are some common challenges a demand generation marketing associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

Is demand generation a good career?

Demand generation is a valuable marketing role focused on creating interest and leads for a company's products or services, often requiring skills in digital marketing, analytics, and campaign management. It offers opportunities for growth in tech and B2B industries, with roles typically involving collaboration with sales teams and proficiency in tools like marketing automation platforms. The career can be rewarding for those interested in strategic marketing and data-driven decision making.

What are the most commonly searched types of Demand Generation Marketing jobs in Minnesota?

The most popular types of Demand Generation Marketing jobs in Minnesota are:

What job categories do people searching Demand Generation Marketing Associate jobs in Minnesota look for?

The top searched job categories for Demand Generation Marketing Associate jobs in Minnesota are:

What cities in Minnesota are hiring for Demand Generation Marketing Associate jobs?

Cities in Minnesota with the most Demand Generation Marketing Associate job openings:

Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in Minnesota as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 22% Part Time, 1% Temporary, and 5% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Integrated Marketing Manager I

nVent

Saint Louis Park, MN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

nVent rating

7.4

Company rating: 7.4 out of 10

Based on 77 frontline employees who took The Breakroom Quiz

296th of 545 rated manufacturers

Job description

We're looking for people who put their innovation to work to advance our success - and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.
Join a growing marketing organization that is helping shape how nVent connects with customers in key industrial markets. As the Integrated Marketing Manager I, you'll help plan and deliver marketing programs for key nVent HOFFMAN product families, supporting customer engagement and growth across the industries we serve. Working closely with product leadership, sales, and marketing teams, you'll support new product introductions, create campaigns that connect with customers, and help and help improve demand generation across product lines and industry verticals.
** This is a full time, direct-hire position with a hybrid work schedule of 4 days/week on-site in St. Louis Park, MN. **
WHAT YOU WILL EXPERIENCE IN THIS POSITION:
  • Develop and lead integrated marketing plans that support growth for nVent HOFFMAN Enclosures and Panel Shop Automation solutions.
  • Partner with product management teams to commercialize new products, manage launch activities, and support products throughout their lifecycle.
  • Lead multi-channel marketing campaigns focused on priority industrial verticals, aligning strategy, timelines, and execution to business objectives.
  • Work with digital, content, regional, and enterprise marketing teams to create a consistent customer experience across online and offline channels.
  • Analyze customer, market, and campaign performance data to inform campaign decisions and improve results
  • Lead projects by influence, working with teams across the organization to coordinate efforts and deliver results.
  • Contribute to marketing transformation and process improvement initiatives that support a more connected One nVent marketing organization.
  • Build expertise within assigned industries, markets, and customer segments to help shape future marketing strategies.

YOU HAVE:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Ideally 5-8 years of marketing experience with increasing responsibility across campaign management, product marketing, commercialization, demand generation, and/or related work.
  • Experience supporting or leading integrated marketing campaigns that involve coordination across multiple teams and channels.
  • Experience supporting product launches, New Product Introduction (NPI) activities, commercialization initiatives, or other strategic marketing programs.
  • Experience influencing and leading projects across a matrixed organization preferred.
  • Understanding of the customer journey, demand generation, lead nurturing, customer acquisition, segmentation, and marketing performance measurement.
  • Experience using CRM and marketing automation tools such as Salesforce, Marketo, or similar platforms.
  • Industrial manufacturing, technical B2B, or distribution marketing experience preferred.
  • Ability to travel approximately 10-15%.

WE HAVE:
  • A dynamic global reach with diverse operations around the world that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day
    • nVent is a leading global provider of electrical connection and protection solutions. We believe our inventive electrical solutions enable safer systems and ensure a more secure world. We design, manufacture, market, install and service high performance products and solutions that connect and protect some of the world's most sensitive equipment, buildings and critical processes. We offer a comprehensive range of systems protection and electrical connections solutions across industry-leading brands that are recognized globally for quality, reliability and innovation.
    • Our principal office is in London and our management office in the United States is in Minneapolis. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Learn more at www.nvent.com.

  • Commitment to strengthen communities where our employees live and work
    • We encourage and support the philanthropic activities of our employees worldwide
    • Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money

  • Core values that shape our culture and drive us to deliver the best for our employees and our customers. We're known for being:
    • Innovative & adaptable
    • Dedicated to absolute integrity
    • Focused on the customer first
    • Respectful and team oriented
    • Optimistic and energizing
    • Accountable for performance

  • Benefits to support the lives of our employees

Pay Transparency
nVent's pay scale is based on the expected range of base pay for this job and the employee's work location. Employee pay within this range will be based on a combination of factors including knowledge, skills, abilities, experience, education, and performance. Where federal, state, or local minimum wage requirements exist, employee pay will comply.
Compensation Range:
$89,300.00 - $165,800.00
Depending on the position offered, employee may be eligible for other forms of compensation, such as annual incentives.
Benefit Overview
At nVent, we value our people and their health and well-being. We provide a broad benefits package with meaningful programs for eligible full-time employees that includes:
  • Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.
  • A 401(k) retirement plan and an employee stock purchase plan - both include a company match.
  • Other supplemental benefits may include tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and/or legal & identity theft protection.

At nVent, we connect and protect our customers with inventive electrical solutions. People are our most valuable asset. Inclusion and diversity means that we celebrate and encourage each other's authenticity because we understand that uniqueness sparks growth.
#LI-Hybrid
#LI-JM2

What nVent employees say

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About nVent

Sourced by ZipRecruiter

Industry

Electrical equipment, appliance, and component manufacturing and civil engineering construction

Company size

10,000+ Employees

Headquarters location

Saint Louis Park, MN, US

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