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Demand Generation Marketing Associate Jobs (NOW HIRING)

Ziply Fiber

Director, Demand Generation

Kirkland, WA · Remote

$127K - $164K/yr

The Director of Demand Generation leads the strategy and execution of data-driven marketing programs that fuel Ziply Fiber's residential growth across all sales channels, including e-commerce, call ...

Ziply Fiber

Director, Demand Generation

Kirkland, WA · On-site

$127K - $164K/yr

The Director of Demand Generation leads the strategy and execution of data-driven marketing programs that fuel Ziply Fiber's residential growth across all sales channels, including e-commerce, call ...

Ziply Fiber

Director, Demand Generation

Kirkland, WA · Remote

$127K - $164K/yr

The Director of Demand Generation leads the strategy and execution of data\-driven marketing programs that fuel Ziply Fiber's residential growth across all sales channels, including e\-commerce, call ...

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Demand Generation Marketing Associate information

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$26.5K

$50.7K

$73K

How much do demand generation marketing associate jobs pay per year?

As of Jun 9, 2026, the average yearly pay for demand generation marketing associate in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Demand Generation Marketing Associate, and why are they important?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a Demand Generation Marketing Associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

What are some common challenges a Demand Generation Marketing Associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

More about Demand Generation Marketing Associate jobs
What cities are hiring for Demand Generation Marketing Associate jobs? Cities with the most Demand Generation Marketing Associate job openings:
What are the most commonly searched types of Demand Generation Marketing jobs? The most popular types of Demand Generation Marketing jobs are:
What states have the most Demand Generation Marketing Associate jobs? States with the most job openings for Demand Generation Marketing Associate jobs include:
What job categories do people searching Demand Generation Marketing Associate jobs look for? The top searched job categories for Demand Generation Marketing Associate jobs are:
Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in the United States as of June 2026, with employment types broken down into 31% Full Time, 66% Part Time, 1% Temporary, and 2% Contract. Highlights an 67% Physical, 1% Hybrid, and 32% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.

Sales Marketing Manager, Demand Generation & Pipeline Marketing

Emerald Expositions LLC

Alpharetta, GA • On-site

$75K - $85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

The Sales Marketing Manager - Demand Generation & Pipeline Marketing is a strategic and hands-on role responsible for driving exhibitor, sponsorship, and media revenue through targeted demand generation programs. You will design and execute acquisition-focused campaigns and own lead scoring infrastructure to convert marketing-qualified leads into closed revenue. This role sits within Emerald's central marketing group and works closely with Sales, Brand Marketing, and Revenue Operations.
KEY RESPONSIBILITIES:
Demand Generation Strategy & Campaign Planning
  • Develop integrated demand generation best practices and campaign plans tied to exhibitor, sponsorship, and media revenue goals across all brand portfolios.
  • Define target audiences, ideal customer profiles (ICPs), and account-level targeting in partnership with brand and sales teams.
  • Build campaign briefs covering objectives, messaging, audience segmentation, channel mix, cadence, and top-of-funnel conversion goals.
  • Recommend and iterate on demand generation approaches - including paid, outbound, and inbound tactics - aligned to each brand's sales cycle.
  • Maintain up-to-date Gong sequences and outbound flow strategies for assigned brands.

Lead Scoring & MQL Management
  • Implement and manage exhibitor lead scoring models in HubSpot, defining engagement signals, fit criteria, and threshold settings by brand.
  • Apply and maintain MQL frameworks to ensure marketing-qualified leads reflect genuine buying intent and are sales-ready.
  • Partner with Sales and Sales Operations to establish lead routing workflows, disposition SLAs, and closed-loop feedback processes.
  • Continuously refine scoring models based on conversion data, pipeline feedback, and AI-assisted signal analysis.

Campaign Execution & Offshore Coordination
  • Brief and coordinate offshore execution resources - ensuring accurate campaign builds, QA, on-time deployment, and post-send reporting.
  • Oversee campaign staging, approvals, and asset management across demand gen deliverables.
  • Maintain campaign quality standards across emails, demand gen campaigns, and acquisition-focused content.

Pipeline Performance Reporting
  • Own monthly demand generation performance reporting across all brands - tracking lead volume, MQL conversion rates, and pipeline contribution to closed deals.
  • Identify acquisition gaps, funnel drop-off points, and optimization opportunities; bring data-backed recommendations to brand and sales stakeholders.
  • Use AI-powered analytics tools to surface insights and automate performance trend reporting.

Stakeholder Partnership
  • Serve as the primary demand generation marketing partner to all brand and sales teams, presenting pipeline best practices, lead quality insights, and campaign results.
  • Collaborate cross-functionally with Brand Marketing, Sales Operations, and technology partners on pipeline-building initiatives.
  • Contribute to Emerald-wide demand generation playbooks, lead management frameworks, and best practices.

PLATFORM & TECHNOLOGY:
  • HubSpot (Marketing Hub): Lead scoring model configuration, MQL workflows, campaign automation, and funnel reporting - primary day-to-day platform.
  • Salesforce CRM: Lead routing, pipeline visibility, opportunity tracking, and closed-loop reporting with Sales.
  • Gong: Outbound sequence management, sales conversation intelligence, and MQL handoff optimization.
  • AI Tools (e.g., ChatGPT, Claude, Jasper, 6sense, or similar): AI-assisted audience segmentation, campaign brief generation, predictive lead scoring, and performance analysis.
  • Campaign analytics & BI tools: Reporting on funnel KPIs, channel attribution, and pipeline contribution.

QUALIFICATIONS REQUIRED:
  • 5+ years of B2B marketing experience with a focus on demand generation, lead management, or acquisition marketing.
  • Demonstrated track record building campaigns that contribute measurably to pipeline and revenue growth.
  • Hands-on expertise with HubSpot - including lead scoring, workflow automation, and campaign reporting.
  • Hands-on experience with Salesforce CRM for pipeline and lead management.
  • Deep understanding of MQL frameworks, lead scoring best practices, and B2B buyer journey marketing.
  • Experience with AI tools for campaign acceleration, audience targeting, or performance analysis.
  • Analytical mindset - comfortable interpreting funnel data and translating insights into pipeline recommendations.
  • Ability to manage multiple campaigns and brand relationships simultaneously in a fast-paced environment.
  • Strong project management instincts - organized, deadline-driven, and a clear communicator.

About Emerald
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don't contain experience inflation, and most don't require college degrees. Instead, they're crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $75,000 - $85,000
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees' physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.
About Emerald
Emerald's talented and experienced teams grow our customers' businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

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