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Demand Generation Marketing Associate Jobs (NOW HIRING)

nitra

Demand Generation Marketing Manager

New York, NY · On-site

We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns ...

Zelis

Director, Demand Generation Marketing

Boston, MA · On-site

Every associate is expected - and empowered - to partner with AI to challenge the status quo ... Reporting to the SVP of Digital Marketing, the Director of Demand Generation Marketing is a newly ...

Granicus

Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products, focused primarily on state and local government segments, with support as ...

A-dec, Inc.

Manager, Marketing Operations

Newberg, OR · On-site

This role will also oversee demand generation campaign operations and cross-functional launch coordination to ensure marketing programs are efficient, measurable, and continuously optimized. The ...

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Demand Generation Marketing Associate information

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$26.5K

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$73K

How much do demand generation marketing associate jobs pay per year?

As of Jul 23, 2026, the average yearly pay for demand generation marketing associate in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is a demand generation associate?

A demand generation associate is a marketing professional responsible for creating strategies to generate interest and demand for a company's products or services. They often work with digital marketing tools, content creation, and analytics to attract and engage potential customers, supporting sales growth.

What are the key skills and qualifications needed to thrive as a Demand Generation Marketing Associate, and why are they important?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a demand gen marketer do?

A demand generation marketing associate develops strategies to create awareness and interest in a company's products or services, often through campaigns, content, and digital channels. They analyze data to measure campaign effectiveness and use marketing tools like CRM and marketing automation platforms to nurture leads and drive sales.

What does a Demand Generation Marketing Associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation marketing associates often develop skills in marketing automation tools and data analysis, making it a viable career path with opportunities for advancement in digital marketing roles.

How much does a demand generation specialist make?

The average salary for a demand generation marketing associate ranges from $50,000 to $80,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in marketing automation tools can earn higher salaries.

What are some common challenges a Demand Generation Marketing Associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

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What cities are hiring for Demand Generation Marketing Associate jobs? Cities with the most Demand Generation Marketing Associate job openings:
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Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.
Demand Generation Marketing Manager

Demand Generation Marketing Manager

nitra

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 22 days ago

Job description

Who we are:
Nitra's mission is to build a more efficient healthcare system and the technology that makes it possible. Our goal is to provide an ecosystem of fintech and software solutions that help doctors better manage their practices, so they can have time back to focus on what matters to them most.
We operate with urgency, intensity, and ambition. The bar is high because the opportunity is massive. We expect excellence, ownership, and intellectual rigor from every team member. We move fast, make bold decisions, and hold ourselves accountable to results. At the same time, we believe great companies are built on trust and respect. Every voice matters. Every contribution counts. When we win, we win together.
We are scaling rapidly and on a clear trajectory toward becoming a unicorn this year - and beyond. Our growth is not accidental; it's the result of disciplined execution, relentless focus, and a team that refuses to settle. We are building a category-defining company, and we're looking for people who want to do the most meaningful work of their careers.
If you want comfort, this isn't the place.
If you want impact, ownership, and the chance to help build a generational fintech company, welcome.
Nitra was created by unicorn founders who have successfully scaled to thousands of customers and exited $1B+ public offerings. They are joined by an ambitious and experienced team from American Express, Citi, PayPal, Capsule, Plaid, Bloomberg, Meta, Facebook, and Mastercard. The team is backed by some of the world's leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD.
Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.
We're looking for: We're looking for a mid-senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns that drive high-quality inbound leads and support revenue growth. You'll be responsible for strategy, execution, and optimization across email, paid media, and other demand channels, working closely with sales and marketing leadership.
Your responsibilities will include:
  • Own the end-to-end demand generation strategy focused on inbound lead generation and pipeline growth
  • Plan, launch, and optimize multi-channel campaigns across email, newsletters, paid ads, and other digital channels
  • Build and manage email marketing programs, including campaigns, newsletters, and nurture sequences
  • Partner with sales to align on lead quality, funnel performance, and conversion goals
  • Manage campaign calendars, messaging, and audience segmentation to improve engagement and conversion
  • Analyze campaign performance, attribution, and funnel metrics; use insights to continuously improve results
  • Test and iterate on messaging, channels, and offers to increase lead volume and quality
  • Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing

You have:
  • 4-7+ years of experience in demand generation, growth marketing, or lead generation roles
  • Proven track record of running inbound-focused campaigns that drive measurable pipeline impact
  • Hands-on experience with email marketing, paid media, and digital campaign execution
  • Strong analytical skills with the ability to translate data into actionable insightsExperience working cross-functionally with sales and other marketing stakeholders
  • Comfortable owning projects end-to-end with minimal oversight

We offer:
  • Equity - Everyone at Nitra is an owner. When the company wins, you win.
  • Competitive Salary - You're the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
  • Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
  • Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
  • Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.

The base salary range for this full-time position is $95k - $130k + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed reflect the base salary only, and do not include bonus, equity, or benefits.
Nitra values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnicity, national origin or ancestry, gender, race, religious beliefs, disability, sex, sexual orientation, age, veteran status, genetic information, citizenship, or any other characteristic protected by law.

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