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Demand Generation Marketing Associate Jobs (NOW HIRING)

Aidaptive

Marketing & Demand Generation

Demand Generation responsibilities include: * Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization * Own the implementation of marketing ...

Weekday AI

demand generation

San Francisco, CA · On-site

This role is ideal for a marketing professional with strong expertise in campaign marketing , lifecycle marketing , and integrated demand generation strategies who thrives in a fast-paced, growth ...

Weekday AI

demand generation

San Francisco, CA

This role is ideal for a marketing professional with strong expertise in campaign marketing , lifecycle marketing , and integrated demand generation strategies who thrives in a fast-paced, growth ...

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Demand Generation Marketing Associate information

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$26.5K

$50.7K

$73K

How much do demand generation marketing associate jobs pay per year?

As of Aug 12, 2026, the average yearly pay for demand generation marketing associate in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation marketing associate?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a demand generation marketing associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation marketing associates often develop skills in marketing automation tools and data analysis, making it a viable career path with opportunities for advancement in digital marketing roles.

What are some common challenges a demand generation marketing associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

More about Demand Generation Marketing Associate jobs
What cities are hiring for Demand Generation Marketing Associate jobs? Cities with the most Demand Generation Marketing Associate job openings:
What are the most commonly searched types of Demand Generation Marketing jobs? The most popular types of Demand Generation Marketing jobs are:
What states have the most Demand Generation Marketing Associate jobs? States with the most job openings for Demand Generation Marketing Associate jobs include:
What job categories do people searching Demand Generation Marketing Associate jobs look for? The top searched job categories for Demand Generation Marketing Associate jobs are:
Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.

Sr. Demand Generation Marketing Manager - SaaS

ShipperHQ

Austin, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago

Job description

Sr. Demand Generation Marketing Manager - SaaS
ShipperHQ is looking for an experienced B2B SaaS marketer to lead our demand generation efforts and drive qualified pipeline growth. If you're a data-driven marketer who enjoys building, optimizing, and scaling campaigns in a fast-paced environment, we'd love to hear from you.
About Us:
ShipperHQ is a trusted leader in the e-commerce shipping space, with over 15 years of experience helping merchants deliver better shipping and checkout experiences. Founded in 2009, we power shipping logic and checkout optimization for 6,000+ brands, from DTC disruptors to enterprise retailers, in 150+ countries. Based in Austin with a global team, we're a fast-moving, product-led company shaping the future of e-commerce logistics.
Position Overview
As the Sr. Demand Generation Marketing Manager, you'll own our marketing growth budget, define the optimal marketing mix, and execute data-driven B2B demand generation programs that maximize qualified leads and pipeline growth. Working alongside a fast-paced team of marketers, you'll use analytics to optimize performance across digital, email, event, and partner channels, invest where you'll see the greatest return, and help shape how ShipperHQ grows.
Responsibilities
  • Work with a cross-functional team (Product, Sales, CS, Partnerships) to establish growth strategies that support ShipperHQ's revenue goals
  • Develop the overall demand generation strategy to fill the sales funnel most cost-effectively
  • Manage marketing ad budget and prioritize spending to maximize qualified leads
  • Create and execute demand-generation plans that deliver significant volumes of qualified leads, leveraging SEO, AEO, email marketing, paid ads (hands-on experience required!), partner marketing, and new marketing channels
  • Create automated programs to nurture existing web traffic
  • Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
  • Maximize website conversion rate through A/B testing of changes to website structure, design, and content
  • Analyze industry trends, market conditions, and competitors' marketing tactics to identify new opportunities

Qualifications
  • 5+ years of experience in demand and lead generation marketing, with a strong focus on B2B SaaS.
  • Proven experience developing and executing multi-channel marketing campaigns, across SEO, AEO, email marketing, paid ads, partner marketing, and events
  • Expertise with marketing automation and technology platforms (e.g. HubSpot, ad platforms, Google Analytics, Zapier, 6sense, Clay, or similar tools)
  • Understand how to leverage AI agents and AI skills to optimize demand gen programs
  • Analytical, data-driven mindset with experience measuring campaign performance and optimizing results
  • Comfortable working in a fast-paced, high-growth environment
  • Self-starter who takes initiative, solves problems proactively, and enjoys learning new tools and technologies.
  • Ability to collaborate effectively across teams and build strong working relationships.
  • Excellent interpersonal, communication, and time management skills with the ability to meet deadlines under pressure.

Why ShipperHQ?
This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. You will learn more at ShipperHQ in a year than you would in 3 years at other companies, thanks to our collaborative learning culture that fosters continuous growth and innovation.
Benefits and Perks:
  • Collaborate with a motivated team, directly tying your results to organizational success
  • 22 days of PTO plus public holidays
  • 401k Match
  • Medical, Dental, and Vision Insurance
  • Maternity and Paternity Leave
  • This is a hybrid, full-time position working out of our Austin, TX office in the Arboretum Area
  • Compensation is based on experience

Apply