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Demand Generation Marketing Associate Jobs (NOW HIRING)

Zelis

Every associate is expected - and empowered - to partner with AI to challenge the status quo ... Reporting to the SVP of Digital Marketing, the Director of Demand Generation Marketing is a newly ...

Ziply Fiber

Director, Demand Generation

Kirkland, WA · On-site

$127K - $164K/yr

The Director of Demand Generation leads the strategy and execution of data-driven marketing programs that fuel Ziply Fiber's residential growth across all sales channels, including e-commerce, call ...

Granicus

Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products, focused primarily on state and local government segments, with support as ...

Granicus

Demand Generation Marketing Manager

$76K - $106K/yr

Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products, focused primarily on state and local government segments, with support as ...

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Demand Generation Marketing Associate information

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$26.5K

$50.7K

$73K

How much do demand generation marketing associate jobs pay per year?

As of Jul 1, 2026, the average yearly pay for demand generation marketing associate in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is a demand generation associate?

A demand generation associate is a marketing professional responsible for creating strategies to generate interest and demand for a company's products or services. They often work with digital marketing tools, content creation, and analytics to attract and engage potential customers, supporting sales growth.

What are the key skills and qualifications needed to thrive as a Demand Generation Marketing Associate, and why are they important?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a demand gen marketer do?

A demand generation marketing associate develops strategies to create awareness and interest in a company's products or services, often through campaigns, content, and digital channels. They analyze data to measure campaign effectiveness and use marketing tools like CRM and marketing automation platforms to nurture leads and drive sales.

What does a Demand Generation Marketing Associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation marketing associates often develop skills in marketing automation tools and data analysis, making it a viable career path with opportunities for advancement in digital marketing roles.

How much does a demand generation specialist make?

The average salary for a demand generation marketing associate ranges from $50,000 to $80,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in marketing automation tools can earn higher salaries.

What are some common challenges a Demand Generation Marketing Associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

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Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in the United States as of June 2026, with employment types broken down into 66% Full Time, 33% Part Time, and 1% Contract. Highlights an 66% Physical, 2% Hybrid, and 32% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.
Demand Generation Marketing Manager

Demand Generation Marketing Manager

HHAeXchange

New York, NY • On-site

Full-time

Medical, Retirement, PTO

Posted 22 days ago

Job description

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.

The Demand Generation Marketing Manager owns the top-of-funnel growth engine for new logo acquisition. This role is directly accountable for driving high-intent demand across digital channels, turning the public website into a measurable conversion system, and translating marketing investment into qualified pipeline and revenue.

Beyond channel execution, this person runs a structured experimentation program, owns full-funnel analytics from traffic through Closed Won, and partners closely with Sales to continuously tighten the handoff between marketing activity and bookings. This is a high-impact role for a commercially minded marketer who is comfortable owning pipeline performance and using data to drive decisions.

This is a hybrid position for members located in New York City Metro areas, with expectations to work onsite 3 days per week to support collaboration and engagement. 

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodations.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Job Duties
    • Own new logo acquisition strategy across priority segments, directly accountable for pipeline generation and contribution to revenue targets.
    • Develop and execute acquisition plays targeting priority segments, integrating intent data and firmographic signals to focus investment where propensity to buy is highest.
    • Operate the public website as a measurable conversion system, improving demo rate, handraiser quality, and routing efficiency through structured CRO and experimentation.
    • Manage and optimize paid media investment (search, social, retargeting), continuously reallocating budget toward the highest ROI channels.
    • Translate positioning into performance - partnering with Brand and PMM to ensure messaging drives measurable lift in conversion and pipeline velocity.
    • Own all top-of-funnel capture infrastructure (HubSpot forms, landing pages, demo flows, email nurtures) - continuously optimizing form conversion rates and lead quality at point of capture, ensuring clean attribution and zero signal leakage.
    • Build and run a structured experimentation roadmap, using GA4, HubSpot, and Salesforce data to prioritize changes that materially impact revenue.
    • Analyze full-funnel performance (traffic MQL Opp Closed Won) and turn insights into weekly optimization actions.
    • Partner with Sales to improve handoff quality, track opportunity-to-close conversion, and tighten feedback loops between acquisition and bookings.
      • Partner with Sales to ensure SalesLoft outreach sequences are informed by inbound demand signals, so high-intent leads are engaged consistently and effectively.
Other Job Duties
  • Other duties as assigned by supervisor or HHAeXchange leader.
Travel Requirements
  • Travel up to 10%, including overnight travel
Required Education, Experience, Certifications and Skills
    • Education: Bachelor's degree required
    • Experience:
      • 5-8+ years in growth marketing, performance marketing, or demand generation
      • Experience owning digital acquisition in a B2B SaaS environment preferred
      • Proven track record of owning and hitting pipeline or revenue contribution targets directly, not just MQL or traffic goals.
      • Experience designing and running a structured CRO or A/B testing program end-to-end, from hypothesis through measurement and iteration.
      • Demonstrated ability to own a marketing function autonomously with a high degree of independence and without detailed direction.
    • Skills:
      • Strong revenue orientation and understanding of pipeline math
      • Solid proficiency in GA4, HubSpot, Salesforce, and paid media platforms
      • Deep understanding of website conversion optimization and experimentation
      • Experience running structured A/B testing programs
      • Analytical mindset with ability to turn data into action
      • Strong cross-functional collaboration skills
      • Proven ability to tighten Sales-Marketing feedback loops and translate full-funnel pipeline data into actionable acquisition strategy adjustments.
    • Other Requirements:
      • Ability to operate in fast-paced, high-accountability environments
      • Comfortable challenging messaging and positioning when conversion signals are weak
      • Thinks in pipeline math, not campaign metrics - every channel, test, and investment is evaluated by its contribution to revenue, not just impressions or clicks.
      • Bias toward experimentation - you run tests, measure impact rigorously, and build institutional knowledge from results rather than relying on intuition.
      • Comfortable owning a function end-to-end without a large team behind you or a detailed playbook to follow.
      • Strong communicator - can translate complex funnel and attribution data into clear performance narratives for Sales leadership and executive stakeholders.
The base salary range for this US-based, full-time, and exempt position is $115,000 - $130,000, not including variable compensation. An employee's exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values.
 
This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.
 
HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law.
 
 
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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