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Demand Generation Marketing Associate Jobs in Georgia

CATALIS

Demand Generation Lead

Alpharetta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Build segmented and automated email nurture streams within marketing automation tool (Pardot) to ... Plan and execute demand generation webinars including topic selection, speaker coordination ...

Mondo

Vice President, Demand Generation

Atlanta, GA · On-site

$175K - $200K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Lead customer marketing and cross-sell initiatives to increase retention and expansion revenue ... demand generation role (primary focus and titles must be demand generation) * 3-5 years owning ...

Honeywell

Lead Demand Generation Representative

Atlanta, GA

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Utilize marketing automation and CRM tools to track and report on lead generation performance and ROI * Stay up-to-date with industry trends and best practices in demand generation to drive ...

New

Manhattan Associates

Demand Generation Manager

Atlanta, GA · On-site

  • Medical

  • Retirement

This is a high-ownership role for a marketer who is equally comfortable thinking strategically and ... In the United States, Manhattan Associates participates in the Employment Eligibility Verification ...

22Miles

Demand Generation Manager

Peachtree Corners, GA · On-site

$80K - $90K/yr

  • Medical

  • Retirement

  • PTO

As Demand Generation Manager, you will be responsible for creating and executing integrated marketing campaigns that drive qualified leads, accelerate pipeline growth, and support revenue targets.

22 Miles Inc

Demand Generation Manager

Peachtree Corners, GA · Hybrid

  • Medical

  • Retirement

  • PTO

... As Demand Generation Manager, you will be responsible for creating and executing integrated ... Improve pipeline velocity by aligning marketing and sales processes. Optimize cost per lead and ROI ...

22 Miles Inc

Demand Generation Manager

Peachtree Corners, GA · Hybrid

  • Medical

  • Retirement

  • PTO

... As Demand Generation Manager, you will be responsible for creating and executing integrated ... Improve pipeline velocity by aligning marketing and sales processes. Optimize cost per lead and ROI ...

TOSCA II LLC

Senior Demand Generation Manager

Atlanta, GA · On-site +1

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

You'll oversee the demand generation budget, ensuring effective allocation of resources across ... Plan and manage paid media efforts, including SEM, social media advertising, and retargeting, to ...

TOSCA Ltd.

Senior Demand Generation Manager

Atlanta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

You'll oversee the demand generation budget, ensuring effective allocation of resources across ... Plan and manage paid media efforts, including SEM, social media advertising, and retargeting, to ...

Kimberlyclark

Digital Marketing Specialist

Atlanta, GA

  • Retirement

Digital Marketing Specialist Join the team behind iconic brands like Huggies, Kleenex, Cottonelle ... Collaborate with internal and external partners to develop impactful demand generation, nurture ...

New

Kimberly-Clark

Digital Marketing Specialist

Roswell, GA · On-site

  • Retirement

Collaborate with internal and external partners to develop impactful demand generation, nurture ... Establish marketing KPIs and ROI metrics to benchmark campaign performance goals and identify ...

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Demand Generation Marketing Associate information

What are the key skills and qualifications needed to thrive as a demand generation marketing associate?

To thrive as a Demand Generation Marketing Associate, you need a solid understanding of digital marketing strategies, lead generation tactics, data analysis, and a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is typically required. Strong communication, creativity, and project management skills help you collaborate effectively and develop engaging campaigns. These skills are crucial for driving qualified leads, optimizing marketing efforts, and supporting overall business growth.

What does a demand generation marketing associate do?

A Demand Generation Marketing Associate is responsible for creating and executing marketing strategies that drive interest and awareness in a company's products or services. They work closely with sales and marketing teams to generate qualified leads through campaigns, content, events, and digital channels. Their goal is to attract potential customers and move them through the sales funnel, ultimately increasing revenue and growth for the business. This role often involves analyzing data to optimize marketing efforts and ensure a high return on investment.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand generation marketing associates often develop skills in marketing automation tools and data analysis, making it a viable career path with opportunities for advancement in digital marketing roles.

What are some common challenges a demand generation marketing associate faces when aligning marketing campaigns with sales goals?

One of the main challenges is ensuring that marketing activities are closely aligned with sales objectives and target audiences. As a Demand Generation Marketing Associate, you may need to work across departments to coordinate messaging, track lead quality, and adjust tactics based on sales feedback. Managing multiple campaigns simultaneously while measuring their effectiveness can also be demanding. Regular communication with sales teams and leveraging data-driven insights are key strategies to overcome these challenges.

What is the difference between Demand Generation Marketing Associate vs Content Marketing Specialist?

AspectDemand Generation Marketing AssociateContent Marketing Specialist
Primary FocusGenerating leads and demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, writing skills
Work EnvironmentMarketing teams, digital platformsContent teams, editorial platforms
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Associate primarily focuses on creating campaigns to generate leads and demand, utilizing marketing automation and analytics. In contrast, the Content Marketing Specialist concentrates on developing engaging content to attract and retain audiences. While both roles require marketing knowledge, their core responsibilities differ, making each essential for different aspects of marketing strategy.

What are the most commonly searched types of Demand Generation Marketing jobs in Georgia?

The most popular types of Demand Generation Marketing jobs in Georgia are:

What are popular job titles related to Demand Generation Marketing Associate jobs in Georgia?

For Demand Generation Marketing Associate jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Demand Generation Marketing Associate jobs in Georgia look for?

The top searched job categories for Demand Generation Marketing Associate jobs in Georgia are:

What cities in Georgia are hiring for Demand Generation Marketing Associate jobs?

Cities in Georgia with the most Demand Generation Marketing Associate job openings:

Demand Generation Marketing Associate jobs near you
Infographic showing various Demand Generation Marketing Associate job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Sales Marketing Manager, Demand Generation & Pipeline Marketing

Emerald Expositions LLC

Alpharetta, GA • On-site

$75K - $85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 19 days ago

Job description

The Sales Marketing Manager - Demand Generation & Pipeline Marketing is a strategic and hands-on role responsible for driving exhibitor, sponsorship, and media revenue through targeted demand generation programs. You will design and execute acquisition-focused campaigns and own lead scoring infrastructure to convert marketing-qualified leads into closed revenue. This role sits within Emerald's central marketing group and works closely with Sales, Brand Marketing, and Revenue Operations.
KEY RESPONSIBILITIES:
Demand Generation Strategy & Campaign Planning
  • Develop integrated demand generation best practices and campaign plans tied to exhibitor, sponsorship, and media revenue goals across all brand portfolios.
  • Define target audiences, ideal customer profiles (ICPs), and account-level targeting in partnership with brand and sales teams.
  • Build campaign briefs covering objectives, messaging, audience segmentation, channel mix, cadence, and top-of-funnel conversion goals.
  • Recommend and iterate on demand generation approaches - including paid, outbound, and inbound tactics - aligned to each brand's sales cycle.
  • Maintain up-to-date Gong sequences and outbound flow strategies for assigned brands.

Lead Scoring & MQL Management
  • Implement and manage exhibitor lead scoring models in HubSpot, defining engagement signals, fit criteria, and threshold settings by brand.
  • Apply and maintain MQL frameworks to ensure marketing-qualified leads reflect genuine buying intent and are sales-ready.
  • Partner with Sales and Sales Operations to establish lead routing workflows, disposition SLAs, and closed-loop feedback processes.
  • Continuously refine scoring models based on conversion data, pipeline feedback, and AI-assisted signal analysis.

Campaign Execution & Offshore Coordination
  • Brief and coordinate offshore execution resources - ensuring accurate campaign builds, QA, on-time deployment, and post-send reporting.
  • Oversee campaign staging, approvals, and asset management across demand gen deliverables.
  • Maintain campaign quality standards across emails, demand gen campaigns, and acquisition-focused content.

Pipeline Performance Reporting
  • Own monthly demand generation performance reporting across all brands - tracking lead volume, MQL conversion rates, and pipeline contribution to closed deals.
  • Identify acquisition gaps, funnel drop-off points, and optimization opportunities; bring data-backed recommendations to brand and sales stakeholders.
  • Use AI-powered analytics tools to surface insights and automate performance trend reporting.

Stakeholder Partnership
  • Serve as the primary demand generation marketing partner to all brand and sales teams, presenting pipeline best practices, lead quality insights, and campaign results.
  • Collaborate cross-functionally with Brand Marketing, Sales Operations, and technology partners on pipeline-building initiatives.
  • Contribute to Emerald-wide demand generation playbooks, lead management frameworks, and best practices.

PLATFORM & TECHNOLOGY:
  • HubSpot (Marketing Hub): Lead scoring model configuration, MQL workflows, campaign automation, and funnel reporting - primary day-to-day platform.
  • Salesforce CRM: Lead routing, pipeline visibility, opportunity tracking, and closed-loop reporting with Sales.
  • Gong: Outbound sequence management, sales conversation intelligence, and MQL handoff optimization.
  • AI Tools (e.g., ChatGPT, Claude, Jasper, 6sense, or similar): AI-assisted audience segmentation, campaign brief generation, predictive lead scoring, and performance analysis.
  • Campaign analytics & BI tools: Reporting on funnel KPIs, channel attribution, and pipeline contribution.

QUALIFICATIONS REQUIRED:
  • 5+ years of B2B marketing experience with a focus on demand generation, lead management, or acquisition marketing.
  • Demonstrated track record building campaigns that contribute measurably to pipeline and revenue growth.
  • Hands-on expertise with HubSpot - including lead scoring, workflow automation, and campaign reporting.
  • Hands-on experience with Salesforce CRM for pipeline and lead management.
  • Deep understanding of MQL frameworks, lead scoring best practices, and B2B buyer journey marketing.
  • Experience with AI tools for campaign acceleration, audience targeting, or performance analysis.
  • Analytical mindset - comfortable interpreting funnel data and translating insights into pipeline recommendations.
  • Ability to manage multiple campaigns and brand relationships simultaneously in a fast-paced environment.
  • Strong project management instincts - organized, deadline-driven, and a clear communicator.

About Emerald
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don't contain experience inflation, and most don't require college degrees. Instead, they're crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $75,000 - $85,000
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees' physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.
About Emerald
Emerald's talented and experienced teams grow our customers' businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

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