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Demand Generation Manager Jobs in Georgia (NOW HIRING)

22Miles

Demand Generation Manager

Peachtree Corners, GA · On-site

$80K - $90K/yr

As Demand Generation Manager, you will be responsible for creating and executing integrated marketing campaigns that drive qualified leads, accelerate pipeline growth, and support revenue targets.

CATALIS

Demand Generation Lead

Alpharetta, GA · On-site

Plan and execute demand generation webinars including topic selection, speaker coordination ... Proven success managing email marketing, webinars, and digital funnel optimization from concept ...

Mondo

Vice President, Demand Generation

Atlanta, GA · On-site

$175K - $200K/yr

Manage and mentor a growing team of 4-5 marketing professionals * Oversee digital marketing efforts ... demand generation role (primary focus and titles must be demand generation) * 3-5 years owning ...

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Demand Generation Manager information

See Georgia salary details

$32.5K

$85.7K

$120.7K

How much do demand generation manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for demand generation manager in Georgia is $85,674.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,600.00 and $101,300.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in Georgia? The most popular types of Demand Generation jobs in Georgia are:
What job categories do people searching Demand Generation Manager jobs in Georgia look for? The top searched job categories for Demand Generation Manager jobs in Georgia are:
What cities in Georgia are hiring for Demand Generation Manager jobs? Cities in Georgia with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Georgia as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $85,674 per year, or $41.2 per hour.

Demand Generation Manager

22Miles

Peachtree Corners, GA • On-site

$80K - $90K/yr

Full-time

Medical, Retirement, PTO

Re-posted 13 days ago

Job description


As Demand Generation Manager, you will be responsible for creating and executing integrated marketing campaigns that drive qualified leads, accelerate pipeline growth, and support revenue targets. This role combines strategy, execution, and analytics across inbound and outbound channels, using a mix of digital advertising, content syndication, SEO/SEM, and sales enablement.
Key Outcomes & Metrics
• Increase qualified leads generated from inbound and outbound campaigns.
• Improve pipeline velocity by aligning marketing and sales processes.
• Optimize cost per lead and ROI across paid, syndication, and organic channels.
• Grow brand visibility and engagement within priority verticals.
Requirements
Key Responsibilities
• Campaign Strategy & Execution
• Design, launch, and optimize multi-channel campaigns (email, paid search, retargeting, content syndication, ABM).
• Align campaign messaging with vertical-specific pain points (e.g., Healthcare, Hospitality, Higher Education).
• Partner with sales to ensure seamless lead handoff and follow-up processes.
• Lead Generation & Qualification
• Drive high-intent inbound leads through SEO (SEMRush, Fatjoe), content promotion (NetLine), and paid media (Google Ads).
• Identify and engage outbound prospects through Leadfeeder/Dealfront and Cognism.
• Manage lead scoring, lifecycle stages, and field mapping in Zoho CRM.
• Account-Based Marketing (ABM)
• Use website visitor intelligence (Leadfeeder/Dealfront) to identify target accounts.
• Build contact lists and run personalized outreach campaigns for high-value prospects.
• Layer on retargeting campaigns to keep the brand in front of buying committees.
• Conversion Optimization & Analytics
• Track website engagement and user behavior with Microsoft Clarity (heatmaps, session replays).
• Run A/B tests and provide insights to improve conversion rates across landing pages and forms.
• Report on campaign ROI, cost per lead, and pipeline contribution.
• Collaboration & Enablement
• Work closely with sales to align outreach cadences with marketing campaigns.
• Provide enablement resources (campaign briefs, lead notes, vertical insights) to support conversions.
Coordinate with external vendors (NetLine, Fatjoe) for campaign execution.
Tool Stack Ownership
• SEMRush - SEO monitoring and competitor analysis.
• NetLine - Content syndication campaigns and lead generation.
• Leadfeeder/Dealfront - Website visitor tracking and ABM targeting.
• Google Ads - Paid media campaigns across search, display, and YouTube.
• Cognism - Contact data enrichment and outbound prospecting.
• Zoho CRM - Lead intake, scoring, lifecycle management, and reporting.
• Fatjoe - Link building and SEO content creation.
• Microsoft Clarity - Website UX analytics and conversion optimization.
Benefits
- Healthcare, 401k matching, unlimited PTO, hybrid/flexible work environment

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