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Demand Generation Manager Jobs in Georgia (NOW HIRING)

Aptean

ABM Marketing Manager

Alpharetta, GA · On-site

You'll be the go-to expert for our ABM and digital demand generation engine, bringing both ... Build, manage, and continuously optimize audience segments using 6sense intent data, firmographic ...

Aptean

ABM Marketing Manager

Alpharetta, GA · On-site

You'll be the go-to expert for our ABM and digital demand generation engine, bringing both ... Build, manage, and continuously optimize audience segments using 6sense intent data, firmographic ...

Aptean

ABM Marketing Manager

Alpharetta, GA · On-site

You'll be the go-to expert for our ABM and digital demand generation engine, bringing both ... Build, manage, and continuously optimize audience segments using 6sense intent data, firmographic ...

Aptean

ABM Marketing Manager

Alpharetta, GA · On-site

You'll be the go-to expert for our ABM and digital demand generation engine, bringing both ... Build, manage, and continuously optimize audience segments using 6sense intent data, firmographic ...

Sangoma

Director of Marketing

Atlanta, GA · Remote

Expertise in demand generation, digital marketing, website optimization, marketing operations, lead management, and marketing analytics. * Experience managing marketing budgets and measuring ...

Monitise

Senior Manager Social Content

Alpharetta, GA · On-site

Partner with demand generation, creative, communications, and product marketing teams to produce ... Manage and develop a team of content professionals, including setting priorities, coaching ...

New

GSK

Regional Sales Director (Southeast)

Atlanta, GA · On-site

This role leads and develops Account Managers to execute regional business plans, drive demand generation and appropriate product utilization, and achieve sales objectives in a compliant manner. The ...

MasterCard

B2B Field Marketing Manager

Atlanta, GA · Remote

Mastercard Services Marketing is seeking an experienced B2B Field Marketing Manager to help drive North America demand generation, field engagement, and regional campaign execution. This role will ...

Logility

Director, Growth Marketing

Atlanta, GA · On-site

Proven track record of leading demand generation for successful, high-growth B2B software ... Experience managing marketing budgets, funnel performance, and forecasts, to achieve new sales and ...

Logility

Director, Growth Marketing

Atlanta, GA · On-site

Proven track record of leading demand generation for successful, high-growth B2B software ... Experience managing marketing budgets, funnel performance, and forecasts, to achieve new sales and ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Georgia

Demand Generation Manager information

See Georgia salary details

$32.5K

$85.7K

$120.7K

How much do demand generation manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for demand generation manager in Georgia is $85,674.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,600.00 and $101,300.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in Georgia? The most popular types of Demand Generation jobs in Georgia are:
What job categories do people searching Demand Generation Manager jobs in Georgia look for? The top searched job categories for Demand Generation Manager jobs in Georgia are:
What cities in Georgia are hiring for Demand Generation Manager jobs? Cities in Georgia with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Georgia as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $85,674 per year, or $41.2 per hour.

ABM Marketing Manager

Aptean

Alpharetta, GA • On-site

Full-time

Re-posted 14 days ago

Job description

Overview
We're looking for an ABM Marketing Manager for our office in Alpharetta, GA. The position is fulltime. You'll join an awesome team to support our growing customer base.
About the role
We're looking for a data-driven Digital & ABM Marketing Manager to manage and coordinate our account-based marketing efforts. In this role, you'll work cross-functionally with the NA Field Marketing team to plan, execute, and optimize programs that drive pipeline and engage high-value accounts across the demand generation funnel. You'll be the go-to expert for our ABM and digital demand generation engine, bringing both strategic thinking and hands-on execution.
Key Responsibilities:
  • 6sense Platform Ownership - As our 6sense expert, you will be the primary owner of the platform, from strategic planning to tactical execution.
    • Serve as the team's go-to 6sense authority, driving platform adoption, best practices, and internal enablement across marketing and sales
    • Build, manage, and continuously optimize audience segments using 6sense intent data, firmographic filters, and buying stage signals
    • Orchestrate end-to-end ABM campaigns within 6sense , including ad targeting, account scoring, and journey activation Configure and maintain 6sense dashboards and reporting to track account engagement, pipeline influence, and campaign ROI
    • Manage 6sense's AI-driven predictions to prioritize in-market accounts and align outreach timing with buying signals
    • Collaborate with Marketing Ops to ensure clean CRM/MAP integration with 6sense and accurate data flow
    • Evaluate and test new 6sense features and capabilities as they are released, making recommendations for adoption
  • ABM and Digital Strategy & Execution
    • Collaborate with Field Marketing to design and run ABM programs across 6sense, LinkedIn, Google, and beyond, covering 1:few and 1:many strategies with a clear focus on pipeline impact
    • Partner with Field Marketing and Sales to identify and prioritize target account lists based on intent signals, firmographics, and opportunity data
    • Design tailored messaging and content strategies for specific accounts and buying stages, maximizing engagement and conversion
    • Orchestrate multi-channel ABM plays that span digital advertising, email, direct mail, events, and sales outreach, with 6sense as the connective tissue
    • Work with content and creative teams to develop assets that resonate with key personas and pain points
    • Continuously test and refine campaign tactics based on performance data and evolving account needs
  • Cross-Functional Alignment
    • Provide Sales with actionable 6sense insights, including account scoring, intent spikes, and engagement signals, to prioritize outreach
    • Coordinate with Field Marketing to integrate ABM campaigns with regional events, field programs, and pipeline goals
    • Partner with Marketing Ops to ensure proper campaign tracking, attribution, and reporting across systems
  • Performance & Optimization
    • Own ABM campaign reporting: track account engagement, influenced pipeline, and ROI across all programs
    • Use 6sense analytics alongside other BI tools to derive insights and make data-driven optimization decisions
    • Manage campaign budgets effectively, maintaining a strong focus on efficiency and ROI
    • Stay current on digital and ABM trends, 6sense product updates, and B2B intent data best practices, and bring those insights back to the team

About you
To excel in this role, you should have:
  • Proven experience in Account-Based Marketing (ABM) and digital demand generation
  • Hands-on experience with 6sense or similar ABM platforms (e.g., Demandbase, Terminus)
  • Strong understanding of CRM and MAP platforms, including Salesforce
  • Experience building and executing multi-channel marketing campaigns
  • Ability to analyze full-funnel performance metrics and optimize based on data insights
  • Strong collaboration skills with Sales, Field Marketing, and Marketing Operations teams
  • Familiarity with intent data, account segmentation, and ABM strategy development
  • Detail-oriented with strong project management and execution capabilities

About Aptean
At Aptean, our mission is to solve tomorrow's unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean' s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean' s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.
"At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company." - TVN Reddy
Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.

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