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Demand Generation Manager Jobs in Athens, GA (NOW HIRING)

Socket.dev

Manager of DevOps Engineering -

Jersey, GA · On-site

$130 - $223.70/hr

Evaluate and integrate next-generation CI/CD features such as ephemerol environments, policy-as ... demand. * Establish and govern standardization of base container images, Helm charts, and ...

LiftOne

Account Development Manager

Braselton, GA · On-site

... fourth generation of leadership and have built our business based on the principles of trust ... Generate new leads through market analysis by monitoring market trends, customer demand, and ...

LiftOne

Account Development Manager

Braselton, GA · On-site

Find Your Career With LiftOne We're a family-owned company under our fourth generation of ... Generate new leads through market analysis by monitoring market trends, customer demand, and ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Athens, GA

Demand Generation Manager information

See Athens, GA salary details

$37.2K

$98K

$138.1K

How much do demand generation manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for demand generation manager in Athens, GA is $97,971.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,000.00 and $115,900.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What job categories do people searching Demand Generation Manager jobs in Athens, GA look for? The top searched job categories for Demand Generation Manager jobs in Athens, GA are:
What cities near Athens, GA are hiring for Demand Generation Manager jobs? Cities near Athens, GA with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you

Senior Vice President, Growth & Digital Marketing

corpay

Buckhead, GA • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 21 days ago

Corpay rating

7.4

Company rating: 7.4 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

13th of 21 rated payment service providers

Job description

What We Need

Corpay is seeking an innovative, data-driven and commercially focused Senior Vice President of Digital Marketing to lead enterprise digital marketing across the company. This executive will drive measurable revenue growth by aligning marketing investments with business priorities while leading a high-performing, AI-enabled marketing organization. Reporting to the Chief Marketing Officer, this executive will own digital demand generation, customer acquisition, lifecycle marketing, digital experience, marketing technology, analytics, and AI-enabled marketing capabilities.

The ideal candidate will partner closely with Product, Sales, Revenue Operations, Finance, Technology, and Business Unit leaders to accelerate pipeline growth, improve marketing efficiency, strengthen customer engagement, and deliver measurable revenue outcomes. This leader combines strategic vision with operational excellence, using data, experimentation, and customer insight to translate business priorities into scalable digital growth.

How We Work

As Senior Vice President of Digital Marketing, you will be expected to work in an office environment, alongside your colleagues, full-time in our Buckhead, Atlanta office.

Role Responsibilities

The responsibilities of the role will include:

  • Enterprise Digital Marketing Strategy
    • Leading Corpay's enterprise digital marketing strategy aligned to corporate growth objectives and business unit priorities.
    • Establishing best-in-class capabilities across paid media, SEO/GEO/AEO, web, content, social, email, ABM, and marketing automation.
    • Developing repeatable demand generation programs that improve pipeline creation, conversion, retention, and customer lifetime value.
  • Commercial Growth & Go-to-Market
    • Partnering with Product Marketing, Sales, and Revenue Operations to align digital programs with GTM priorities.
    • Optimizing customer journeys through segmentation, personalization, testing, and AI-driven insights.
    • Developing executive-level performance reviews with clear recommendations and investment priorities.
  • Marketing Technology, Analytics & AI
    • Leading the digital marketing technology ecosystem, including CRM integration, marketing automation, attribution, analytics, experimentation, and AI.
    • Establishing KPI governance around pipeline, CAC, ROAS, conversion, retention, marketing-sourced revenue, and ROI.
  • Leadership & Operating Discipline
    • Building, mentoring, and leading a high-performing digital marketing organization.
    • Managing enterprise marketing investments with strong financial discipline and measurable business outcomes.
    • Influencing executive stakeholders through concise recommendations, clear decision frameworks, and practical execution plans.
    • Fostering a culture of accountability, experimentation, continuous optimization, and customer-centric innovation.

Qualifications & Skills

  • 15+ years of progressive digital marketing leadership experience, including executive leadership in B2B marketing organizations.
  • Bachelor's degree required; MBA preferred.
  • Experience in B2B payments, fintech, financial services, SaaS, commercial payments, or similarly complex technology-driven industries preferred.
  • Proven success leading enterprise demand generation, digital transformation, and marketing technology initiatives.
  • Deep expertise in CRM, marketing automation, analytics, attribution, SEO/GEO/AEO, paid media, web optimization, and account-based marketing.
  • Strong financial and analytical skills with experience managing large marketing budgets and investment decisions.
  • Demonstrated use of AI tools such as ChatGPT Claude.
  • Builder who creates scalable processes, simplifies complexity, and delivers measurable business impact.
  • Excellent written and verbal communication skills, with the ability to turn complex analysis into crisp executive narratives.
  • Strong relationship-building skills and ability to work effectively with senior leaders, business operators, product teams, finance, technology, legal, and external partners.
  • High ownership, intellectual curiosity, attention to detail, discretion, and willingness to do hands-on work.

Benefits & Perks

  • Medical, Dental & Vision benefits available the 1st month after hire
  • Automatic enrollment into our 401k plan (subject to eligibility requirements)
  • Virtual fitness classes offered company-wide
  • Robust PTO offerings including: major holidays, vacation, sick, personal, & volunteer time
  • Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
  • Philanthropic support with both local and national organizations
  • Fun culture with company-wide contests and prizes

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