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Lead Generation Strategist Jobs in Georgia (NOW HIRING)

Xplor

Lead Generation Manager

Atlanta, GA · On-site +1

$70K - $90K/yr

You won't be building brand strategy - you'll be turning it into leads. * Execute in-quarter lead generation programs - build, launch, and optimize campaigns focused on driving qualified leads into ...

Xplor

Lead Generation Manager

Atlanta, GA · Remote

$70K - $90K/yr

You won't be building brand strategy - you'll be turning it into leads. * Execute in-quarter lead generation programs - build, launch, and optimize campaigns focused on driving qualified leads into ...

Xplor

Lead Generation Manager

Atlanta, GA · Remote

You won't be building brand strategy -- you'll be turning it into leads. * Execute in-quarter lead generation programs -- build, launch, and optimize campaigns focused on driving qualified leads into ...

22Miles

Demand Generation Manager

Peachtree Corners, GA · On-site

$80K - $90K/yr

This role combines strategy, execution, and analytics across inbound and outbound channels, using a ... lead and ROI across paid, syndication, and organic channels. • Grow brand visibility and ...

CATALIS

Demand Generation Lead

Alpharetta, GA · On-site

... Generation Lead to design, execute, and optimize campaigns that generate qualified leads and ... This role will lead the strategy and execution of multi-channel demand gen and nurture campaigns ...

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Lead Generation Strategist information

What does a lead generation strategist do?

A Lead Generation Strategist is responsible for creating and implementing strategies to attract and capture potential customers (leads) for a business. They analyze target audiences, select the best channels (like email, social media, or paid advertising), and design campaigns to generate qualified leads for sales teams. Their role often involves tracking results, optimizing campaigns, and working closely with marketing and sales departments to ensure a steady flow of high-quality leads.

What are the key skills and qualifications needed to thrive as a lead generation strategist?

To thrive as a Lead Generation Strategist, you need strong analytical abilities, marketing knowledge, and experience with customer acquisition strategies, often supported by a degree in marketing or business. Familiarity with CRM platforms (like Salesforce or HubSpot), marketing automation tools, and data analytics software is typically required. Outstanding communication, creativity, and adaptability help you craft compelling campaigns and collaborate across teams. These skills are crucial for efficiently identifying and nurturing high-quality leads, driving business growth, and optimizing marketing ROI.

How does a lead generation strategist typically collaborate with sales and marketing teams?

A Lead Generation Strategist works closely with both sales and marketing teams to design and implement campaigns that attract high-quality prospects. They regularly meet with marketers to align on messaging, content, and target audiences, while also coordinating with sales to ensure leads meet qualification criteria and are handed off efficiently. This role often involves analyzing campaign performance and adjusting strategies based on feedback from both teams, fostering a collaborative environment focused on continuous improvement and shared goals.

What is the difference between Lead Generation Strategist vs Digital Marketing Specialist?

AspectLead Generation StrategistDigital Marketing Specialist
Primary FocusGenerating and qualifying leads to support salesCreating and executing marketing campaigns across digital channels
Skills & CertificationsCRM tools, data analysis, marketing automationSEO, SEM, content marketing, analytics
Work EnvironmentSales teams, marketing departments, B2B/B2C companiesMarketing agencies, in-house marketing teams, digital platforms

While both roles involve digital marketing skills, a Lead Generation Strategist primarily focuses on developing strategies to attract and qualify leads for sales teams, whereas a Digital Marketing Specialist manages broader online marketing campaigns. The roles often overlap but differ in their core objectives and daily tasks.

What are popular job titles related to Lead Generation Strategist jobs in Georgia?

For Lead Generation Strategist jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Lead Generation Strategist jobs in Georgia look for?

The top searched job categories for Lead Generation Strategist jobs in Georgia are:

What cities in Georgia are hiring for Lead Generation Strategist jobs?

Cities in Georgia with the most Lead Generation Strategist job openings:

Lead Generation Strategist jobs near you

Lead Generation Specialist

Giesecke & Devrient

Atlanta, GA

Full-time

Re-posted yesterday

Job description

Job Summary:

Support G+D in establishing itself as a leading innovator in the IoT Connectivity and IoT Solutions industry by contributing to business growth in both areas. As a Lead Generation Specialist, you will play a key role in helping our sales team grow the customer base across the AMERICAS Sales region with a focus on North America (USA and Canada). Your main responsibility is to identify and qualify potential customers through outbound activities such as cold calling, email campaigns, and social media outreach. You'll be the first point of contact with prospects, gathering information, sparking interest, and passing qualified leads to the sales team for further engagement. This is an entry-level position, ideal for someone who is motivated, goal-oriented, and eager to start a career in sales. We will provide training and guidance to help you succeed.

 Qualifications Education and Experience
  • Bachelor's degree in Business, Marketing, Engineering or related field is preferred
  • 1-3 years of experience in sales, marketing, or business development, preferably in a B2B environment, is helpful
  • Interest in (IoT) technology solutions and experience with cellular connectivity and/or the logistics industry is a plus
  • Ability to work in team environments and willingness to learn
  • Strong motivation to build relationships and to develop business opportunities
  • Good analytical skills and ability to work with data and information systems
  • Excellent communication skills in English. Other languages (e.g. Spanish) are a plus
 Knowledge Skills and Abilities
  • Basic understanding of business processes and sales methodologies is preferred
  • Eagerness to learn about go-to-market strategies and solution sales approaches
  • Collaborative mindset and strong team player attitude
  • Proficiency in MS Office and keen to work with CRM systems
  • Self-motivated with ability to work under guidance while taking initiative
  • Adaptability and openness to feedback and continuous learning
 Essential Functions
  • Focus exclusively on acquiring new customers through finding new leads/prospects (e.g. by using prospecting tools), contacting these leads/prospects (for example by cold calling / email campaigns) and pitching G+D's Connectivity and Logistics solutions to the leads/prospects
  • The goal is to create and maintain a well filled leads and opportunity pipeline. Closing the opportunities and looking after existing customers will be managed by Account Managers
  • Support the development and execution of lead generation strategies for IoT Connectivity (e.g. selling mobile data plans to IoT Device makers) and IoT Track and Trace solutions (e.g. selling tracking devices to logistics companies)
  • Support market research and prospect identification activities
  • Participate in training sessions and workshops to deepen knowledge of product solutions, ensuring informed consulting and successful sales discussions
  Objectives summary
  • Researching and identifying potential leads within target markets
  • Reaching out to prospects via phone, email, and other channels
  • Qualifying leads based on defined criteria
  • Maintaining accurate records in the CRM system
  • Collaborating closely with the sales team to hand over qualified opportunities
  Deliverables
  • A set number of qualified leads passed to the sales team per defined time period
  • Accurate and updated CRM records with detailed prospect information
  • Completed outbound outreach activities (calls, emails, LinkedIn touches, etc.)
  • Well-prepared lead handovers to sales reps, including background notes and context
  • Weekly/monthly reports on lead generation activities and results
  • Contributions to email/phone scripts or messaging improvements based on feedback
  KPIS
  • Outbound activity volume: e.g., calls made, emails sent, connections initiated
  • Lead qualification and conversion rate
  • Pipeline contribution: total revenue potential from leads sourced
  • Response rate: percentage of outreach attempts that get replies
  • CRM hygiene: accuracy and completeness of lead data

$$ Giesecke+Devrient Mobile Security America, Inc. endeavors to make www.gi-de.com/en/careers/jobs accessible to any and all users.  If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Human Resources at (703)480-2300 or hr-us@gi-de.com. 

Giesecke+Devrient Mobile Security America, Inc. is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity

 $$  $$ $$ $$  $$ https://career5.successfactors.eu/career?company=gieseckede&career_job_req_id=27573&career_ns=job_application

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