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Lead Generation Strategist Jobs (NOW HIRING)

Clients Blackbox, Inc.

Demand Generation Strategist

$124K - $160K/yr

Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking * Manage campaign budgets, audience targeting, bid strategies, and creative testing * Monitor ...

BuzzTech Media

Lead Generation Executive

Miami, FL · On-site

$70K - $85K/yr

Continuously optimize lead-generation strategies for better performance and conversion rates What We're Looking For: * Lead generation or business development experience is preferred but not required

BuzzTech Media

Lead Generation Specialist

Baltimore, MD · On-site

$65K - $75K/yr

Continuously optimize lead-generation strategies for better performance and conversion rates What We're Looking For: * Lead generation, business development, or sales experience is preferred but not ...

BuzzTech Media

Lead Generation Specialist

Baltimore, MD · On-site

$65K - $75K/yr

Continuously optimize lead-generation strategies for better performance and conversion rates What We're Looking For: * Lead generation, business development, or sales experience is preferred but not ...

BuzzTech Media

Lead Generation Executive

Miami, FL · On-site

$70K - $85K/yr

Continuously optimize lead-generation strategies for better performance and conversion rates What We're Looking For: * Lead generation or business development experience is preferred but not required

MDVIP LLC

Director, Lead Generation

Boca Raton, FL · On-site

Develop and lead the national physician lead-generation strategy, including digital, email, content ... syndication, paid media, event recruitment, referral programs, partnerships, and outbound campaigns.

Linney Group Ltd.

NY · On-site

$60 - $80/hr

Key responsibilities will include executing lead generation strategies to identify new business opportunities across a range of marketing, digital, creative and operational service areas, and ...

New Breed

Demand Generation Strategist

$124K - $160K/yr

Demand Generation Strategist (Future Opportunity) As New Breed grows, so will our teams! This ... Lead executive workshops to define priorities, KPIs, and integrated frameworks that connect ...

JF Group

Lead Generation Specialist

Edinburg, TX · On-site

$25 - $27/hr

Strong understanding of lead generation strategies and tactics. * Excellent communication and customer service skills. * Proven ability to analyze data and trends to drive actionable insights.

JF Group

Lead Generation Specialist

Edinburg, TX · On-site

$25 - $27/hr

Strong understanding of lead generation strategies and tactics. * Excellent communication and customer service skills. * Proven ability to analyze data and trends to drive actionable insights.

Key-Tec BVBA

WI · On-site

$51.80 - $74.82/hr

Bij KEY-TEC krijg je de kans om onze lead generation strategie verder uit te bouwen, slimme campagnes op te zetten en een directe impact te hebben op de commerciële groei. KEY-TEC is een ...

Priority Dispatch Corp.

$52 - $76/hr

Job Duties & ResponsibilitiesMarketing & Lead Generation (60 ... Develop and execute strategic marketing plans tailored to each lease-up community. * Manage ...

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Lead Generation Strategist information

See salary details

$45K

$139.9K

$177.5K

How much do lead generation strategist jobs pay per year?

As of Sep 7, 2026, the average yearly pay for lead generation strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What does a lead generation strategist do?

A Lead Generation Strategist is responsible for creating and implementing strategies to attract and capture potential customers (leads) for a business. They analyze target audiences, select the best channels (like email, social media, or paid advertising), and design campaigns to generate qualified leads for sales teams. Their role often involves tracking results, optimizing campaigns, and working closely with marketing and sales departments to ensure a steady flow of high-quality leads.

What are the key skills and qualifications needed to thrive as a lead generation strategist?

To thrive as a Lead Generation Strategist, you need strong analytical abilities, marketing knowledge, and experience with customer acquisition strategies, often supported by a degree in marketing or business. Familiarity with CRM platforms (like Salesforce or HubSpot), marketing automation tools, and data analytics software is typically required. Outstanding communication, creativity, and adaptability help you craft compelling campaigns and collaborate across teams. These skills are crucial for efficiently identifying and nurturing high-quality leads, driving business growth, and optimizing marketing ROI.

How does a lead generation strategist typically collaborate with sales and marketing teams?

A Lead Generation Strategist works closely with both sales and marketing teams to design and implement campaigns that attract high-quality prospects. They regularly meet with marketers to align on messaging, content, and target audiences, while also coordinating with sales to ensure leads meet qualification criteria and are handed off efficiently. This role often involves analyzing campaign performance and adjusting strategies based on feedback from both teams, fostering a collaborative environment focused on continuous improvement and shared goals.

What is the difference between Lead Generation Strategist vs Digital Marketing Specialist?

AspectLead Generation StrategistDigital Marketing Specialist
Primary FocusGenerating and qualifying leads to support salesCreating and executing marketing campaigns across digital channels
Skills & CertificationsCRM tools, data analysis, marketing automationSEO, SEM, content marketing, analytics
Work EnvironmentSales teams, marketing departments, B2B/B2C companiesMarketing agencies, in-house marketing teams, digital platforms

While both roles involve digital marketing skills, a Lead Generation Strategist primarily focuses on developing strategies to attract and qualify leads for sales teams, whereas a Digital Marketing Specialist manages broader online marketing campaigns. The roles often overlap but differ in their core objectives and daily tasks.

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Lead Generation Strategist jobs near you
Infographic showing various Lead Generation Strategist job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.

Demand Generation Strategist

Clients Blackbox, Inc.

Remote

$124K - $160K/yr

Full-time

PTO

Re-posted 15 days ago

Job description

About Clients Blackbox
Clients Blackbox is a performance marketing agency that specializes in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated over $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the math work for their practice. When we hit these metrics, everyone wins. We're going through a massive growth period and looking for a Senior Paid Media Strategist (aka Demand Generation Strategist) who owns their accounts end to end.
The Opportunity
This is not an execution-only role. You will own a portfolio of client accounts, running bi-weekly calls, managing campaign performance, writing ad copy, and being the primary point of contact for your clients. You are the strategist and the doer. If you want to hide behind a project manager and just push buttons in Ads Manager, this is not the role for you.
You'll report to the Associate Director of Operations and have direct responsibility for client retention and results.
Role and Responsibilities
Client Ownership
  • Own client accounts and serve as the primary point of contact
  • Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
  • Send bi-weekly performance reports 24 hours before scheduled calls
  • Build trust and relationships that drive renewals and referrals

Paid Media Execution
  • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
  • Manage campaign budgets, audience targeting, bid strategies, and creative testing
  • Monitor daily performance and make adjustments to hit cost per appointment targets
  • Troubleshoot underperforming campaigns and develop intervention strategies

Technical Setup
  • Set up tracking, pixels, and conversion events
  • Configure Calendly integrations, Zapier automations, and lead routing
  • Troubleshoot technical issues between ad platforms and client systems

Requirements
Required Experience
  • 5+ years of experience in paid media, specifically Meta advertising
  • Experience managing multiple client accounts simultaneously
  • Proven track record of hitting performance targets and retaining clients
  • Experience with conversion tracking, pixels, and basic marketing automation

Preferred Experience
Experience in the financial services vertical. Understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology. Experience with high-ticket, considered purchase funnels.
Skills and Attributes
You take ownership. When something breaks, you fix it. You don't wait for someone to tell you what to do. Strong communicator who can explain performance data to non-technical clients. Detail-oriented but able to move fast. Comfortable with direct client interaction and accountability for results. You want to be the person responsible, not one of three people sharing responsibility.
Benefits
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Training & Development
  • Work From Home
  • Flexible Schedule
  • Performance Bonus

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