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Lead Generation Strategist Jobs in Raleigh, NC (NOW HIRING)

TriMark Digital

Paid Social Strategist

Raleigh, NC · On-site

Develop full-funnel paid social strategies, supporting everything from awareness and engagement to lead generation and revenue growth * Structure campaigns using modern best practices such as ...

TriMark Digital

Paid Social Strategist

Raleigh, NC · On-site

Develop full-funnel paid social strategies, supporting everything from awareness and engagement to lead generation and revenue growth * Structure campaigns using modern best practices such as ...

TriMark Digital

Paid Social Strategist

Raleigh, NC · On-site

Develop full-funnel paid social strategies, supporting everything from awareness and engagement to lead generation and revenue growth * Structure campaigns using modern best practices such as ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

SEO / GEO / AEO Strategist We're looking for a search strategist who understands that "SEO" isn't ... Background in B2B, lead generation, or performance marketing environments * Experience with CRO or ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Salary: SEO / GEO / AEO Strategist Were looking for a search strategist who understands that SEO ... Background in B2B, lead generation, or performance marketing environments * Experience with CRO or ...

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All JobsLead Generation Strategist JobsLead Generation Strategist Jobs in Raleigh, NC

Lead Generation Strategist information

See Raleigh, NC salary details

$43.7K

$136K

$172.5K

How much do lead generation strategist jobs pay per year?

As of Jul 27, 2026, the average yearly pay for lead generation strategist in Raleigh, NC is $135,962.00, according to ZipRecruiter salary data. Most workers in this role earn between $118,100.00 and $152,600.00 per year, depending on experience, location, and employer.

What does a Lead Generation Strategist do?

A Lead Generation Strategist is responsible for creating and implementing strategies to attract and capture potential customers (leads) for a business. They analyze target audiences, select the best channels (like email, social media, or paid advertising), and design campaigns to generate qualified leads for sales teams. Their role often involves tracking results, optimizing campaigns, and working closely with marketing and sales departments to ensure a steady flow of high-quality leads.

How does a Lead Generation Strategist typically collaborate with sales and marketing teams?

A Lead Generation Strategist works closely with both sales and marketing teams to design and implement campaigns that attract high-quality prospects. They regularly meet with marketers to align on messaging, content, and target audiences, while also coordinating with sales to ensure leads meet qualification criteria and are handed off efficiently. This role often involves analyzing campaign performance and adjusting strategies based on feedback from both teams, fostering a collaborative environment focused on continuous improvement and shared goals.

What are the key skills and qualifications needed to thrive as a Lead Generation Strategist, and why are they important?

To thrive as a Lead Generation Strategist, you need strong analytical abilities, marketing knowledge, and experience with customer acquisition strategies, often supported by a degree in marketing or business. Familiarity with CRM platforms (like Salesforce or HubSpot), marketing automation tools, and data analytics software is typically required. Outstanding communication, creativity, and adaptability help you craft compelling campaigns and collaborate across teams. These skills are crucial for efficiently identifying and nurturing high-quality leads, driving business growth, and optimizing marketing ROI.

What is the difference between Lead Generation Strategist vs Digital Marketing Specialist?

AspectLead Generation StrategistDigital Marketing Specialist
Primary FocusGenerating and qualifying leads to support salesCreating and executing marketing campaigns across digital channels
Skills & CertificationsCRM tools, data analysis, marketing automationSEO, SEM, content marketing, analytics
Work EnvironmentSales teams, marketing departments, B2B/B2C companiesMarketing agencies, in-house marketing teams, digital platforms

While both roles involve digital marketing skills, a Lead Generation Strategist primarily focuses on developing strategies to attract and qualify leads for sales teams, whereas a Digital Marketing Specialist manages broader online marketing campaigns. The roles often overlap but differ in their core objectives and daily tasks.

What is the salary of lead generation?

The salary of a Lead Generation Strategist typically ranges from $50,000 to $85,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in digital marketing tools can earn higher salaries. Some positions also offer performance-based bonuses or commissions.

How much is the salary of a lead generation specialist?

The salary of a lead generation specialist typically ranges from $40,000 to $70,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in digital marketing tools can earn higher salaries.

How do you become a lead generation specialist?

To become a lead generation specialist, individuals typically gain experience in marketing, sales, or digital advertising, often through relevant education or certifications in areas like marketing, communications, or data analysis. Developing skills in tools such as CRM software, email marketing platforms, and analytics is essential, along with understanding target audiences and lead qualification processes.

What is the role of a lead strategist?

A lead generation strategist is responsible for developing and implementing strategies to attract and convert potential customers. They analyze market data, identify target audiences, and utilize tools like CRM and marketing automation platforms to optimize lead quality and volume. Strong analytical skills and knowledge of digital marketing are essential for success in this role.
What are popular job titles related to Lead Generation Strategist jobs in Raleigh, NC? For Lead Generation Strategist jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Lead Generation Strategist jobs in Raleigh, NC look for? The top searched job categories for Lead Generation Strategist jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Lead Generation Strategist jobs? Cities near Raleigh, NC with the most Lead Generation Strategist job openings:
Lead Generation Strategist jobs near you
Infographic showing various Lead Generation Strategist job openings in Raleigh, NC as of July 2026, with employment types broken down into 62% Full Time, 26% Part Time, and 12% Contract. Highlights an 56% Physical, 2% Hybrid, and 42% Remote job distribution, with an average salary of $135,962 per year, or $65.4 per hour.
Field Retail/ Lead Generation Manager

Field Retail/ Lead Generation Manager

Jacuzzi Group

Raleigh, NC • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Founded in 1956, the Jacuzzi Brand has grown to become the modern-day Jacuzzi Group, the premier manufacturer of functional products for the home and outdoor space found in more than 60 countries. Jacuzzi Bath Remodel (JBRx) is the fastest growing business unit of Jacuzzi Group with 12 successful locations launched nationwide in under 5-years. Jacuzzi Bath Remodel combines our premium materials, knowledgeable sales team, experienced in-house certified installers and over 60 years of proven excellence to deliver the highest standard of customer satisfaction.

Jacuzzi Bath Remodel is seeking a dynamic and experienced Field Retail/ Lead Generation Manager to lead our Raleigh lead generation team. In this role, you will spearhead Field Retail/ Lead Generation initiatives that align with our company objectives while mentoring and developing a high-performing team.

Key Responsibilities of Field Retail/ Lead Generation Manager:

  • Strategic Leadership: Develop and execute comprehensive field marketing strategies to maximize lead generation and conversion rates, driving sales growth in alignment with company goals.
  • Team Development: Direct, guide, and cultivate a team of entry level professionals, fostering a culture of excellence, collaboration, and teamwork across various locations.
  • Market Analysis: Analyze market trends and customer insights to inform promotional strategies, enhance customer engagement, and optimize lead generation efforts.
  • Budget Management: Oversee budgets for field marketing activities, ensuring optimal resource allocation and measurable return on investment.
  • Cross-Functional Collaboration: Collaborate with Sales, Product Development, and Corporate Marketing teams to align field initiatives with broader business objectives and strategies.
  • Performance Evaluation: Conduct thorough performance evaluations and reporting for all field marketing activities, leveraging data-driven insights to optimize future initiatives.
  • Process Improvement: Analyze workflows and implement process enhancements to improve overall efficiency and effectiveness of field operations.
  • Location Selection: Identify and select retail locations that will effectively support brand initiatives and maximize market impact.
  • Vendor Management: Oversee relationships with vendors and third parties, ensuring effective management of contractual agreements and collaboration.
  • Other duties as assigned

Compensation is based on experience; $75,000+ and Bonus eligible

The statements in this job description are intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties and skills required.

Requirements

Qualifications for the Event / Lead Generation Manager include:

  • Minimum of 3-years of experience in Lead Generation (home improvement preferred)
  • Proven track record of leading teams that meet and exceed targets.
  • Demonstrated leadership experience with the ability to inspire, mentor, and develop a diverse team.
  • Strong analytical skills and a data-driven mindset to guide strategic decision-making.
  • Excellent communication and interpersonal skills, capable of building strong relationships with internal and external stakeholders.
  • Strong project management skills with a history of managing multiple initiatives simultaneously. Creative thinker with a strategic mindset, able to adapt to changing market conditions.
  • Proficient in CRM software (Salesforce preferred) and Microsoft Office.
  • Willingness to travel as required to support field activities and events.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, with a matching program)
  • Paid Time Off (Vacation, Sick & Holidays)
  • Flexibility to work from home

Apply