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Lead Generation Jobs in Raleigh, NC (NOW HIRING)

ARS-Rescue Rooter

Retail Lead Generator

Raleigh, NC · On-site

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS-Rescue Rooter

Retail Lead Generator

Garner, NC · On-site

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS

Retail Lead Generator

Raleigh, NC · On-site

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS-Rescue Rooter

Retail Lead Generator

Holly Springs, NC · On-site

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS-Rescue Rooter

Retail Lead Generator

Garner, NC · On-site

$20 - $22/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS

Retail Lead Generator

Cary, NC · On-site

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS

Retail Lead Generator

Holly Springs, NC · On-site

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS-Rescue Rooter

Retail Lead Generator

Cary, NC · On-site

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS

Retail Lead Generator

Garner, NC · On-site

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS-Rescue Rooter

In-store Lead Generator

Smithfield, NC · On-site

$20 - $22/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS-Rescue Rooter

In-store Lead Generator

Smithfield, NC · On-site

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

ARS

In-store Lead Generator

Smithfield, NC

$25 - $35/hr

This is a sales role focused on customer engagement, lead generation, and appointment setting by introducing customers to our h ome comfort solutions, energy-saving upgrades, and indoor air quality ...

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All JobsLead Generation JobsLead Generation Jobs in Raleigh, NC

Lead Generation information

See Raleigh, NC salary details

$9

$21

$49

How much do lead generation jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for lead generation in Raleigh, NC is $21.58, according to ZipRecruiter salary data. Most workers in this role earn between $14.95 and $24.09 per hour, depending on experience, location, and employer.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for advancement and income growth, especially with experience and certifications in digital marketing tools. Success in this field depends on communication skills, persistence, and understanding of target markets.

What are the most commonly searched types of Lead Generation jobs in Raleigh, NC?

The most popular types of Lead Generation jobs in Raleigh, NC are:

What are popular job titles related to Lead Generation jobs in Raleigh, NC?

For Lead Generation jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Lead Generation jobs in Raleigh, NC look for?

The top searched job categories for Lead Generation jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Lead Generation jobs?

Cities near Raleigh, NC with the most Lead Generation job openings:

Lead Generation jobs near you
Infographic showing various Lead Generation job openings in Raleigh, NC as of August 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $44,889 per year, or $21.6 per hour.

Demand Generation Director

IT Solutions Consulting LLC

Raleigh, NC • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New

Job description

Description
About ITS:
Do you have the CHOPS? IT Solutions lives its values: Client Success is Our Success, Hungry for the Journey, Ownership Thinking, Passionate Problem Solving, and Surrender the Ego. If your values align, we want you to be a part of a fast-growing Managed Service Provider specializing in providing high-end technology solutions to small and mid-market businesses. IT Solutions is a nationally recognized leader in the IT space, with over 25 years of experience and thousands of satisfied clients. Join and grow with us, as we continue to innovate new ways to help businesses Experience Excellence.
Job Summary: The Director, Demand Generation leads the strategy, execution, and optimization of revenue-focused marketing programs that generate qualified demand, accelerate pipeline creation, and drive growth across new logo acquisition and existing client expansion. This role is responsible for building a modern demand generation engine within a growing MSP/MSSP business, owning integrated campaign strategy, account-based engagement, digital demand programs, marketing automation, lead management, and performance reporting. The Director partners closely with sales leadership, revenue operations, account management, and service line leaders to align marketing efforts directly to pipeline, bookings, and revenue outcomes.
Requirements
Responsibilities:
  • Direct, manage, and oversee the development and execution of demand generation campaigns focused on generating and nurturing qualified leads
  • Establish and execute a comprehensive demand generation strategy aligned to marketing and sales objectives, with a focus on pipeline growth and revenue impact
  • Lead account-based marketing (ABM) strategies to target ICP accounts, activate buying groups, and deliver high-intent engagement
  • Own integrated campaign planning across digital channels, content, events, and outbound programs
  • Optimize marketing programs continuously based on performance data, market conditions, and emerging opportunities
  • Develop and manage marketing automation, lead lifecycle processes, and funnel optimization strategies
  • Define KPIs, forecast lead generation, and build dashboards to monitor and report on performance
  • Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and results-driven environment
  • Analyze campaign effectiveness and ROI, including impact on pipeline, bookings revenue, and conversion metrics
  • Partner cross-functionally with CRO, Sales Teams, Solutions Enablement Team, Finance, and Operational Leadership to ensure alignment on growth priorities
  • Support executive leadership in defining marketing strategy, organizational goals, and long-term growth plans
  • Build and develop a high-performing demand generation team and scalable marketing infrastructure

Knowledge, Skills & Abilities
  • Proven success driving measurable pipeline growth and revenue outcomes
  • Strong knowledge of marketing automation platforms, CRM systems, and analytics tools
  • Experience with funnel management, lead scoring, and buyer journey optimization
  • Demonstrated ability to partner effectively with sales leadership and revenue teams
  • Data-driven mindset with strong analytical and problem-solving skills
  • Hands-on leadership style with the ability to balance strategy and execution
  • Strategic thinker with the ability to translate business goals into actionable marketing plans
  • Strong business acumen and understanding of revenue drivers and sales processes
  • Collaborative leader with influence across cross-functional stakeholders
  • Results-oriented with a focus on accountability and continuous improvement
  • Skilled communicator with the ability to present insights and recommendations to executive leadership

Experience
Experience:
  • 5+ years of B2B marketing experience, with deep expertise in demand generation and account-based marketing
  • Experience in technology services, cybersecurity, MSP, or MSSP environments
  • 1-2 years experience with direct people leadership responsibilities

Certificates, Licenses, Registrations:
  • N/A

Compensation Package
ITS offers a full benefits package, including:
  • Rich Medical and prescription plans
  • Dental & Vision
  • Paid Holidays and Flexible Paid Time Off
  • 401K/401K Roth with Safe Harbor matching
  • Stock Appreciation Rights
  • Company-paid life insurance, long-term and short-term disability insurance
  • Company-paid mental health support & financial wellness services
  • FSA for medical and dependent care
  • HSA option with compatible medical plan
  • Company-paid training, materials, and exams
  • Performance-based bonuses

IT Solutions is an equal employment opportunity employer that provides opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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