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Lead Generation Strategist Jobs (NOW HIRING)

CRH

Lead Generation Specialist

Minnetonka, MN · On-site

$24 - $25/hr

Lead Generation Specialist Architectural Products Group Minnetonka, Minnesota, United States Job ID ... We're a trusted and strategic partner to engineers, contractors, distributors, specifiers ...

Freudenberg

Lead Generation Specialist

Houston, TX · On-site

... strategies * Conduct outreach to potential customers through phone, email, and professional ... Collaborate with marketing and sales teams to support outbound campaigns and lead generation ...

VASL

Lead Generation Specialist

San Francisco, CA · Remote

... strategic priorities. Monitor lead quality and pipeline metrics (volume, response rates ... generation, sales, or a related role Strong research skills and familiarity with tools like ...

Romark Logistics

Lead Generation Specialist

Westfield, NJ · On-site

$60K/yr

Founded in 1954, Romark has established itself as a premier logistics provider with a strategic ... The Lead Generation Specialist is a newly created role responsible for identifying, developing, and ...

Strike

Analyst & Lead Generation Specialist

Spring, TX · On-site

The ideal candidate will drive the full lifecycle of client engagement -- from market intelligence and lead identification to proposal strategy and contract award. * Own the lead generation and ...

CRH

Lead Generation Specialist

Minnetonka, MN · Hybrid

$24 - $25/hr

We're a trusted and strategic partner to engineers, contractors, distributors, specifiers ... The Lead Generation team focuses on two key fundamentals; Customer Service and Project leads ...

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Lead Generation Strategist information

See salary details

$45K

$139.9K

$177.5K

How much do lead generation strategist jobs pay per year?

As of Jun 8, 2026, the average yearly pay for lead generation strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What does a Lead Generation Strategist do?

A Lead Generation Strategist is responsible for creating and implementing strategies to attract and capture potential customers (leads) for a business. They analyze target audiences, select the best channels (like email, social media, or paid advertising), and design campaigns to generate qualified leads for sales teams. Their role often involves tracking results, optimizing campaigns, and working closely with marketing and sales departments to ensure a steady flow of high-quality leads.

How does a Lead Generation Strategist typically collaborate with sales and marketing teams?

A Lead Generation Strategist works closely with both sales and marketing teams to design and implement campaigns that attract high-quality prospects. They regularly meet with marketers to align on messaging, content, and target audiences, while also coordinating with sales to ensure leads meet qualification criteria and are handed off efficiently. This role often involves analyzing campaign performance and adjusting strategies based on feedback from both teams, fostering a collaborative environment focused on continuous improvement and shared goals.

What are the key skills and qualifications needed to thrive as a Lead Generation Strategist, and why are they important?

To thrive as a Lead Generation Strategist, you need strong analytical abilities, marketing knowledge, and experience with customer acquisition strategies, often supported by a degree in marketing or business. Familiarity with CRM platforms (like Salesforce or HubSpot), marketing automation tools, and data analytics software is typically required. Outstanding communication, creativity, and adaptability help you craft compelling campaigns and collaborate across teams. These skills are crucial for efficiently identifying and nurturing high-quality leads, driving business growth, and optimizing marketing ROI.

What is the difference between Lead Generation Strategist vs Digital Marketing Specialist?

AspectLead Generation StrategistDigital Marketing Specialist
Primary FocusGenerating and qualifying leads to support salesCreating and executing marketing campaigns across digital channels
Skills & CertificationsCRM tools, data analysis, marketing automationSEO, SEM, content marketing, analytics
Work EnvironmentSales teams, marketing departments, B2B/B2C companiesMarketing agencies, in-house marketing teams, digital platforms

While both roles involve digital marketing skills, a Lead Generation Strategist primarily focuses on developing strategies to attract and qualify leads for sales teams, whereas a Digital Marketing Specialist manages broader online marketing campaigns. The roles often overlap but differ in their core objectives and daily tasks.

More about Lead Generation Strategist jobs
What cities are hiring for Lead Generation Strategist jobs? Cities with the most Lead Generation Strategist job openings:
What states have the most Lead Generation Strategist jobs? States with the most job openings for Lead Generation Strategist jobs include:
What job categories do people searching Lead Generation Strategist jobs look for? The top searched job categories for Lead Generation Strategist jobs are:
Lead Generation Strategist jobs near you
Infographic showing various Lead Generation Strategist job openings in the United States as of May 2026, with employment types broken down into 4% Full Time, 76% Part Time, and 20% Contract. Highlights an 73% Physical, 7% Hybrid, and 20% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.
Marketing Specialist - Lead Generation

Marketing Specialist - Lead Generation

EAC

Minneapolis, MN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

COMPANY OVERVIEW
Transforming the way companies Design, Manufacture, Connect to, and Service their products, EAC Product Development Solutions (EAC) is a complete source for your product development needs. EAC has been an industry leader for over 29 years and our experts help guide companies to achieve their strategic business goals and optimize their technology, systems, people, and processes for long-term success. Our capabilities span the world of Additive Manufacturing/3D printing and the entirety of the manufacturing process from design ideation to product engineering to manufacturing and services in the field.
EAC CULTURE: https://www.eacpds.com/culture/
POSITION OVERVIEW - The position is a hybrid position in Minneapolis, MN with 1-2 days in office per week. No relocation provided, must currently reside in the USA.
The Lead Generation Specialist (Marketing Specialist) plays a key role helping fuel our sales pipeline by identifying, engaging, and qualifying potential customers. This role combines communication, research, marketing, and sales expertise to generate high-quality leads and connect with decision-makers.
You'll conduct targeted outreach, represent the company at industry events, and collaborate closely with sales and marketing teams to convert interest into opportunity. This position requires a proactive, detail-oriented professional who thrives in a fast-paced environment and is motivated to contribute to the company's business development goals through consistent, strategic lead generation efforts.
If you're a proactive communicator who thrives on building relationships and driving results, this is an excellent opportunity to grow your career in a fast-paced, technology-driven environment.
Department
Marketing
Reports To
Director of Corporate Marketing
EAC Contact
EAC Human Resources
Location
Hybrid - Minneapolis, MN
Responsibilities
Responsibilities, skills, and knowledge may be representative, but not all-inclusive of those commonly associated with the position.
  • Strategic Lead Prospecting & Qualification
    • Identify and engage potential customers through strategic outreach via phone, email, and digital channels.
    • Responsible for content creation and management, including developing social media posts and lead generation materials.
    • Conduct research to uncover new business opportunities and qualified prospects.
    • Qualify leads based on established sales criteria and route high-quality opportunities to the sales team.
    • Maintain accurate and organized records within CRM systems.
    • Support development of targeted lead generation campaigns with the marketing team.
  • Trade Show & Event Support
    • Schedule, coordinate, and manage trade shows, virtual events, conferences, and industry events to promote brand awareness and generate leads.
    • Main point of contact for some events.
    • Engage with event attendees to showcase EAC's products and services.
    • Assist in implementing lead capture and tracking processes.
    • Support post-event follow-up and lead nurturing activities.
  • Collaboration & Sales Enablement
    • Work closely with Sales Leadership to ensure effective lead qualification and handoff.
    • Collaborate with other members of marketing team to align messaging and campaign strategies.
    • Contribute to the creation of outreach messaging, templates, and scripts.
    • Participate in internal meetings to share insights on lead activity and trends.
  • Process & Continuous Improvement
    • Provide input to improve lead generation workflows and outreach strategies.
    • Track performance metrics to identify areas of improvement.
    • Participate in training to enhance knowledge of EAC products, services, and target markets.
    • Assist in documenting marketing and lead management processes as needed.
  • Follow-Up & Relationship Building
    • Manage lead pipelines generated from multiple sources, including marketing campaigns and events.
    • Conduct timely and consistent follow-ups to nurture potential opportunities.
    • Gather and share market and prospect insights to support the customer engagement strategy.
  • Additional Responsibilities
    • Prepare, propose, and obtain approval for all marketing plans with the direct supervisor, and manage execution by tracking progress, ensuring timely delivery, and reporting success metrics.
    • Support outbound lead generation initiatives to drive business growth.
    • Assist in targeted prospecting for marketing campaigns and audience segmentation.

    Perform other related duties as assigned.
    Qualifications
    An equivalent combination of education, training and experience will be considered.
    • Education & Experience
      • 2-4 years of experience in lead generation, marketing, business development or inside sales.
      • Bachelor's degree in Business, Marketing, Communications, or related field preferred.
      • Experience supporting company presence at trade shows or industry events preferred.
      • Willingness to travel occasionally for events and in-person engagements.
    • Sales & Communication Skills
      • Demonstrated ability to build rapport and engage with decision-makers at multiple levels.
      • Understanding of sales processes and qualification frameworks.
      • Skilled in crafting compelling outreach messages and conducting discovery conversations.
      • Excellent verbal, written, and interpersonal communication skills.
      • Confident and professional phone presence with active listening skills.
      • Comfortable handling objections and guiding conversations toward qualified opportunities.
    • Technical & Analytical Skills
      • Proficiency in CRM systems (e.g., NetSuite, HubSpot) and lead-tracking tools.
      • Must have experience using digital creation tools including Canva and Adobe products.
      • Experience with marketing automation or email campaign platforms preferred.
      • Strong analytical skills and ability to interpret data to identify trends and improve performance.
      • Familiarity with LinkedIn Sales Navigator or other prospecting tools a plus.
    • Professional Attributes
      • Highly organized with strong attention to detail.
      • Ability to manage multiple priorities in a fast-paced, team-oriented environment.
      • Motivated self-starter with a collaborative mindset and goal-oriented approach.
      • Strong time management and prioritization skills.
      • Ability to perform consistently and effectively under time-sensitive deadlines.

      Work Environment
      Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
      • Ability to work in a remote environment or in-office.
      • Exposed to moderate noise levels

      Physical Abilities
      Physical abilities that are commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
      • Light sedentary office work.
      • Ability to stand for long periods of time.
      • Ability to travel around 25% of the time.

      NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.
      NOTE TO COLORADO RESIDENTS: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or date of school attendance or graduation. You will not be penalized for redacting or removing this information.
      EEO Statement: EAC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identify or expression, or any other characteristic protected by federal, state, or local laws.
      Benefits
      • Medical insurance
      • Employer Paid Short Term Disability
      • Flexible PTO (take as you need, no accrual)
      • Vision insurance
      • Dental Insurance
      • 401(k) Plan with Employer match
      • Basic Life, AD&D, and Disability Insurance
      • Employee Assistance Program
      • Paid Holidays

      Yes I'm Interested! - If you are interested in this position, please click our Applicant Tracking System Link to Smart Recruiters below. Please make sure to answer the screening questions and attach your resume for consideration. The Base annual salary for this salaried, exempt Full-Time hybrid position is $60K (eligible for variable pay).

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