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Lead Generation Strategist Jobs (NOW HIRING)

Protocase

Lead Generation Specialist

Wilmington, NC · On-site

$65K - $80K/yr

LEAD GENERATION SPECIALIST, WILMINGTON NC Wilmington, NC (In-Office Only) Full-Time: 40 Hours/Week ... Working closely with sales to understand lead quality and refine targeting strategies * Identifying ...

Newsweek

Lead Generation Campaign Manager

RFP Pipeline - Receive RFPs, build and refine proposals with pricing and targeting strategy, track ... The Lead Generation Campaign Manager will make sure campaigns launch on time, run on pace, and ...

Protocase

Lead Generation Specialist

Wilmington, NC · On-site

$65K - $80K/yr

LEAD GENERATION SPECIALIST, WILMINGTON NC Wilmington, NC (In-Office Only) Full-Time: 40 Hours/Week ... Working closely with sales to understand lead quality and refine targeting strategies * Identifying ...

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Lead Generation Strategist information

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$45K

$139.9K

$177.5K

How much do lead generation strategist jobs pay per year?

As of Jun 8, 2026, the average yearly pay for lead generation strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What does a Lead Generation Strategist do?

A Lead Generation Strategist is responsible for creating and implementing strategies to attract and capture potential customers (leads) for a business. They analyze target audiences, select the best channels (like email, social media, or paid advertising), and design campaigns to generate qualified leads for sales teams. Their role often involves tracking results, optimizing campaigns, and working closely with marketing and sales departments to ensure a steady flow of high-quality leads.

How does a Lead Generation Strategist typically collaborate with sales and marketing teams?

A Lead Generation Strategist works closely with both sales and marketing teams to design and implement campaigns that attract high-quality prospects. They regularly meet with marketers to align on messaging, content, and target audiences, while also coordinating with sales to ensure leads meet qualification criteria and are handed off efficiently. This role often involves analyzing campaign performance and adjusting strategies based on feedback from both teams, fostering a collaborative environment focused on continuous improvement and shared goals.

What are the key skills and qualifications needed to thrive as a Lead Generation Strategist, and why are they important?

To thrive as a Lead Generation Strategist, you need strong analytical abilities, marketing knowledge, and experience with customer acquisition strategies, often supported by a degree in marketing or business. Familiarity with CRM platforms (like Salesforce or HubSpot), marketing automation tools, and data analytics software is typically required. Outstanding communication, creativity, and adaptability help you craft compelling campaigns and collaborate across teams. These skills are crucial for efficiently identifying and nurturing high-quality leads, driving business growth, and optimizing marketing ROI.

What is the difference between Lead Generation Strategist vs Digital Marketing Specialist?

AspectLead Generation StrategistDigital Marketing Specialist
Primary FocusGenerating and qualifying leads to support salesCreating and executing marketing campaigns across digital channels
Skills & CertificationsCRM tools, data analysis, marketing automationSEO, SEM, content marketing, analytics
Work EnvironmentSales teams, marketing departments, B2B/B2C companiesMarketing agencies, in-house marketing teams, digital platforms

While both roles involve digital marketing skills, a Lead Generation Strategist primarily focuses on developing strategies to attract and qualify leads for sales teams, whereas a Digital Marketing Specialist manages broader online marketing campaigns. The roles often overlap but differ in their core objectives and daily tasks.

More about Lead Generation Strategist jobs
What cities are hiring for Lead Generation Strategist jobs? Cities with the most Lead Generation Strategist job openings:
What states have the most Lead Generation Strategist jobs? States with the most job openings for Lead Generation Strategist jobs include:
What job categories do people searching Lead Generation Strategist jobs look for? The top searched job categories for Lead Generation Strategist jobs are:
Lead Generation Strategist jobs near you
Infographic showing various Lead Generation Strategist job openings in the United States as of May 2026, with employment types broken down into 4% Full Time, 76% Part Time, and 20% Contract. Highlights an 73% Physical, 7% Hybrid, and 20% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.

Lead Generation Specialist

Bambini Montessori Academy

Chesapeake Beach, MD • On-site

$75K - $90K/yr

Full-time

Medical, PTO

Posted 8 days ago

Job description

Lead Generation Specialist (Hybrid/Remote-Flexible)
Generate Calls & Qualified Leads for Two Established Maryland Businesses
Location: Remote-flexible / Hybrid. Primary office in Chesapeake Beach, MD - you must be located in Maryland state. Occasional face-to-face strategy meetings and local events in the Annapolis, Gambrills, and Ellicott City areas are required. Pay: $60,000 - $70,000 base + performance bonuses (Target OTE: $75,000 - $90,000+) Type: Full-time
The Mission
We are hiring a results-obsessed specialist to make the phones ring and fill the pipelines for two distinct, successful brands. We aren't looking for "content creators" or "posters"-we are looking for a growth driver who uses ethical, high-impact tactics to deliver real inquiries and appointments.
You will have the autonomy to identify, test, and scale what works across two diverse sectors:
  • Bambini Montessori Academy: Premium childcare/education (Gambrills & Ellicott City).
  • Window Depot & Bay Bath Remodel: High-end home transformations (Annapolis area).
Key Responsibilities
  • Own the Funnel: Identify and execute lead-gen tactics that convert (Digital, local SEO, direct outreach, partnerships, or community events).
  • Drive Volume: Create promotions and outreach that prompt immediate action (consultations, open houses, or quote requests).
  • Targeted Prospecting: Reach the right audience-families for childcare and homeowners for remodeling.
  • Data-Driven Optimization: Track every source, call, and ROI. Report weekly, cut what fails, and double down on what wins.
  • Execution with Autonomy: We provide the goals; you provide the strategy and the "how."
Who You Are
  • A Proven Producer: 2-5 years of experience generating leads for local service businesses (Education, Home Improvement, or similar). You must be able to share concrete metrics (e.g., "% increase in calls").
  • Strategically Flexible: You don't have a "one-tool" bias. You pivot between high-intent digital ads and high-touch local community networking.
  • Self-Starter: You thrive with minimal day-to-day supervision and prefer being judged on your results rather than your "hours logged."
  • Local to Maryland: While the role is remote-flexible, you must be able to attend key in-person strategy meetings (Chesapeake Beach) and represent the brands at occasional local events (Annapolis/Gambrills area).
  • Degree: Bachelor's in Marketing, Business, or Communications (preferred).
What We Offer
  • Flexibility: Work-from-home focus with intentional in-person collaboration.
  • Incentivized Growth: A transparent bonus structure tied directly to lead/call increases.
  • Benefits: Health insurance and PTO (provided through Bambini).
  • Stability & Impact: Work directly with the leadership of two stable, growing local businesses where your work moves the needle every day.
To Apply
Submit your resume and one specific example of a lead-generation win. Tell us the tactics you used, the "before and after" numbers, and why it worked. Generic applications will not be considered.

Apply