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Head Of Demand Generation Jobs (NOW HIRING)

Cogent Security

Head of Demand Generation

New York, NY · On-site +1

We are hiring a Head of Demand Generation to lead all pipeline-generating functions across marketing, including digital, partner, and field, and sales development. This person will report into the ...

Doist

Head of Demand Generation

Manhattan, NY · On-site

$180 - $240/hr

We are hiring a Head of Demand Generation to lead all pipeline-generating functions across marketing, including digital, partner, and field, and sales development. This person will report into the ...

New

Outpost

Head of Demand Generation

Austin, TX · On-site

$140 - $190/hr

HEAD OF DEMAND GENERATION Hey, I'm Ari Bixhorn, and I lead marketing at Outpost. I'm looking for a senior, analytical, borderline-obsessive demand gen marketer to build the demand engine behind a new ...

Outpost

Head of Demand Generation

Austin, TX · On-site

HEAD OF DEMAND GENERATION Hey, I'm Ari Bixhorn, and I lead marketing at Outpost. I'm looking for a senior, analytical, borderline-obsessive demand gen marketer to build the demand engine behind a new ...

Zyte

WI · On-site

$120 - $180/hr

Fuel growth. At Zyte, the Head of Demand Generation owns the engine that turns marketing investment into qualified pipeline across three product motions: Zyte API (self-serve, PLG), Zyte API ...

New

Warp

Head of Demand Generation

Manhattan, NY · On-site

$120 - $160/hr

We're hiring a Head of Demand Generation to own the top of Warp's funnel and turn our Series B into pipeline. You'll own how ambitious companies discover Warp and decide to talk to us: paid ...

Warp

Head of Demand Generation

New York, NY · On-site

$160K - $215K/yr

We're hiring a Head of Demand Generation to own the top of Warp's funnel and turn our Series B into pipeline. You'll own how ambitious companies discover Warp and decide to talk to us: paid ...

Campfire

Head of Demand Generation

San Francisco, CA · On-site

$180 - $240/hr

About the Role Campfire is looking for a Head of Demand Generation to own and drive our inbound marketing engine. You'll work hand‑in‑hand with our sales team to build campaigns that actually ...

Augment Code

Head of Demand Generation

Palo Alto, CA · On-site

You forecast it with the Head of Marketing and RevOps and reports against it. Multi-channel ... What we're looking for * 5+ years in demand generation or growth marketing at a B2B software ...

Augment Code

Head of Demand Generation

Palo Alto, CA · On-site

You forecast it with the Head of Marketing and RevOps and reports against it. Multi-channel ... What we're looking for * 5+ years in demand generation or growth marketing at a B2B software ...

Uncountable Inc.

Head of Demand Generation

Manhattan, NY · On-site

$140 - $180/hr

... scaling demand generation and creating outsized leverage through modern marketing practices ... Ability to speak the language of R&D directors and IT stakeholders. You must be unafraid to explain ...

Uncountable

Head of Demand Generation

New York, NY · On-site

$100K - $140K/yr

... scaling demand generation and creating outsized leverage through modern marketing practices ... Ability to speak the language of R&D directors and IT stakeholders. You must be unafraid to explain ...

Seal Security

Head of Demand Generation

Boston, MA · On-site

Measure performance and run continuous experimentation Requirements: * 5+ years in B2B SaaS demand generation * Experience marketing to technical buyers (engineering / security) * Proven ownership of ...

Addepar

Director, Head of Demand Generation

New York, NY · On-site

$189K - $236K/yr

The Role We are seeking a Head of Demand Generation to own our full revenue marketing engine and lead our demand generation and digital marketing initiatives globally. Reporting directly to the Chief ...

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Head Of Demand Generation information

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How much do head of demand generation jobs pay per hour?

As of Aug 20, 2026, the average hourly pay for head of demand generation in the United States is $16.29, according to ZipRecruiter salary data. Most workers in this role earn between $12.50 and $15.62 per hour, depending on experience, location, and employer.

What does a head of demand generation do?

A Head Of Demand Generation is responsible for developing and executing strategies to generate interest and demand for a company's products or services. This role involves overseeing marketing campaigns, managing lead generation efforts, and collaborating with sales teams to drive revenue growth. They use data-driven approaches to identify target audiences, optimize marketing channels, and measure campaign effectiveness. The Head Of Demand Generation often leads a team and works closely with other marketing and sales leaders to align goals and ensure pipeline growth.

How does the head of demand generation typically collaborate with sales and product teams to drive growth?

The Head of Demand Generation plays a crucial role in aligning marketing efforts with sales and product teams. They work closely with sales to ensure marketing campaigns are generating high-quality leads and to refine lead scoring and nurturing processes. Collaboration with the product team is also common, as understanding product features and customer pain points helps shape effective messaging and content. Regular cross-functional meetings and shared performance metrics are standard practices to ensure that all teams are working towards common revenue and growth goals.

What are the key skills and qualifications needed to thrive as a head of demand generation, and why are they important?

To thrive as a Head Of Demand Generation, you need expertise in digital marketing strategy, data analysis, campaign management, and a proven track record in driving pipeline growth, often backed by a degree in marketing or business. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), and analytics tools is crucial, as are certifications like Google Analytics or HubSpot Inbound. Outstanding leadership, cross-functional collaboration, and strategic thinking are the soft skills that set top performers apart. These capabilities are essential for developing effective campaigns, aligning marketing and sales, and achieving sustainable revenue growth.

What is the difference between Head Of Demand Generation vs Marketing Director?

AspectHead Of Demand GenerationMarketing Director
Primary FocusDriving demand and lead generation strategiesOverseeing overall marketing strategy and brand management
ResponsibilitiesCampaign execution, lead nurturing, pipeline growthBrand positioning, market research, campaign oversight
Skills & CredentialsMarketing automation, analytics, demand gen toolsBrand strategy, leadership, cross-channel marketing

The Head Of Demand Generation primarily focuses on generating leads and driving revenue through targeted campaigns, while the Marketing Director oversees broader marketing strategies, including branding and market positioning. Both roles require strong marketing skills, but the demand generation role is more specialized in lead-focused tactics.

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Head Of Demand Generation jobs near you
Infographic showing various Head Of Demand Generation job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution, with an average salary of $33,874 per year, or $16.3 per hour.

Head of Demand Generation

Cogent Security

New York, NY • On-site, Remote

Full-time

Posted 5 days ago

Job description

Role Overview
Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to actually fixing it. We are hiring a Head of Demand Generation to lead all pipeline-generating functions across marketing, including digital, partner, and field, and sales development.
This person will report into the Head of Growth, who owns revenue marketing and revenue operations: full-funnel revenue management in close partnership with Sales. Within that model, the Head of Demand Generation owns the front end of the revenue engine: creating, converting, and scaling qualified pipeline.
This is a senior player-coach role with room to create immediate leverage. In the first three months, you will sharpen the FY27 demand model, launch the first integrated plays, and start building your team across field/channel and digital/content so Cogent can scale pipeline with far more leverage.
Role Responsibilities
Strategy: Pipeline Planning
  • Own the pipeline generation plan across targets, source mix, budget, quarterly plays, and operating cadence.
  • Define the Lead to SQL model, including lead capture, routing, follow-up, nurture, recycle, and conversion expectations.
  • Translate ICP, account signals, category trends, partner opportunities, and sales feedback into campaigns and target-account plays.
  • Partner with Growth, Finance, Sales, RevOps, Partnerships, and Product Marketing on pipeline coverage, weighted rollover, conversion assumptions, CAC/payback, and net-new pipeline gaps.
Execution: Demand Programs
  • Scale field and channel as a core pipeline engine: repeatable event formats, regional plans, account targeting, rep/partner workflows, follow-up SLAs, and event-to-meeting reporting.
  • Build digital/content, inbound, nurture, and paid motions that amplify field/channel before, during, and after programs.
  • Turn tech alliances, channel partners, co-marketing, and co-sell motions into qualified pipeline with the internal Partnerships team.
  • Build ABM and whale-hunting plays for named accounts, including competitive replacement, category education, executive outreach, and sales follow-up.
  • Own outbound strategy: where we focus, what we test, how we message, and how outbound connects to the broader demand engine. The SDR Lead owns outbound execution.
Optimization: Funnel Performance
  • Partner with RevOps, Finance, Sales, SDR, and Partnerships to understand where the funnel is working and where it is breaking.
  • Track source performance, spend efficiency, conversion rates, follow-up quality, sales acceptance, stage progression, partner contribution, sourced/influenced pipeline, ROI, and pipeline coverage.
  • Run a weekly operating loop that tells the team what to scale, what to stop, what to fix, and what to test next.
What We Are Looking For
  • 10+ years in B2B demand generation, growth, or integrated revenue marketing, ideally in enterprise cybersecurity, infrastructure, or technical SaaS.
  • Experience owning pipeline creation targets, budget, source mix, and funnel conversion in partnership with Sales and Finance.
  • Proven ability to build a demand generation function, not just run campaigns.
  • AI-native marketer who uses agents and automation to increase speed and quality across account research, personalization, campaign production, nurture, reporting, and experimentation.
  • Strong command of field and channel program execution, sales development partnership, ABM, digital, content, webinars, partner programs, customer marketing, and executive programs.
  • Experience building demand for enterprise sales motions with technical buyers, economic buyers, long sales cycles, and multi-threaded account strategies.
  • High judgment around quality: you know the difference between activity, meetings, Sales-accepted meetings, SQLs, qualified pipeline, and revenue.
  • Comfort working inside a Growth function that owns revenue marketing and revenue operations, partnering directly with Sales, SDR, RevOps, Finance, Product Marketing, Product, Partnerships, and executive leadership.

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