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Vice President Demand Generation Jobs (NOW HIRING)

Hyland

$279K - $313K/yr

Overview VP, Demand Generation (Marketing) Location: United States Work Arrangement: Remote About the Role The VP, Demand Management owns Hyland's domestic demand generation engine - responsible for ...

Sidetrade

VP, Demand Generation

We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade's global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and ...

Mondo

Vice President, Demand Generation

Atlanta, GA · Hybrid

$175K - $200K/yr

Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position. Job Title: Senior Director, Demand Generation Location-Type: Hybrid ...

Mondo

Vice President, Demand Generation

Atlanta, GA · On-site

$175K - $200K/yr

Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position. Job Title: Senior Director, Demand Generation Location-Type: Hybrid ...

Redfish Recruiting

Vice President of Marketing Department: Marketing Reports to: CEO Location: Remote / [Specify if ... Demand Generation & Growth Marketing * Build scalable demand generation programs (digital, ABM ...

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Vice President Demand Generation information

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$43.5K

$157.5K

$277.5K

How much do vice president demand generation jobs pay per year?

As of Jul 7, 2026, the average yearly pay for vice president demand generation in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What does a Vice President of Demand Generation do?

A Vice President of Demand Generation is responsible for creating and executing strategies that generate interest and leads for a company's products or services. This role oversees marketing campaigns, manages lead generation programs, and works closely with sales teams to ensure alignment and maximize revenue opportunities. The VP of Demand Generation also analyzes market trends, optimizes the marketing funnel, and measures the effectiveness of campaigns to drive growth. Their goal is to build a predictable pipeline of qualified leads that support the company's sales objectives.

How does a Vice President of Demand Generation typically collaborate with sales and product teams to drive pipeline growth?

A Vice President of Demand Generation plays a key cross-functional role, regularly working with sales and product teams to align marketing campaigns with revenue goals. They partner with sales to ensure lead quality and handoff processes are optimized, and meet with product teams to understand new features or launches that could inform targeted campaigns. Weekly or bi-weekly meetings, shared KPIs, and joint planning sessions are common practices to foster alignment and maximize pipeline growth. This collaborative environment helps ensure that demand generation strategies are both data-driven and closely tied to market needs.

What are the key skills and qualifications needed to thrive as a Vice President Demand Generation, and why are they important?

To excel as a Vice President Demand Generation, you need deep expertise in B2B marketing strategies, campaign management, and data-driven decision-making, often backed by a relevant degree and extensive experience in digital marketing. Familiarity with marketing automation platforms (like Marketo or HubSpot), CRM systems (such as Salesforce), and analytics tools is essential, along with certifications in these areas being advantageous. Exceptional leadership, strategic vision, and strong collaboration skills set top performers apart in this role. These skills and qualities are critical to driving pipeline growth, aligning marketing and sales, and delivering measurable business results.

What is the difference between Vice President Demand Generation vs Director of Demand Generation?

AspectVice President Demand GenerationDirector of Demand Generation
ResponsibilitiesOversees overall demand generation strategy, manages teams, and aligns marketing with sales goalsExecutes demand generation campaigns, manages day-to-day activities, and reports on performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experience in marketing rolesBachelor's in Marketing or related field; several years of marketing experience
Work EnvironmentStrategic leadership, cross-department collaboration, executive meetingsCampaign management, team coordination, tactical execution

The Vice President Demand Generation focuses on strategic planning and leadership, while the Director of Demand Generation handles campaign execution and daily operations. Both roles require marketing expertise, but the VP role involves broader oversight and strategic alignment.

What cities are hiring for Vice President Demand Generation jobs? Cities with the most Vice President Demand Generation job openings:
What are the most commonly searched types of Demand Generation jobs? The most popular types of Demand Generation jobs are:
What states have the most Vice President Demand Generation jobs? States with the most job openings for Vice President Demand Generation jobs include:
What job categories do people searching Vice President Demand Generation jobs look for? The top searched job categories for Vice President Demand Generation jobs are:
Vice President Demand Generation jobs near you
Infographic showing various Vice President Demand Generation job openings in the United States as of July 2026, with employment types broken down into 61% Full Time, 35% Part Time, and 4% Contract. Highlights an 69% Physical, 1% Hybrid, and 30% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.
VP, Demand Generation

VP, Demand Generation

Hyland

On-site, Remote

$279K - $313K/yr

Full-time

Posted 7 days ago

Job description

Overview
VP, Demand Generation (Marketing)
Location: United States Work Arrangement: Remote
About the Role
The VP, Demand Management owns Hyland's domestic demand generation engine - responsible for pipeline creation, progression, and the performance of a globally distributed team of demand generation and field marketing leaders. This role drives full-funnel marketing strategy across verticals and segments, aligns tightly with Sales leadership on shared pipeline accountability, and modernizes the demand function through AI, data-driven execution, and integrated digital and field strategies. Success means building a high-performing organization where every leader owns their market, their number, and their outcomes.
Your Role Responsibilities? Here's What You'll Do.
  • Own the full domestic pipeline target including creation and progression across priority segments - establishing clear accountability models, business rhythms, and performance tracking to translate company revenue goals into regional pipeline plans, targets, and investment strategies.
  • Lead a high-performing team of demand generation and field marketing leaders aligned to verticals and segments including cross-industry, healthcare, FSI, and government/education - ensuring each leader owns their defined market, pipeline number, and end-to-end demand generation strategy.
  • Drive full-funnel demand execution including ABM, cross-channel campaigns, and pre-meeting engagement - ensuring digital strategy is fully integrated across all demand generation roles and partnering with centralized digital operations teams to maintain execution excellence and regional ownership of outcomes.
  • Align demand generation strategy and execution to sales coverage models, partnering directly with Sales leadership to ensure shared pipeline ownership - and leading the SDR strategy and operating model to drive tight alignment, effective handoffs, and consistent conversion of demand into qualified meetings.
  • Oversee domestic field marketing execution including events, local programs, and account engagement strategies - ensuring field programs are fully aligned to pipeline goals, integrated with digital and SDR motions, and continuously innovated to accelerate deal cycles and improve ROI.
  • Build a culture of ownership, accountability, and performance transparency - optimizing marketing investment across channels, developing talent and leadership capability, and leveraging AI for scaled growth, speed to market, and data-driven decision-making.
Role Essentials
You'll be set up for success if you have:
  • 15+ years of experience in B2B marketing with significant leadership responsibility in demand generation, field marketing, or growth roles
  • Proven track record of owning and delivering pipeline or revenue targets in a complex, global organization
  • Experience building and scaling vertically aligned, segment-driven demand generation organizations with clear accountability models
  • Deep expertise in modern marketing disciplines including digital strategy, performance marketing, account-based marketing (ABM), and integrated cross-channel campaigns
  • Strong experience partnering with Sales leadership and aligning marketing strategy and execution to shared revenue outcomes
What We'd Like to See
Bonus points if you bring:
  • MBA or advanced degree in addition to a Bachelor's degree
  • Hands-on experience using AI to accelerate go-to-market execution, improve segmentation, and drive growth at scale
  • Demonstrated ability to lead organizational transformation and operating model change within a complex marketing function
  • Experience leveraging partner relationships to scale growth through joint activities and co-marketing programs
  • Proven track record of driving innovation in field marketing to increase engagement, accelerate deal cycles, and measurably improve ROI
About Hyland
Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.
Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.
© Hyland. All rights reserved.
About Hyland Life
#HylandLife
Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.
The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.
As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.
Equal Opportunity Statement
Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.

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