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Vice President Demand Generation Jobs (NOW HIRING)

RSA

Vice President, Demand Generation

Burlington, MA · On-site

  • Medical

  • Life

  • Retirement

Vice President, Demand Generation RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure ...

Sidetrade

VP, Demand Generation

  • Medical

  • Life

We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade's global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and ...

Re:Build Manufacturing

Vice President, Demand Generation

$161K - $242K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Build Way principles) Who we are looking for: We're seeking a strategic and goal-oriented Vice President of Demand Generation. This role will lead marketing efforts to drive qualified pipeline growth ...

Jobless

Vice President, Demand Generation

Burlington, MA · On-site

$170 - $260/hr

  • Medical

  • Life

  • Retirement

We are hiring a Vice President of Demand Generation to own it end to end: the strategy, the technology, the team, and the number. You will own global marketing-sourced pipeline and be accountable for ...

Re:Build Manufacturing

Vice President, Demand Generation

OR · On-site +1

$161K - $242K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Build Way principles ) Who we are looking for: We're seeking a strategic and goal-oriented Vice President of Demand Generation. This role will lead marketing efforts to drive qualified pipeline ...

RSA

Vice President, Demand Generation

Burlington, MA · On-site

$180 - $280/hr

  • Medical

  • Life

  • Retirement

We are hiring a Vice President of Demand Generation to own it end to end: the strategy, the technology, the team, and the number. You will own global marketing-sourced pipeline and be accountable for ...

Mondo

Vice President, Demand Generation

Atlanta, GA · On-site

$175K - $200K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position. Job Title: Senior Director, Demand Generation Location-Type: Hybrid ...

Optro

VP, Demand Generation (Remote)

$208K - $286K/yr

  • Medical

  • Life

  • Retirement

  • PTO

Why This Role is Exciting As Vice President of Demand Generation , you will lead the charge on pipeline generation that fuels the growth of Optro. You will manage a talented and growing team of ...

Redfish Recruiting

Vice President of Marketing Department: Marketing Reports to: CEO Location: Remote / [Specify if ... Demand Generation & Growth Marketing * Build scalable demand generation programs (digital, ABM ...

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All JobsVice President Demand Generation Jobs

Vice President Demand Generation information

See salary details

$43.5K

$157.5K

$277.5K

How much do vice president demand generation jobs pay per year?

As of Aug 17, 2026, the average yearly pay for vice president demand generation in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What does a vice president demand generation do?

A Vice President of Demand Generation is responsible for creating and executing strategies that generate interest and leads for a company's products or services. This role oversees marketing campaigns, manages lead generation programs, and works closely with sales teams to ensure alignment and maximize revenue opportunities. The VP of Demand Generation also analyzes market trends, optimizes the marketing funnel, and measures the effectiveness of campaigns to drive growth. Their goal is to build a predictable pipeline of qualified leads that support the company's sales objectives.

How does a vice president demand generation typically collaborate with sales and product teams to drive pipeline growth?

A Vice President of Demand Generation plays a key cross-functional role, regularly working with sales and product teams to align marketing campaigns with revenue goals. They partner with sales to ensure lead quality and handoff processes are optimized, and meet with product teams to understand new features or launches that could inform targeted campaigns. Weekly or bi-weekly meetings, shared KPIs, and joint planning sessions are common practices to foster alignment and maximize pipeline growth. This collaborative environment helps ensure that demand generation strategies are both data-driven and closely tied to market needs.

What are the key skills and qualifications needed to thrive as a vice president demand generation, and why are they important?

To excel as a Vice President Demand Generation, you need deep expertise in B2B marketing strategies, campaign management, and data-driven decision-making, often backed by a relevant degree and extensive experience in digital marketing. Familiarity with marketing automation platforms (like Marketo or HubSpot), CRM systems (such as Salesforce), and analytics tools is essential, along with certifications in these areas being advantageous. Exceptional leadership, strategic vision, and strong collaboration skills set top performers apart in this role. These skills and qualities are critical to driving pipeline growth, aligning marketing and sales, and delivering measurable business results.

What is the difference between Vice President Demand Generation vs Director of Demand Generation?

AspectVice President Demand GenerationDirector of Demand Generation
ResponsibilitiesOversees overall demand generation strategy, manages teams, and aligns marketing with sales goalsExecutes demand generation campaigns, manages day-to-day activities, and reports on performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experience in marketing rolesBachelor's in Marketing or related field; several years of marketing experience
Work EnvironmentStrategic leadership, cross-department collaboration, executive meetingsCampaign management, team coordination, tactical execution

The Vice President Demand Generation focuses on strategic planning and leadership, while the Director of Demand Generation handles campaign execution and daily operations. Both roles require marketing expertise, but the VP role involves broader oversight and strategic alignment.

What cities are hiring for Vice President Demand Generation jobs?

Cities with the most Vice President Demand Generation job openings:

What are the most commonly searched types of Demand Generation jobs?

The most popular types of Demand Generation jobs are:

What states have the most Vice President Demand Generation jobs?

States with the most job openings for Vice President Demand Generation jobs include:

What job categories do people searching Vice President Demand Generation jobs look for?

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Vice President Demand Generation jobs near you
Infographic showing various Vice President Demand Generation job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, and 14% Part Time. Highlights an 62% In-person, and 38% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.

VP Demand Generation - Remote (United States)

AHU Technologies Inc

Washington, DC • Remote

$70 - $75/hr

Full-time

Re-posted 28 days ago

Job description

Position: VP Demand Generation
Location: Remote (United States)
Position Overview

We are seeking a visionary and results-driven VP Demand Generation to lead and scale our global demand generation function. This executive-level role will be responsible for building and executing a high-impact growth strategy focused on pipeline generation, revenue acceleration, customer acquisition, and brand positioning across outbound and digital channels.
Reporting to the COO, the VP Demand Generation will oversee the entire demand generation engine, including campaign strategy, marketing automation, lead generation, lifecycle marketing, database growth, analytics, and sales alignment. This leader will play a critical role in driving predictable revenue growth and establishing the organization as a market leader within the SaaS ecosystem.
This is a remote opportunity based in the United States.
Responsibilities

  •  Develop and own the overall demand generation strategy aligned with company growth and revenue objectives. 
  •  Lead the planning, execution, and optimization of multi-channel demand generation campaigns across email marketing, paid media, webinars, SMS, partnerships, and outbound programs. 
  •  Build scalable pipeline generation strategies that consistently deliver qualified leads and revenue opportunities for the sales organization. 
  •  Establish and optimize full-funnel lead nurturing frameworks to improve lead quality, conversion rates, and customer acquisition efficiency. 
  •  Drive innovation and experimentation across acquisition channels, leveraging data-driven insights to improve engagement, conversion, and ROI. 
  •  Partner closely with Business Development, Client Success, Operations, and Executive Leadership to align marketing initiatives with pipeline and revenue targets. 
  •  Own marketing operations, automation, CRM strategy, lead scoring models, attribution reporting, and funnel analytics. 
  •  Develop sophisticated reporting frameworks, forecasting models, and performance dashboards to measure campaign effectiveness and business impact. 
  •  Oversee database strategy and audience segmentation to ensure scalable and accurate prospect targeting. 
  •  Lead the development of high-performing sales enablement and outbound communication assets including email sequences, landing pages, whitepapers, webinars, case studies, and thought leadership content. 
  •  Identify market opportunities, customer trends, competitive positioning, and growth levers through ongoing market research and analytics. 
  •  Build, mentor, and scale a high-performing demand generation and growth marketing team. 
  •  Collaborate with executive leadership on annual planning, revenue forecasting, budget allocation, and go-to-market strategy. 
  •  Ensure strong alignment between marketing performance metrics and company-wide revenue goals. 
Qualifications

  •  Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred. 
  •  12+ years of experience in demand generation, growth marketing, digital marketing, or revenue marketing roles, with significant leadership experience. 
  •  Proven success in scaling B2B SaaS demand generation functions and driving measurable pipeline and revenue growth. 
  •  Strong expertise in outbound marketing, lifecycle marketing, performance marketing, and marketing automation. 
  •  Experience leading large-scale, data-driven marketing strategies across multiple acquisition channels. 
  •  Deep understanding of CRM systems, marketing automation platforms, attribution modeling, and analytics tools. 
  •  Demonstrated experience managing and mentoring high-performing marketing teams. 
  •  Strong analytical mindset with the ability to translate complex data into actionable business strategies. 
  •  Exceptional communication, leadership, stakeholder management, and cross-functional collaboration skills. 
  •  Experience working in fast-paced, high-growth environments with evolving business priorities. 
  •  Strong understanding of sales alignment, pipeline forecasting, and revenue operations.

This is a remote position.