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Director Demand Generation Jobs (NOW HIRING)

CPI Security

Director, Demand Generation

Charlotte, NC · On-site

DIRECTOR, DEMAND GENERATION -- CPI SECURITY Position Summary Reporting to the Chief Marketing Officer (CMO), the Director, Demand Generation will lead strategic demand generation, lead nurture, and ...

CPI Security

Director, Demand Generation

Charlotte, NC · On-site

DIRECTOR, DEMAND GENERATION - CPI SECURITY Position Summary Reporting to the Chief Marketing Officer (CMO), the Director, Demand Generation will lead strategic demand generation, lead nurture, and ...

Upshop

Director, Demand Generation

Miami, FL · On-site

Role Overview The Director, Demand Generation owns the strategy, execution, and continuous improvement of Upshop's global demand generation engine. This role is accountable for driving high-quality ...

Ziply Fiber

Director, Demand Generation

Kirkland, WA · On-site

$127K - $164K/yr

Director, Demand Generation Base Salary: $127,485 to $164,450 annually DOE Bonus: Target annual bonus Benefits: Medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time ...

Upshop

Director, Demand Generation

Miami, FL · On-site

Role Overview The Director, Demand Generation owns the strategy, execution, and continuous improvement of Upshop's global demand generation engine. This role is accountable for driving high-quality ...

Ziply Fiber

Director, Demand Generation

Kirkland, WA · Remote

$127K - $164K/yr

Director, Demand Generation Base Salary: $127,485 to $164,450 annually DOE Bonus: Target annual bonus Benefits: Medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time ...

Ziply Fiber

Director, Demand Generation

Kirkland, WA · Remote

$127K - $164K/yr

Director, Demand Generation Base Salary: $127,485 to $164,450 annually DOE Bonus: Target annual bonus Benefits: Medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time ...

Mondo

Senior Director, Demand Generation

Atlanta, GA · Hybrid

$175K - $200K/yr

Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position. Job Title: Senior Director, Demand Generation Location-Type: Hybrid ...

Qualio

Director, Demand Generation

Boston, MA

... Director of Demand Generation owns that engine. You design the programs, run the channels, and drive the pipeline coverage that the revenue org depends on. You work in close partnership with the BDR ...

Recorded Future

Director, Demand Generation

Boston, MA · Hybrid

$167K - $234K/yr

The Director of Demand Generation owns the inbound and digital pipeline motion across our global markets. This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline ...

Recorded Future

Director, Demand Generation

Boston, MA · On-site

$167K - $234K/yr

The Director of Demand Generation owns the inbound and digital pipeline motion across our global markets. This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline ...

Qualio

Director, Demand Generation

North, SC

... Director of Demand Generation owns that engine. You design the programs, run the channels, and drive the pipeline coverage that the revenue org depends on. You work in close partnership with the BDR ...

KLDiscovery

Sr. Director, Demand Generation

Mclean, VA · On-site +1

$185K - $210K/yr

... Sr. Director of Demand Generation to build and scale a high-performing, global demand engine that drives qualified pipeline and revenue growth. This is a strategic, hands-on leadership role ...

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How much do director demand generation jobs pay per year?

As of Jun 11, 2026, the average yearly pay for director demand generation in the United States is $100,880.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a Director of Demand Generation do?

A Director of Demand Generation is responsible for creating and executing strategies to drive awareness, engagement, and lead generation for a company’s products or services. They oversee marketing campaigns, manage inbound and outbound marketing efforts, and collaborate with sales teams to ensure a strong pipeline of qualified leads. Their role involves optimizing digital marketing channels, analyzing campaign performance, and leveraging data-driven insights to improve ROI. Ultimately, they play a key role in increasing revenue by ensuring the business attracts and nurtures the right audience.

What are the key skills and qualifications needed to thrive in the Director Demand Generation position, and why are they important?

To thrive as a Director Demand Generation, you need a deep understanding of digital marketing strategies, data analysis, lead generation, and pipeline management, typically accompanied by a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms like HubSpot, Marketo, Salesforce, and certification in digital marketing or analytics tools are highly valued. Strong leadership, cross-functional collaboration, and excellent communication skills set successful candidates apart. These abilities are crucial for designing effective campaigns, optimizing marketing efforts, leading teams, and driving consistent growth in a competitive environment.

What are some typical challenges faced by a Director Demand Generation and how do they overcome them?

Directors of Demand Generation often face challenges like balancing long-term strategy with immediate pipeline results, managing multi-channel campaigns, and aligning marketing efforts with sales objectives. They overcome these obstacles by leveraging data-driven insights, fostering close collaboration between marketing and sales teams, and continuously testing and refining campaigns to maximize ROI. A proactive approach to communication and adaptability to changing market dynamics are also essential. Developing a strong analytical framework and staying updated with industry trends enable directors to tackle obstacles and drive sustained growth.

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Director Demand Generation jobs near you
Infographic showing various Director Demand Generation job openings in the United States as of June 2026, with employment types broken down into 73% Full Time, 24% Part Time, and 3% Contract. Highlights an 67% Physical, 1% Hybrid, and 32% Remote job distribution, with an average salary of $100,880 per year, or $48.5 per hour.
Director, Demand Generation

Director, Demand Generation

CPI Security

Charlotte, NC • On-site

Full-time

Posted 24 days ago

Job description

DIRECTOR, DEMAND GENERATION — CPI SECURITY

Position Summary

Reporting to the Chief Marketing Officer (CMO), the Director, Demand Generation will lead strategic demand generation, lead nurture, and sales enablement programs for CPI Security. This role is responsible for driving marketing-qualified leads and supporting significant revenue growth by partnering with sales, product, and content teams. The Director will also oversee a team member dedicated to lifecycle and retention journeys, with a strong emphasis on leveraging Salesforce Marketing Cloud for personalized customer engagement. The ideal candidate will have a deep understanding of the security and smart home industry, capable of developing insightful, data-driven campaigns for both residential and commercial segments.

Key Areas of Responsibility

Demand Generation Campaigns

  • Develop and execute integrated inbound and outbound campaigns (digital content, paid media, SEO/SEM, direct response) to generate qualified leads for CPI Security's solutions.
  • Partner with brand, product marketing, and content teams to create compelling messaging and creative that connects buyer challenges with CPI's unique offerings.
  • Manage agency relationships and track campaign performance to optimize lead quality and conversion.

Nurture & Sales Enablement

  • Design and implement lead nurture strategies to move prospects through the buyer's journey from awareness to Marketing Qualified Lead.
  • Oversee a team member focused on developing and optimizing lifecycle and retention journeys, with a particular emphasis on maximizing engagement and value through Salesforce Marketing Cloud.
  • Develop sales enablement materials and tools that support sales teams in converting leads and appointments, ensuring alignment with campaign objectives and business challenges.
  • Collaborate with sales and marketing operations to analyze lead performance and refine strategies for continuous improvement.

Other Responsibilities

  • Communicate program activities, results, and insights to stakeholders.
  • Stay abreast of security and smart home industry trends and competitive landscape.
  • Manage marketing budget and agency relationships.
  • Lead and develop a team of marketing professionals.

Position Requirements

  • 8-10 years progressive experience in B2C and B2B demand generation, acquisition, and nurture, preferably in home security, smart home, or home services.
  • Bachelor's degree required
  • Deep knowledge of the residential and commercial security industry.
  • Proven track record in creating and executing innovative digital customer acquisition programs focused on revenue growth.
  • Experience with direct mail campaigns, marketing automation platforms (especially Salesforce Marketing Cloud), and CRM systems.
  • Strong analytical, project management, and communication skills.