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Director Demand Generation Jobs in Rochester, NY

Outfront Media

Director, Programmatic

Rochester, NY · On-site

$170 - $190/hr

A core focus is driving demand through our leading DSP partners -- Vistar, The Trade Desk (TTD ... New Business Generation (Hunter Mindset) * Proactively identify and pursue new programmatic revenue ...

Ralliant

Purchasing Expeditor

Fairport, NY · On-site

Manage supplier open purchase orders for direct materials supporting production demand * Obtain and ... With a global footprint and a legacy of excellence, we empower engineers to bring next-generation ...

Varsity Tutors

Autodesk Fusion 360 Tutor

Rochester, NY · Remote

$18 - $40/hr

... generation, and engagement features, helping you save prep time and focus on impactful teaching ... Deep knowledge of Fusion 360 parametric modeling, direct modeling, sculpting, sheet metal design ...

Ralliant

Manufacturing Process Engineer

Fairport, NY · On-site

$69K - $93K/yr

Organized, self-directed, and able to manage multiple priorities * Experience integrating ... Established in 1945, QUALITROL produces thousands of different types of products on demand and ...

Varsity Tutors

Series 7 Tutor

Rochester, NY · Remote

$30 - $40/hr

... generation, and engagement features, helping you save prep time and focus on impactful teaching ... Instant Tutoring - Accept on-demand tutoring requests whenever you're available. About Varsity ...

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Director Demand Generation information

See Rochester, NY salary details

$38.5K

$99.5K

$171.2K

How much do director demand generation jobs pay per year?

As of Aug 26, 2026, the average yearly pay for director demand generation in Rochester, NY is $99,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,100.00 and $129,700.00 per year, depending on experience, location, and employer.

What does a director demand generation do?

A Director of Demand Generation is responsible for creating and executing strategies to drive awareness, engagement, and lead generation for a company’s products or services. They oversee marketing campaigns, manage inbound and outbound marketing efforts, and collaborate with sales teams to ensure a strong pipeline of qualified leads. Their role involves optimizing digital marketing channels, analyzing campaign performance, and leveraging data-driven insights to improve ROI. Ultimately, they play a key role in increasing revenue by ensuring the business attracts and nurtures the right audience.

What are the key skills and qualifications needed to thrive as a director demand generation?

To thrive as a Director Demand Generation, you need a deep understanding of digital marketing strategies, data analysis, lead generation, and pipeline management, typically accompanied by a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms like HubSpot, Marketo, Salesforce, and certification in digital marketing or analytics tools are highly valued. Strong leadership, cross-functional collaboration, and excellent communication skills set successful candidates apart. These abilities are crucial for designing effective campaigns, optimizing marketing efforts, leading teams, and driving consistent growth in a competitive environment.

What are some typical challenges faced by a director demand generation and how do they overcome them?

Directors of Demand Generation often face challenges like balancing long-term strategy with immediate pipeline results, managing multi-channel campaigns, and aligning marketing efforts with sales objectives. They overcome these obstacles by leveraging data-driven insights, fostering close collaboration between marketing and sales teams, and continuously testing and refining campaigns to maximize ROI. A proactive approach to communication and adaptability to changing market dynamics are also essential. Developing a strong analytical framework and staying updated with industry trends enable directors to tackle obstacles and drive sustained growth.

What are the most commonly searched types of Demand Generation jobs in Rochester, NY?

The most popular types of Demand Generation jobs in Rochester, NY are:

What job categories do people searching Director Demand Generation jobs in Rochester, NY look for?

The top searched job categories for Director Demand Generation jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Director Demand Generation jobs?

Cities near Rochester, NY with the most Director Demand Generation job openings:

Director Demand Generation jobs near you
Infographic showing various Director Demand Generation job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $99,535 per year, or $47.9 per hour.

Director, Graduate Marketing Strategy

Rochester, NY • On-site

Jobtailor
See more jobs at Jobtailorexternal

$120 - $180/hr

Other

Posted 8 days ago

Job description

Director of Graduate Marketing Overview
  • The Director of Graduate Marketing is a strategic leadership role responsible for designing and scaling a modern, integrated graduate enrollment marketing system across the University.
  • This position leads portfolio-level marketing strategy, omnichannel demand generation, and full-funnel optimization to drive inquiry, application, and enrollment growth across priority graduate programs.
  • This position will report to the AVP of Marketing in central University Marketing and Communications.
  • Working within a shared services model, the Director partners closely with Enrollment Strategy & Operations (ESO), academic leadership, the Provost’s Office, and school-based teams to align strategy, infrastructure, and execution.
  • The role establishes a coordinated, data-driven approach to graduate marketing—ensuring consistent messaging, efficient resource allocation, and measurable impact on enrollment and net tuition revenue.
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration or related field; Master’s preferred.
  • Deep expertise in modern digital marketing and omnichannel campaign strategy required.
  • Strong understanding of CRM systems, marketing automation, and enrollment funnels required.
  • Proven ability to build scalable systems, frameworks, and shared services models.
  • Advanced analytical skills with experience using data to drive decisions and ROI.
  • Exceptional leadership, communication, and stakeholder management skills.
  • Ability to operate effectively in a matrixed, decentralized environment undergoing transformation.
  • Strong record of progressive experience in modern communications, including evidence of strong writing and editing skills, interpersonal skills, presentation skills, and knowledge of marketing.
  • Proficiency with content management and social media tools.
  • Ability to manage multiple and competing priorities in a dynamic environment.
  • Strong interpersonal, written and verbal communication skills.
Certifications & Qualifications
  • Bachelor's degree in Marketing
  • Bachelor's degree in Communications
  • Bachelor's degree in Business Administration
  • Master's degree in related field
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