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Director Of Demand Generation Jobs in Rochester, NY

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

You will research and analyze competitor's campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of ...

HRI Hospitality

Assistant Director of Sales

Hilton, NY

$75K - $115K/yr

Strong knowledge of TravelClick products such as Demand 360, Rate 360, and A360 * Strong knowledge ... directed * Ensure that all sales and administrative processes are in place and functioning ...

Safran

Demand Planning Manager

West Henrietta, NY · On-site

We're looking for a Demand Planning Manager to join our growing team in West Henrietta, NY! Who we ... Our Master Scheduler will report to The Director of Purchasing & Supply Chain. You will work cross ...

Safran

Demand Planning Manager

West Henrietta, NY · On-site

We're looking for a Demand Planning Manager to join our growing team in West Henrietta, NY! Who we ... Our Master Scheduler will report to The Director of Purchasing & Supply Chain. You will work cross ...

Safran

Demand Planning Manager

West Henrietta, NY · On-site

$76K - $115K/yr

We're looking for a Demand Planning Manager to join our growing team in West Henrietta, NY! Who we ... Our Master Scheduler will report to The Director of Purchasing & Supply Chain. You will work cross ...

Outfront Media

Director, Programmatic

Rochester, NY · On-site

$170 - $190/hr

A core focus is driving demand through our leading DSP partners -- Vistar, The Trade Desk (TTD ... New Business Generation (Hunter Mindset) * Proactively identify and pursue new programmatic revenue ...

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Director Of Demand Generation information

What does a director of demand generation do?

A Director of Demand Generation is responsible for developing and executing strategies to create interest in a company’s products or services, ultimately driving qualified leads and revenue growth. They oversee marketing campaigns, manage lead-generation programs, and analyze data to optimize effectiveness. This role often involves close collaboration with sales, marketing, and product teams to ensure alignment on goals and messaging. The Director also manages budgets, evaluates marketing technologies, and leads a team of demand generation professionals.

How does a director of demand generation typically collaborate with sales and product teams to achieve revenue goals?

A Director of Demand Generation works closely with both sales and product teams to align marketing campaigns with business objectives and drive qualified leads through the sales funnel. Regular strategy sessions and feedback loops help ensure that marketing efforts address the needs of sales, such as targeting the right buyer personas or adjusting messaging for new product features. By sharing insights from campaign performance and customer data, the Director helps the product team refine offerings and supports sales with actionable leads, fostering a collaborative environment focused on revenue growth.

What are the key skills and qualifications needed to thrive as a director of demand generation, and why are they important?

To thrive as a Director of Demand Generation, you need expertise in digital marketing, lead generation strategies, analytics, and typically a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and data analytics tools is essential. Strong leadership, strategic thinking, and excellent communication skills help drive team performance and cross-departmental collaboration. These skills and qualities are crucial for executing effective campaigns, achieving revenue targets, and aligning marketing efforts with business goals.

What is the difference between Director Of Demand Generation vs Marketing Manager?

AspectDirector Of Demand GenerationMarketing Manager
Primary FocusDriving demand and lead generation strategiesOverseeing marketing campaigns and brand awareness
ResponsibilitiesDeveloping demand programs, managing teams, analyzing metricsExecuting marketing campaigns, managing content, coordinating events
Required SkillsDemand generation tactics, data analysis, leadershipContent creation, campaign management, communication
Work EnvironmentFast-paced, data-driven, cross-functional teamsCreative, strategic, collaborative teams

The Director Of Demand Generation focuses on creating strategies to generate leads and demand for products or services, often leading specialized teams. In contrast, the Marketing Manager handles broader marketing campaigns and brand initiatives. Both roles require marketing expertise, but the demand generation director emphasizes data-driven demand tactics, making their skill sets complementary yet distinct.

What job categories do people searching Director Of Demand Generation jobs in Rochester, NY look for?

The top searched job categories for Director Of Demand Generation jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Director Of Demand Generation jobs?

Cities near Rochester, NY with the most Director Of Demand Generation job openings:

Director Of Demand Generation jobs near you
Infographic showing various Director Of Demand Generation job openings in Rochester, NY as of August 2026, with employment types broken down into 2% As Needed, 80% Full Time, 14% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Digital Marketing Manager

Rochester, NY

CEIPAL
Software Development • 51 - 200 employees
Learn more about CEIPALexternal

$60K - $80K/yr

Full-time

Medical, Retirement

Re-posted 2 days ago

Job description

 As the driving force behind CEIPAL’s Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :

●      The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market

●      The Industry’s top rated, Applicant Tracking System, CRM, and Workforce Management Software

As Digital Marketing Manager you will report to the company’s Chief Marketing Officer and will be at the forefront of CEIPAL’s efforts to disrupt the HR management software market. You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team. You will research and analyze competitor’s campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of online marketing channels. You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions.

Responsibilities:

●      Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics

●      Oversee and manage the company’s digital marketing efforts

●      Drive execution of the digital marketing strategy, including budget, channels, and reporting

●      Research, discover, test, and optimize new online marketing channels and campaigns

●      Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions

●      Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices, and be at the forefront of modern B2B demand generation

Required Qualifications:

●       5+ years of online marketing demand generation experience

●       An understanding of (and passion for) conversion rate optimization strategies and how to use them to achieve the best ROI

●       An aptitude for seeing the “big picture” and determining the right mix of demand generation strategies

●       Expert understanding of the various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc.

●       A solid understanding of technical, on-, and off-page SEO strategies

●       Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel

●       Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking

●       Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths

●       Team player who excels at cross-group collaboration and problem solving

●       A passion for data, analysis, and statistics

●       Master’s degree in mathematics, statistics, or computer science

Company Description

Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment and
Staffing firms in the US & across the globe.

Some key stats about the business:
● Serving ~20,000 recruiters a day across the globe
● Supporting ~60,000 employees.
● With for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
● 120 Employees globally & growing at a rapid pace.
● Well capitalized with funding from multiple, reputed PE firms across North America