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Demand Generation Manager Jobs in Rochester, NY (NOW HIRING)

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

... , and Workforce Management Software As Digital Marketing Manager you will report to the company ... You will own the online demand generation budget and be responsible for efficiently deploying it to ...

superiorplus

Marketing Performance Lead

Wayne, PA

... manage your personal and professional commitments effectively. Technology: Work with ... Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per ...

superiorplus

Marketing Performance Lead

Rochester, NY · On-site

... manage your personal and professional commitments effectively. Technology: Work with ... Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per ...

superiorplus

Marketing Performance Lead

Wayne, PA · On-site

... manage your personal and professional commitments effectively. Technology: Work with ... Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per ...

Gorbel

Content Creation Specialist

Victor, NY · On-site

Align content with marketing and demand generation goals by collaborating with internal ... Manage content calendars and publishing schedules across channels * Monitor trends and recommend ...

Paychex

Manager, Marketing Automation

Rochester, NY

$87K - $137K/yr

... and demand generation initiatives * Provide governance and direction for all inbound marketing processes, including lead capture, validation, scoring, routing, and lifecycle management, ensuring ...

Paychex

Manager, Marketing Automation

Rochester, NY · On-site

$87K - $137K/yr

... and demand generation initiatives * Provide governance and direction for all inbound marketing processes, including lead capture, validation, scoring, routing, and lifecycle management, ensuring ...

Pwc

Anthropic Alliance Manager

Rochester, NY

$73K - $244K/yr

... demand generation and driving successful programs What Sets You Apart - Preference for a Bachelor's degree - Excelling in strategic alliances and sales strategy - Demonstrating analytical thinking ...

Box

Field Marketing Manager

York, NY

Manage external agencies and vendors to support program execution WHO YOU ARE * 5+ years of B2B marketing experience with a background in field marketing, demand generation, or integrated campaigns

Porsche Audi Rochester

Parts Manager

Rochester, NY · On-site

$70K/yr

We are a third-generation family-owned business with over 17 franchised dealer brands in 26 ... Ordering parts according to demand * Handling parts payment collection and ensuring all parts are ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Rochester, NY

Demand Generation Manager information

See Rochester, NY salary details

$38K

$100.1K

$141.1K

How much do demand generation manager jobs pay per year?

As of Jul 23, 2026, the average yearly pay for demand generation manager in Rochester, NY is $100,111.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,900.00 and $118,400.00 per year, depending on experience, location, and employer.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What is the role of a demand generation manager?

A demand generation manager is responsible for developing and executing marketing strategies to generate interest and demand for a company's products or services. They often utilize digital marketing, content creation, and analytics tools to attract and engage potential customers, aligning campaigns with sales goals. The role requires strong communication skills and knowledge of marketing automation platforms.

How much does a demand gen manager make?

Demand Generation Managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation tools may have higher salaries, often exceeding $150,000. Compensation can also include bonuses and benefits related to performance and company policies.

What are the key skills and qualifications needed to thrive as a Demand Generation Manager, and why are they important?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a Demand Generation Manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What jobs make $3,000 a day?

Demand Generation Managers typically do not earn $3,000 a day; such high daily earnings are more common in executive roles like CEOs, investment bankers, or specialized consultants. These positions often require extensive experience, advanced skills, and sometimes ownership stakes or performance-based bonuses. Most roles in demand generation focus on marketing strategies and lead generation, with salaries generally below this level on a daily basis.

What are some common challenges faced by Demand Generation Managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in Rochester, NY? The most popular types of Demand Generation jobs in Rochester, NY are:
What job categories do people searching Demand Generation Manager jobs in Rochester, NY look for? The top searched job categories for Demand Generation Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Demand Generation Manager jobs? Cities near Rochester, NY with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Rochester, NY as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $100,111 per year, or $48.1 per hour.
Digital Marketing Manager

Digital Marketing Manager

CEIPAL

Rochester, NY

$60K - $80K/yr

Full-time

Medical, Retirement

Posted 27 days ago

Job description

 As the driving force behind CEIPAL’s Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :

●      The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market

●      The Industry’s top rated, Applicant Tracking System, CRM, and Workforce Management Software

As Digital Marketing Manager you will report to the company’s Chief Marketing Officer and will be at the forefront of CEIPAL’s efforts to disrupt the HR management software market. You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team. You will research and analyze competitor’s campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of online marketing channels. You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions.

Responsibilities:

●      Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics

●      Oversee and manage the company’s digital marketing efforts

●      Drive execution of the digital marketing strategy, including budget, channels, and reporting

●      Research, discover, test, and optimize new online marketing channels and campaigns

●      Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions

●      Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices, and be at the forefront of modern B2B demand generation

Required Qualifications:

●       5+ years of online marketing demand generation experience

●       An understanding of (and passion for) conversion rate optimization strategies and how to use them to achieve the best ROI

●       An aptitude for seeing the “big picture” and determining the right mix of demand generation strategies

●       Expert understanding of the various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc.

●       A solid understanding of technical, on-, and off-page SEO strategies

●       Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel

●       Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking

●       Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths

●       Team player who excels at cross-group collaboration and problem solving

●       A passion for data, analysis, and statistics

●       Master’s degree in mathematics, statistics, or computer science

Company Description

Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment and
Staffing firms in the US & across the globe.
Some key stats about the business:
● Serving ~20,000 recruiters a day across the globe
● Supporting ~60,000 employees.
● With for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
● 120 Employees globally & growing at a rapid pace.
● Well capitalized with funding from multiple, reputed PE firms across North America