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Director Marketing Technology Jobs in Rochester, NY

Lovingly

Head of Marketing

Hopewell, NY · On-site

... technology with deep human connection. Supporting over 1,500 independent florists, we ensure every ... Design and execute multi-channel marketing strategies with direct revenue accountability * Drive ...

Monro

Director of Marketing Operations

Rochester, NY

Marketing Planning & Campaign Management * Lead the end-to-end planning and execution of monthly ... Comfortable working with creative, analytics, merchandising, operations, finance, IT and leadership ...

Monro

Director of Marketing Operations

Fairport, NY · On-site

$125K - $150K/yr

Marketing Planning & Campaign Management * Lead the end-to-end planning and execution of monthly ... Comfortable working with creative, analytics, merchandising, operations, finance, IT and leadership ...

Graham Corporation

Global Sales Director

Batavia, NY · On-site

$167K - $220K/yr

Analyze market factors, future business, company capacity, technology trends, and human resource ... Perform reviews of all sales and marketing data and work product for compliance to stated ...

ShiftHop LLC

Director of Operations

Rochester, NY · Remote

ABOUT US ShiftHop, LLC. is a technology services company for healthcare professionals and health ... day marketing of ShiftHop to local healthcare facilities, including social media postings and ...

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All JobsMarketing Technology JobsDirector Marketing Technology JobsDirector Marketing Technology Jobs in Rochester, NY

Director Marketing Technology information

See Rochester, NY salary details

$33.5K

$103.1K

$179.1K

How much do director marketing technology jobs pay per year?

As of Aug 29, 2026, the average yearly pay for director marketing technology in Rochester, NY is $103,055.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $129,700.00 per year, depending on experience, location, and employer.

What is a director marketing technology?

A Director of Marketing Technology leads the strategy, implementation, and optimization of marketing technology tools and platforms to enhance marketing performance. They bridge the gap between marketing and IT, ensuring data-driven decision-making, automation, and personalization efforts align with business goals. This role involves managing Martech stacks, overseeing integrations, and collaborating with cross-functional teams to drive customer engagement and revenue growth. Strong technical expertise, strategic thinking, and leadership skills are essential for success in this position.

What are some common challenges faced by a director marketing technology, and how do they impact daily responsibilities?

Directors of Marketing Technology often face the challenge of integrating new digital tools with existing systems while ensuring data consistency and security across platforms. They must also bridge the gap between marketing and IT teams, translating marketing goals into technical requirements and vice versa. These responsibilities require strong project management and communication skills to ensure projects stay on track and deliver expected outcomes. Addressing these challenges effectively helps drive successful marketing campaigns and improves overall organizational efficiency.

What are the key skills and qualifications needed to thrive as a director marketing technology, and why are they important?

To thrive as a Director of Marketing Technology, you need a solid background in digital marketing strategies, project management, and technology integration, often supported by a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms, data analytics tools, CRM systems, and certifications such as Google Analytics or Salesforce are typically beneficial. Leadership, cross-functional communication, and problem-solving are essential soft skills for driving collaboration and innovation. These skills enable the director to align technology initiatives with business objectives and ensure measurable marketing performance.

What are the most commonly searched types of Marketing Technology jobs in Rochester, NY?

The most popular types of Marketing Technology jobs in Rochester, NY are:

What job categories do people searching Director Marketing Technology jobs in Rochester, NY look for?

The top searched job categories for Director Marketing Technology jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Director Marketing Technology jobs?

Cities near Rochester, NY with the most Director Marketing Technology job openings:

Director Marketing Technology jobs near you
Infographic showing various Director Marketing Technology job openings in Rochester, NY as of August 2026, with employment types broken down into 77% Full Time, 18% Part Time, and 5% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $103,055 per year, or $49.5 per hour.

Marketing Director

Insero Talent Solutions

Rochester, NY • On-site

Full-time

Re-posted 15 days ago

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.