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Marketing Director Jobs in Rochester, NY (NOW HIRING)

Lovingly

Head of Marketing

Hopewell, NY · On-site

Design and execute multi-channel marketing strategies with direct revenue accountability * Drive measurable business growth through integrated performance marketing * Implement AI-powered testing ...

Monro

Director of Marketing Operations

Fairport, NY · On-site

$125K - $150K/yr

Marketing Planning & Campaign Management * Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.

Monro

Director of Marketing Operations

Rochester, NY · On-site

Marketing Planning & Campaign Management * Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY · On-site

$39K - $49K/yr

Join a dynamic Marketing and Advertising Firm that is taking the U.S. by storm. Virgin Empire, Inc ... We specialize in taking a direct approach for customer retention and client acquisition for service ...

Doist

Chief Marketing Officer (CMO)

Rochester, NY · On-site

$100 - $160/hr

The Director of Sales will report to the CMO and will lead day‑to‑day sales execution, pipeline discipline, sales coaching, and pursuit management; the CMO will set the firm's growth strategy ...

New

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY

$39K - $49K/yr

Join a dynamic Marketing and Advertising Firm that is taking the U.S. by storm. Virgin Empire, Inc ... We specialize in taking a direct approach for customer retention and client acquisition for service ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Director of Marketing Department: Marketing FLSA Status: Exempt Purpose : Under the guidance of the Director of Marketing, the Growth Marketing Manager will develop and implement product strategic ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

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All JobsMarketing JobsMarketing Director JobsMarketing Director Jobs in Rochester, NY

Marketing Director information

See Rochester, NY salary details

$33.5K

$103.1K

$179.1K

How much do marketing director jobs pay per year?

As of Aug 16, 2026, the average yearly pay for marketing director in Rochester, NY is $103,055.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $129,700.00 per year, depending on experience, location, and employer.

How much do top marketing directors make?

Top marketing directors typically earn between $150,000 and $250,000 annually, with some earning more based on industry, company size, and experience. Compensation often includes bonuses, stock options, and other incentives, especially in large corporations or competitive markets.

How much is a marketing director paid?

The average salary for a marketing director typically ranges from $90,000 to $180,000 annually, depending on experience, industry, and location. Senior roles with extensive experience or in large companies can earn higher compensation, often including bonuses and benefits.

What are the key skills and qualifications needed to thrive as a Marketing Director, and why are they important?

To thrive as a Marketing Director, you need expertise in marketing strategy, brand management, and analytics, often supported by a bachelor's or master's degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, and tools like Google Analytics or HubSpot is typically required. Strong leadership, creativity, and communication skills help you inspire teams and effectively convey marketing messages. These skills and qualities are crucial for driving brand growth, achieving business objectives, and adapting to a rapidly changing market landscape.

How does a marketing director typically collaborate with other departments to achieve company goals?

A Marketing Director works closely with teams across the organization, such as sales, product development, finance, and customer service, to align marketing strategies with overall business objectives. Regular cross-departmental meetings and strategy sessions are common to ensure campaigns are coordinated and messaging is consistent. This collaboration helps maximize the impact of marketing efforts, ensures that product launches are successful, and that customer insights are integrated into marketing plans. Effective communication and relationship-building skills are essential in this role to facilitate smooth teamwork and drive company growth.

What does a Marketing Director do?

A Marketing Director is responsible for developing and overseeing the overall marketing strategy of a company or organization. They lead marketing teams, manage budgets, and coordinate campaigns across various channels to promote products or services. Their role involves market research, brand management, and ensuring that marketing initiatives align with business objectives. Marketing Directors also analyze campaign performance and adapt strategies to maximize results and drive growth.

What does a Marketing Director do?

A marketing director oversees marketing campaigns and branding techniques for a company or organization, from brainstorming ideas to implementing large-scale plans. They conduct research and analyze trends in the product or service offered by the company to develop marketing strategies. Their primary focus is to create familiarity with the brand and increase sales or number of users. Marketing directors manage campaign budgets, supervise the marketing team, including freelancers and consultants, and coordinate with the sales team to avoid duplicated efforts. Some marketing directors also monitor the company’s website for increased traffic.

Is a marketing director a high position?

A marketing director is considered a high-level leadership role responsible for overseeing a company's marketing strategy, branding, and campaigns. It typically requires extensive experience, strategic skills, and often a bachelor's or master's degree in marketing or related fields. The position usually reports to executive management and involves significant decision-making authority.
More about Marketing Director jobs

What are the most commonly searched types of Marketing jobs in Rochester, NY?

The most popular types of Marketing jobs in Rochester, NY are:

What job categories do people searching Marketing Director jobs in Rochester, NY look for?

The top searched job categories for Marketing Director jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Marketing Director jobs?

Cities near Rochester, NY with the most Marketing Director job openings:

Marketing Director jobs near you
Infographic showing various Marketing Director job openings in Rochester, NY as of August 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 89% In-person, 2% Hybrid, and 9% Remote job distribution, with an average salary of $103,055 per year, or $49.5 per hour.

Marketing Director

Insero Talent Solutions

Rochester, NY

Full-time

Re-posted 2 days ago

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.