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Marketing Director Insurance Jobs in Rochester, NY

Director of Operations

Rochester, NY · Remote

$85K - $135K/yr

... day marketing of ShiftHop to local healthcare facilities, including social media postings and ... insurance * 100% short and long-term disability * 401k matching up to 10% annually, plus ...

Director - HCM Sales

Rochester, NY · On-site

$115 - $125/hr

Experience working cross functionally, bridging the gap and relationships with Marketing, Product ... Medical, Dental, Vision, HSA, FSA - All effective on day 1! * Company paid Basic Life Insurance, A ...

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Marketing Director Insurance information

See Rochester, NY salary details

$33.5K

$103.1K

$179.1K

How much do marketing director insurance jobs pay per year?

As of Aug 8, 2026, the average yearly pay for marketing director insurance in Rochester, NY is $103,055.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $129,700.00 per year, depending on experience, location, and employer.

What does a marketing director in insurance do?

A Marketing Director in the insurance industry is responsible for developing and implementing marketing strategies to promote insurance products and services. They oversee market research, branding, advertising campaigns, and digital marketing initiatives to attract new clients and retain existing ones. Additionally, they often collaborate with sales teams, manage marketing budgets, and analyze market trends to ensure the company remains competitive. Their goal is to increase brand awareness and drive business growth within the insurance sector.

What are the key skills and qualifications needed to thrive as a marketing director in insurance?

To thrive as a Marketing Director in Insurance, you need extensive experience in marketing strategy, brand management, and industry-specific knowledge, often supported by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, analytics software, and relevant certifications such as Chartered Institute of Marketing (CIM) credentials are typically required. Exceptional leadership, strategic thinking, and communication skills set top performers apart by enabling them to lead teams and align marketing initiatives with business goals. These competencies are crucial for driving growth, maintaining compliance, and responding effectively to the dynamic insurance marketplace.

What are the main challenges faced by a marketing director in insurance, and how can they be addressed?

Marketing Directors in the insurance sector often face challenges such as navigating complex regulatory environments, differentiating products in a competitive market, and effectively reaching target audiences who may be skeptical or overwhelmed by options. To address these, it's important to stay current with compliance requirements, leverage data analytics for precise targeting, and create clear, value-driven messaging. Collaborating closely with compliance, sales, and underwriting teams also ensures marketing strategies align with both legal standards and business goals.
What cities near Rochester, NY are hiring for Marketing Director Insurance jobs? Cities near Rochester, NY with the most Marketing Director Insurance job openings:
Infographic showing various Marketing Director Insurance job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 20% Part Time, and 5% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $103,055 per year, or $49.5 per hour.

Marketing Proposal Specialist

LaBella Associates

Rochester, NY • On-site

$50K - $85K/yr

Full-time

Medical, Dental, Retirement, PTO

Re-posted 8 days ago


LaBella Associates rating

8.1

Company rating: 8.1 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

178th of 443 rated engineering


Job description

A Proposal Specialist supports the process of business development for their firm segment by creating opportunity-specific marketing materials (proposals, quals, or presentations), researching clients and prospects, and identifying promotional opportunities to reach intended audiences.
Please include a cover letter that demonstrates your writing ability and a resume that demonstrates your graphic design ability. Including a portfolio of graphic design and layout experience is a plus.

Duties:

  • In coordination with the Pursuit Manager, searches for RFPs and channels them to appropriate firm audiences.
    Participates in pre-proposal & pre-interview planning with technical teams to help develop and apply the established win strategy.
  • Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages, proposals, presentations/interviews, etc.) with minimal oversight
    Solicits and coordinates information from sub consultants and other team members for inclusion in proposal and presentation materials.
  • Participates in pre-interview planning and presentation rehearsal and provides coaching as necessary
    Gathers, formats and maintains accurate, up-to-date segment marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.
  • Researches target opportunities as directed, sharing relevant information with other teams as required
    Engages Content Strategists to capture opportunities for award submissions, case studies, photography, or other ways to "package" segment expertise.
  • Collaborates with the Brand Manager on the development of standard collateral and marketing pieces for segment's audiences.
  • Identifies and manages opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships that reach segment's target audiences.

Requirements

  • Bachelor's degree in Marketing, Communications, Graphic Design or similar
  • 3+ years of experience in A/E/C marketing or business development
  • Proficiency in Adobe InDesign, Office, and CRM systems (Deltek Vantagepoint preferred)
  • Travel as required to build positive working relationships with stakeholders
  • Excellent time management, project management, and presentation skills

Salary Range: $50,000 - $85,000

The specific salary offered may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location.

Benefits

Body, mind, and wallet-LaBella's benefits support a holistic approach to your health and wellness, creating the foundation for physical, mental, and financial well-being. Our benefit offerings cover the must-haves (healthcare and retirement), the just-in-cases (insurances and employee assistance programs), and the cherry-on-tops (fitness reimbursements, year-end incentive pay, and tuition assistance). Visit our website for more details on benefits listed below.

  • Flexible Work Schedule
  • Health/Dental Insurance
  • 401k Plan with Employer Match
  • Paid Parental Leave
  • Short & Long Term Disability
  • Profit Sharing
  • Paid Time Off
  • Leadership Development Program
  • Fitness Reimbursement
  • Tuition Reimbursement
  • Referral Bonus Program
  • Wellness Program
  • Team Building Events
  • Community Service Events

LaBella is committed to facilitating a culture where diversity, equity, and inclusion are respected, valued, and celebrated by implementing thoughtful, practical, and innovative strategies that support our employees and serve the communities in which we reside. All applicants will be considered for employment without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender (including pregnancy, childbirth, breastfeeding or other related medical conditions), gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, characteristic or membership in any other group protected by federal, state or local laws.

LaBella Associates does not accept unsolicited resumes from recruiting professionals or agencies, nor do we accept resumes from any source that does not reference a specific, open position. LaBella Associates will not be responsible for any fees arising from the use of resume submitted by recruiting professionals or agencies that do not have a current placement fee agreement with LaBella Associates. All initial communication with recruiting professionals or agencies must go through human resources.


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