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Marketing Director Insurance Jobs in Rochester, NY

MARKETING ASSOCIATE

Canandaigua, NY ยท On-site

$20 - $28/hr

Enact Sales and Marketing campaigns as instructed including direct mail, email, and additional ... Single-subscriber coverage of medical, dental, and vision insurance * $1,500 per year Health ...

New

... day marketing of ShiftHop to local healthcare facilities, including social media postings and ... insurance * 100% short and long-term disability * 401k matching up to 10% annually, plus ...

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Showing results 1-20

Marketing Director Insurance information

See Rochester, NY salary details

$33.5K

$103.1K

$179.1K

How much do marketing director insurance jobs pay per year?

As of Aug 28, 2026, the average yearly pay for marketing director insurance in Rochester, NY is $103,055.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $129,700.00 per year, depending on experience, location, and employer.

What does a marketing director in insurance do?

A Marketing Director in the insurance industry is responsible for developing and implementing marketing strategies to promote insurance products and services. They oversee market research, branding, advertising campaigns, and digital marketing initiatives to attract new clients and retain existing ones. Additionally, they often collaborate with sales teams, manage marketing budgets, and analyze market trends to ensure the company remains competitive. Their goal is to increase brand awareness and drive business growth within the insurance sector.

What are the key skills and qualifications needed to thrive as a marketing director in insurance?

To thrive as a Marketing Director in Insurance, you need extensive experience in marketing strategy, brand management, and industry-specific knowledge, often supported by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, analytics software, and relevant certifications such as Chartered Institute of Marketing (CIM) credentials are typically required. Exceptional leadership, strategic thinking, and communication skills set top performers apart by enabling them to lead teams and align marketing initiatives with business goals. These competencies are crucial for driving growth, maintaining compliance, and responding effectively to the dynamic insurance marketplace.

What are the main challenges faced by a marketing director in insurance, and how can they be addressed?

Marketing Directors in the insurance sector often face challenges such as navigating complex regulatory environments, differentiating products in a competitive market, and effectively reaching target audiences who may be skeptical or overwhelmed by options. To address these, it's important to stay current with compliance requirements, leverage data analytics for precise targeting, and create clear, value-driven messaging. Collaborating closely with compliance, sales, and underwriting teams also ensures marketing strategies align with both legal standards and business goals.

What cities near Rochester, NY are hiring for Marketing Director Insurance jobs?

Cities near Rochester, NY with the most Marketing Director Insurance job openings:

Infographic showing various Marketing Director Insurance job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 22% Part Time, and 4% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution, with an average salary of $103,055 per year, or $49.5 per hour.

NYS Insurance Property & Casualty Licensed Commercial Marketing Representative

Michael G. Montag Insurance Agency, Inc.

Penfield, NY โ€ข Remote

$22 - $29/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New


Job description

Our agency is looking to add another remote employee in our Quoting Department at MGM Associates of Rochester that is licensed and experienced on working with New York State insurance coverage, NYS insurance regulations, and New York State insurance company underwriting guidelines for over 3 years. We are looking for an applicant that enjoys helping customers obtain commercial coverage by quoting their insurance needs, engaged in learning new coverage topics, staying up to date with new advances in the insurance field, and comfortable using technology required in our day-to-day process in our fully paperless environment. This position is geared towards a highly motivated individual with an outstanding, positive work ethic using their experience obtained throughout their insurance career. This job requires quoting risks such as: commercial package, businessowners, New York Auto plan/assigned risk, livery, commercial auto, dealer plates, bonds, workers compensation, disability, cyber, inland marine, builders risk, management liability coverages, etc. Most importantly, the position requires an applicant to understand the risk as a whole and to have direct interaction with the client so that it builds a solid relationship.


Benefits

Hourly Base Salary Based on Experience

Paid Time Off (PTO)

Health Insurance

Dental Insurance

Vision Insurance

Mon-Fri Schedule

Disability Insurance

Life Insurance

Work from Home

Parental Leave

Career Growth Opportunities

Retirement Plan


Responsibilities

1) Quoting commercial accounts online and by carrier submission for new and renewal accounts.

2) To expediate quotes contact accounts directly by phone for required information needed to complete timely quote process if data needed is not available from the account manager or marketing representative.

3) To complete quoting timely by the Need by Date. If not able to meet the need by date, you need to contact by phone the account manager or marketing representative with the reasons.

4) To build a positive working relationship with each company underwriter and maintain agency professional relationship with the carrier.

5) To follow agency procedures in documenting all activities as initiated , ongoing correspondence and attaching all emails as you receive them.

6) To learn the carriers appetites so to minimize time spent submitting to carriers that wont write the account.

7) To work professionally with the account managers, marketing representatives and all other staff.

8) To proactively and professionally question by phone underwriting decisions in regards to declinations, pricing that are not reasonable .

9) Always negotiate by phone the premiums with positive reasons to justify the credits (claim free, years in business, new/rehabbed property etc.)

10) Review quotes to find best for the client.

11) We quote what the client ask for and include what they should have as an option.

12) When a quote is ready for the insured contact the account manager or marketing representative by phone so they can discuss with insured/prospect.

13) If a proposal is requested by account manager or marketing representative you will be given an activity from the account manager or marketing representative with directions such as but not limited to eff date, if LPRs needed, what lines are being sold ,payment plan and who to send proposal to for signature.

14) Once proposal is ready send to insured/prospect using RSIGN.

15) When signed document is received , confirm payment received thru vcheck system , cash or credit card . After payment has been received bind coverage with the carrier.

16) If LPRs are included , dont send them till we have proof of our bind order is confirmed.

`17) Issue certificates


Requirements

Basic Requirements:

  1. Have over 3 years of commercial lines insurance quoting experience within an independent agency setting.
  2. Must have active New York State Property & Casualty License.
  3. Self-motivated in certain insurance situations to first: ask insured, second: ask underwriter/main insurance company to contact for questions, and lastly ask outside credible insurance source.
  4. Able to handle difficult scenarios and solve them on own.
  5. Carefully review customers policy for coverage deficiencies.

Prior On-The-Job Insurance Knowledge Requirement:

  1. Comprehensive understanding of ISO and URB forms and the difference between the two when quoting coverage.
  2. Ability to quote all types of commercial coverage within an insurance company website and/or sending manual submission to underwriters.
  3. Know how to quote and bind excess lines policies.
  4. Ability to learn an agency management system (example we use: Epic) to document all work & emails.
  5. Experience using an electronic document software to get signatures from customers for new quotes and/or rewrites and documenting back into the agency system.