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Marketing Director Insurance Jobs in Rochester, NY

Sutherland

AVP CDE PC Insurance

Pittsford, NY · On-site

Direct business development and sales activities with new relationships within a set of base ... Experience selling across multiple towers of an organization; including CEO, COO, CIO, CDO, CMO, CF ...

Erie Home

Field Marketer

Rochester, NY · On-site

$20 - $25/hr

Weekly, direct deposit pay * Transportation to and from the field * Competitive work incentives ... Benefits package including 401K, health, dental and vision insurance, life insurance, PTO/Vacation ...

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All JobsMarketing Insurance JobsMarketing Director Insurance JobsMarketing Director Insurance Jobs in Rochester, NY

Marketing Director Insurance information

See Rochester, NY salary details

$33.5K

$103.1K

$179.1K

How much do marketing director insurance jobs pay per year?

As of Aug 8, 2026, the average yearly pay for marketing director insurance in Rochester, NY is $103,055.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $129,700.00 per year, depending on experience, location, and employer.

What does a marketing director in insurance do?

A Marketing Director in the insurance industry is responsible for developing and implementing marketing strategies to promote insurance products and services. They oversee market research, branding, advertising campaigns, and digital marketing initiatives to attract new clients and retain existing ones. Additionally, they often collaborate with sales teams, manage marketing budgets, and analyze market trends to ensure the company remains competitive. Their goal is to increase brand awareness and drive business growth within the insurance sector.

What are the key skills and qualifications needed to thrive as a marketing director in insurance?

To thrive as a Marketing Director in Insurance, you need extensive experience in marketing strategy, brand management, and industry-specific knowledge, often supported by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, analytics software, and relevant certifications such as Chartered Institute of Marketing (CIM) credentials are typically required. Exceptional leadership, strategic thinking, and communication skills set top performers apart by enabling them to lead teams and align marketing initiatives with business goals. These competencies are crucial for driving growth, maintaining compliance, and responding effectively to the dynamic insurance marketplace.

What are the main challenges faced by a marketing director in insurance, and how can they be addressed?

Marketing Directors in the insurance sector often face challenges such as navigating complex regulatory environments, differentiating products in a competitive market, and effectively reaching target audiences who may be skeptical or overwhelmed by options. To address these, it's important to stay current with compliance requirements, leverage data analytics for precise targeting, and create clear, value-driven messaging. Collaborating closely with compliance, sales, and underwriting teams also ensures marketing strategies align with both legal standards and business goals.
What job categories do people searching Marketing Director Insurance jobs in Rochester, NY look for? The top searched job categories for Marketing Director Insurance jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Marketing Director Insurance jobs? Cities near Rochester, NY with the most Marketing Director Insurance job openings:
Marketing Director Insurance jobs near you
Infographic showing various Marketing Director Insurance job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 20% Part Time, and 5% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $103,055 per year, or $49.5 per hour.

Director-HCM Sales (National Opportunities) - Remote

Asure Software, Inc.

Rochester, NY • On-site, Remote

$210K - $250K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago

Job description

Who we are
Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner's mentality. We help businesses develop their "Human Capital" to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.
Reporting to the Senior Vice President of Sales, the Director - HCM Sales will oversee a team of Sales Executives. You will attract, hire, coach, mentor, and retain high performing Sales Executives focused on new business development in the small to mid-market. Your insights and experience will be key to the performance of our sales organization as we look to rapidly accelerate our growth in this area.
How you will contribute
  • Drives revenue through new client acquisition, current client penetration, meeting or exceeding all sales targets and performance metrics
  • Lead, inspire, manage, and mentor experienced sales executives to maximize their individual potential and professional growth as well as ability to function effectively as a team
  • Develop and maintain accurate forecasts
  • Build a culture of accountability and urgency by transparently leveraging metrics and reporting to drive the right behaviors
  • Develop a deep understanding of our product messaging, technology platform, partner ecosystem, and competitive landscape
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement
  • Support and assist sales executives with all aspects of the sales process including client presentations, proposals, contract negotiations, and final close
  • Identify topics and partner with sales trainer to plan product and competitive training sessions
  • Build excellent working relationships with all key business leaders, colleagues, and broader team
  • Listen carefully to prospects and clients to provide market feedback to the Product team and help prioritize functionality needed to drive sales opportunities
  • Partner with Professional Services team to provide new customers a seamless onboarding experience
  • Creatively identify and help drive new programs to improve the sales organization
  • Collaborate with other senior leaders to establish strategic plans and objectives

Qualifications
  • Previous success as a SaaS software sales leader
  • Payroll and HCM experience preferred with a focus on small to mid-market targets
  • 10+ years software or SaaS sales experience with a focus on consultative solutions selling
  • 5+ years sales management experience in a rapidly growing and fast-paced environment
  • Bachelors Degree preferred
  • Keen understanding of the SaaS model
  • Sales star and master negotiator
  • Experience working cross functionally, bridging the gap and relationships with Marketing, Product Marketing, Finance, HR etc
  • Proven ability to recruit, train and scale against aggressive growth targets
  • Demonstrated ability to accurately forecast sales results using Salesforce

Compensation
The on target earnings (OTE) range for this position is $210,000 - $250,000 annually, based on relevant experience, skills, and industry knowledge. The compensation package includes an uncapped commission structure. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via www.asuresoftware.com/careers.
Benefits
  • Medical, Dental, Vision, HSA, FSA- All effective on day 1!
  • Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
  • 401K Program with 3% safe harbor contribution
  • Employee Stock Purchase Program
  • Fitness Reimbursement Program
  • Self-Managed PTO

Our Mission
To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.
  • Helping customers grow by getting the most from their human capital.
  • Helping our employees grow personally and professionally.
  • Growing relationships in our communities that inspire goodness.
  • Grow shareholder value

Our Vision
Be the most trusted Human Capital Management resource to entrepreneurs everywhere.
Our Values
Reflect who we are and what we stand for as a company.
  • Embrace Change
  • Lead with Integrity
  • Own the Outcome
  • Deliver Awesome
  • Be a Good Human

We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time.
NO AGENCIES PLEASE
Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure's mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

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