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Director Multicultural Marketing Manager Jobs in Rochester, NY

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty LLC

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Director of Marketing Department: Marketing FLSA Status: Exempt Purpose : Under the guidance of the Director of Marketing, the Growth Marketing Manager will develop and implement product strategic ...

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY · On-site

$39K - $49K/yr

We specialize in taking a direct approach for customer retention and client acquisition for service ... Represents / Oversees / Manages / Promotes / Brands Our Clients' Marketing Campaigns & In-Store ...

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY · On-site

$39K - $49K/yr

We specialize in taking a direct approach for customer retention and client acquisition for service ... Represents / Oversees / Manages / Promotes / Brands Our Clients' Marketing Campaigns & In-Store ...

Lovingly

Head of Marketing

Hopewell, NY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Design and execute multi-channel marketing strategies with direct revenue accountability * Drive ... Track record of managing omnichannel brand experiences Essential Leadership Capabilities * AI-first ...

Monro

Director of Marketing Operations

Rochester, NY · On-site

Marketing Planning & Campaign Management * Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.

Monro

Director of Marketing Operations

Fairport, NY · On-site

$125K - $150K/yr

Marketing Planning & Campaign Management * Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.

MicroHabitat

Chief Urban Farmer - New-York

York, NY · On-site +1

$50K/yr

  • Medical

  • PTO

... multicultural clientele in various districts of their region. Reporting to the Operations Director ... Client Experience and Marketing: * Manage project coordination and client accounts in the region.

Morgan Stanley

Associate Market Manager

Rochester, NY · On-site

$150K - $160K/yr

Possesses a good understanding of the Firm's resources; able to direct the sales force to the right ... Assists Market Executive in driving corporate marketing initiatives to help increase market share ...

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All JobsMulticultural Marketing JobsDirector Multicultural Marketing Manager JobsDirector Multicultural Marketing Manager Jobs in Rochester, NY

Director Multicultural Marketing Manager information

How does a director multicultural marketing manager collaborate with other departments to ensure culturally relevant campaigns?

A Director Multicultural Marketing Manager works closely with cross-functional teams such as product development, creative, insights, and sales to ensure campaigns resonate with diverse audiences. This role often involves facilitating workshops, sharing market research, and providing cultural insights to guide messaging and creative direction. Regular meetings and open communication are key to aligning campaign objectives and maintaining authenticity in multicultural outreach. Successful collaboration helps ensure that all touchpoints reflect the targeted community's values and preferences, making marketing efforts more effective.

What is the difference between Director Multicultural Marketing Manager vs Marketing Manager?

AspectDirector Multicultural Marketing ManagerMarketing Manager
CredentialsBachelor's degree in marketing, communications, or related field; often requires experience in multicultural marketingBachelor's degree in marketing, business, or related field; general marketing experience
Work EnvironmentStrategic leadership in marketing teams, focus on multicultural campaignsOversees marketing campaigns, manages teams, and executes marketing strategies
Employer & Industry UsageUsed in companies focusing on diverse markets, advertising, and consumer goodsCommon across various industries including retail, tech, and services

The main difference is that the Director Multicultural Marketing Manager specializes in developing and leading marketing strategies targeted at diverse cultural groups, often requiring specific expertise in multicultural markets. The Marketing Manager handles broader marketing responsibilities, focusing on campaign execution and team management without necessarily specializing in multicultural aspects.

What are the key skills and qualifications needed to thrive as a director multicultural marketing manager?

To thrive as a Director Multicultural Marketing Manager, you need deep expertise in multicultural consumer insights, strategic marketing, and brand management, often supported by a degree in marketing or a related field. Familiarity with analytics platforms, CRM systems, and multicultural media channels is typically required. Cultural sensitivity, leadership, and strong communication skills are essential soft skills that help build trust and drive inclusive campaigns. These competencies are crucial for effectively reaching diverse audiences and driving business growth through culturally resonant marketing strategies.

What does a director multicultural marketing manager do?

A Director Multicultural Marketing Manager is responsible for developing and leading marketing strategies that effectively reach and engage diverse cultural groups. They analyze market trends and consumer behaviors within multicultural segments, create culturally relevant campaigns, and ensure that all communications resonate with target audiences. This role often involves collaborating with agencies, internal teams, and community organizations to build brand loyalty and drive growth in multicultural markets. The director also measures campaign success and adjusts strategies to maximize impact and inclusivity.
What are popular job titles related to Director Multicultural Marketing Manager jobs in Rochester, NY? For Director Multicultural Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Director Multicultural Marketing Manager jobs in Rochester, NY look for? The top searched job categories for Director Multicultural Marketing Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Director Multicultural Marketing Manager jobs? Cities near Rochester, NY with the most Director Multicultural Marketing Manager job openings:
Director Multicultural Marketing Manager jobs near you
Infographic showing various Director Multicultural Marketing Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution.

Marketing Manager

Park Grove Realty

Rochester, NY • On-site

$65K - $80K/yr

Full-time

Posted 16 days ago

Job description

Summary
Responsible for leading the company's marketing strategy in support of portfolio occupancy, resident retention, brand awareness and business growth objectives. Oversee the development and execution of strategic marketing initiatives, digital presence, reputation management, lead generation efforts and corporate communications while ensuring consistency of brand standard across the organization. Provides leadership to marketing support staff and collaborates with operational, development and executive teams to drive measurable performance results.
Duties and Responsibilities:
  • Lead the development and execution of marketing strategies that support portfolio occupancy, resident retention, brand awareness, and company growth objectives.
  • Partner with District Managers, Community Managers, development team members, and executive leadership to identify marketing opportunities in support of operational goals.
  • Supervise marketing support staff and third-party marketing partners, providing direction, prioritization, coaching, and quality control over marketing initiatives.
  • Oversee company and property branding to ensure consistency across websites, advertising, social media, collateral, signage, resident communications, and other marketing materials.
  • Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management.
  • Develop, monitor, and evaluate marketing performance metrics, lead generation activities, campaign effectiveness, website analytics, and occupancy trends; provide recommendations based on results.
  • Support leasing performance by monitoring lead conversion trends, identifying opportunities for improvement, and collaborating with property teams on strategic marketing initiatives.
  • Oversee the company's social media strategy, content direction, and performance objectives to ensure alignment with organizational goals and brand standards.
  • Lead corporate communications efforts, including marketing collateral, newsletters, company announcements, press releases, media relations, and public-facing communications.
  • Assist with marketing initiatives related to new developments, acquisitions, property transitions, and lease-up activities in collaboration with internal stakeholders.
  • Manage relationships with advertising agencies, creative vendors, media partners, consultants, and other external service providers while ensuring cost-effective delivery of services.
  • Assist in the development and administration of marketing budgets and ensure effective allocation of resources across marketing programs and initiatives.
  • Ensure compliance with Fair Housing requirements, accessibility standards, company policies, and established brand guidelines.
  • Perform other related duties as assigned.

Requirements
Education & Experience:
Bachelor's degree in Marketing, Communications, Business, Public Relations, Digital Media, or a related field with 3-5 years of prior experience developing and managing marketing strategies, digital campaigns, social media programs, corporate communications, and brand standards. Experience in real estate, multifamily housing, property management, development, leasing, hospitality, or a related industry a plus.
Competencies & Skills:
  • Strong leadership skills with the ability to guide, prioritize, and review the work of marketing support staff and vendor partners.
  • Excellent written and verbal communication skills with the ability to create clear, professional and brand-consistent messaging.
  • Strong understanding of marketing strategy, branding, digital advertising, social media, website management, SEO/SEM, and lead-generation practices.
  • Ability to interpret marketing data, campaign results, occupancy trends, lead performance, and website analytics to make actionable recommendations.
  • Strong project management, organizational, and follow-through skills with the ability to manage multiple priorities, deadlines, campaigns, and stakeholders.
  • Creative mindset with strong attention to detail, brand consistency, accuracy, and quality control.
  • Proficiency in Microsoft Office Suite and experience with digital marketing tools, design platforms, social media tools, website platforms, CRM systems, or similar software.
  • Ability to collaborate effectively with executive leadership, development team members, District Managers, Community Managers, vendors, and property-level employees.
  • Strong judgment, professionalism, and discretion when handling corporate communications, public-facing content, and sensitive messaging.
  • Ethical conduct, integrity, accountability, and sound decision-making.
  • Adaptability and willingness to evaluate new tools, technologies, platforms, and processes to improve marketing performance and operational efficiency.
  • Ability to balance strategic planning with hands-on execution in a growing organization.

Work Environment
The work environment is typical for an employee performing the essential functions of this job. Prolonged periods sitting at a desk and working on a computer. Climbing, bending, stooping, crouching, and lifting of items up to 15 lbs. may be required. The noise level in the work environment is usually moderate. Occasional travel or irregular hours may be required to fulfill the needs of the position.
Salary Description
$65,000 - $80,000 Annually

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