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Website Marketing Manager Jobs in Rochester, NY (NOW HIRING)

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty LLC

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Growth Marketing Manager Reports To: Director of Marketing Department: Marketing FLSA Status ... Manage website updates through content management system and continually ensure that the website ...

Insero Advisors, LLC

Chief Marketing Officer (CMO)

Rochester, NY · On-site +1

$100K - $160K/yr

  • Medical

  • Retirement

  • PTO

... website content, landing pages, conversion optimization, accessibility, and enhancements. · Manage ... Marketing Operations, and Technology · Lead scalable, efficient, measurable marketing operations ...

Insero Advisors, LLC

Chief Marketing Officer (CMO)

Rochester, NY · On-site +1

$100K - $160K/yr

  • Medical

  • Retirement

  • PTO

... website content, landing pages, conversion optimization, accessibility, and enhancements. · Manage ... Marketing Operations, and Technology · Lead scalable, efficient, measurable marketing operations ...

CAMPBELL OIL COMPANY INC

Coordinator, Marketing

Rochester, NY

$41K - $57K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Help create, edit, and organize marketing content for flyers, signage, advertisements, email campaigns, social media, websites, and internal communications. * Brand Management: Ensure marketing ...

LaBella Associates

Marketing Proposal Specialist

Rochester, NY · On-site

$50K - $85K/yr

  • Medical

  • Dental

  • Retirement

  • PTO

Duties: * In coordination with the Pursuit Manager, searches for RFPs and channels them to ... Visit our website for more details on benefits listed below. * Flexible Work Schedule * Health ...

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All JobsWebsite Marketing JobsWebsite Marketing Manager JobsWebsite Marketing Manager Jobs in Rochester, NY

Website Marketing Manager information

See Rochester, NY salary details

$30K

$94K

$140.3K

How much do website marketing manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for website marketing manager in Rochester, NY is $94,023.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $110,800.00 per year, depending on experience, location, and employer.

What is the difference between Website Marketing Manager vs Digital Marketing Specialist?

AspectWebsite Marketing ManagerDigital Marketing Specialist
Primary FocusOversees website strategy, content, and user experienceExecutes digital campaigns across channels like social media, email, and search
Skills & CertificationsSEO, analytics, project management, CMS proficiencySEO, PPC, social media marketing, analytics tools
Work EnvironmentCollaborates with web developers, content teams, and marketingWorks across multiple digital channels with marketing teams
Industry UsageCommon in e-commerce, media, and corporate websitesUsed across various industries for online marketing efforts

The Website Marketing Manager primarily focuses on managing and optimizing a company's website to enhance user experience and drive conversions. In contrast, the Digital Marketing Specialist executes campaigns across multiple digital channels. Both roles require similar skills like SEO and analytics but differ in scope and daily responsibilities.

What does a website marketing manager do?

A Website Marketing Manager is responsible for developing and executing strategies to drive traffic, engagement, and conversions on a company's website. They analyze web analytics, optimize content and SEO, coordinate marketing campaigns, and collaborate with designers and developers to improve the user experience. Their goal is to maximize online visibility, attract target audiences, and support business growth through effective digital marketing initiatives.

How does a website marketing manager typically collaborate with other departments to achieve business goals?

A Website Marketing Manager regularly works with cross-functional teams such as content creators, designers, developers, and sales staff to implement marketing campaigns and optimize the website for user engagement and conversions. They coordinate with designers to ensure brand consistency, collaborate with developers to implement tracking and technical SEO improvements, and share insights with sales to align web strategies with lead generation targets. Effective communication and project management skills are essential, as the role often involves managing multiple projects and stakeholders simultaneously. This collaborative approach ensures that website marketing efforts are aligned with broader business objectives.

What are the key skills and qualifications needed to thrive as a website marketing manager?

To thrive as a Website Marketing Manager, you need expertise in digital marketing strategies, SEO/SEM, and data analysis, typically supported by a degree in marketing or related fields. Familiarity with tools such as Google Analytics, content management systems (CMS), and marketing automation platforms is essential. Strong project management, creativity, and leadership skills help you stand out by effectively coordinating campaigns and collaborating across teams. These competencies drive website traffic, improve conversion rates, and ensure successful online brand presence.
What are popular job titles related to Website Marketing Manager jobs in Rochester, NY? For Website Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Website Marketing Manager jobs in Rochester, NY look for? The top searched job categories for Website Marketing Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Website Marketing Manager jobs? Cities near Rochester, NY with the most Website Marketing Manager job openings:
Website Marketing Manager jobs near you
Infographic showing various Website Marketing Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $94,023 per year, or $45.2 per hour.

Marketing Manager

Park Grove Realty

Rochester, NY • On-site

$65K - $80K/yr

Full-time

Posted 15 days ago

Job description

Summary
Responsible for leading the company's marketing strategy in support of portfolio occupancy, resident retention, brand awareness and business growth objectives. Oversee the development and execution of strategic marketing initiatives, digital presence, reputation management, lead generation efforts and corporate communications while ensuring consistency of brand standard across the organization. Provides leadership to marketing support staff and collaborates with operational, development and executive teams to drive measurable performance results.
Duties and Responsibilities:
  • Lead the development and execution of marketing strategies that support portfolio occupancy, resident retention, brand awareness, and company growth objectives.
  • Partner with District Managers, Community Managers, development team members, and executive leadership to identify marketing opportunities in support of operational goals.
  • Supervise marketing support staff and third-party marketing partners, providing direction, prioritization, coaching, and quality control over marketing initiatives.
  • Oversee company and property branding to ensure consistency across websites, advertising, social media, collateral, signage, resident communications, and other marketing materials.
  • Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management.
  • Develop, monitor, and evaluate marketing performance metrics, lead generation activities, campaign effectiveness, website analytics, and occupancy trends; provide recommendations based on results.
  • Support leasing performance by monitoring lead conversion trends, identifying opportunities for improvement, and collaborating with property teams on strategic marketing initiatives.
  • Oversee the company's social media strategy, content direction, and performance objectives to ensure alignment with organizational goals and brand standards.
  • Lead corporate communications efforts, including marketing collateral, newsletters, company announcements, press releases, media relations, and public-facing communications.
  • Assist with marketing initiatives related to new developments, acquisitions, property transitions, and lease-up activities in collaboration with internal stakeholders.
  • Manage relationships with advertising agencies, creative vendors, media partners, consultants, and other external service providers while ensuring cost-effective delivery of services.
  • Assist in the development and administration of marketing budgets and ensure effective allocation of resources across marketing programs and initiatives.
  • Ensure compliance with Fair Housing requirements, accessibility standards, company policies, and established brand guidelines.
  • Perform other related duties as assigned.

Requirements
Education & Experience:
Bachelor's degree in Marketing, Communications, Business, Public Relations, Digital Media, or a related field with 3-5 years of prior experience developing and managing marketing strategies, digital campaigns, social media programs, corporate communications, and brand standards. Experience in real estate, multifamily housing, property management, development, leasing, hospitality, or a related industry a plus.
Competencies & Skills:
  • Strong leadership skills with the ability to guide, prioritize, and review the work of marketing support staff and vendor partners.
  • Excellent written and verbal communication skills with the ability to create clear, professional and brand-consistent messaging.
  • Strong understanding of marketing strategy, branding, digital advertising, social media, website management, SEO/SEM, and lead-generation practices.
  • Ability to interpret marketing data, campaign results, occupancy trends, lead performance, and website analytics to make actionable recommendations.
  • Strong project management, organizational, and follow-through skills with the ability to manage multiple priorities, deadlines, campaigns, and stakeholders.
  • Creative mindset with strong attention to detail, brand consistency, accuracy, and quality control.
  • Proficiency in Microsoft Office Suite and experience with digital marketing tools, design platforms, social media tools, website platforms, CRM systems, or similar software.
  • Ability to collaborate effectively with executive leadership, development team members, District Managers, Community Managers, vendors, and property-level employees.
  • Strong judgment, professionalism, and discretion when handling corporate communications, public-facing content, and sensitive messaging.
  • Ethical conduct, integrity, accountability, and sound decision-making.
  • Adaptability and willingness to evaluate new tools, technologies, platforms, and processes to improve marketing performance and operational efficiency.
  • Ability to balance strategic planning with hands-on execution in a growing organization.

Work Environment
The work environment is typical for an employee performing the essential functions of this job. Prolonged periods sitting at a desk and working on a computer. Climbing, bending, stooping, crouching, and lifting of items up to 15 lbs. may be required. The noise level in the work environment is usually moderate. Occasional travel or irregular hours may be required to fulfill the needs of the position.
Salary Description
$65,000 - $80,000 Annually

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