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Email Marketing Manager Jobs in Rochester, NY (NOW HIRING)

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and CRM tools (e.g., Salesforce) is a plus. * Communication & Leadership: * Exceptional written and verbal communication ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.90K/mo

Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and CRM tools (e.g., Salesforce) is a plus. * Communication & Leadership: * Exceptional written and verbal communication ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$70K/yr

We are seeking a creative and detail-oriented Marketing Manager to support our brand, digital presence, and property marketing efforts. This role will oversee social media, advertising, reputation ...

Excelsior Communities

Marketing Manager

Rochester, NY

$55K - $70K/yr

We are seeking a creative and detail-oriented Marketing Manager to support our brand, digital presence, and property marketing efforts. This role will oversee social media, advertising, reputation ...

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

... Email, re-marketing, and software review sites such as Capterra, Software Advice, etc. ● A solid ... managing Hubspot, including report generation, workflows, forms, and conversion tracking ● ...

Global Payments, Inc.

Sr. Marketing Manager

Rochester, NY · On-site

$97.20K - $120K/yr

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns * Highly creative with experience in identifying target audiences ...

Global Payments

Sr. Marketing Manager

Rochester, NY · Remote

$97.20K - $120K/yr

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns * Highly creative with experience in identifying target audiences ...

Asure Software

Growth Marketing Manager

Rochester, NY · On-site

$115K - $130K/yr

The Growth Manager serves as the dedicated marketing partner for an assigned sales team ... machine or email address, directly to employees or hiring managers will be considered Asure ...

Asure Software

Growth Marketing Manager

Rochester, NY · On-site

The Growth Manager serves as the dedicated marketing partner for an assigned sales teamfunctioning ... machine or email address, directly to employees or hiring managers will be considered Asure ...

Salzman Group Inc

Marketing Coordinator

Rochester, NY · On-site

$41.10K - $56.60K/yr

Experience with content management systems, particularly Shopify, and familiarity with email marketing platforms, notably Klaviyo * Ability to work effectively in both independent and collaborative ...

Whole Latte Love

Marketing Coordinator

Rochester, NY

$41.10K - $56.60K/yr

Experience with content management systems, particularly Shopify, and familiarity with email marketing platforms, notably Klaviyo * Ability to work effectively in both independent and collaborative ...

Salzman Group Inc

Marketing Coordinator

Rochester, NY · On-site

$24 - $26/hr

Experience with content management systems, particularly Shopify, and familiarity with email marketing platforms, notably Klaviyo * Ability to work effectively in both independent and collaborative ...

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Email Marketing Manager information

See Rochester, NY salary details

$40K

$86.1K

$156.9K

How much do email marketing manager jobs pay per year?

As of May 28, 2026, the average yearly pay for email marketing manager in Rochester, NY is $86,074.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $91,300.00 per year, depending on experience, location, and employer.

What Does an Email Marketing Manager Do?

As an email marketing manager, your main job duties are to create, implement, and monitor email marketing campaigns for your organization. You oversee all aspects of the marketing campaign. You manage team members, analyze metrics such as emails opened and links clicked, and play a major role in the design and content creation. This career requires extensive business and marketing experience. At least a bachelor’s degree in a related field is preferred by employers. Additional qualifications are strong communication skills, excellent problem-solving abilities, and technical experience with common industry software.

What are the key skills and qualifications needed to thrive as an Email Marketing Manager, and why are they important?

To thrive as an Email Marketing Manager, you need expertise in marketing strategy, content creation, audience segmentation, and analytics, typically supported by a degree in marketing, communications, or a related field. Familiarity with email marketing platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud), A/B testing tools, and email automation systems is essential. Strong copywriting, analytical thinking, and project management skills help you craft compelling campaigns and optimize results. These abilities are critical for driving engagement, nurturing leads, and achieving measurable business outcomes through effective email marketing.

What are some common challenges Email Marketing Managers face when coordinating campaigns with other departments?

Email Marketing Managers often collaborate closely with teams like design, content, and sales to develop effective campaigns. One common challenge is aligning timelines and priorities across departments, which can result in delays or last-minute changes. Additionally, ensuring consistent messaging and branding while accommodating input from multiple stakeholders requires strong communication and project management skills. Proactively setting clear expectations and maintaining open channels of communication can help navigate these challenges and deliver successful campaigns.

What is the difference between Email Marketing Manager vs Digital Marketing Specialist?

AspectEmail Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in email marketing toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentFocus on email campaigns, marketing automation platformsBroader digital channels including social media, SEO, PPC
Employer & Industry UsageUsed in retail, e-commerce, B2B companiesUsed across various industries for overall digital strategy

The Email Marketing Manager specializes in creating and managing email campaigns, focusing on email strategy, automation, and analytics. In contrast, the Digital Marketing Specialist handles a wider range of digital channels, including social media, SEO, and paid advertising. While both roles require marketing knowledge and certifications, the Email Marketing Manager's expertise is more concentrated on email platforms and automation tools, making it ideal for companies prioritizing email outreach.

More about Email Marketing Manager jobs
What are the most commonly searched types of Email Marketing jobs in Rochester, NY? The most popular types of Email Marketing jobs in Rochester, NY are:
What are popular job titles related to Email Marketing Manager jobs in Rochester, NY? For Email Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Email Marketing Manager jobs in Rochester, NY look for? The top searched job categories for Email Marketing Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Email Marketing Manager jobs? Cities near Rochester, NY with the most Email Marketing Manager job openings:
Email Marketing Manager jobs near you
Infographic showing various Email Marketing Manager job openings in Rochester, NY as of May 2026, with employment types broken down into 79% Full Time, 16% Part Time, and 5% Contract. Highlights an 88% Physical, 4% Hybrid, and 8% Remote job distribution, with an average salary of $86,074 per year, or $41.4 per hour.
Marketing Automation Manager

Marketing Automation Manager

Global Channel Management

Rochester, NY • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Marketing Automation Manager

Rochester, NY, United States

$ 62.00 - 63.00 (US Dollar)

Marketing Automation Manager needs 8-10 years experience working with teams to develop best-in-class marketing automation initiatives (i.e., executing education, awareness-building and nurturing activities via email, landing pages, and multi-touch campaign/journeys.)

Marketing Automation Manager requires:

  • Minimum 8 years experience with HTML, CSS and Javascript.
  • Minimum of 5 years of leading software development projects

Preferred: Pardot certification, Agile/Scrum certification.

  • Proven success leading implementations, serving in a digital product owner role.
  • Must have strong expertise in marketing automation tools, Pardot; strong experience building and deploying emails, using HTML and CSS to manage templates and components appropriately.
  • Strong understanding and knowledge of digital marketing industry standards and best practices, including data privacy and compliance.
  • Demonstrated success working in a matrixed environment and ability to collaborate cross-functionally.
  • Proven track record managing multiple initiatives and teams simultaneously.
  • Communication and organization skills to manage diverse stakeholders and partners.
  • Strong interpersonal relationship skills to build relationships across functional departments.
  • Project management skills to effectively manage initiatives on-time and within budget, proactively raising issues and recommending solutions.
  • Strong troubleshooting, testing and analytic abilities; strong expertise with analytic tools.
  • Attention to detail and outstanding organizational skills.
  • Ability to communicate effectively at different levels of the organization.
  • Ability to multitask effectively.
  • Bachelor's degree is required: in technology, computer science, marketing, or related subject areas.
  • Knowledge with CRM software and integration

Marketing Automation Manager duties:

  • Pardot Product Owner and Subject Matter Expert - Responsible for development of the strategic roadmap of Pardot tool enhancements and adoption/utilization of system capabilities.
  • System Governance, Process Management, Training and Administrative Support. Lead the development of the marketing automation tool governance, processes and infrastructure guidelines ensuring the proper training and utilization of licensed users across the organization.
  • Drive and manage the full lifecycle of system improvements including but not limited to: discovery, scope, implementation, execution, requirement documentation, rollout planning, QA testing, production deployment, user training and post launch evaluation and adaption.
  • Monitoring and Analytics strategize and define email marketing KPIs, create reporting templates and analyze system data to provide actionable insights to support the ongoing improvement of campaign performance
  • Responsible for Corporate Marketing Communication's global email marketing program including: campaign automation program creation, email/landing page development, list segmentation, testing, deployment and monitoring.
  • Proactively research and implement best practices, strategies and industry standards to ensure continual improvement of the system infrasturcture and email marketing campaigns.
  • Partner with key stakeholders to maintain marketing automation integration with CRM and assist in the integration of additional platforms with the marketing automation tool such as, lead lifecyle, lead scoring, lead nurturing, segmentation and data cleansing.
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About Global Channel Management

Sourced by ZipRecruiter

Global Channel Management is a technology company that specializes in various types of recruiting and staff augmentation. Global Channel Management understands the challenges companies face when it comes to the skills and experience needed to fill the void of the day to day function. Organizations need to reduce training and labor costs but at the same time requiring the best talent for the job. GCM's Ownership and Management teams have extensive Staffing, Recruiting, HR and Executive Leadership knowledge, Experience and Expertise. Our Understanding and Commitment to our Client's Satisfaction are key reasons GCM has been successful in establishing long term relationships.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Austell, GA, US

Year founded

2009

Social media

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