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Email Marketing Manager Jobs in Rochester, NY (NOW HIRING)

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Plan, manage, and write content for email marketing programs within Salesforce Marketing Cloud for the bank and affiliates products and services. Collaborate with in-house Creative & Product ...

Framing Technology Inc

Marketing Manager

Rochester, NY · Hybrid

$65K - $90K/yr

Marketing Manager Location: Rochester, NY Salary: $65,000-$90,000 annually, depending on experience ... Plan and execute email, social media, product, application, and lead-generation campaigns that ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and CRM tools (e.g., Salesforce) is a plus. * Communication & Leadership: * Exceptional written and verbal communication ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and CRM tools (e.g., Salesforce) is a plus. * Communication & Leadership: * Exceptional written and verbal communication ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

We are seeking a creative and detail-oriented Marketing Manager to support our brand, digital presence, and property marketing efforts. This role will oversee social media, advertising, reputation ...

Park Grove Realty LLC

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Oversee the development and execution of strategic marketing initiatives, digital presence, reputation management, lead generation efforts and corporate communications while ensuring consistency of ...

New

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Oversee the development and execution of strategic marketing initiatives, digital presence, reputation management, lead generation efforts and corporate communications while ensuring consistency of ...

New

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

We are seeking a creative and detail-oriented Marketing Manager to support our brand, digital presence, and property marketing efforts. This role will oversee social media, advertising, reputation ...

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

Oversee the development and execution of strategic marketing initiatives, digital presence, reputation management, lead generation efforts, and corporate communications while ensuring consistency of ...

New

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Oversee the development and execution of strategic marketing initiatives, digital presence, reputation management, lead generation efforts and corporate communications while ensuring consistency of ...

New

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

... Email, re-marketing, and software review sites such as Capterra, Software Advice, etc. ● A solid ... managing Hubspot, including report generation, workflows, forms, and conversion tracking ● ...

AeroSafe Global

Marketing Events Manager

Rochester, NY · On-site

Internal Email Deployment: Own the technical setup, formatting, and scheduling of all internal ... Inventory Management: Maintain organized storage of all marketing event collateral, booth graphics ...

Posted today

ELS

Marketing Technology Manager

Rochester, NY · On-site

$114K/yr

Reporting to the Manager, Marketing Operations, the Marketing Technology Manager oversees the design, optimization, integration, and management of our digital marketing technology ecosystem. This ...

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All JobsEmail Marketing JobsEmail Marketing Manager JobsEmail Marketing Manager Jobs in Rochester, NY

Email Marketing Manager information

See Rochester, NY salary details

$40K

$86.1K

$156.9K

How much do email marketing manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for email marketing manager in Rochester, NY is $86,074.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $91,300.00 per year, depending on experience, location, and employer.

Is email marketing a high paying job?

Email Marketing Managers typically earn competitive salaries that vary by experience, location, and industry. In general, experienced professionals with skills in analytics, copywriting, and marketing automation tend to have higher earning potential. Salaries can range from moderate to high depending on the company's size and the scope of responsibilities.

What are some common challenges Email Marketing Managers face when coordinating campaigns with other departments?

Email Marketing Managers often collaborate closely with teams like design, content, and sales to develop effective campaigns. One common challenge is aligning timelines and priorities across departments, which can result in delays or last-minute changes. Additionally, ensuring consistent messaging and branding while accommodating input from multiple stakeholders requires strong communication and project management skills. Proactively setting clear expectations and maintaining open channels of communication can help navigate these challenges and deliver successful campaigns.

What is an email marketing manager?

An email marketing manager is a professional responsible for developing and executing email marketing campaigns to engage customers and promote products or services. They analyze campaign performance, segment audiences, and use tools like email marketing platforms to optimize outreach strategies. Strong communication skills and knowledge of marketing analytics are essential for this role.

What does an Email Marketing Manager do?

An Email Marketing Manager is responsible for creating, executing, and optimizing email campaigns to engage customers, promote products or services, and drive business growth. They develop strategies for building email lists, segmenting audiences, crafting compelling email content, and analyzing campaign performance. Their role often involves using email marketing software, A/B testing, and ensuring compliance with privacy regulations. By leveraging analytics, they continuously improve the effectiveness of email communications and contribute to overall marketing objectives.

What Does an Email Marketing Manager Do?

As an email marketing manager, your main job duties are to create, implement, and monitor email marketing campaigns for your organization. You oversee all aspects of the marketing campaign. You manage team members, analyze metrics such as emails opened and links clicked, and play a major role in the design and content creation. This career requires extensive business and marketing experience. At least a bachelor’s degree in a related field is preferred by employers. Additional qualifications are strong communication skills, excellent problem-solving abilities, and technical experience with common industry software.

What is the average salary of an email marketer?

The average salary of an email marketing manager typically ranges from $60,000 to $85,000 annually, depending on experience, location, and company size. Professionals with skills in marketing automation tools and data analysis may earn higher salaries.

What are the key skills and qualifications needed to thrive as an Email Marketing Manager, and why are they important?

To thrive as an Email Marketing Manager, you need expertise in marketing strategy, content creation, audience segmentation, and analytics, typically supported by a degree in marketing, communications, or a related field. Familiarity with email marketing platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud), A/B testing tools, and email automation systems is essential. Strong copywriting, analytical thinking, and project management skills help you craft compelling campaigns and optimize results. These abilities are critical for driving engagement, nurturing leads, and achieving measurable business outcomes through effective email marketing.

What is the difference between Email Marketing Manager vs Digital Marketing Specialist?

AspectEmail Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in email marketing toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentFocus on email campaigns, marketing automation platformsBroader digital channels including social media, SEO, PPC
Employer & Industry UsageUsed in retail, e-commerce, B2B companiesUsed across various industries for overall digital strategy

The Email Marketing Manager specializes in creating and managing email campaigns, focusing on email strategy, automation, and analytics. In contrast, the Digital Marketing Specialist handles a wider range of digital channels, including social media, SEO, and paid advertising. While both roles require marketing knowledge and certifications, the Email Marketing Manager's expertise is more concentrated on email platforms and automation tools, making it ideal for companies prioritizing email outreach.

What is the 80/20 rule in email marketing?

The 80/20 rule in email marketing suggests that approximately 80% of engagement or conversions come from 20% of the most active or targeted subscribers. Email marketers, including Email Marketing Managers, use this principle to focus efforts on high-value segments to improve campaign effectiveness and ROI.
More about Email Marketing Manager jobs
What are the most commonly searched types of Email Marketing jobs in Rochester, NY? The most popular types of Email Marketing jobs in Rochester, NY are:
What are popular job titles related to Email Marketing Manager jobs in Rochester, NY? For Email Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Email Marketing Manager jobs in Rochester, NY look for? The top searched job categories for Email Marketing Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Email Marketing Manager jobs? Cities near Rochester, NY with the most Email Marketing Manager job openings:
Email Marketing Manager jobs near you
Infographic showing various Email Marketing Manager job openings in Rochester, NY as of July 2026, with employment types broken down into 1% As Needed, 74% Full Time, 18% Part Time, 1% Temporary, and 6% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $86,074 per year, or $41.4 per hour.

Growth Marketing Manager

Five Star Bank

Rochester, NY • On-site

$75K - $100K/yr

Full-time

Posted 8 days ago

Five Star Bank (New York) rating

7.5

Company rating: 7.5 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

104th of 170 rated banks

Job description


The expected rate of pay for this position is shown above. Compensation offers are based on a wide range of factors including relevant skills, training, experience, education and, where applicable, licenses or certifications obtained. Market and organizational factors are also considered. In addition to your base rate of pay and a competitive benefits package, successful candidates may be eligible to receive cash or equity-based incentives based on the role and performance.


Position Title: Growth Marketing Manager

Reports To: Director of Marketing

Department: Marketing

FLSA Status: Exempt

Purpose: Under the guidance of the Director of Marketing, the Growth Marketing Manager will develop and implement product strategic marketing plans to support existing and planned business activities for various lines of business for the bank and affiliates to achieve their annual goals. This position will help support the growth of Five Star Bank products and services across the Corporate footprint regardless of channel.

Supervisory Responsibilities:

Degree of Supervision Received: Minimal

  • Supervision Received (title): Director of Marketing

Degree of Supervision Given: None

  • Supervision Given to (Titles): None

Essential Functions:

  1. Work collaboratively with internal partners (lines of business heads, product managers, compliance, etc.) to roll out integrated product or service marketing campaigns – including providing direction on the development of digital and traditional tactics and all promotional materials with in-house Creative & Production Specialist or contracted Agency. As well as ensure all tracking (online and traditional) is put into place so campaigns can be measured.
  2. Plan and coordinate media initiatives with in-house Creative & Product Specialist or contracted Agency to support product or service marketing campaigns they are leading.
  3. Assist in post analysis of product or service marketing campaigns, documenting lessons learned and ROMI.
  4. Plan, manage, and write content for email marketing programs within Salesforce Marketing Cloud for the bank and affiliates products and services. Collaborate with in-house Creative & Product Specialist or contracted Agency for creative assets development. As well as set and track KPIs for each email marketing program.
  5. Manage website updates through content management system and continually ensure that the website complies with Americans with Disabilities Act (ADA) requirements. Maintain locations for branches/ATMs within the branch locator system, as well as manage forms access / notifications within third party portal.
  6. Collaborate with internal team (respective Product Manager or Line of Business head) and contracted Agency/third party vendor to create landing pages and optimize user experience for product and service marketing campaigns.
  7. Collaborate with contracted Agency on Search Engine Optimization (SEO). Evaluate proposed recommendations, prioritize and oversee implementation to improve website’s organic search performance.
  8. Primary marketing lead for third-party platform communications.
  9. Keep the Company current on the latest traditional and digital marketing trends and evaluate emerging technologies.
  10. Demonstrate the standards and principles of the Five Star Bank experience in every interaction with internal and external customers, associates, and stakeholders. Incorporate the high-performance behaviors of teamwork, leading by example, and service in every facet of work.

Job Related Qualifications – Education and Prior Experience:

Required:

  • Education: Bachelor’s Degree in Marketing, Communications or related field
  • Prior Experience: 5+ years in Marketing experience, including digital marketing, working with content management systems and website administration
  • Licenses or Accreditation: N/A

-OR-

Required:

  • Education: Associate Degree in Marketing, Communications or related field
  • Prior Experience: 10+ years of Marketing experience, including digital marketing, working with content management systems and website administration
  • Licenses or Accreditation: N/A

Preferred:

  • Education: Bachelor’s Degree in Marketing, Communications or related field
  • Prior Experience: 10+ years of Marketing experience, including digital marketing, working with content management systems and website administration in a Financial industries environment
  • Licenses or Accreditation: N/A

Competencies:

  1. Excellent written and verbal communications skills
  2. Excellent organizational skills with ability to manage multiple priorities and meet established deadlines
  3. High attention to detail and the ability to work on a number of campaigns simultaneously
  4. Analytical ability to interpret data and present it in a meaningful and easily understood form
  5. Proficient in Microsoft Office with ability to learn and utilize new and existing banking software applications
  6. Working knowledge of Photoshop, In-design and other media editing software
  7. Familiarity with web design and website administration, as well as a solid understanding of search engine algorithms and ranking methods
  8. Solid knowledge of website analytics tools (i.e. Google Analytics)
  9. Working knowledge of marketing automation platforms such as Sales Force Marketing Cloud or Mailchimp
  10. Ability to gain extensive knowledge of Bank products and services
  11. Ability to work with all levels of staff and share ideas to achieve companywide results

Physical Requirements:

  1. Able to regularly sit or stand for prolonged periods of time.
  2. Extensive computer usage is required.
  3. Ability to be flexible with work schedule and to be available to respond to social media issues that arise outside of regular business hours.

This job description is not exhaustive. The Growth Marketing Manager may be required to perform other duties as assigned.


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