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Digital Marketing Manager Jobs in Rochester, NY (NOW HIRING)

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions. Responsibilities: ● Build and articulate a coherent digital ...

Framing Technology Inc

Marketing Manager

Rochester, NY · Hybrid

$65K - $90K/yr

As our first in-house Marketing Manager, you'll have the opportunity to shape our digital marketing strategy, strengthen our online presence, and drive growth for a leading manufacturer of custom ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Growth Marketing Manager Reports To: Director of Marketing Department: Marketing FLSA Status ... Keep the Company current on the latest traditional and digital marketing trends and evaluate ...

Paychex

Digital Marketing Strategist

Rochester, NY · On-site +1

$79K - $124K/yr

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and ... Overview The Digital Marketing Strategist supports the development and execution of digital ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

Nextiny

Entry Level Digital Marketer

Geneseo, NY · On-site

We are looking for an entry-level Digital Marketer to join our team ... No prior marketing experience is necessary--we are happy to teach the necessary skills to help you ...

Park Grove Realty LLC

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management. * Develop, monitor, and evaluate ...

CGI Digital

Digital Account Manager

Rochester, NY · On-site

Small and local businesses deserve digital marketing that truly moves the needle and that's where you come in. If you've managed SMB accounts before and love turning insights into action, this role ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

Google is looking for a passionate and results-driven Digital Marketing Manager to join our expanding marketing team. This is an exciting opportunity to lead and implement strategic digital marketing ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

We are seeking a creative and detail-oriented Marketing Manager to support our brand, digital presence, and property marketing efforts. This role will oversee social media, advertising, reputation ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

We are seeking a creative and detail-oriented Marketing Manager to support our brand, digital presence, and property marketing efforts. This role will oversee social media, advertising, reputation ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Rochester, NY

Digital Marketing Manager information

See Rochester, NY salary details

$36K

$86.6K

$136.7K

How much do digital marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for digital marketing manager in Rochester, NY is $86,589.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $98,700.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.
More about Digital Marketing Manager jobs
What are the most commonly searched types of Digital Marketing jobs in Rochester, NY? The most popular types of Digital Marketing jobs in Rochester, NY are:
What are popular job titles related to Digital Marketing Manager jobs in Rochester, NY? For Digital Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Digital Marketing Manager jobs in Rochester, NY look for? The top searched job categories for Digital Marketing Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Digital Marketing Manager jobs? Cities near Rochester, NY with the most Digital Marketing Manager job openings:
Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $86,589 per year, or $41.6 per hour.

Digital Marketing Manager

CEIPAL

Rochester, NY

$60K - $80K/yr

Full-time

Medical, Retirement

Re-posted 15 days ago

Job description

 As the driving force behind CEIPAL’s Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :

●      The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market

●      The Industry’s top rated, Applicant Tracking System, CRM, and Workforce Management Software

As Digital Marketing Manager you will report to the company’s Chief Marketing Officer and will be at the forefront of CEIPAL’s efforts to disrupt the HR management software market. You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team. You will research and analyze competitor’s campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of online marketing channels. You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions.

Responsibilities:

●      Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics

●      Oversee and manage the company’s digital marketing efforts

●      Drive execution of the digital marketing strategy, including budget, channels, and reporting

●      Research, discover, test, and optimize new online marketing channels and campaigns

●      Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions

●      Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices, and be at the forefront of modern B2B demand generation

Required Qualifications:

●       5+ years of online marketing demand generation experience

●       An understanding of (and passion for) conversion rate optimization strategies and how to use them to achieve the best ROI

●       An aptitude for seeing the “big picture” and determining the right mix of demand generation strategies

●       Expert understanding of the various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc.

●       A solid understanding of technical, on-, and off-page SEO strategies

●       Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel

●       Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking

●       Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths

●       Team player who excels at cross-group collaboration and problem solving

●       A passion for data, analysis, and statistics

●       Master’s degree in mathematics, statistics, or computer science

Company Description

Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment and
Staffing firms in the US & across the globe.

Some key stats about the business:
● Serving ~20,000 recruiters a day across the globe
● Supporting ~60,000 employees.
● With for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
● 120 Employees globally & growing at a rapid pace.
● Well capitalized with funding from multiple, reputed PE firms across North America