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Digital Marketing Manager Job Description Sample Template

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Digital

This free Digital Marketing Manager job description sample template can help you attract an innovative and experienced Digital Marketing Manager to your company. We make the hiring process one step easier by giving you a template to simply post to our site. Make sure to add requirements, benefits, and perks specific to the role and your company.

Digital Marketing Manager Job Summary

We are currently seeking an experienced and creative Digital Marketing Manager to oversee our digital campaigns. In this position, you will be responsible for the management of all digital platforms, including developing strategies to increase traffic, establishing schedules for the release of articles or blog posts, and monitoring performance to measure the success of the campaign. When you find dips in performance, you must make adjustments as necessary. You will also oversee the progress of your staff and ensure they meet departmental goals and deadlines.

Digital Marketing Manager Duties and Responsibilities

  • Oversee management of updates, design, and user experience on all digital channels
  • Monitor daily messaging and posts
  • Develop effective, cohesive, and engaging brand messaging
  • Answer customer questions and concerns when necessary
  • Conduct and report analysis of site and social traffic
  • Establish and monitor ROI and KPIs
  • Create, maintain, and implement digital marketing and editorial calendars

Digital Marketing Manager Requirements and Qualifications

  • Bachelor's degree in marketing, communication, or related field
  • 5+ years of experience in marketing; with at least 3 years in digital marketing
  • Solid understanding of eCommerce, PPC, SEO, and SEM
  • Knowledge of media editing software (photo and video)
  • Working knowledge of web design principles, best practices, and content management platforms
  • Demonstrated ability to develop and execute sales and marketing strategies
  • Excellent communication skills
  • Familiarity with analytical tools, such as Google Analytics and Webmaster Tools
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