2

Full Time Digital Analytics Manager Jobs in Rochester, NY

Digital Account Managers are the strategic liaisons between our team and our clients. You won't ... Translate analytics and performance insights into clear, actionable next steps * Guide clients ...

You will research and analyze competitor's campaigns and obtain insights from customers and ... manage the company's digital marketing efforts ● Drive execution of the digital marketing ...

Digital Tagging Specialist

Rochester, NY · On-site +1

$45K - $62K/yr

Collaborating with internal Analysts, Media Activation Specialists, and external Web Development ... Organize and manage multiple priorities and projects, adapting to evolving client needs. * Maintain ...

Help manage Google Ads and other digital campaigns, including keyword research, ad copy ... Analyze & Recommend : Review campaign and search data to identify trends and opportunities to ...

New

Help manage Google Ads and other digital campaigns, including keyword research, ad copy ... Analyze & Recommend : Review campaign and search data to identify trends and opportunities to ...

New

next page

Showing results 1-20

Full Time Digital Analytics Manager information

See Rochester, NY salary details

$38.5K

$112.8K

$148K

How much do full time digital analytics manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for full time digital analytics manager in Rochester, NY is $112,796.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,200.00 and $132,700.00 per year, depending on experience, location, and employer.

What does a full time digital analytics manager do?

A Full Time Digital Analytics Manager is responsible for overseeing and interpreting data related to a company's digital platforms, such as websites, apps, and online marketing campaigns. They track key performance metrics, analyze user behaviors, and generate actionable insights to help improve digital strategies and business outcomes. Their daily tasks often include managing analytics tools, creating reports, collaborating with marketing and development teams, and recommending optimizations based on data. This role requires strong analytical skills, a deep understanding of digital marketing, and the ability to communicate complex insights to stakeholders.

What are the key skills and qualifications needed to thrive as a full time digital analytics manager, and why are they important?

To thrive as a Full Time Digital Analytics Manager, you need strong analytical skills, expertise in digital marketing metrics, and typically a degree in marketing, statistics, or a related field. Proficiency with analytics platforms like Google Analytics, Adobe Analytics, data visualization tools, and possibly certifications such as Google Analytics Individual Qualification (GAIQ) are commonly required. Strong communication, problem-solving, and leadership abilities help you translate data insights into actionable strategies and guide cross-functional teams. These skills ensure that organizations can leverage data-driven decisions to optimize digital performance and achieve business objectives.

What are the typical challenges faced by a full time digital analytics manager, and how can they be addressed?

A Full Time Digital Analytics Manager often navigates challenges such as integrating data from multiple platforms, ensuring data accuracy, and translating complex analytics into actionable business insights. These professionals must also balance stakeholder expectations while maintaining data privacy and compliance standards. To address these challenges, strong communication skills, a keen eye for detail, and ongoing collaboration with IT, marketing, and product teams are essential. Leveraging robust analytics tools and staying updated on industry best practices can also help streamline workflows and improve data-driven decision-making.

What is the difference between Full Time Digital Analytics Manager vs Digital Marketing Analyst?

AspectFull Time Digital Analytics ManagerDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Marketing, Business, or related; certifications like Google Analytics
Work EnvironmentCorporate or agency setting focused on data analysis and strategyMarketing teams, often in digital or advertising agencies
Employer & Industry UsageUsed across industries for data-driven decision makingPrimarily in marketing and advertising sectors
Search & Comparison IntentOften compared for roles involving data analysis and strategyCompared for entry to mid-level marketing roles

The Full Time Digital Analytics Manager focuses on analyzing data to inform digital strategies, requiring advanced analytics skills and certifications. The Digital Marketing Analyst typically handles campaign data and supports marketing efforts. While both roles involve data, the Analytics Manager has a broader strategic focus and higher responsibility level.

What are popular job titles related to Full Time Digital Analytics Manager jobs in Rochester, NY?

For Full Time Digital Analytics Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Full Time Digital Analytics Manager jobs in Rochester, NY look for?

The top searched job categories for Full Time Digital Analytics Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Full Time Digital Analytics Manager jobs?

Cities near Rochester, NY with the most Full Time Digital Analytics Manager job openings:

Infographic showing various Full Time Digital Analytics Manager job openings in Rochester, NY as of June 2026, with employment types broken down into 3% As Needed, 45% Full Time, 49% Part Time, and 3% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $112,796 per year, or $54.2 per hour.

Sr. Manager, Revenue Optimization Enablement - Digital Sales

Rochester, NY • On-site

Paychex
Human Resources Consulting Services • 10K+ employees

$117K - $184K/yr

Full-time

Medical, Retirement, PTO

Posted 22 days ago


Key responsibilities

  • Own and lead the Revenue Optimization Enablement Development team to develop and implement data strategies that support revenue and customer growth.

  • Build and manage systems that proactively detect problems, diagnose root causes, and recommend actions across multiple business lines, including automated analytical workflows.

  • Own the execution of cross-organizational projects by partnering with various teams to translate data into decisions and ensure measurement frameworks support business growth.


Paychex rating

7.3

Company rating: 7.3 out of 10

Based on 177 frontline employees who took The Breakroom Quiz


Job description

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a singleconnected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.
Overview

As a Senior Manager of Revenue Optimization Enablement for Digital Sales at SurePayroll, you will own the Revenue Optimization Enablement Development team and lead a fundamental strategic shift from a team that answers questions to an AI first team that proactively detects problems, diagnoses root causes, and recommends actions across multiple business lines. You will lead your team to invent and scale the metrics that drive adoption and sales behavior, and to build agentic, automated analytical workflows that let teams self service. This role leads a critical part of SurePayroll's core infrastructure, not a supporting function. We are shifting from bespoke, one off data solutions to reusable pipelines, shared analytics capabilities, and measurement frameworks that power decision making across the business. The role combines payroll industry expertise with deep digital skills to identify valuable data, build data products, and optimize operations and revenue. The ideal candidate is a technically exceptional BI leader who thinks big about what AI powered data can enable, not just for today's needs but for the generative AI experiences the organization is building toward, with a relentless bias for action. You thrive in dynamic, ambiguous environments where the roadmap is evolving, the problems are genuinely hard, and the stakes are high for small business owners.


Responsibilities
  • Data Strategy: Develop and execute a data strategy that harnesses digital technologies to gather, store, and deliver data products to drive revenue and customer growth.
  • Team Leadership: Recruit, hire and manage a team of developers, providing mentorship, guidance, continuous career development and fostering a data-driven culture.
  • AI First Decision Intelligence: Build systems that proactively detect problems, diagnose root causes, and recommend actions across multiple business lines, including agentic, automated analytical workflows that let business teams self service.
  • Reusable Data Products and Measurement: Shift the org from bespoke, one off requests to reusable pipelines, shared analytics capabilities, and measurement frameworks that hold up to scrutiny and power decisions across the business.
  • Cross Functional Delivery: Own the execution of cross org projects, partnering with product, sales, marketing, and finance to translate data into decisions that drive business growth, and align measurement so every team is working off single source of truth.
  • Digital Analytics: Manage digital analytics tools and define techniques to extract meaningful insights from data, enabling evidence-based decisions.
  • Expertise: Leverage in-depth knowledge of regulations, compliance, and industry-specific challenges to ensure data strategies align with legal requirements.
  • Stay abreast of emerging technologies, industry trends, and competitor offerings to drive continuous improvement and innovation in the BI platforms.

Qualifications
  • Bachelor's Degree in Relevant Field - Required
  • Master's Degree in Relevant Field - Preferred
  • 7 years of experience in Exceptional experience and proven track record in Digital Analytics and data-driven decision making in the Payroll Industry.
  • 5 years of experience in Supervisory experience or equivalent.
  • 5 years of experience in Technical experience with databases and data warehousing concept/tools and proven capability to strategically problem-solve using advanced quantitative and analytical skills.
  • 3 years of experience in Salesforce and its reporting tools.
  • Intermediate - Required
  • Possesses strong technical aptitude Intermediate - Required
  • Excellent interpretation of complex statistical data Intermediate - Required
  • Effective leadership skills Intermediate - Required

Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $117,000-$184,000 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex Values
  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

  • What's in it for you?
    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

    • Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

      Not sure if you meet every requirement?
      At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

      Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.Qualifications:
      • Bachelor's Degree in Relevant Field - Required
      • Master's Degree in Relevant Field - Preferred
      • 7 years of experience in Exceptional experience and proven track record in Digital Analytics and data-driven decision making in the Payroll Industry.
      • 5 years of experience in Supervisory experience or equivalent.
      • 5 years of experience in Technical experience with databases and data warehousing concept/tools and proven capability to strategically problem-solve using advanced quantitative and analytical skills.
      • 3 years of experience in Salesforce and its reporting tools.
      • Intermediate - Required
      • Possesses strong technical aptitude Intermediate - Required
      • Excellent interpretation of complex statistical data Intermediate - Required
      • Effective leadership skills Intermediate - Required
      Education:UNAVAILABLEEmployment Type: FULL_TIME

    What Paychex employees say

    Pay

    Benefits

    Hours and flexibility

    Workplace

    Get the full story on Breakroom


    Paychex logo

    About Paychex

    Sourced by ZipRecruiter

    Consult with America's businesses, leveraging Paychex key referral channels and partnerships to educate stakeholders on our services, and provide consultative solutions to increase market share and drive revenue.

    Industry

    Human resources consulting services

    Company size

    10,000+ Employees

    Headquarters location

    Rochester, NY, US

    Year founded

    1971

    Social media