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Full Time Digital Analytics Manager Jobs in Rochester, NY

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

You will research and analyze competitor's campaigns and obtain insights from customers and ... manage the company's digital marketing efforts ● Drive execution of the digital marketing ...

Lthc

Director Digital Delivery

Rochester, NY · On-site

The Director oversees cross-functional digital capabilities, including product management, UX, ... Establishes KPIs and leverages analytics, experimentation (A/B testing), and AI-driven insights to ...

Lthc

Director Digital Delivery

Rochester, NY

The Director oversees cross-functional digital capabilities, including product management, UX, ... Establishes KPIs and leverages analytics, experimentation (A/B testing), and AI-driven insights to ...

Lthc

Director Digital Delivery

Rochester, NY · On-site

The Director oversees cross-functional digital capabilities, including product management, UX, ... Establishes KPIs and leverages analytics, experimentation (A/B testing), and AI-driven insights to ...

Paychex

Digital Marketing Strategist

Rochester, NY · On-site

$79K - $124K/yr

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and ... The benefits described apply to full-time employees. Benefits for part-time, contract, and intern ...

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All JobsDigital Analytics JobsFull Time Digital Analytics Manager JobsFull Time Digital Analytics Manager Jobs in Rochester, NY

Full Time Digital Analytics Manager information

See Rochester, NY salary details

$38.5K

$112.8K

$148K

How much do full time digital analytics manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for full time digital analytics manager in Rochester, NY is $112,796.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,200.00 and $132,700.00 per year, depending on experience, location, and employer.

What is the difference between Full Time Digital Analytics Manager vs Digital Marketing Analyst?

AspectFull Time Digital Analytics ManagerDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Analytics, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Marketing, Business, or related; certifications like Google Analytics
Work EnvironmentCorporate or agency setting focused on data analysis and strategyMarketing teams, often in digital or advertising agencies
Employer & Industry UsageUsed across industries for data-driven decision makingPrimarily in marketing and advertising sectors
Search & Comparison IntentOften compared for roles involving data analysis and strategyCompared for entry to mid-level marketing roles

The Full Time Digital Analytics Manager focuses on analyzing data to inform digital strategies, requiring advanced analytics skills and certifications. The Digital Marketing Analyst typically handles campaign data and supports marketing efforts. While both roles involve data, the Analytics Manager has a broader strategic focus and higher responsibility level.

What are the typical challenges faced by a Full Time Digital Analytics Manager, and how can they be addressed?

A Full Time Digital Analytics Manager often navigates challenges such as integrating data from multiple platforms, ensuring data accuracy, and translating complex analytics into actionable business insights. These professionals must also balance stakeholder expectations while maintaining data privacy and compliance standards. To address these challenges, strong communication skills, a keen eye for detail, and ongoing collaboration with IT, marketing, and product teams are essential. Leveraging robust analytics tools and staying updated on industry best practices can also help streamline workflows and improve data-driven decision-making.

What are the key skills and qualifications needed to thrive as a Full Time Digital Analytics Manager, and why are they important?

To thrive as a Full Time Digital Analytics Manager, you need strong analytical skills, expertise in digital marketing metrics, and typically a degree in marketing, statistics, or a related field. Proficiency with analytics platforms like Google Analytics, Adobe Analytics, data visualization tools, and possibly certifications such as Google Analytics Individual Qualification (GAIQ) are commonly required. Strong communication, problem-solving, and leadership abilities help you translate data insights into actionable strategies and guide cross-functional teams. These skills ensure that organizations can leverage data-driven decisions to optimize digital performance and achieve business objectives.

What does a Full Time Digital Analytics Manager do?

A Full Time Digital Analytics Manager is responsible for overseeing and interpreting data related to a company's digital platforms, such as websites, apps, and online marketing campaigns. They track key performance metrics, analyze user behaviors, and generate actionable insights to help improve digital strategies and business outcomes. Their daily tasks often include managing analytics tools, creating reports, collaborating with marketing and development teams, and recommending optimizations based on data. This role requires strong analytical skills, a deep understanding of digital marketing, and the ability to communicate complex insights to stakeholders.
What are popular job titles related to Full Time Digital Analytics Manager jobs in Rochester, NY? For Full Time Digital Analytics Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Full Time Digital Analytics Manager jobs in Rochester, NY look for? The top searched job categories for Full Time Digital Analytics Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Full Time Digital Analytics Manager jobs? Cities near Rochester, NY with the most Full Time Digital Analytics Manager job openings:
Full Time Digital Analytics Manager jobs near you
Infographic showing various Full Time Digital Analytics Manager job openings in Rochester, NY as of June 2026, with employment types broken down into 3% As Needed, 45% Full Time, 49% Part Time, and 3% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $112,796 per year, or $54.2 per hour.
Digital Marketing Manager

Digital Marketing Manager

CEIPAL

Rochester, NY

$60K - $80K/yr

Full-time

Medical, Retirement

Posted 10 hours ago

Job description

 As the driving force behind CEIPAL’s Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :

●      The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market

●      The Industry’s top rated, Applicant Tracking System, CRM, and Workforce Management Software

As Digital Marketing Manager you will report to the company’s Chief Marketing Officer and will be at the forefront of CEIPAL’s efforts to disrupt the HR management software market. You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team. You will research and analyze competitor’s campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of online marketing channels. You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions.

Responsibilities:

●      Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics

●      Oversee and manage the company’s digital marketing efforts

●      Drive execution of the digital marketing strategy, including budget, channels, and reporting

●      Research, discover, test, and optimize new online marketing channels and campaigns

●      Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions

●      Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices, and be at the forefront of modern B2B demand generation

Required Qualifications:

●       5+ years of online marketing demand generation experience

●       An understanding of (and passion for) conversion rate optimization strategies and how to use them to achieve the best ROI

●       An aptitude for seeing the “big picture” and determining the right mix of demand generation strategies

●       Expert understanding of the various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc.

●       A solid understanding of technical, on-, and off-page SEO strategies

●       Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel

●       Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking

●       Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths

●       Team player who excels at cross-group collaboration and problem solving

●       A passion for data, analysis, and statistics

●       Master’s degree in mathematics, statistics, or computer science

Company Description

Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment and
Staffing firms in the US & across the globe.
Some key stats about the business:
● Serving ~20,000 recruiters a day across the globe
● Supporting ~60,000 employees.
● With for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
● 120 Employees globally & growing at a rapid pace.
● Well capitalized with funding from multiple, reputed PE firms across North America