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Digital Traffic Manager Jobs in Rochester, NY (NOW HIRING)

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

Develop a comprehensive paid media and digital marketing strategy for Soleo's owned and operated ... traffic. * Forecasting + KPI Tracking: Assist the executive team in developing forecasts ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

Develop a comprehensive paid media and digital marketing strategy for Soleo's owned and operated ... traffic. * Forecasting + KPI Tracking: Assist the executive team in developing forecasts ...

Saks

Selling Advisor-Jewelry PT

Bergen, NY · On-site

$15 - $23.10/hr

This job is onsite at the specified location and will report to the Sales Manager. WHAT YOU WILL DO ... Utilize digital tools and social media to connect with clients and guide intentional traffic

Saks

Selling Advisor - Jewelry

Bergen, NY · On-site

$10 - $35/hr

This job is onsite at the specified location and will report to the Sales Manager. WHAT YOU WILL DO ... digital tools and social media to connect with clients and guide intentional traffic • Create a ...

Saks

Selling Advisor-Jewelry PT

Bergen, NY · On-site

$15 - $23.10/hr

This job is onsite at the specified location and will report to the Sales Manager. WHAT YOU WILL DO ... Utilize digital tools and social media to connect with clients and guide intentional traffic

Saks

Selling Advisor - Jewelry

Bergen, NY · On-site

$10 - $35/hr

This job is onsite at the specified location and will report to the Sales Manager.WHAT YOU WILL DO ... digital tools and social media to connect with clients and guide intentional traffic Create a ...

Saks

Selling Advisor-Mens (Weekend PT)

Bergen, NY · On-site

$15 - $23.10/hr

This job is onsite at the specified location and will report to the Sales Manager. WHAT YOU WILL DO ... Utilize digital tools and social media to connect with clients and guide intentional traffic

Saks

Selling Advisor-Contemporary

Bergen, NY · On-site

$10 - $35/hr

This job is onsite at the specified location and will report to the Sales Manager. WHAT YOU WILL DO ... Utilize digital tools and social media to connect with clients and guide intentional traffic

Saks

Selling Advisor-Designer Sportswear

Bergen, NY · On-site

$10 - $35/hr

This job is onsite at the specified location and will report to the Sales Manager. WHAT YOU WILL DO ... Utilize digital tools and social media to connect with clients and guide intentional traffic

Saks

Selling Advisor-Contemporary

Bergen, NY · On-site

$10 - $35/hr

This job is onsite at the specified location and will report to the Sales Manager. WHAT YOU WILL DO ... Utilize digital tools and social media to connect with clients and guide intentional traffic

Saks

Selling Advisor-Mens (Weekend PT)

Bergen, NY · On-site

$15 - $23.10/hr

This job is onsite at the specified location and will report to the Sales Manager. WHAT YOU WILL DO ... Utilize digital tools and social media to connect with clients and guide intentional traffic

Saks

Selling Advisor-Designer Sportswear

Bergen, NY · On-site

$10 - $35/hr

This job is onsite at the specified location and will report to the Sales Manager. WHAT YOU WILL DO ... Utilize digital tools and social media to connect with clients and guide intentional traffic

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All JobsDigital Traffic JobsDigital Traffic Manager JobsDigital Traffic Manager Jobs in Rochester, NY

Digital Traffic Manager information

See Rochester, NY salary details

$25.2K

$77.4K

$145.1K

How much do digital traffic manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for digital traffic manager in Rochester, NY is $77,427.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,300.00 and $94,800.00 per year, depending on experience, location, and employer.

What is a digital traffic manager?

Digital traffic managers are professionals responsible for coordinating and managing the flow of digital advertising campaigns across various online platforms. They work with advertisers, publishers, and creative teams to ensure that ads are delivered on time, meet quality standards, and achieve campaign goals. Their duties often include scheduling, campaign tracking, reporting, troubleshooting issues, and optimizing performance to maximize return on investment. Digital traffic managers play a crucial role in ensuring that digital marketing operations run smoothly and efficiently.

What are the key skills and qualifications needed to thrive as a digital traffic manager, and why are they important?

To thrive as a Digital Traffic Manager, you need strong organizational skills, attention to detail, and experience in digital marketing or advertising, often supported by a relevant degree. Familiarity with ad-serving platforms, project management tools like Asana or Trello, and analytics software such as Google Analytics is typically required. Excellent communication, problem-solving abilities, and the capacity to manage multiple deadlines help you stand out in this role. These skills are vital for ensuring campaigns are delivered accurately, efficiently, and on time, which directly impacts client satisfaction and campaign success.

How does a digital traffic manager typically collaborate with creative and marketing teams to ensure timely delivery of campaigns?

A Digital Traffic Manager acts as a liaison between creative, marketing, and account teams to coordinate the workflow of digital campaigns. They are responsible for assigning tasks, setting deadlines, and monitoring progress to ensure all assets are delivered on time and meet project specifications. Regular communication and status meetings are common, and the role often involves troubleshooting bottlenecks and adjusting schedules to accommodate last-minute changes. This collaborative approach helps maintain campaign quality and ensures alignment with business objectives.

What is the difference between Digital Traffic Manager vs Digital Marketing Specialist?

AspectDigital Traffic ManagerDigital Marketing Specialist
Primary FocusManaging and optimizing website and ad traffic to increase conversionsDeveloping and executing digital marketing campaigns across channels
Skills & CertificationsSEO, SEM, analytics tools, campaign managementContent creation, social media, SEO, analytics
Work EnvironmentDigital agencies, e-commerce, marketing teamsMarketing departments, agencies, freelance

While both roles involve digital marketing, the Digital Traffic Manager primarily focuses on driving and optimizing website and ad traffic, whereas the Digital Marketing Specialist develops broader marketing strategies across multiple channels. The Traffic Manager emphasizes analytics and campaign management, making their roles complementary but distinct within digital marketing teams.

What are popular job titles related to Digital Traffic Manager jobs in Rochester, NY?

For Digital Traffic Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Digital Traffic Manager jobs in Rochester, NY look for?

The top searched job categories for Digital Traffic Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Digital Traffic Manager jobs?

Cities near Rochester, NY with the most Digital Traffic Manager job openings:

Digital Traffic Manager jobs near you
Infographic showing various Digital Traffic Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $77,427 per year, or $37.2 per hour.

Digital Marketing Specialist

East Rochester, NY • On-site

Hoselton Auto Mall
Motor Vehicle Manufacturing • 201 - 500 employees
Learn more about Hoselton Auto Mallexternal

$50K - $65K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 7 hours ago

Job description

Digital Marketing Specialist
Hoselton Auto Mall | East Rochester, NY
Full-Time | $50,000-$65,000 per year
Join the Hoselton Marketing Team
Hoselton Auto Mall is looking for a creative, organized and data-driven Digital Marketing Specialist to join our Marketing Team. This is a full-time, in-office position located at Hoselton Auto Mall in East Rochester, NY.
For more than 100 years, Hoselton has served the Rochester community as a local, family-owned automotive group. This position will help tell the Hoselton story across social media, our websites and other digital channels while supporting Hoselton Toyota, Hoselton Chevrolet, Hoselton Nissan and the Hoselton Pre-Owned Super Center.
The Digital Marketing Specialist supports all things digital at Hoselton Auto Mall. This is a varied, hands-on role for someone who is comfortable reviewing performance, coordinating campaigns and vendors, and creating content that connects with real people. The right candidate understands how SEO, SEM, CRM, paid media, websites, analytics and creative content work together to drive customer engagement, leads and growth. This person will help turn performance data into clear next steps while creating original content that brings the Hoselton story, our people and our vehicles to life.
Primary Responsibilities
1. Paid Media, Integrated Campaigns & Vendor Management
  • Coordinate, monitor and help optimize paid digital campaigns across Google Search, Shopping, Performance Max (PMax), video and Meta platforms.
  • Support the creation and execution of integrated campaigns across email, direct mail, traditional media, websites, social media and paid digital channels.
  • Help manage campaign priorities, budgets and timelines across brands and departments, adjusting quickly as inventory, offers and business needs change.
  • Serve as a day-to-day contact for third-party digital vendors; review strategy, targeting, placements, tracking, lead quality and ROI, and recommend improvements.

2. CRM Marketing, Audience Segmentation & Growth
  • Support and execute CRM marketing efforts that encourage customer retention, re-engagement, service growth and sales opportunities.
  • Build and refine audience segments using customer behavior, ownership history, engagement, lifecycle stage, geography and other first-party data.
  • Create targeted customer journeys and campaigns across email, paid media and direct mail, matching the message and offer to the audience.
  • Help maintain and grow the usable customer database through sound capture, consent and data-quality practices, then use results to improve targeting, timing and messaging.

3. Social Media, Meta & Content Creation
  • Manage day-to-day organic and paid social activity using Meta Business Suite and Meta Ads Manager, with a clear understanding of the purpose of each platform.
  • Plan and maintain social content calendars that balance vehicles, sales, service, employees, community involvement, promotions and brand storytelling.
  • Photograph and film vehicles in ways that make each one distinctive, visually compelling and relevant to the intended audience.
  • Monitor comments, messages, mentions and social performance; respond appropriately and elevate customer concerns when needed.

4. Website, SEO, Analytics & Reporting
  • Maintain accurate, current, customer-focused and OEM-compliant content across Hoselton's public websites and employee site using WordPress, Wix and dealership website tools.
  • Update pages, forms, calls to action, specials, landing pages and campaign content using existing tools, templates and approved brand standards.
  • Conduct routine website and SEO quality checks-including broken links, outdated content, form or inventory-feed issues, search visibility and customer-experience concerns-and coordinate advanced fixes with providers.
  • Use GA4, Semrush and platform analytics to review traffic, engagement, conversions, leads, calls, search performance and customer behavior.
  • Compile concise monthly reporting that explains results, vendor performance, ROI and recommended next steps to the Marketing Team and dealership leadership.

Required Skills & Experience
  • Minimum of two years of full-time, professional experience in digital marketing, advertising, social media or a related marketing role.
  • Hands-on experience with SEO, SEM and paid digital campaigns, including Google Search, Shopping, PMax and video; at least 2 years of GA4 experience and familiarity with Semrush or comparable tools.
  • Strong working knowledge of Meta Business Suite and practical experience with Meta Ads Manager, paid social targeting, campaign setup and reporting.
  • Experience with CRM marketing, database growth, audience segmentation and targeted lifecycle campaigns.
  • Experience managing third-party vendors and evaluating performance against business goals, budgets and ROI.
  • Working knowledge of WordPress, Wix and content-management tools; advanced custom website development is not required.
  • Strong photography and short-form video skills, with the confidence to direct people on camera and create distinctive vehicle content.
  • Strong writing, editing, organization and communication skills, with the ability to shift priorities and manage multiple deadlines.

Preferred Qualifications
  • Associate or bachelor's degree in marketing, communications, digital media, advertising or a related discipline, or equivalent professional experience.
  • Working knowledge of Adobe Creative Suite, Canva, Microsoft Office, Looker Studio and LLM-based AI tools.
  • Portfolio or examples demonstrating paid campaigns, reporting, photography, Reels, video and other digital content.

Benefits
• Competitive pay based on experience
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Employee discounts on vehicles, service, and parts
• Supportive and collaborative team environment
• Opportunity for professional growth in a stable, locally owned company
Schedule
• Monday to Friday
• Day shift
• In-office position (East Rochester, NY)
How to Apply
Apply now through Indeed or visit our careers page: hoselton.com/careers
Hoselton Auto Mall is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants.

Apply