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Full Time Digital Audience Strategy Jobs in Rochester, NY

Butler/Till, Inc.

Senior Marketing Strategist

Rochester, NY · On-site +1

$60K - $95K/yr

... g., audience targeting misalignment, bid strategy gaps, creative underperformance, platform ... Maintain current knowledge of digital media platforms, algorithms, industry trends, and competitive ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

Campaign Strategy & Execution: * Develop and execute comprehensive digital marketing strategies ... Use data insights to continuously improve campaign strategies, audience segmentation, and channel ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

Campaign Strategy & Execution: * Develop and execute comprehensive digital marketing strategies ... Use data insights to continuously improve campaign strategies, audience segmentation, and channel ...

Enpro

Global Marketing Communications Manager

Palmyra, NY · On-site

$110K - $178K/yr

... and audience segmentation * Ensure alignment between content, campaigns, and digital execution * Support development of lead generation and nurturing strategies tied to campaign objectives ...

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All JobsDigital Audience Strategy JobsFull Time Digital Audience Strategy JobsFull Time Digital Audience Strategy Jobs in Rochester, NY

Full Time Digital Audience Strategy information

See Rochester, NY salary details

$65.1K

$110.2K

$165.8K

How much do full time digital audience strategy jobs pay per year?

As of Aug 31, 2026, the average yearly pay for full time digital audience strategy in Rochester, NY is $110,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What is the difference between Full Time Digital Audience Strategy vs Digital Marketing Specialist?

AspectFull Time Digital Audience StrategyDigital Marketing Specialist
Primary FocusDeveloping and executing audience segmentation and targeting strategiesImplementing marketing campaigns across digital channels
Skills & CertificationsData analysis, audience segmentation, analytics tools, certifications like Google AnalyticsSEO, SEM, content creation, social media skills, certifications like Google Ads
Work EnvironmentCollaborative teams, digital agencies, or in-house marketing departmentsMarketing teams, agencies, or freelance roles

Full Time Digital Audience Strategy roles focus on understanding and targeting specific audience segments to optimize engagement, while Digital Marketing Specialists execute campaigns across various digital channels. Both roles require analytical skills and familiarity with digital tools, but their core responsibilities differ in strategic planning versus campaign execution.

What are popular job titles related to Full Time Digital Audience Strategy jobs in Rochester, NY?

For Full Time Digital Audience Strategy jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Full Time Digital Audience Strategy jobs in Rochester, NY look for?

The top searched job categories for Full Time Digital Audience Strategy jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Full Time Digital Audience Strategy jobs?

Cities near Rochester, NY with the most Full Time Digital Audience Strategy job openings:

Full Time Digital Audience Strategy jobs near you
Infographic showing various Full Time Digital Audience Strategy job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 82% In-person, 12% Hybrid, and 6% Remote job distribution, with an average salary of $110,238 per year, or $53 per hour.

Digital Media Specialist- Marketing & Audience Development

Rochester, NY • On-site

WXXI Public Broadcasting Council
Broadcasting • 51 - 200 employees
Learn more about WXXI Public Broadcasting Councilexternal

$55K/yr

Full-time

Re-posted yesterday

Job description

POSITION: Digital Media Specialist- Marketing & Audience Development DEPARTMENT: Marketing & Audience Development CLASSIFICATION: Full-time, Non- Exempt REPORTS TO: Director of Communications & Audience Development PAY : 45,000- $55,000 ( Commensurate with Experience) Executive Summary: The Digital Content Specialist serves as the primary video producer and content execution lead, transforming WXXIs storytelling into platform-native content to drive engagement and growth. Position Summary: The role focuses on creating, packaging, producing, editing, and publishing short-form video and digital content across social and YouTube platforms that support WXXIs audience growth strategy. KEY RESPONSIBILITIES: Digital Content production: Create short-form videos and digital content to support WXXI programs, events, and campaigns.

Publishing: Support the publishing of digital content to WXXI platforms. Video & Visual Asset Creation: Create digitally focused content including thumbnails for YouTube videos, social graphics, visuals for digital campaigns, and video clips optimized for each platform. Support Media Campaigns: Prepare, produce, and edit graphics, videos, and promo content for priority campaigns.

Platform Optimization Support: Assist with improving WXXIs performance on digital platforms by implementing best practices and ensuring consistent visual branding across platforms.

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