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Digital Audience Strategy Jobs (NOW HIRING)

Etsy

Senior Audience Strategy Manager

New York, NY · On-site +1

$157K - $203K/yr

Bridge the gap between brand objectives and tactical digital marketing execution, ensuring ... that shape audience segmentation, targeting parameters, and go-to-market strategies. * Data ...

Etsy

Senior Audience Strategy Manager

New York, NY · On-site +1

$157K - $203K/yr

Bridge the gap between brand objectives and tactical digital marketing execution, ensuring ... that shape audience segmentation, targeting parameters, and go-to-market strategies. * Data ...

Masco Corporation

Audience & Media Strategist

Livonia, MI · On-site

$121K - $190K/yr

Collaborate closely with Digital Strategy, Digital Intelligence, Media, MarTech, and Analytics leaders to ensure audience work is embedded in the broader digital roadmap. What Success Looks Like

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How much do digital audience strategy jobs pay per year?

As of Jun 21, 2026, the average yearly pay for digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What are the typical daily responsibilities of someone working in Digital Audience Strategy?

A professional in Digital Audience Strategy typically monitors audience analytics, plans and executes multi-platform digital campaigns, and collaborates with content, marketing, and data teams to enhance audience engagement. They spend time analyzing user behavior and feedback to inform strategy adjustments and present insights to stakeholders for decision-making. Regular tasks also include A/B testing content, optimizing targeting strategies, and identifying new audience growth opportunities. This role often involves both independent data-driven work and frequent communication with creative and technical colleagues, making it dynamic and collaborative.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior digital audience strategists, media directors, and content marketing managers often earn $150,000 or more annually, especially with extensive experience, advanced skills in analytics and audience targeting, and leadership responsibilities. These positions typically require strong strategic planning, data analysis, and familiarity with tools like Google Analytics or social media platforms.

What can you do with a digital audiences degree?

A degree in digital audiences prepares individuals for roles in digital marketing, audience analysis, and content strategy. Graduates can work as social media managers, data analysts, or digital marketing specialists, utilizing tools like analytics platforms and content management systems to target and engage online audiences.

What is a Digital Audience Strategy job?

A Digital Audience Strategy job involves analyzing, understanding, and engaging target audiences across digital platforms to drive growth and impact. Professionals in this role use data, research, and marketing insights to develop strategies that optimize content distribution, audience engagement, and brand awareness. They often collaborate with marketing, analytics, and content teams to refine messaging and ensure it reaches the right people at the right time. This role requires expertise in digital marketing, SEO, social media, and data analysis to continuously improve audience targeting and engagement.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to increase brand awareness and engagement. They analyze digital data, identify target audiences, and use tools like social media, SEO, and analytics platforms to optimize campaigns. Strong communication, analytical skills, and familiarity with digital marketing tools are essential for this role.

What are the key skills and qualifications needed to thrive in the Digital Audience Strategy position, and why are they important?

To thrive in Digital Audience Strategy, you need strong analytical skills, experience with digital marketing platforms, and a background in communications, marketing, or a related field. Familiarity with analytics tools like Google Analytics, social media insights, and customer relationship management (CRM) systems, as well as certifications in digital marketing, are often beneficial. Strategic thinking, creativity, and strong collaboration skills help professionals excel in developing and executing audience growth initiatives. These skills are crucial for effectively understanding audiences, optimizing campaigns, and driving engagement in a dynamic digital landscape.

What is digital audience strategy?

Digital audience strategy involves planning and implementing methods to understand, target, and engage specific online audiences across digital platforms. It includes analyzing data, creating tailored content, and using tools like analytics and marketing automation to optimize reach and effectiveness. Professionals in this field often work with marketing teams to improve digital presence and audience engagement.
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Digital Audience Strategy jobs near you
Infographic showing various Digital Audience Strategy job openings in the United States as of June 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Manager, Audience & Data Strategy

Omnicom Media US

New York, NY

Other

Posted 10 days ago

Job description

 

The Company

Comfluence, LLC is a subsidiary of Omnicom Group and has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Comfluence is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Comfluence is seeking a Manager, Audience & Data Strategy to join our growing team in New York. This is a unique opportunity to work on a high-profile, multi-vertical client that touches nearly every facet of modern consumer life. From retail to entertainment to tech, you'll be supporting all areas of the business-giving you unparalleled exposure and learning opportunities in a highly collaborative and fast-paced environment.

In this role, you'll dig deep into audience insights and help bring data to life, supporting strategy and planning across multiple business units. You'll work closely with a wide range of internal teams to develop thoughtful, data-informed audience strategies that guide impactful media activations.

Key Responsibilities

  • Support the development and execution of audience strategies across multiple lines of business (entertainment, e-commerce, gaming, technology)
  • Pull, analyze, and interpret audience data from a variety of platforms (e.g., Nielsen, MRI, GWI, and other 1P/2P/3P sources).
  • Conduct audience overlap analyses and sizing to inform segmentation and targeting approaches.
  • Collaborate with the Data Sciences team to develop custom audience approaches
  • Synthesize complex data into actionable insights and clear recommendations informing media strategy & activation
  • Support enterprise level transformation initiatives, advancing the approach to data and technology supporting audience centric planning
  • Manage audience taxonomy implementation and maintenance in partnership with data operations

Qualifications

  • 4-6 years of experience in media, audience strategy, or marketing analytics, ideally in an agency or integrated brand environment.
  • Proficiency with audience insights platforms including Nielsen, MRI, GWI, and others.
  • Strong foundational knowledge of marketing channels, media strategy, and planning best practices
  • Skilled in data analysis, storytelling, and translating insights into strategy.
  • Excellent written communication and business writing skills.
  • Detail-oriented, organized, and able to manage multiple projects with competing deadlines.
  • Confident working with cross-functional teams including strategy, data science, and analytics.
  • Bachelor's degree in Marketing, Communications, Media, Statistics, or a related field-or equivalent experience.

Preferred Qualifications

  • Experience working alongside data science or advanced analytics teams.
  • Familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs).
  • Comfortable navigating ambiguous datasets and turning them into clear, structured strategies.

Why Join Us?

At Comfluence, you'll be part of a tight-knit, strategy-driven team working on one of the largest and most dynamic accounts in the industry. You'll gain hands-on experience in audience planning across multiple verticals and business models-accelerating your expertise in audience strategy, data interpretation, and integrated media planning. We're a collaborative, forward-thinking group that values curiosity, creativity, and clarity-and we're excited to bring someone on board who shares those values.

 

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