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Digital Audience Strategy Jobs (NOW HIRING)

Etsy

Senior Audience Strategy Manager

Brooklyn, NY · On-site +1

$157K - $203K/yr

Bridge the gap between brand objectives and tactical digital marketing execution, ensuring ... that shape audience segmentation, targeting parameters, and go-to-market strategies. * Data ...

Etsy

Senior Audience Strategy Manager

New York, NY · On-site +1

$183K - $237K/yr

Bridge the gap between brand objectives and tactical digital marketing execution, ensuring ... that shape audience segmentation, targeting parameters, and go-to-market strategies. * Data ...

The New York Times

Analyst, Audience Strategy

New York, NY · On-site

$75K - $85K/yr

... digital and app destination. And it's why our business strategy centers on making journalism so ... You will support the Audience Strategy team within The New York Times Advertising. You will conduct ...

Moore

Director, Audience Strategy

Lanham, MD · Remote

Experience with direct mail, digital, sustainer, event, or other strategies a plus. * Bachelor ... audiences. * Excellent written, oral, interpersonal and presentation skills and the ability to ...

Moore DM Group LLC

Director, Audience Strategy

Lanham, MD · On-site +1

$105K - $130K/yr

Experience with direct mail, digital, sustainer, event, or other strategies a plus. * Bachelor ... audiences. * Excellent written, oral, interpersonal and presentation skills and the ability to ...

Asuep

Audience Manager

Oak Park, IL · On-site +1

$60K - $70K/yr

Audience Manager The Audience Manager for NEWSWELL Chicago is a strategic, datadriven and communitycentered digital leader who will grow and strengthen the reach, engagement and impact of our four ...

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Digital Audience Strategy information

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$66K

$111.7K

$168K

How much do digital audience strategy jobs pay per year?

As of Jul 24, 2026, the average yearly pay for digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What are the typical daily responsibilities of someone working in Digital Audience Strategy?

A professional in Digital Audience Strategy typically monitors audience analytics, plans and executes multi-platform digital campaigns, and collaborates with content, marketing, and data teams to enhance audience engagement. They spend time analyzing user behavior and feedback to inform strategy adjustments and present insights to stakeholders for decision-making. Regular tasks also include A/B testing content, optimizing targeting strategies, and identifying new audience growth opportunities. This role often involves both independent data-driven work and frequent communication with creative and technical colleagues, making it dynamic and collaborative.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as Digital Audience Strategist, Media Director, or Content Director often earn $150,000 or more annually, especially with extensive experience, leadership responsibilities, and advanced skills in analytics and digital platforms. High-level positions in advertising agencies, media companies, or large digital publishers typically offer compensation in this range.

What is the salary of a digital marketing strategist?

The salary of a digital marketing strategist typically ranges from $50,000 to $100,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced strategists with certifications and skills in analytics and SEO can earn higher salaries.

What can you do with a digital audiences degree?

A degree in digital audiences prepares individuals for roles in digital marketing, audience analysis, and content strategy. Graduates can work as digital marketing specialists, social media managers, data analysts, or content strategists, often utilizing tools like analytics platforms and content management systems to optimize online engagement.

What is a Digital Audience Strategy job?

A Digital Audience Strategy job involves analyzing, understanding, and engaging target audiences across digital platforms to drive growth and impact. Professionals in this role use data, research, and marketing insights to develop strategies that optimize content distribution, audience engagement, and brand awareness. They often collaborate with marketing, analytics, and content teams to refine messaging and ensure it reaches the right people at the right time. This role requires expertise in digital marketing, SEO, social media, and data analysis to continuously improve audience targeting and engagement.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to increase brand awareness and engagement. They analyze digital data, identify target audiences, and use tools like social media, SEO, and analytics platforms to optimize campaigns. Strong communication skills and knowledge of digital trends are essential for this role.

What are the key skills and qualifications needed to thrive in the Digital Audience Strategy position, and why are they important?

To thrive in Digital Audience Strategy, you need strong analytical skills, experience with digital marketing platforms, and a background in communications, marketing, or a related field. Familiarity with analytics tools like Google Analytics, social media insights, and customer relationship management (CRM) systems, as well as certifications in digital marketing, are often beneficial. Strategic thinking, creativity, and strong collaboration skills help professionals excel in developing and executing audience growth initiatives. These skills are crucial for effectively understanding audiences, optimizing campaigns, and driving engagement in a dynamic digital landscape.

More about Digital Audience Strategy jobs
What cities are hiring for Digital Audience Strategy jobs? Cities with the most Digital Audience Strategy job openings:
What are the most commonly searched types of Digital Audience Strategy jobs? The most popular types of Digital Audience Strategy jobs are:
What states have the most Digital Audience Strategy jobs? States with the most job openings for Digital Audience Strategy jobs include:
What job categories do people searching Digital Audience Strategy jobs look for? The top searched job categories for Digital Audience Strategy jobs are:
Digital Audience Strategy jobs near you
Infographic showing various Digital Audience Strategy job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 85% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Audience Strategy Manager

Jackson National Life

Nashville, TN • On-site

Full-time

Posted 7 days ago

Job description

If you are an internal associate, please login to Workday and apply through Jobs Hub.

Job PurposeThe Audience Strategy Manager is responsible for defining, developing, and operationalizing customer audience strategies that drive acquisition, engagement, retention, and lifetime value. This individual translates business goals and customer insights into scalable audience frameworks, segmentation strategies, and activation plans across owned, paid, and earned channels.Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power personalization, journey orchestration, campaign targeting, and measurement.Essential Responsibilities
  • Develop enterprise audience frameworks aligned to customer lifecycle stages, behaviors, needs, and business priorities.
  • Define audience taxonomy, segmentation methodology, and targeting rules.
  • Identify high-value customer segments, growth opportunities, and suppression strategies.
  • Build scalable segmentation approaches balancing precision, reach, and operational efficiency.
  • Translate audience strategies into executable activation plans across email, paid media, web personalization, mobile, and direct channels.
  • Partner with channel owners to ensure audience consistency across platforms.
  • Define audience eligibility, prioritization, exclusions, and contact strategies.
  • Partner with CDP, CRM, and Operations teams to operationalize audience definitions within platforms such as Adobe Real-Time CDP and Adobe Experience Platform.
  • Establish business requirements for audience creation, enrichment, and activation.
  • Ensure audiences align with identity resolution, consent, and governance standards.
  • Monitor audience performance, penetration, conversion, retention, and engagement metrics.
  • Analyze audience effectiveness and recommend refinements based on business outcomes.
  • Partner with analytics teams on testing strategies, incrementality, holdouts, and experimentation.
  • Serve as the central point of contact for audience requests across business units.
  • Translate business objectives into audience recommendations and prioritization frameworks.
  • Educate stakeholders on audience best practices, governance, and targeting strategy.
Other Duties
  • Performs other duties and/or projects as assigned.
Knowledge, Skills and Abilities
  • Strong understanding of segmentation, customer journeys, first-party data strategy, and personalization.
  • Familiarity with paid media audiences, CRM audiences, and omnichannel activation.
  • Ability to interpret customer insights, analytics, and business needs into actionable targeting strategies.
  • Excellent written and verbal communication and presentation skills with a proven ability to convey complex information and ideas clearly and effectively to a variety of stakeholders and influence decision making.
  • Excellent interpersonal skills with an ability to build and maintain relationships.
  • Strong project management, organizational, and time management skills with the ability to manage and prioritize multiple projects and tasks simultaneously.
Qualifications
  • Bachelor's Degree or equivalent education and experience required.
  • 5+ years of experience in audience strategy, CRM, lifecycle marketing, marketing strategy, customer analytics, or marketing operations required.
  • Experience building audience strategies in a CDP, CRM, DMP, or marketing automation environment required.
  • Hands-on experience with Adobe Real-Time CDP, Adobe Target, Marketo, or similar platforms preferred.
  • Experience with SQL, analytics tools, or BI platforms preferred.
  • Knowledge of privacy, consent, and audience governance frameworks preferred.

Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

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