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Digital Audience Strategy Jobs (NOW HIRING)

Omnicom

Manager, Audience & Data Strategy

New York, NY · On-site

Designed to inform brand strategies with real-time insights, Comfluence is a data-driven marketing ... Familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs). Comfortable navigating ...

Omnicom

Manager, Audience & Data Strategy

New York, NY · Hybrid

Designed to inform brand strategies with real-time insights, Comfluence is a data-driven marketing ... Familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs). Comfortable navigating ...

Moore DM Group LLC

Director, Audience Strategy

Lanham, MD · On-site

$105K - $125K/yr

Meet regularly with the other agency, strategy, and channel account leads - Direct Mail, Digital ... audiences or campaigns. * In coordination with the Client Success team, help facilitate client ...

Moore

Director, Audience Strategy

Lanham, MD · On-site

Meet regularly with theotheragency,strategy, andchannel accountleads- Direct Mail, Digital, DRTV ... in future audiences or campaigns. * In coordination with the Client Success team ...

Asuep

Audience Manager

Oak Park, IL · On-site

$60K - $70K/yr

Audience Manager The Audience Manager for NEWSWELL Chicago is a strategic, datadriven and communitycentered digital leader who will grow and strengthen the reach, engagement and impact of our four ...

DeKalb Health

Director, Audience Strategy

Lanham, MD · On-site

$105 - $125/hr

Meet regularly with theotheragency,strategy, andchannel accountleads- Direct Mail, Digital, DRTV ... in future audiences or campaigns. * In coordination with the Client Success team ...

NEWSWELL

Audience Manager

Oak Park, IL · On-site

$60K - $70K/yr

Audience Manager The Audience Manager for NEWSWELL Chicago is a strategic, data-driven and community-centered digital leader who will grow and strengthen the reach, engagement and impact of our four ...

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Digital Audience Strategy information

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How much do digital audience strategy jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What is a digital audience strategy?

A Digital Audience Strategy job involves analyzing, understanding, and engaging target audiences across digital platforms to drive growth and impact. Professionals in this role use data, research, and marketing insights to develop strategies that optimize content distribution, audience engagement, and brand awareness. They often collaborate with marketing, analytics, and content teams to refine messaging and ensure it reaches the right people at the right time. This role requires expertise in digital marketing, SEO, social media, and data analysis to continuously improve audience targeting and engagement.

What are the typical daily responsibilities of someone working in digital audience strategy?

A professional in Digital Audience Strategy typically monitors audience analytics, plans and executes multi-platform digital campaigns, and collaborates with content, marketing, and data teams to enhance audience engagement. They spend time analyzing user behavior and feedback to inform strategy adjustments and present insights to stakeholders for decision-making. Regular tasks also include A/B testing content, optimizing targeting strategies, and identifying new audience growth opportunities. This role often involves both independent data-driven work and frequent communication with creative and technical colleagues, making it dynamic and collaborative.

What are the key skills and qualifications needed to thrive in digital audience strategy, and why are they important?

To thrive in Digital Audience Strategy, you need strong analytical skills, experience with digital marketing platforms, and a background in communications, marketing, or a related field. Familiarity with analytics tools like Google Analytics, social media insights, and customer relationship management (CRM) systems, as well as certifications in digital marketing, are often beneficial. Strategic thinking, creativity, and strong collaboration skills help professionals excel in developing and executing audience growth initiatives. These skills are crucial for effectively understanding audiences, optimizing campaigns, and driving engagement in a dynamic digital landscape.

Is a digital audience strategist a good career?

A digital audience strategist is a growing role focused on analyzing and targeting online audiences using data analytics and marketing tools. It offers opportunities in digital marketing, media, and advertising industries, often requiring skills in data analysis, content strategy, and familiarity with platforms like Google Analytics and social media tools. The career can be rewarding for those interested in data-driven marketing and digital trends.

What does a digital audience strategy do?

A digital audience strategy involves planning and implementing methods to attract, engage, and retain online audiences across digital platforms. It includes analyzing user data, creating targeted content, and using tools like analytics and social media management to optimize reach and engagement.
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Digital Audience Strategy jobs near you
Infographic showing various Digital Audience Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 12% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Director, Audience Strategy & Growth

REFORM Alliance

Manhattan, NY • On-site

$120 - $150/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 20 days ago

Job description

Job Title

Director, Audience Strategy & Growth (Social, Video, Membership)

Team & Location

Marketing & Communications – New York City

Full‑Time, Exempt, ASAP

About the Role

REFORM Alliance seeks a Director, Audience Strategy & Growth to build and lead the organization's cross‑platform audience development function. This leader will set growth strategy for stories, campaigns, and content across social, video, and audio, turning storytelling into measurable impact.

The role is on the Marketing & Communication team and reports directly to the VP of Marketing & Communications.

What You’ll Do Strategy & Data (60%)
  • Set audience strategy: Define and implement best practices for growing reach and engagement on Instagram, Facebook, X, Threads, TikTok, YouTube, LinkedIn, and emerging channels.
  • Own the analytics and insights function: Manage an audience KPI program that tracks performance across formats and platforms and translate insights into recommendations guiding content and campaign strategy.
  • Drive growth for major moments and campaigns: Build audience plans for tentpoles such as campaign launches, testimony, and storytelling releases.
  • Build a digital center of excellence: Turn data and insights into actionable intelligence through visual dashboards showing the impact of social content.
Membership Support (30%)
  • Drive REFORMer membership and activations with Digital Membership Strategists to develop campaigns that drive member sign‑ups to REFORM’s email database for community engagement and actions.
  • Support brand extensions: Evaluate and grow new formats and platforms for storytelling, including podcasts, virtual events, livestreams, or partnership content.
  • Develop key relationships: Serve as primary contact with platform partners and influencers to unlock follower growth and co‑marketing opportunities.
Other Duties as Assigned (10%)

Support additional organization needs as required.

Required Qualifications
  • 5+ years of experience in audience strategy, audience development, or growth marketing across social, video, email marketing, influencer, and other digital extensions.
  • Strong analytics fluency: direct experience owning a KPI program and translating data into content and platform strategy recommendations.
  • Experience with performance/paid media (Google Ads, Meta Ads) to drive account growth and brand awareness.
Preferred Qualifications
  • Track record of launching and growing digital properties, including audience development, platform relationships, and cross‑promotion strategy.
  • Experience collaborating with platform partners (Meta, TikTok, Apple, Spotify, YouTube, etc.) and influencers.
  • Collaborative, cross‑functional operating style, comfortable working with content creators, influencers, production, policy, data, and product teams.
  • Passion for criminal justice reform and REFORM Alliance’s mission; nonprofit or advocacy experience is a plus.
Why REFORM Alliance

A rare opportunity to bring big‑media audience strategy discipline to a mission where growth drives policy change and second chances.

Work Demands
  • Rapid‑response campaigns in real time, may require non‑traditional hours (evenings and weekends) 4–6 times per month.
  • Some travel for events and conferences; in‑office 4–5 days per week.
Additional Requirements
  • Authorized to work in the U.S. and live within commuting distance of New York City.
  • REFORM does not offer visa sponsorship.
Compensation & Benefits

Salary ranges from $120,000–$150,000 based on experience and fit.

Benefits include competitive salaries, comprehensive medical, dental, vision, life, disability coverage, 20 days PTO in the first year, 4% 401(k) match after 30 days, 100% health insurance premium coverage, and $75 monthly cell phone reimbursement.

Equal Opportunity Employer

REFORM Alliance is an equal‑opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected factor.

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