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Digital Audience Strategy Jobs (NOW HIRING)

Omnicom

Manager, Audience & Data Strategy

New York, NY · On-site

Designed to inform brand strategies with real-time insights, Comfluence is a data-driven marketing ... Familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs). Comfortable navigating ...

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How much do digital audience strategy jobs pay per year?

As of Aug 14, 2026, the average yearly pay for digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What are the typical daily responsibilities of someone working in digital audience strategy?

A professional in Digital Audience Strategy typically monitors audience analytics, plans and executes multi-platform digital campaigns, and collaborates with content, marketing, and data teams to enhance audience engagement. They spend time analyzing user behavior and feedback to inform strategy adjustments and present insights to stakeholders for decision-making. Regular tasks also include A/B testing content, optimizing targeting strategies, and identifying new audience growth opportunities. This role often involves both independent data-driven work and frequent communication with creative and technical colleagues, making it dynamic and collaborative.

Is a digital audience strategist a good career?

A digital audience strategist is a growing role focused on analyzing and targeting online audiences using data analytics and marketing tools. It offers opportunities in digital marketing, media, and advertising industries, often requiring skills in data analysis, content strategy, and familiarity with platforms like Google Analytics and social media tools. The career can be rewarding for those interested in data-driven marketing and digital trends.

How to become a digital audience strategist?

To become a digital audience strategist, develop skills in data analysis, digital marketing, and content strategy, often through a bachelor's degree in marketing, communications, or related fields. Gaining experience with analytics tools like Google Analytics and social media platforms, along with certifications in digital marketing, can enhance your qualifications for this role.

What does a digital audience strategist do?

A digital audience strategist analyzes online data to understand target audiences and develops strategies to increase engagement across digital platforms. They use tools like analytics software and content management systems to optimize campaigns and improve reach. Strong skills in data analysis, marketing, and communication are essential for this role.

What is a digital audience strategy?

A Digital Audience Strategy job involves analyzing, understanding, and engaging target audiences across digital platforms to drive growth and impact. Professionals in this role use data, research, and marketing insights to develop strategies that optimize content distribution, audience engagement, and brand awareness. They often collaborate with marketing, analytics, and content teams to refine messaging and ensure it reaches the right people at the right time. This role requires expertise in digital marketing, SEO, social media, and data analysis to continuously improve audience targeting and engagement.

What are the key skills and qualifications needed to thrive in digital audience strategy, and why are they important?

To thrive in Digital Audience Strategy, you need strong analytical skills, experience with digital marketing platforms, and a background in communications, marketing, or a related field. Familiarity with analytics tools like Google Analytics, social media insights, and customer relationship management (CRM) systems, as well as certifications in digital marketing, are often beneficial. Strategic thinking, creativity, and strong collaboration skills help professionals excel in developing and executing audience growth initiatives. These skills are crucial for effectively understanding audiences, optimizing campaigns, and driving engagement in a dynamic digital landscape.

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Digital Audience Strategy jobs near you
Infographic showing various Digital Audience Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Audience Strategy Manager

Jackson National Life

Nashville, TN

Full-time

Re-posted 28 days ago

Job description

If you are an internal associate, please login to Workday and apply through Jobs Hub.

Job PurposeThe Audience Strategy Manager is responsible for defining, developing, and operationalizing customer audience strategies that drive acquisition, engagement, retention, and lifetime value. This individual translates business goals and customer insights into scalable audience frameworks, segmentation strategies, and activation plans across owned, paid, and earned channels.Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power personalization, journey orchestration, campaign targeting, and measurement.Essential Responsibilities
  • Develop enterprise audience frameworks aligned to customer lifecycle stages, behaviors, needs, and business priorities.
  • Define audience taxonomy, segmentation methodology, and targeting rules.
  • Identify high-value customer segments, growth opportunities, and suppression strategies.
  • Build scalable segmentation approaches balancing precision, reach, and operational efficiency.
  • Translate audience strategies into executable activation plans across email, paid media, web personalization, mobile, and direct channels.
  • Partner with channel owners to ensure audience consistency across platforms.
  • Define audience eligibility, prioritization, exclusions, and contact strategies.
  • Partner with CDP, CRM, and Operations teams to operationalize audience definitions within platforms such as Adobe Real-Time CDP and Adobe Experience Platform.
  • Establish business requirements for audience creation, enrichment, and activation.
  • Ensure audiences align with identity resolution, consent, and governance standards.
  • Monitor audience performance, penetration, conversion, retention, and engagement metrics.
  • Analyze audience effectiveness and recommend refinements based on business outcomes.
  • Partner with analytics teams on testing strategies, incrementality, holdouts, and experimentation.
  • Serve as the central point of contact for audience requests across business units.
  • Translate business objectives into audience recommendations and prioritization frameworks.
  • Educate stakeholders on audience best practices, governance, and targeting strategy.
Other Duties
  • Performs other duties and/or projects as assigned.
Knowledge, Skills and Abilities
  • Strong understanding of segmentation, customer journeys, first-party data strategy, and personalization.
  • Familiarity with paid media audiences, CRM audiences, and omnichannel activation.
  • Ability to interpret customer insights, analytics, and business needs into actionable targeting strategies.
  • Excellent written and verbal communication and presentation skills with a proven ability to convey complex information and ideas clearly and effectively to a variety of stakeholders and influence decision making.
  • Excellent interpersonal skills with an ability to build and maintain relationships.
  • Strong project management, organizational, and time management skills with the ability to manage and prioritize multiple projects and tasks simultaneously.
Qualifications
  • Bachelor's Degree or equivalent education and experience required.
  • 5+ years of experience in audience strategy, CRM, lifecycle marketing, marketing strategy, customer analytics, or marketing operations required.
  • Experience building audience strategies in a CDP, CRM, DMP, or marketing automation environment required.
  • Hands-on experience with Adobe Real-Time CDP, Adobe Target, Marketo, or similar platforms preferred.
  • Experience with SQL, analytics tools, or BI platforms preferred.
  • Knowledge of privacy, consent, and audience governance frameworks preferred.

Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

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