Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power ...
Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power ...
Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power ...
Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power ...
Manager, Audience Strategy
Chicago, IL · On-site
The Audience Strategy Manager will support internal agencies and clients by leveraging data and ... Strong understanding of digital marketing, CRM, and audience segmentation * SQL, SAS, or Python a ...
Manager, Audience Strategy
Chicago, IL · On-site
The Audience Strategy Manager will support internal agencies and clients by leveraging data and ... Strong understanding of digital marketing, CRM, and audience segmentation * SQL, SAS, or Python a ...
Manager, Audience Strategy
Chicago, IL · On-site
The Audience Strategy Manager will support internal agencies and clients by leveraging data and ... Strong understanding of digital marketing, CRM, and audience segmentation * SQL, SAS, or Python a ...
Manager, Audience Strategy
Chicago, IL · On-site
The Audience Strategy Manager will support internal agencies and clients by leveraging data and ... Strong understanding of digital marketing, CRM, and audience segmentation * SQL, SAS, or Python a ...
Manager, Audience Strategy
Chicago, IL · On-site
The Audience Strategy Manager will support internal agencies and clients by leveraging data and ... Strong understanding of digital marketing, CRM, and audience segmentation * SQL, SAS, or Python a ...
Manager, Audience Strategy
Chicago, IL · On-site
The Audience Strategy Manager will support internal agencies and clients by leveraging data and ... Strong understanding of digital marketing, CRM, and audience segmentation * SQL, SAS, or Python a ...
The Audience Strategy Manager will support internal agencies and clients by leveraging data and ... Strong understanding of digital marketing, CRM, and audience segmentation * SQL, SAS, or Python a ...
The Audience Strategy Manager will support internal agencies and clients by leveraging data and ... Strong understanding of digital marketing, CRM, and audience segmentation * SQL, SAS, or Python a ...
Audience Strategy Manager
Nashville, TN · On-site
Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power ...
Audience Strategy Manager
Nashville, TN · On-site
Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power ...
Senior Audience Strategy Manager
Brooklyn, NY · On-site +1
$157K - $203K/yr
Bridge the gap between brand objectives and tactical digital marketing execution, ensuring ... manage relationships with senior leadership, communicating audience insights and strategies.
Senior Audience Strategy Manager
Brooklyn, NY · On-site +1
$157K - $203K/yr
Bridge the gap between brand objectives and tactical digital marketing execution, ensuring ... manage relationships with senior leadership, communicating audience insights and strategies.
Senior Audience Strategy Manager
New York, NY · On-site +1
$157K - $203K/yr
Bridge the gap between brand objectives and tactical digital marketing execution, ensuring ... manage relationships with senior leadership, communicating audience insights and strategies.
Senior Audience Strategy Manager
New York, NY · On-site +1
$157K - $203K/yr
Bridge the gap between brand objectives and tactical digital marketing execution, ensuring ... manage relationships with senior leadership, communicating audience insights and strategies.
Product Manager - Digital Audience Growth and Engagement
New York, NY · On-site
$110K - $165K/yr
... Manager to drive audience expansion and deepen loyalty across our multi-platform digital ecosystem ... Strategic Experimentation : Own the ideation, execution, and analysis of the growth experimentation ...
Product Manager - Digital Audience Growth and Engagement
New York, NY · On-site
$110K - $165K/yr
... Manager to drive audience expansion and deepen loyalty across our multi-platform digital ecosystem ... Strategic Experimentation : Own the ideation, execution, and analysis of the growth experimentation ...
Analyst, Audience Strategy
New York, NY · On-site
$75K - $85K/yr
... digital and app destination. And it's why our business strategy centers on making journalism so ... Independent Research Management: Handle most, if not all, custom insights requests independently.
Analyst, Audience Strategy
New York, NY · On-site
$75K - $85K/yr
... digital and app destination. And it's why our business strategy centers on making journalism so ... Independent Research Management: Handle most, if not all, custom insights requests independently.
Director, Audience Strategy
Lanham, MD · Remote
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth ... Experience with direct mail, digital, sustainer, event, or other strategies a plus. * Bachelor ...
Director, Audience Strategy
Lanham, MD · Remote
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth ... Experience with direct mail, digital, sustainer, event, or other strategies a plus. * Bachelor ...
The Audience Strategy Associate Director will support internal agencies and clients by leveraging ... Strong understanding of digital marketing, CRM, and audience segmentation * Excellent problem ...
The Audience Strategy Associate Director will support internal agencies and clients by leveraging ... Strong understanding of digital marketing, CRM, and audience segmentation * Excellent problem ...
The Audience Strategy Associate Director will support internal agencies and clients by leveraging ... Strong understanding of digital marketing, CRM, and audience segmentation * Excellent problem ...
The Audience Strategy Associate Director will support internal agencies and clients by leveraging ... Strong understanding of digital marketing, CRM, and audience segmentation * Excellent problem ...
The Audience Strategy Associate Director will support internal agencies and clients by leveraging ... Strong understanding of digital marketing, CRM, and audience segmentation * Excellent problem ...
The Audience Strategy Associate Director will support internal agencies and clients by leveraging ... Strong understanding of digital marketing, CRM, and audience segmentation * Excellent problem ...
The Audience Strategy Associate Director will support internal agencies and clients by leveraging ... Strong understanding of digital marketing, CRM, and audience segmentation * Excellent problem ...
The Audience Strategy Associate Director will support internal agencies and clients by leveraging ... Strong understanding of digital marketing, CRM, and audience segmentation * Excellent problem ...
Director, Audience Strategy
Lanham, MD · On-site +1
$105K - $130K/yr
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth ... Experience with direct mail, digital, sustainer, event, or other strategies a plus. * Bachelor ...
Director, Audience Strategy
Lanham, MD · On-site +1
$105K - $130K/yr
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth ... Experience with direct mail, digital, sustainer, event, or other strategies a plus. * Bachelor ...
Analyst, Audience Strategy
New York, NY · Hybrid
The New York Times' Advertising team is looking for an Analyst, Audience Strategy who is ... Independent Research Management: Handle most, if not all, custom insights requests independently.
Analyst, Audience Strategy
New York, NY · Hybrid
The New York Times' Advertising team is looking for an Analyst, Audience Strategy who is ... Independent Research Management: Handle most, if not all, custom insights requests independently.
The remit spans digital media strategy, digital media activation standards, guardrails and best ... Partner with CE/Analytics, CRM, and martech to enrich identity resolution, define audience KPIs and ...
The remit spans digital media strategy, digital media activation standards, guardrails and best ... Partner with CE/Analytics, CRM, and martech to enrich identity resolution, define audience KPIs and ...
The remit spans digital media strategy, digital media activation standards, guardrails and best ... Partner with CE/Analytics, CRM, and martech to enrich identity resolution, define audience KPIs and ...
The remit spans digital media strategy, digital media activation standards, guardrails and best ... Partner with CE/Analytics, CRM, and martech to enrich identity resolution, define audience KPIs and ...
Manager Digital Audience Strategy information
See salary details
$66K - $75.3K
3% of jobs
$83.6K is the 25th percentile. Wages below this are outliers.
$75.3K - $84.5K
24% of jobs
$84.5K - $93.8K
14% of jobs
The median wage is $101.7K / yr.
$93.8K - $103.1K
11% of jobs
$103.1K - $112.4K
8% of jobs
$112.4K - $121.6K
8% of jobs
$129.9K is the 75th percentile. Wages above this are outliers.
$121.6K - $130.9K
7% of jobs
$130.9K - $140.2K
8% of jobs
$140.2K - $149.5K
7% of jobs
$149.5K - $158.7K
4% of jobs
$158.7K - $168K
4% of jobs
$66K
$111.7K
$168K
How much do manager digital audience strategy jobs pay per year?
What is the difference between Manager Digital Audience Strategy vs Digital Marketing Manager?
| Aspect | Manager Digital Audience Strategy | Digital Marketing Manager |
|---|---|---|
| Primary Focus | Audience segmentation, targeting, and engagement strategies | Overall digital marketing campaigns, including content, SEO, and advertising |
| Required Skills | Data analysis, audience insights, digital tools | Marketing strategy, campaign management, content creation |
| Work Environment | Data-driven teams, analytics platforms | Marketing departments, creative teams |
| Common Certifications | Google Analytics, Digital Marketing certifications | Google Ads, HubSpot, or similar marketing certifications |
The Manager Digital Audience Strategy primarily focuses on understanding and engaging specific audience segments through data analysis and targeted strategies. In contrast, the Digital Marketing Manager oversees broader digital campaigns, including content, SEO, and advertising efforts. Both roles require digital marketing knowledge and certifications but differ in scope and daily responsibilities.

Full-time
Posted 21 days ago
Job description
If you are an internal associate, please login to Workday and apply through Jobs Hub.
Job PurposeThe Audience Strategy Manager is responsible for defining, developing, and operationalizing customer audience strategies that drive acquisition, engagement, retention, and lifetime value. This individual translates business goals and customer insights into scalable audience frameworks, segmentation strategies, and activation plans across owned, paid, and earned channels.Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power personalization, journey orchestration, campaign targeting, and measurement.Essential Responsibilities- Develop enterprise audience frameworks aligned to customer lifecycle stages, behaviors, needs, and business priorities.
- Define audience taxonomy, segmentation methodology, and targeting rules.
- Identify high-value customer segments, growth opportunities, and suppression strategies.
- Build scalable segmentation approaches balancing precision, reach, and operational efficiency.
- Translate audience strategies into executable activation plans across email, paid media, web personalization, mobile, and direct channels.
- Partner with channel owners to ensure audience consistency across platforms.
- Define audience eligibility, prioritization, exclusions, and contact strategies.
- Partner with CDP, CRM, and Operations teams to operationalize audience definitions within platforms such as Adobe Real-Time CDP and Adobe Experience Platform.
- Establish business requirements for audience creation, enrichment, and activation.
- Ensure audiences align with identity resolution, consent, and governance standards.
- Monitor audience performance, penetration, conversion, retention, and engagement metrics.
- Analyze audience effectiveness and recommend refinements based on business outcomes.
- Partner with analytics teams on testing strategies, incrementality, holdouts, and experimentation.
- Serve as the central point of contact for audience requests across business units.
- Translate business objectives into audience recommendations and prioritization frameworks.
- Educate stakeholders on audience best practices, governance, and targeting strategy.
- Performs other duties and/or projects as assigned.
- Strong understanding of segmentation, customer journeys, first-party data strategy, and personalization.
- Familiarity with paid media audiences, CRM audiences, and omnichannel activation.
- Ability to interpret customer insights, analytics, and business needs into actionable targeting strategies.
- Excellent written and verbal communication and presentation skills with a proven ability to convey complex information and ideas clearly and effectively to a variety of stakeholders and influence decision making.
- Excellent interpersonal skills with an ability to build and maintain relationships.
- Strong project management, organizational, and time management skills with the ability to manage and prioritize multiple projects and tasks simultaneously.
- Bachelor's Degree or equivalent education and experience required.
- 5+ years of experience in audience strategy, CRM, lifecycle marketing, marketing strategy, customer analytics, or marketing operations required.
- Experience building audience strategies in a CDP, CRM, DMP, or marketing automation environment required.
- Hands-on experience with Adobe Real-Time CDP, Adobe Target, Marketo, or similar platforms preferred.
- Experience with SQL, analytics tools, or BI platforms preferred.
- Knowledge of privacy, consent, and audience governance frameworks preferred.
Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.