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Manager Digital Audience Strategy Jobs (NOW HIRING)

Etsy

Senior Audience Strategy Manager

Brooklyn, NY · On-site +1

$157K - $203K/yr

Bridge the gap between brand objectives and tactical digital marketing execution, ensuring ... manage relationships with senior leadership, communicating audience insights and strategies.

Etsy

Senior Audience Strategy Manager

New York, NY · On-site +1

$157K - $203K/yr

Bridge the gap between brand objectives and tactical digital marketing execution, ensuring ... manage relationships with senior leadership, communicating audience insights and strategies.

The New York Times

Analyst, Audience Strategy

New York, NY · On-site

$75K - $85K/yr

... digital and app destination. And it's why our business strategy centers on making journalism so ... Independent Research Management: Handle most, if not all, custom insights requests independently.

Moore

Director, Audience Strategy

Lanham, MD · Remote

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth ... Experience with direct mail, digital, sustainer, event, or other strategies a plus. * Bachelor ...

Moore DM Group LLC

Director, Audience Strategy

Lanham, MD · On-site +1

$105K - $130K/yr

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth ... Experience with direct mail, digital, sustainer, event, or other strategies a plus. * Bachelor ...

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Manager Digital Audience Strategy information

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$66K

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$168K

How much do manager digital audience strategy jobs pay per year?

As of Jul 7, 2026, the average yearly pay for manager digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What is the difference between Manager Digital Audience Strategy vs Digital Marketing Manager?

AspectManager Digital Audience StrategyDigital Marketing Manager
Primary FocusAudience segmentation, targeting, and engagement strategiesOverall digital marketing campaigns, including content, SEO, and advertising
Required SkillsData analysis, audience insights, digital toolsMarketing strategy, campaign management, content creation
Work EnvironmentData-driven teams, analytics platformsMarketing departments, creative teams
Common CertificationsGoogle Analytics, Digital Marketing certificationsGoogle Ads, HubSpot, or similar marketing certifications

The Manager Digital Audience Strategy primarily focuses on understanding and engaging specific audience segments through data analysis and targeted strategies. In contrast, the Digital Marketing Manager oversees broader digital campaigns, including content, SEO, and advertising efforts. Both roles require digital marketing knowledge and certifications but differ in scope and daily responsibilities.

More about Manager Digital Audience Strategy jobs
What cities are hiring for Manager Digital Audience Strategy jobs? Cities with the most Manager Digital Audience Strategy job openings:
What are the most commonly searched types of Digital Audience Strategy jobs? The most popular types of Digital Audience Strategy jobs are:
What states have the most Manager Digital Audience Strategy jobs? States with the most job openings for Manager Digital Audience Strategy jobs include:
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Manager Digital Audience Strategy jobs near you
Infographic showing various Manager Digital Audience Strategy job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Audience Strategy Manager

Jackson National Life

Nashville, TN

Full-time

Posted 21 days ago

Job description

If you are an internal associate, please login to Workday and apply through Jobs Hub.

Job PurposeThe Audience Strategy Manager is responsible for defining, developing, and operationalizing customer audience strategies that drive acquisition, engagement, retention, and lifetime value. This individual translates business goals and customer insights into scalable audience frameworks, segmentation strategies, and activation plans across owned, paid, and earned channels.Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power personalization, journey orchestration, campaign targeting, and measurement.Essential Responsibilities
  • Develop enterprise audience frameworks aligned to customer lifecycle stages, behaviors, needs, and business priorities.
  • Define audience taxonomy, segmentation methodology, and targeting rules.
  • Identify high-value customer segments, growth opportunities, and suppression strategies.
  • Build scalable segmentation approaches balancing precision, reach, and operational efficiency.
  • Translate audience strategies into executable activation plans across email, paid media, web personalization, mobile, and direct channels.
  • Partner with channel owners to ensure audience consistency across platforms.
  • Define audience eligibility, prioritization, exclusions, and contact strategies.
  • Partner with CDP, CRM, and Operations teams to operationalize audience definitions within platforms such as Adobe Real-Time CDP and Adobe Experience Platform.
  • Establish business requirements for audience creation, enrichment, and activation.
  • Ensure audiences align with identity resolution, consent, and governance standards.
  • Monitor audience performance, penetration, conversion, retention, and engagement metrics.
  • Analyze audience effectiveness and recommend refinements based on business outcomes.
  • Partner with analytics teams on testing strategies, incrementality, holdouts, and experimentation.
  • Serve as the central point of contact for audience requests across business units.
  • Translate business objectives into audience recommendations and prioritization frameworks.
  • Educate stakeholders on audience best practices, governance, and targeting strategy.
Other Duties
  • Performs other duties and/or projects as assigned.
Knowledge, Skills and Abilities
  • Strong understanding of segmentation, customer journeys, first-party data strategy, and personalization.
  • Familiarity with paid media audiences, CRM audiences, and omnichannel activation.
  • Ability to interpret customer insights, analytics, and business needs into actionable targeting strategies.
  • Excellent written and verbal communication and presentation skills with a proven ability to convey complex information and ideas clearly and effectively to a variety of stakeholders and influence decision making.
  • Excellent interpersonal skills with an ability to build and maintain relationships.
  • Strong project management, organizational, and time management skills with the ability to manage and prioritize multiple projects and tasks simultaneously.
Qualifications
  • Bachelor's Degree or equivalent education and experience required.
  • 5+ years of experience in audience strategy, CRM, lifecycle marketing, marketing strategy, customer analytics, or marketing operations required.
  • Experience building audience strategies in a CDP, CRM, DMP, or marketing automation environment required.
  • Hands-on experience with Adobe Real-Time CDP, Adobe Target, Marketo, or similar platforms preferred.
  • Experience with SQL, analytics tools, or BI platforms preferred.
  • Knowledge of privacy, consent, and audience governance frameworks preferred.

Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

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