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Seasonal Digital Audience Strategy Jobs (NOW HIRING)

Omnicom

Manager, Audience & Data Strategy

New York, NY · On-site

Designed to inform brand strategies with real-time insights, Comfluence is a data-driven marketing ... Familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs). Comfortable navigating ...

Moore

Director, Audience Strategy

Lanham, MD · Remote

Experience with direct mail, digital, sustainer, event, or other strategies a plus. * Bachelor ... audiences. * Excellent written, oral, interpersonal and presentation skills and the ability to ...

Asuep

Audience Manager

Oak Park, IL · On-site +1

$60K - $70K/yr

Audience Manager The Audience Manager for NEWSWELL Chicago is a strategic, datadriven and communitycentered digital leader who will grow and strengthen the reach, engagement and impact of our four ...

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Seasonal Digital Audience Strategy information

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How much do seasonal digital audience strategy jobs pay per year?

As of Aug 8, 2026, the average yearly pay for seasonal digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What is a job in digital audience strategy?

A job in digital audience strategy involves planning and executing methods to target, engage, and grow online audiences for brands or media platforms. It requires skills in data analysis, digital marketing tools, and understanding audience behavior to optimize content reach and effectiveness.

What is a seasonal digital audience strategy?

A Seasonal Digital Audience Strategy role involves planning and executing digital marketing campaigns during specific peak seasons or events, such as holidays or major sales periods. The main focus is on attracting, engaging, and retaining targeted online audiences using strategies like social media marketing, email campaigns, and digital advertising. Professionals in this position analyze data to optimize campaign performance and ensure maximum reach and engagement within the set timeframe. This role is often temporary and designed to support businesses during high-demand periods.

What is the difference between Seasonal Digital Audience Strategy vs Digital Marketing Analyst?

AspectSeasonal Digital Audience StrategyDigital Marketing Analyst
CredentialsRelevant marketing or digital strategy certificationsMarketing or related degree, analytics certifications
Work EnvironmentMarketing teams, digital agencies, seasonal campaign planningData analysis, campaign performance review, reporting
Industry UsageRetail, e-commerce, entertainment during peak seasonsVarious industries analyzing marketing data
Search IntentPlanning seasonal digital campaigns, audience targetingInterpreting data, optimizing marketing efforts

While both roles involve digital marketing skills, Seasonal Digital Audience Strategy focuses on planning and executing targeted campaigns during specific seasons, emphasizing audience segmentation and timing. Digital Marketing Analysts analyze data to improve overall marketing performance. The former is more campaign-focused, while the latter emphasizes data interpretation and optimization across campaigns.

What are the key skills and qualifications needed to thrive as a seasonal digital audience strategist, and why are they important?

To thrive as a Seasonal Digital Audience Strategist, you need a solid understanding of digital marketing, data analysis, and audience segmentation, often supported by experience in marketing or communications. Familiarity with tools like Google Analytics, social media platforms, CRM systems, and campaign management software is typically required. Creativity, adaptability, and strong communication skills help you craft compelling campaigns and respond to changing audience behaviors. These skills are crucial for driving engagement, maximizing reach, and achieving campaign goals during high-demand periods.

What are the typical challenges faced by a seasonal digital audience strategy professional, and how can they be addressed?

As a Seasonal Digital Audience Strategy professional, one common challenge is quickly adapting to shifting campaign goals and high-traffic periods, such as holidays or special events. Managing multiple digital channels and deploying targeted campaigns within tight deadlines can be demanding. Success in this role often depends on strong analytical skills, effective cross-team communication, and the ability to stay organized under pressure. Leveraging automation tools and collaborating closely with marketing, creative, and analytics teams can help streamline workflows and maximize audience engagement during peak seasons.
What cities are hiring for Seasonal Digital Audience Strategy jobs? Cities with the most Seasonal Digital Audience Strategy job openings:
What are the most commonly searched types of Digital Audience Strategy jobs? The most popular types of Digital Audience Strategy jobs are:
What states have the most Seasonal Digital Audience Strategy jobs? States with the most job openings for Seasonal Digital Audience Strategy jobs include:
Seasonal Digital Audience Strategy jobs near you

Audience Strategy Manager

Jackson National Life

Nashville, TN • On-site

Full-time

Re-posted 22 days ago

Job description

If you are an internal associate, please login to Workday and apply through Jobs Hub.

Job PurposeThe Audience Strategy Manager is responsible for defining, developing, and operationalizing customer audience strategies that drive acquisition, engagement, retention, and lifetime value. This individual translates business goals and customer insights into scalable audience frameworks, segmentation strategies, and activation plans across owned, paid, and earned channels.Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power personalization, journey orchestration, campaign targeting, and measurement.Essential Responsibilities
  • Develop enterprise audience frameworks aligned to customer lifecycle stages, behaviors, needs, and business priorities.
  • Define audience taxonomy, segmentation methodology, and targeting rules.
  • Identify high-value customer segments, growth opportunities, and suppression strategies.
  • Build scalable segmentation approaches balancing precision, reach, and operational efficiency.
  • Translate audience strategies into executable activation plans across email, paid media, web personalization, mobile, and direct channels.
  • Partner with channel owners to ensure audience consistency across platforms.
  • Define audience eligibility, prioritization, exclusions, and contact strategies.
  • Partner with CDP, CRM, and Operations teams to operationalize audience definitions within platforms such as Adobe Real-Time CDP and Adobe Experience Platform.
  • Establish business requirements for audience creation, enrichment, and activation.
  • Ensure audiences align with identity resolution, consent, and governance standards.
  • Monitor audience performance, penetration, conversion, retention, and engagement metrics.
  • Analyze audience effectiveness and recommend refinements based on business outcomes.
  • Partner with analytics teams on testing strategies, incrementality, holdouts, and experimentation.
  • Serve as the central point of contact for audience requests across business units.
  • Translate business objectives into audience recommendations and prioritization frameworks.
  • Educate stakeholders on audience best practices, governance, and targeting strategy.
Other Duties
  • Performs other duties and/or projects as assigned.
Knowledge, Skills and Abilities
  • Strong understanding of segmentation, customer journeys, first-party data strategy, and personalization.
  • Familiarity with paid media audiences, CRM audiences, and omnichannel activation.
  • Ability to interpret customer insights, analytics, and business needs into actionable targeting strategies.
  • Excellent written and verbal communication and presentation skills with a proven ability to convey complex information and ideas clearly and effectively to a variety of stakeholders and influence decision making.
  • Excellent interpersonal skills with an ability to build and maintain relationships.
  • Strong project management, organizational, and time management skills with the ability to manage and prioritize multiple projects and tasks simultaneously.
Qualifications
  • Bachelor's Degree or equivalent education and experience required.
  • 5+ years of experience in audience strategy, CRM, lifecycle marketing, marketing strategy, customer analytics, or marketing operations required.
  • Experience building audience strategies in a CDP, CRM, DMP, or marketing automation environment required.
  • Hands-on experience with Adobe Real-Time CDP, Adobe Target, Marketo, or similar platforms preferred.
  • Experience with SQL, analytics tools, or BI platforms preferred.
  • Knowledge of privacy, consent, and audience governance frameworks preferred.

Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

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